L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2769 | 100.0% | 5.4% | 1712 | 100.0% | 6.9% | 1056 | 100.0% | 3.9% | 1239 | 100.0% | 7.1% |
| Sexe | ||||||||||||
| Homme | 1712 | 61.8% | 6.9% | 1712 | 100.0% | 6.9% | - | - | - | 741 | 59.8% | 8.4% |
| Femme | 1056 | 38.2% | 3.9% | - | - | - | 1056 | 100.0% | 3.9% | 499 | 40.2% | 5.8% |
| Age | ||||||||||||
| 15 à 24 ans | 427 | 15.4% | 5.9% | 273 | 16.0% | 7.4% | 153 | 14.5% | 4.3% | 219 | 17.7% | 7.0% |
| 25 à 34 ans | 395 | 14.3% | 5.2% | 256 | 15.0% | 6.9% | 139 | 13.1% | 3.6% | 213 | 17.2% | 6.5% |
| 35 à 49 ans | 716 | 25.9% | 5.7% | 457 | 26.7% | 7.4% | 260 | 24.6% | 4.1% | 423 | 34.1% | 6.9% |
| 50 à 59 ans | 554 | 20.0% | 5.9% | 329 | 19.2% | 7.1% | 225 | 21.3% | 4.8% | 315 | 25.4% | 8.1% |
| 60 ans et plus | 676 | 24.4% | 4.5% | 396 | 23.2% | 6.1% | 280 | 26.5% | 3.3% | 69 | 5.6% | 7.0% |
| Individu | ||||||||||||
| Ménagères | 900 | 32.5% | 3.9% | - | - | - | 900 | 85.1% | 3.9% | 403 | 32.6% | 5.7% |
| Personne de référence | 1672 | 60.4% | 6.0% | 1400 | 81.7% | 6.9% | 273 | 25.8% | 3.5% | 693 | 55.9% | 8.4% |
| Responsable des achats | 1818 | 65.7% | 5.1% | 943 | 55.1% | 7.4% | 875 | 82.8% | 3.8% | 767 | 61.9% | 7.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.8% | 4.3% | 11 | 0.6% | 2.9% | 12 | 1.1% | 7.8% | 5 | 0.4% | 26.3% |
| Petits patrons | 112 | 4.1% | 6.9% | 83 | 4.9% | 7.5% | 29 | 2.8% | 5.6% | 104 | 8.4% | 7.2% |
| Affaires et Cadres | 421 | 15.2% | 8.2% | 271 | 15.9% | 9.2% | 149 | 14.1% | 6.9% | 386 | 31.1% | 8.3% |
| Professions intermédiaires | 476 | 17.2% | 6.9% | 280 | 16.4% | 8.2% | 196 | 18.5% | 5.6% | 425 | 34.3% | 7.6% |
| Employés | 356 | 12.8% | 4.3% | 163 | 9.5% | 7.5% | 193 | 18.3% | 3.1% | 59 | 4.8% | 3.2% |
| Ouvriers | 260 | 9.4% | 4.1% | 228 | 13.3% | 4.5% | 33 | 3.1% | 2.4% | 11 | 0.9% | 2.7% |
| Retraités | 574 | 20.7% | 4.6% | 362 | 21.1% | 6.1% | 213 | 20.1% | 3.2% | 15 | 1.2% | 5.9% |
| Autres inactifs | 547 | 19.8% | 5.3% | 315 | 18.4% | 8.3% | 233 | 22.0% | 3.6% | 235 | 18.9% | 7.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 1.0% | 3.4% | 15 | 0.9% | 3.5% | 13 | 1.2% | 3.2% | - | - | - |
| Petits patrons | 149 | 5.4% | 5.7% | 85 | 5.0% | 6.5% | 64 | 6.1% | 4.8% | 149 | 12.0% | 5.7% |
| Affaires et Cadres | 574 | 20.7% | 7.9% | 331 | 19.4% | 9.2% | 243 | 23.0% | 6.6% | 574 | 46.3% | 7.9% |
| Professions intermédiaires | 516 | 18.6% | 6.8% | 324 | 18.9% | 8.3% | 191 | 18.1% | 5.2% | 516 | 41.6% | 6.8% |
| Employés | 294 | 10.6% | 5.4% | 178 | 10.4% | 7.7% | 117 | 11.0% | 3.8% | - | - | - |
| Ouvriers | 335 | 12.1% | 3.5% | 241 | 14.1% | 4.7% | 94 | 8.9% | 2.1% | - | - | - |
| Retraités | 673 | 24.3% | 4.7% | 407 | 23.8% | 6.2% | 266 | 25.2% | 3.4% | - | - | - |
| Autres inactifs | 199 | 7.2% | 4.9% | 131 | 7.7% | 8.2% | 68 | 6.5% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 472 | 17.0% | 4.7% | 294 | 17.2% | 6.8% | 178 | 16.8% | 3.1% | 137 | 11.0% | 7.9% |
| 2 personnes | 993 | 35.9% | 5.5% | 582 | 34.0% | 6.7% | 411 | 38.9% | 4.5% | 307 | 24.8% | 7.0% |
| 3 personnes | 449 | 16.2% | 4.9% | 293 | 17.1% | 6.5% | 157 | 14.8% | 3.4% | 253 | 20.4% | 6.6% |
| 4 personnes | 498 | 18.0% | 5.3% | 312 | 18.2% | 6.9% | 186 | 17.6% | 3.9% | 320 | 25.8% | 6.5% |
| 5 personnes et + | 357 | 12.9% | 6.6% | 231 | 13.5% | 8.8% | 126 | 11.9% | 4.6% | 223 | 18.0% | 8.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 906 | 32.7% | 5.9% | 559 | 32.7% | 7.8% | 347 | 32.8% | 4.2% | 564 | 45.5% | 7.3% |
| Non | 1862 | 67.3% | 5.1% | 1153 | 67.3% | 6.5% | 709 | 67.2% | 3.8% | 675 | 54.5% | 6.9% |
| Habitat | ||||||||||||
| Communes rurales | 519 | 18.7% | 4.4% | 341 | 19.9% | 6.1% | 178 | 16.9% | 2.9% | 203 | 16.4% | 6.1% |
| Agglo. - 20 000 hab | 407 | 14.7% | 4.5% | 217 | 12.7% | 5.0% | 190 | 18.0% | 4.0% | 179 | 14.4% | 6.9% |
| Agglo. 20 000 à 100 000 hab | 336 | 12.1% | 4.8% | 222 | 13.0% | 6.6% | 114 | 10.8% | 3.2% | 124 | 10.0% | 6.9% |
| Agglo. + 100 000 hab | 968 | 35.0% | 6.3% | 627 | 36.6% | 8.4% | 341 | 32.3% | 4.3% | 461 | 37.2% | 8.1% |
| Agglo. Paris | 539 | 19.5% | 6.3% | 305 | 17.8% | 7.5% | 234 | 22.1% | 5.2% | 273 | 22.0% | 6.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 600 | 21.7% | 6.3% | 332 | 19.4% | 7.3% | 268 | 25.3% | 5.4% | 307 | 24.8% | 7.0% |
| Nord Pas de Calais | 117 | 4.2% | 3.6% | 73 | 4.3% | 4.8% | 43 | 4.1% | 2.6% | 55 | 4.4% | 5.8% |
| Lorraine | 108 | 3.9% | 5.6% | 74 | 4.3% | 7.9% | 34 | 3.2% | 3.5% | 40 | 3.2% | 7.2% |
| Alsace | 92 | 3.3% | 6.0% | 62 | 3.6% | 8.4% | 30 | 2.8% | 3.8% | 39 | 3.2% | 8.0% |
| Franche-Comté | 46 | 1.7% | 4.8% | 27 | 1.6% | 5.8% | 19 | 1.8% | 3.8% | 15 | 1.2% | 5.9% |
| Champagne Ardennes | 53 | 1.9% | 4.9% | 34 | 2.0% | 6.5% | 20 | 1.9% | 3.5% | 16 | 1.3% | 5.4% |
| Picardie | 90 | 3.2% | 5.8% | 49 | 2.8% | 6.6% | 41 | 3.9% | 5.2% | 40 | 3.2% | 9.2% |
| Bourgogne | 68 | 2.4% | 5.0% | 38 | 2.2% | 5.8% | 30 | 2.9% | 4.3% | 36 | 2.9% | 10.4% |
| Haute Normandie | 71 | 2.6% | 4.8% | 54 | 3.1% | 7.5% | 18 | 1.7% | 2.3% | 27 | 2.2% | 5.9% |
| Basse Normandie | 61 | 2.2% | 5.0% | 44 | 2.5% | 7.5% | 17 | 1.6% | 2.7% | 27 | 2.2% | 7.6% |
| Centre | 118 | 4.3% | 5.6% | 82 | 4.8% | 8.2% | 36 | 3.4% | 3.3% | 46 | 3.7% | 7.8% |
| Pays de Loire | 121 | 4.4% | 4.1% | 88 | 5.1% | 6.1% | 33 | 3.2% | 2.2% | 60 | 4.9% | 6.4% |
| Bretagne | 128 | 4.6% | 4.8% | 77 | 4.5% | 6.0% | 51 | 4.8% | 3.7% | 50 | 4.0% | 6.1% |
| Poitou Charentes | 53 | 1.9% | 3.6% | 44 | 2.6% | 6.2% | 9 | 0.8% | 1.1% | 20 | 1.6% | 4.8% |
| Aquitaine | 138 | 5.0% | 5.0% | 90 | 5.2% | 6.8% | 49 | 4.6% | 3.4% | 68 | 5.5% | 7.8% |
| Midi Pyrénées | 132 | 4.8% | 5.4% | 86 | 5.0% | 7.3% | 46 | 4.4% | 3.7% | 52 | 4.2% | 6.6% |
| Limousin | 26 | 0.9% | 4.2% | 16 | 0.9% | 5.5% | 10 | 0.9% | 3.1% | 4 | 0.3% | 2.8% |
| Auvergne | 53 | 1.9% | 4.7% | 32 | 1.9% | 6.0% | 21 | 2.0% | 3.5% | 19 | 1.6% | 6.5% |
| Rhône Alpes | 270 | 9.8% | 5.2% | 151 | 8.8% | 6.0% | 119 | 11.3% | 4.5% | 128 | 10.3% | 7.0% |
| Languedoc Roussillon | 140 | 5.1% | 6.2% | 93 | 5.4% | 8.7% | 47 | 4.5% | 4.0% | 51 | 4.1% | 6.9% |
| Provence Alpes Côte d'Azur, Corse | 284 | 10.2% | 6.5% | 168 | 9.8% | 8.2% | 116 | 10.9% | 5.0% | 139 | 11.3% | 9.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2050 | 74.0% | 6.2% | 1272 | 74.3% | 7.7% | 778 | 73.7% | 4.7% | 1053 | 85.0% | 7.2% |
| Presque tous les jours | 373 | 13.5% | 6.3% | 232 | 13.6% | 8.5% | 141 | 13.4% | 4.5% | 132 | 10.7% | 6.8% |
| 1 à 2 fois par semaine | 104 | 3.8% | 4.1% | 62 | 3.6% | 5.3% | 42 | 4.0% | 3.0% | 36 | 2.9% | 5.7% |
| 1 à 3 fois par mois | 21 | 0.8% | 4.0% | 11 | 0.6% | 5.3% | 10 | 0.9% | 3.2% | 2 | 0.2% | 4.1% |
| Moins souvent | 40 | 1.4% | 4.9% | 20 | 1.1% | 5.5% | 20 | 1.9% | 4.4% | 5 | 0.4% | 6.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 110 | 4.0% | 5.9% | 70 | 4.1% | 8.9% | 39 | 3.7% | 3.7% | 21 | 1.7% | 15.0% |
| De 9 000 à moins de 12 000 euros par an | 85 | 3.1% | 3.0% | 63 | 3.7% | 6.0% | 21 | 2.0% | 1.2% | 14 | 1.2% | 5.5% |
| De 12 000 à moins de 18 000 euros par an | 223 | 8.1% | 3.7% | 140 | 8.2% | 5.3% | 83 | 7.9% | 2.4% | 44 | 3.6% | 6.0% |
| De 18 000 à moins de 24 000 euros par an | 269 | 9.7% | 4.1% | 147 | 8.6% | 4.8% | 121 | 11.5% | 3.4% | 78 | 6.3% | 5.7% |
| De 24 000 à moins de 36 000 euros par an | 588 | 21.3% | 5.3% | 348 | 20.3% | 6.6% | 240 | 22.7% | 4.2% | 220 | 17.7% | 6.5% |
| De 36 000 à moins de 45 000 euros par an | 428 | 15.4% | 6.1% | 271 | 15.9% | 7.2% | 156 | 14.8% | 4.8% | 197 | 15.9% | 6.5% |
| De 45 000 à moins de 65 000 euros par an | 496 | 17.9% | 7.2% | 325 | 19.0% | 9.0% | 171 | 16.2% | 5.2% | 297 | 24.0% | 7.8% |
| De 65 000 à moins de 80 000 euros par an | 155 | 5.6% | 7.9% | 102 | 6.0% | 9.1% | 52 | 4.9% | 6.3% | 110 | 8.9% | 8.5% |
| De 80 000 à moins de 115 000 euros par an | 92 | 3.3% | 7.4% | 56 | 3.3% | 7.6% | 36 | 3.4% | 7.0% | 62 | 5.0% | 6.7% |
| 115 000 euros et plus par an | 59 | 2.1% | 9.9% | 40 | 2.3% | 10.9% | 19 | 1.8% | 8.3% | 51 | 4.1% | 10.0% |
| Refus | 169 | 6.1% | 5.0% | 84 | 4.9% | 6.0% | 85 | 8.0% | 4.4% | 78 | 6.3% | 7.3% |
| Ne sait pas | 96 | 3.5% | 4.2% | 64 | 3.7% | 6.7% | 32 | 3.0% | 2.4% | 68 | 5.5% | 7.3% |
