L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 496 | 100.0% | 1.0% | 201 | 100.0% | 0.8% | 295 | 100.0% | 1.1% | 75 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 201 | 40.6% | 0.8% | 201 | 100.0% | 0.8% | - | - | - | 34 | 45.7% | 0.4% |
| Femme | 295 | 59.4% | 1.1% | - | - | - | 295 | 100.0% | 1.1% | 41 | 54.3% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 8 | 1.5% | 0.1% | 3 | 1.5% | 0.1% | 5 | 1.5% | 0.1% | 1 | 0.9% | - |
| 25 à 34 ans | 24 | 4.9% | 0.3% | 16 | 7.8% | 0.4% | 9 | 2.9% | 0.2% | 6 | 7.6% | 0.2% |
| 35 à 49 ans | 54 | 10.9% | 0.4% | 24 | 11.9% | 0.4% | 30 | 10.1% | 0.5% | 16 | 20.9% | 0.3% |
| 50 à 59 ans | 137 | 27.6% | 1.5% | 60 | 30.0% | 1.3% | 77 | 26.0% | 1.6% | 31 | 41.9% | 0.8% |
| 60 ans et plus | 273 | 55.1% | 1.8% | 98 | 48.8% | 1.5% | 175 | 59.4% | 2.1% | 22 | 28.8% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 280 | 56.6% | 1.2% | - | - | - | 280 | 95.2% | 1.2% | 39 | 52.5% | 0.6% |
| Personne de référence | 313 | 63.1% | 1.1% | 178 | 88.3% | 0.9% | 135 | 45.9% | 1.7% | 43 | 56.9% | 0.5% |
| Responsable des achats | 406 | 81.9% | 1.1% | 123 | 61.1% | 1.0% | 283 | 96.1% | 1.2% | 62 | 82.7% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.4% | 1 | 0.5% | 0.3% | 1 | 0.3% | 0.6% | - | - | - |
| Petits patrons | 13 | 2.5% | 0.8% | 5 | 2.7% | 0.5% | 7 | 2.4% | 1.4% | 8 | 10.8% | 0.6% |
| Affaires et Cadres | 26 | 5.2% | 0.5% | 15 | 7.7% | 0.5% | 10 | 3.5% | 0.5% | 21 | 28.1% | 0.5% |
| Professions intermédiaires | 37 | 7.5% | 0.5% | 15 | 7.6% | 0.4% | 22 | 7.4% | 0.6% | 31 | 41.8% | 0.6% |
| Employés | 68 | 13.8% | 0.8% | 16 | 7.9% | 0.7% | 52 | 17.8% | 0.9% | 4 | 5.9% | 0.2% |
| Ouvriers | 39 | 7.8% | 0.6% | 26 | 12.9% | 0.5% | 13 | 4.4% | 0.9% | - | - | - |
| Retraités | 213 | 43.0% | 1.7% | 88 | 43.6% | 1.5% | 125 | 42.6% | 1.9% | 5 | 6.3% | 1.9% |
| Autres inactifs | 99 | 19.9% | 1.0% | 35 | 17.2% | 0.9% | 64 | 21.7% | 1.0% | 5 | 7.1% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 2.0% | 1.2% | 2 | 1.1% | 0.5% | 8 | 2.6% | 1.9% | - | - | - |
| Petits patrons | 9 | 1.9% | 0.4% | 5 | 2.7% | 0.4% | 4 | 1.4% | 0.3% | 9 | 12.5% | 0.4% |
| Affaires et Cadres | 28 | 5.7% | 0.4% | 13 | 6.4% | 0.4% | 15 | 5.2% | 0.4% | 28 | 37.5% | 0.4% |
| Professions intermédiaires | 37 | 7.6% | 0.5% | 16 | 8.0% | 0.4% | 21 | 7.3% | 0.6% | 37 | 50.0% | 0.5% |
| Employés | 36 | 7.3% | 0.7% | 9 | 4.6% | 0.4% | 27 | 9.2% | 0.9% | - | - | - |
| Ouvriers | 54 | 10.9% | 0.6% | 28 | 13.7% | 0.5% | 26 | 9.0% | 0.6% | - | - | - |
| Retraités | 238 | 48.0% | 1.6% | 91 | 45.3% | 1.4% | 147 | 49.8% | 1.9% | - | - | - |
| Autres inactifs | 83 | 16.7% | 2.0% | 37 | 18.2% | 2.3% | 46 | 15.6% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 170 | 34.3% | 1.7% | 54 | 27.0% | 1.2% | 116 | 39.3% | 2.0% | 17 | 22.3% | 1.0% |
| 2 personnes | 206 | 41.6% | 1.2% | 88 | 43.9% | 1.0% | 118 | 40.1% | 1.3% | 27 | 35.8% | 0.6% |
| 3 personnes | 73 | 14.8% | 0.8% | 38 | 19.0% | 0.8% | 35 | 11.9% | 0.8% | 21 | 27.8% | 0.5% |
| 4 personnes | 31 | 6.3% | 0.3% | 17 | 8.3% | 0.4% | 14 | 4.9% | 0.3% | 7 | 9.5% | 0.1% |
| 5 personnes et + | 15 | 3.0% | 0.3% | 4 | 1.8% | 0.1% | 11 | 3.8% | 0.4% | 3 | 4.6% | 0.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 44 | 8.9% | 0.3% | 14 | 6.8% | 0.2% | 30 | 10.3% | 0.4% | 15 | 20.6% | 0.2% |
| Non | 452 | 91.1% | 1.2% | 187 | 93.2% | 1.1% | 264 | 89.7% | 1.4% | 60 | 79.4% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 119 | 24.1% | 1.0% | 41 | 20.4% | 0.7% | 78 | 26.6% | 1.3% | 24 | 32.1% | 0.7% |
| Agglo. - 20 000 hab | 101 | 20.4% | 1.1% | 45 | 22.2% | 1.0% | 57 | 19.2% | 1.2% | 15 | 19.8% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 87 | 17.5% | 1.2% | 29 | 14.2% | 0.9% | 58 | 19.8% | 1.6% | 4 | 4.7% | 0.2% |
| Agglo. + 100 000 hab | 147 | 29.6% | 1.0% | 71 | 35.4% | 1.0% | 76 | 25.7% | 1.0% | 22 | 29.3% | 0.4% |
| Agglo. Paris | 41 | 8.4% | 0.5% | 16 | 7.9% | 0.4% | 26 | 8.7% | 0.6% | 10 | 14.0% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 47 | 9.6% | 0.5% | 17 | 8.5% | 0.4% | 30 | 10.3% | 0.6% | 13 | 17.2% | 0.3% |
| Nord Pas de Calais | 21 | 4.2% | 0.7% | 3 | 1.4% | 0.2% | 18 | 6.2% | 1.1% | 8 | 10.2% | 0.8% |
| Lorraine | 25 | 5.1% | 1.3% | 18 | 9.2% | 2.0% | 7 | 2.4% | 0.7% | 1 | 1.5% | 0.2% |
| Alsace | 15 | 3.1% | 1.0% | 7 | 3.4% | 0.9% | 8 | 2.9% | 1.1% | 1 | 1.6% | 0.2% |
| Franche-Comté | 10 | 2.1% | 1.1% | 6 | 3.1% | 1.4% | 4 | 1.3% | 0.8% | 0 | 0.3% | 0.1% |
| Champagne Ardennes | 11 | 2.3% | 1.0% | 5 | 2.6% | 1.0% | 6 | 2.0% | 1.0% | 1 | 1.0% | 0.3% |
| Picardie | 22 | 4.5% | 1.5% | 4 | 2.0% | 0.5% | 18 | 6.3% | 2.3% | 2 | 3.0% | 0.5% |
| Bourgogne | 16 | 3.2% | 1.2% | 8 | 3.9% | 1.2% | 8 | 2.8% | 1.2% | 3 | 4.0% | 0.9% |
| Haute Normandie | 9 | 1.8% | 0.6% | 6 | 3.0% | 0.8% | 3 | 1.0% | 0.4% | 1 | 1.5% | 0.2% |
| Basse Normandie | 13 | 2.7% | 1.1% | 2 | 0.9% | 0.3% | 12 | 3.9% | 1.8% | 4 | 6.0% | 1.3% |
| Centre | 24 | 4.8% | 1.1% | 12 | 5.7% | 1.1% | 12 | 4.2% | 1.1% | 3 | 3.5% | 0.4% |
| Pays de Loire | 23 | 4.7% | 0.8% | 10 | 5.0% | 0.7% | 13 | 4.6% | 0.9% | 4 | 5.9% | 0.5% |
| Bretagne | 39 | 7.9% | 1.5% | 19 | 9.7% | 1.5% | 20 | 6.6% | 1.4% | 8 | 11.3% | 1.0% |
| Poitou Charentes | 17 | 3.3% | 1.1% | 4 | 2.1% | 0.6% | 12 | 4.2% | 1.6% | 1 | 1.3% | 0.2% |
| Aquitaine | 34 | 6.9% | 1.2% | 11 | 5.4% | 0.8% | 23 | 7.9% | 1.6% | 3 | 3.4% | 0.3% |
| Midi Pyrénées | 28 | 5.7% | 1.2% | 8 | 4.1% | 0.7% | 20 | 6.8% | 1.6% | 7 | 9.6% | 0.9% |
| Limousin | 6 | 1.3% | 1.0% | 4 | 2.1% | 1.4% | 2 | 0.8% | 0.7% | - | - | - |
| Auvergne | 16 | 3.2% | 1.4% | 4 | 2.0% | 0.7% | 12 | 4.0% | 2.0% | 3 | 3.4% | 0.9% |
| Rhône Alpes | 52 | 10.5% | 1.0% | 21 | 10.3% | 0.8% | 31 | 10.7% | 1.2% | 5 | 6.4% | 0.3% |
| Languedoc Roussillon | 25 | 5.0% | 1.1% | 9 | 4.7% | 0.9% | 16 | 5.3% | 1.3% | 2 | 3.2% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 40 | 8.0% | 0.9% | 22 | 11.1% | 1.1% | 18 | 5.9% | 0.8% | 4 | 5.6% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 219 | 44.1% | 0.7% | 91 | 45.3% | 0.6% | 128 | 43.3% | 0.8% | 52 | 69.9% | 0.4% |
| Presque tous les jours | 69 | 13.9% | 1.2% | 20 | 10.2% | 0.7% | 48 | 16.4% | 1.5% | 13 | 17.0% | 0.7% |
| 1 à 2 fois par semaine | 23 | 4.6% | 0.9% | 11 | 5.3% | 0.9% | 12 | 4.2% | 0.9% | 7 | 9.8% | 1.2% |
| 1 à 3 fois par mois | 9 | 1.8% | 1.8% | 2 | 0.8% | 0.8% | 7 | 2.5% | 2.4% | 1 | 1.1% | 1.4% |
| Moins souvent | 9 | 1.9% | 1.1% | 2 | 1.1% | 0.6% | 7 | 2.4% | 1.5% | - | - | - |
| Jamais | 2 | 0.4% | 1.5% | 2 | 0.9% | 2.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 4.1% | 1.1% | 10 | 4.9% | 1.2% | 10 | 3.5% | 1.0% | 2 | 3.1% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 37 | 7.4% | 1.3% | 7 | 3.3% | 0.6% | 30 | 10.2% | 1.7% | 1 | 1.4% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 88 | 17.8% | 1.4% | 32 | 16.1% | 1.2% | 56 | 19.0% | 1.6% | 1 | 1.2% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 66 | 13.4% | 1.0% | 25 | 12.6% | 0.8% | 41 | 13.9% | 1.2% | 7 | 9.3% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 127 | 25.6% | 1.1% | 65 | 32.5% | 1.2% | 61 | 20.8% | 1.1% | 22 | 28.8% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 47 | 9.5% | 0.7% | 23 | 11.4% | 0.6% | 24 | 8.2% | 0.7% | 18 | 23.5% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 38 | 7.6% | 0.5% | 17 | 8.3% | 0.5% | 21 | 7.1% | 0.6% | 8 | 10.5% | 0.2% |
| De 65 000 à moins de 80 000 euros par an | 8 | 1.7% | 0.4% | 7 | 3.3% | 0.6% | 2 | 0.5% | 0.2% | 4 | 4.9% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 5 | 1.0% | 0.4% | - | - | - | 5 | 1.8% | 1.0% | 5 | 6.9% | 0.6% |
| 115 000 euros et plus par an | 4 | 0.9% | 0.7% | 1 | 0.7% | 0.4% | 3 | 1.0% | 1.3% | 1 | 1.9% | 0.3% |
| Refus | 41 | 8.4% | 1.2% | 14 | 6.9% | 1.0% | 28 | 9.4% | 1.4% | 6 | 8.5% | 0.6% |
| Ne sait pas | 13 | 2.7% | 0.6% | - | - | - | 13 | 4.5% | 1.0% | - | - | - |
