L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 646 | 100.0% | 1.2% | 338 | 100.0% | 1.4% | 308 | 100.0% | 1.1% | 329 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 338 | 52.3% | 1.4% | 338 | 100.0% | 1.4% | - | - | - | 178 | 54.0% | 2.0% |
| Femme | 308 | 47.7% | 1.1% | - | - | - | 308 | 100.0% | 1.1% | 151 | 46.0% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 152 | 23.6% | 2.1% | 62 | 18.3% | 1.7% | 90 | 29.4% | 2.5% | 86 | 26.2% | 2.7% |
| 25 à 34 ans | 170 | 26.3% | 2.2% | 97 | 28.7% | 2.6% | 73 | 23.6% | 1.9% | 87 | 26.5% | 2.7% |
| 35 à 49 ans | 167 | 25.8% | 1.3% | 99 | 29.4% | 1.6% | 67 | 21.8% | 1.1% | 99 | 30.1% | 1.6% |
| 50 à 59 ans | 111 | 17.2% | 1.2% | 60 | 17.8% | 1.3% | 51 | 16.6% | 1.1% | 46 | 14.1% | 1.2% |
| 60 ans et plus | 46 | 7.1% | 0.3% | 20 | 5.8% | 0.3% | 26 | 8.6% | 0.3% | 10 | 3.0% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 204 | 31.6% | 0.9% | - | - | - | 204 | 66.3% | 0.9% | 96 | 29.1% | 1.4% |
| Personne de référence | 327 | 50.6% | 1.2% | 251 | 74.1% | 1.2% | 76 | 24.7% | 1.0% | 147 | 44.5% | 1.8% |
| Responsable des achats | 401 | 62.1% | 1.1% | 187 | 55.5% | 1.5% | 214 | 69.4% | 0.9% | 190 | 57.8% | 1.7% |
| PCS Individu | ||||||||||||
| Petits patrons | 32 | 5.0% | 2.0% | 25 | 7.3% | 2.2% | 7 | 2.4% | 1.4% | 30 | 9.1% | 2.1% |
| Affaires et Cadres | 88 | 13.7% | 1.7% | 48 | 14.3% | 1.6% | 40 | 13.0% | 1.8% | 83 | 25.2% | 1.8% |
| Professions intermédiaires | 106 | 16.5% | 1.5% | 65 | 19.2% | 1.9% | 42 | 13.5% | 1.2% | 95 | 29.0% | 1.7% |
| Employés | 114 | 17.7% | 1.4% | 45 | 13.3% | 2.1% | 69 | 22.6% | 1.1% | 22 | 6.7% | 1.2% |
| Ouvriers | 106 | 16.4% | 1.6% | 76 | 22.6% | 1.5% | 29 | 9.6% | 2.1% | 23 | 7.0% | 5.7% |
| Retraités | 37 | 5.7% | 0.3% | 15 | 4.3% | 0.2% | 22 | 7.1% | 0.3% | 3 | 1.1% | 1.4% |
| Autres inactifs | 162 | 25.1% | 1.6% | 64 | 19.0% | 1.7% | 98 | 31.8% | 1.5% | 72 | 22.0% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 58 | 9.0% | 2.2% | 37 | 10.9% | 2.8% | 21 | 6.8% | 1.6% | 58 | 17.6% | 2.2% |
| Affaires et Cadres | 139 | 21.5% | 1.9% | 65 | 19.2% | 1.8% | 74 | 24.1% | 2.0% | 139 | 42.2% | 1.9% |
| Professions intermédiaires | 132 | 20.5% | 1.8% | 76 | 22.5% | 1.9% | 56 | 18.3% | 1.5% | 132 | 40.2% | 1.8% |
| Employés | 90 | 13.9% | 1.7% | 37 | 11.0% | 1.6% | 52 | 17.0% | 1.7% | - | - | - |
| Ouvriers | 113 | 17.6% | 1.2% | 71 | 20.9% | 1.4% | 43 | 13.9% | 1.0% | - | - | - |
| Retraités | 66 | 10.2% | 0.5% | 32 | 9.6% | 0.5% | 33 | 10.9% | 0.4% | - | - | - |
| Autres inactifs | 48 | 7.4% | 1.2% | 20 | 5.9% | 1.2% | 28 | 9.0% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 110 | 17.1% | 1.1% | 53 | 15.6% | 1.2% | 57 | 18.7% | 1.0% | 32 | 9.7% | 1.8% |
| 2 personnes | 166 | 25.7% | 0.9% | 94 | 27.9% | 1.1% | 72 | 23.4% | 0.8% | 72 | 21.8% | 1.6% |
| 3 personnes | 151 | 23.3% | 1.7% | 80 | 23.7% | 1.8% | 71 | 22.9% | 1.5% | 82 | 24.9% | 2.1% |
| 4 personnes | 135 | 20.9% | 1.4% | 83 | 24.7% | 1.8% | 52 | 16.7% | 1.1% | 86 | 26.3% | 1.8% |
| 5 personnes et + | 84 | 13.0% | 1.6% | 28 | 8.2% | 1.1% | 56 | 18.3% | 2.1% | 57 | 17.3% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 231 | 35.8% | 1.5% | 115 | 33.9% | 1.6% | 117 | 37.9% | 1.4% | 155 | 47.1% | 2.0% |
| Non | 415 | 64.2% | 1.1% | 223 | 66.1% | 1.3% | 191 | 62.1% | 1.0% | 174 | 52.9% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 94 | 14.6% | 0.8% | 41 | 12.2% | 0.7% | 53 | 17.3% | 0.9% | 52 | 15.8% | 1.6% |
| Agglo. - 20 000 hab | 83 | 12.8% | 0.9% | 36 | 10.7% | 0.8% | 47 | 15.1% | 1.0% | 39 | 11.8% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 53 | 8.3% | 0.8% | 18 | 5.4% | 0.5% | 35 | 11.5% | 1.0% | 23 | 6.9% | 1.3% |
| Agglo. + 100 000 hab | 223 | 34.6% | 1.4% | 132 | 39.1% | 1.8% | 91 | 29.7% | 1.2% | 101 | 30.7% | 1.8% |
| Agglo. Paris | 192 | 29.7% | 2.2% | 110 | 32.7% | 2.7% | 81 | 26.4% | 1.8% | 114 | 34.7% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 196 | 30.4% | 2.1% | 111 | 33.0% | 2.4% | 85 | 27.5% | 1.7% | 118 | 35.8% | 2.7% |
| Nord Pas de Calais | 43 | 6.7% | 1.3% | 26 | 7.7% | 1.7% | 17 | 5.5% | 1.0% | 19 | 5.8% | 2.0% |
| Lorraine | 17 | 2.7% | 0.9% | 7 | 2.2% | 0.8% | 10 | 3.2% | 1.0% | 6 | 1.7% | 1.0% |
| Alsace | 10 | 1.5% | 0.6% | 2 | 0.6% | 0.3% | 7 | 2.4% | 0.9% | 3 | 0.9% | 0.6% |
| Franche-Comté | 7 | 1.0% | 0.7% | 3 | 0.8% | 0.6% | 4 | 1.3% | 0.8% | 5 | 1.4% | 1.7% |
| Champagne Ardennes | 9 | 1.3% | 0.8% | 3 | 0.9% | 0.6% | 6 | 1.8% | 1.0% | 4 | 1.2% | 1.3% |
| Picardie | 18 | 2.8% | 1.2% | 9 | 2.7% | 1.2% | 9 | 2.9% | 1.1% | 7 | 2.3% | 1.7% |
| Bourgogne | 6 | 1.0% | 0.5% | 4 | 1.1% | 0.6% | 3 | 0.9% | 0.4% | 3 | 0.9% | 0.8% |
| Haute Normandie | 23 | 3.6% | 1.6% | 10 | 3.1% | 1.5% | 13 | 4.2% | 1.7% | 4 | 1.3% | 0.9% |
| Basse Normandie | 16 | 2.4% | 1.3% | 10 | 3.1% | 1.8% | 5 | 1.7% | 0.8% | 7 | 2.2% | 2.0% |
| Centre | 27 | 4.1% | 1.3% | 11 | 3.4% | 1.1% | 15 | 5.0% | 1.4% | 15 | 4.5% | 2.5% |
| Pays de Loire | 24 | 3.7% | 0.8% | 16 | 4.9% | 1.2% | 7 | 2.4% | 0.5% | 16 | 4.9% | 1.7% |
| Bretagne | 49 | 7.6% | 1.9% | 26 | 7.6% | 2.0% | 24 | 7.6% | 1.7% | 30 | 9.1% | 3.6% |
| Poitou Charentes | 10 | 1.6% | 0.7% | 3 | 0.9% | 0.4% | 7 | 2.3% | 0.9% | 4 | 1.1% | 0.9% |
| Aquitaine | 17 | 2.6% | 0.6% | 13 | 3.9% | 1.0% | 3 | 1.1% | 0.2% | 6 | 2.0% | 0.7% |
| Midi Pyrénées | 37 | 5.7% | 1.5% | 20 | 5.8% | 1.7% | 17 | 5.6% | 1.4% | 18 | 5.5% | 2.3% |
| Limousin | 4 | 0.6% | 0.6% | 2 | 0.6% | 0.6% | 2 | 0.7% | 0.6% | 2 | 0.7% | 1.5% |
| Auvergne | 7 | 1.1% | 0.6% | 5 | 1.6% | 1.0% | 2 | 0.6% | 0.3% | 4 | 1.1% | 1.2% |
| Rhône Alpes | 52 | 8.1% | 1.0% | 25 | 7.5% | 1.0% | 27 | 8.7% | 1.0% | 22 | 6.8% | 1.2% |
| Languedoc Roussillon | 33 | 5.2% | 1.5% | 17 | 5.2% | 1.6% | 16 | 5.2% | 1.3% | 17 | 5.1% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 40 | 6.3% | 0.9% | 12 | 3.6% | 0.6% | 28 | 9.2% | 1.2% | 19 | 5.7% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 512 | 79.3% | 1.5% | 276 | 81.8% | 1.7% | 236 | 76.5% | 1.4% | 287 | 87.1% | 2.0% |
| Presque tous les jours | 66 | 10.2% | 1.1% | 33 | 9.7% | 1.2% | 33 | 10.8% | 1.1% | 33 | 10.1% | 1.7% |
| 1 à 2 fois par semaine | 33 | 5.0% | 1.3% | 23 | 6.7% | 1.9% | 10 | 3.2% | 0.7% | 9 | 2.7% | 1.4% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.6% |
| Moins souvent | 10 | 1.6% | 1.3% | 4 | 1.2% | 1.1% | 6 | 2.1% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 5.1% | 1.8% | 5 | 1.4% | 0.6% | 28 | 9.1% | 2.6% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 23 | 3.6% | 0.8% | 15 | 4.4% | 1.4% | 8 | 2.6% | 0.4% | 6 | 1.7% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 50 | 7.7% | 0.8% | 28 | 8.2% | 1.1% | 22 | 7.2% | 0.6% | 20 | 6.1% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 65 | 10.1% | 1.0% | 24 | 7.1% | 0.8% | 41 | 13.3% | 1.2% | 23 | 7.0% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 151 | 23.3% | 1.4% | 91 | 26.9% | 1.7% | 60 | 19.4% | 1.0% | 64 | 19.6% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 97 | 15.1% | 1.4% | 56 | 16.5% | 1.5% | 41 | 13.5% | 1.3% | 61 | 18.4% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 61 | 9.5% | 0.9% | 42 | 12.3% | 1.1% | 20 | 6.5% | 0.6% | 47 | 14.3% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 31 | 4.8% | 1.6% | 16 | 4.6% | 1.4% | 15 | 4.9% | 1.8% | 27 | 8.2% | 2.1% |
| De 80 000 à moins de 115 000 euros par an | 23 | 3.5% | 1.8% | 10 | 3.0% | 1.4% | 12 | 4.0% | 2.4% | 18 | 5.4% | 1.9% |
| 115 000 euros et plus par an | 15 | 2.3% | 2.5% | 12 | 3.4% | 3.1% | 3 | 1.1% | 1.4% | 14 | 4.3% | 2.8% |
| Refus | 43 | 6.6% | 1.3% | 17 | 5.2% | 1.2% | 25 | 8.2% | 1.3% | 20 | 6.2% | 1.9% |
| Ne sait pas | 55 | 8.5% | 2.4% | 23 | 6.9% | 2.4% | 32 | 10.2% | 2.4% | 29 | 8.7% | 3.1% |
