L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3984 | 100.0% | 7.7% | 2345 | 100.0% | 9.5% | 1639 | 100.0% | 6.1% | 1913 | 100.0% | 11.0% |
| Sexe | ||||||||||||
| Homme | 2345 | 58.9% | 9.5% | 2345 | 100.0% | 9.5% | - | - | - | 1136 | 59.4% | 12.9% |
| Femme | 1639 | 41.1% | 6.1% | - | - | - | 1639 | 100.0% | 6.1% | 777 | 40.6% | 9.0% |
| Age | ||||||||||||
| 15 à 24 ans | 844 | 21.2% | 11.6% | 527 | 22.5% | 14.3% | 318 | 19.4% | 8.8% | 473 | 24.7% | 15.0% |
| 25 à 34 ans | 607 | 15.2% | 8.0% | 387 | 16.5% | 10.4% | 220 | 13.4% | 5.6% | 342 | 17.9% | 10.4% |
| 35 à 49 ans | 1007 | 25.3% | 8.1% | 590 | 25.1% | 9.6% | 418 | 25.5% | 6.6% | 608 | 31.8% | 9.9% |
| 50 à 59 ans | 762 | 19.1% | 8.2% | 430 | 18.3% | 9.2% | 333 | 20.3% | 7.1% | 380 | 19.9% | 9.7% |
| 60 ans et plus | 763 | 19.2% | 5.1% | 412 | 17.6% | 6.3% | 351 | 21.4% | 4.2% | 109 | 5.7% | 11.1% |
| Individu | ||||||||||||
| Ménagères | 1298 | 32.6% | 5.6% | - | - | - | 1298 | 79.2% | 5.6% | 588 | 30.7% | 8.3% |
| Personne de référence | 2155 | 54.1% | 7.7% | 1760 | 75.1% | 8.7% | 395 | 24.1% | 5.1% | 942 | 49.3% | 11.5% |
| Responsable des achats | 2486 | 62.4% | 7.0% | 1193 | 50.9% | 9.4% | 1293 | 78.9% | 5.7% | 1120 | 58.6% | 10.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 0.7% | 5.6% | 14 | 0.6% | 3.9% | 15 | 0.9% | 10.0% | 7 | 0.3% | 37.1% |
| Petits patrons | 123 | 3.1% | 7.5% | 94 | 4.0% | 8.5% | 29 | 1.8% | 5.6% | 112 | 5.8% | 7.7% |
| Affaires et Cadres | 630 | 15.8% | 12.3% | 393 | 16.8% | 13.4% | 237 | 14.5% | 10.9% | 576 | 30.1% | 12.4% |
| Professions intermédiaires | 659 | 16.5% | 9.6% | 396 | 16.9% | 11.6% | 263 | 16.1% | 7.6% | 573 | 30.0% | 10.2% |
| Employés | 495 | 12.4% | 6.0% | 194 | 8.3% | 9.0% | 301 | 18.4% | 4.9% | 119 | 6.2% | 6.5% |
| Ouvriers | 342 | 8.6% | 5.3% | 297 | 12.6% | 5.9% | 45 | 2.8% | 3.3% | 13 | 0.7% | 3.2% |
| Retraités | 639 | 16.0% | 5.1% | 366 | 15.6% | 6.2% | 273 | 16.6% | 4.1% | 29 | 1.5% | 11.5% |
| Autres inactifs | 1066 | 26.8% | 10.4% | 591 | 25.2% | 15.5% | 476 | 29.0% | 7.3% | 484 | 25.3% | 14.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 54 | 1.4% | 6.6% | 26 | 1.1% | 6.2% | 28 | 1.7% | 7.1% | - | - | - |
| Petits patrons | 230 | 5.8% | 8.7% | 135 | 5.8% | 10.4% | 95 | 5.8% | 7.1% | 230 | 12.0% | 8.7% |
| Affaires et Cadres | 912 | 22.9% | 12.6% | 531 | 22.6% | 14.8% | 381 | 23.3% | 10.4% | 912 | 47.7% | 12.6% |
| Professions intermédiaires | 771 | 19.3% | 10.2% | 470 | 20.1% | 12.0% | 300 | 18.3% | 8.2% | 771 | 40.3% | 10.2% |
| Employés | 407 | 10.2% | 7.5% | 238 | 10.2% | 10.3% | 169 | 10.3% | 5.5% | - | - | - |
| Ouvriers | 508 | 12.7% | 5.3% | 325 | 13.9% | 6.4% | 183 | 11.2% | 4.1% | - | - | - |
| Retraités | 781 | 19.6% | 5.4% | 431 | 18.4% | 6.5% | 351 | 21.4% | 4.5% | - | - | - |
| Autres inactifs | 321 | 8.0% | 7.8% | 189 | 8.1% | 11.8% | 131 | 8.0% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 611 | 15.3% | 6.1% | 351 | 15.0% | 8.1% | 260 | 15.9% | 4.6% | 172 | 9.0% | 10.0% |
| 2 personnes | 1271 | 31.9% | 7.1% | 705 | 30.1% | 8.1% | 566 | 34.5% | 6.2% | 434 | 22.7% | 9.9% |
| 3 personnes | 728 | 18.3% | 8.0% | 470 | 20.0% | 10.4% | 258 | 15.7% | 5.6% | 404 | 21.1% | 10.6% |
| 4 personnes | 852 | 21.4% | 9.1% | 520 | 22.2% | 11.4% | 332 | 20.3% | 7.0% | 545 | 28.5% | 11.1% |
| 5 personnes et + | 522 | 13.1% | 9.7% | 299 | 12.8% | 11.4% | 223 | 13.6% | 8.1% | 358 | 18.7% | 13.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1321 | 33.2% | 8.6% | 775 | 33.1% | 10.8% | 546 | 33.3% | 6.6% | 863 | 45.1% | 11.2% |
| Non | 2663 | 66.8% | 7.3% | 1570 | 66.9% | 8.9% | 1093 | 66.7% | 5.9% | 1049 | 54.9% | 10.8% |
| Habitat | ||||||||||||
| Communes rurales | 746 | 18.7% | 6.3% | 427 | 18.2% | 7.6% | 319 | 19.5% | 5.1% | 315 | 16.5% | 9.4% |
| Agglo. - 20 000 hab | 589 | 14.8% | 6.5% | 346 | 14.7% | 8.0% | 243 | 14.8% | 5.2% | 286 | 15.0% | 11.0% |
| Agglo. 20 000 à 100 000 hab | 477 | 12.0% | 6.9% | 295 | 12.6% | 8.8% | 182 | 11.1% | 5.0% | 183 | 9.6% | 10.2% |
| Agglo. + 100 000 hab | 1382 | 34.7% | 9.0% | 837 | 35.7% | 11.2% | 545 | 33.2% | 6.9% | 698 | 36.5% | 12.2% |
| Agglo. Paris | 790 | 19.8% | 9.3% | 440 | 18.8% | 10.8% | 350 | 21.4% | 7.8% | 431 | 22.5% | 10.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 872 | 21.9% | 9.1% | 475 | 20.3% | 10.4% | 397 | 24.2% | 7.9% | 479 | 25.1% | 11.0% |
| Nord Pas de Calais | 208 | 5.2% | 6.5% | 132 | 5.6% | 8.7% | 76 | 4.6% | 4.5% | 88 | 4.6% | 9.3% |
| Lorraine | 156 | 3.9% | 8.1% | 91 | 3.9% | 9.8% | 65 | 3.9% | 6.5% | 61 | 3.2% | 10.9% |
| Alsace | 133 | 3.3% | 8.7% | 70 | 3.0% | 9.5% | 63 | 3.9% | 8.0% | 58 | 3.1% | 12.0% |
| Franche-Comté | 65 | 1.6% | 6.9% | 34 | 1.4% | 7.3% | 32 | 1.9% | 6.5% | 27 | 1.4% | 10.3% |
| Champagne Ardennes | 87 | 2.2% | 8.0% | 56 | 2.4% | 10.7% | 31 | 1.9% | 5.5% | 29 | 1.5% | 10.0% |
| Picardie | 107 | 2.7% | 7.0% | 64 | 2.7% | 8.6% | 43 | 2.6% | 5.4% | 45 | 2.3% | 10.3% |
| Bourgogne | 102 | 2.5% | 7.5% | 63 | 2.7% | 9.6% | 39 | 2.4% | 5.5% | 51 | 2.7% | 14.7% |
| Haute Normandie | 94 | 2.3% | 6.3% | 67 | 2.8% | 9.4% | 27 | 1.6% | 3.5% | 39 | 2.1% | 8.5% |
| Basse Normandie | 57 | 1.4% | 4.7% | 34 | 1.4% | 5.8% | 23 | 1.4% | 3.7% | 28 | 1.4% | 7.8% |
| Centre | 169 | 4.2% | 8.1% | 120 | 5.1% | 11.9% | 49 | 3.0% | 4.5% | 66 | 3.5% | 11.2% |
| Pays de Loire | 193 | 4.8% | 6.5% | 122 | 5.2% | 8.6% | 71 | 4.3% | 4.6% | 93 | 4.9% | 9.9% |
| Bretagne | 186 | 4.7% | 7.0% | 101 | 4.3% | 7.9% | 85 | 5.2% | 6.2% | 83 | 4.3% | 10.0% |
| Poitou Charentes | 74 | 1.9% | 5.0% | 53 | 2.3% | 7.5% | 21 | 1.3% | 2.7% | 33 | 1.7% | 7.9% |
| Aquitaine | 189 | 4.7% | 6.9% | 123 | 5.2% | 9.3% | 66 | 4.0% | 4.6% | 92 | 4.8% | 10.5% |
| Midi Pyrénées | 208 | 5.2% | 8.5% | 119 | 5.1% | 10.1% | 89 | 5.4% | 7.1% | 100 | 5.2% | 12.7% |
| Limousin | 39 | 1.0% | 6.3% | 21 | 0.9% | 7.2% | 18 | 1.1% | 5.5% | 15 | 0.8% | 10.2% |
| Auvergne | 67 | 1.7% | 6.0% | 34 | 1.4% | 6.2% | 34 | 2.1% | 5.7% | 32 | 1.7% | 11.0% |
| Rhône Alpes | 425 | 10.7% | 8.2% | 244 | 10.4% | 9.8% | 181 | 11.0% | 6.7% | 214 | 11.2% | 11.7% |
| Languedoc Roussillon | 195 | 4.9% | 8.6% | 123 | 5.3% | 11.5% | 71 | 4.3% | 6.0% | 83 | 4.3% | 11.2% |
| Provence Alpes Côte d'Azur, Corse | 359 | 9.0% | 8.3% | 200 | 8.5% | 9.7% | 159 | 9.7% | 6.9% | 196 | 10.3% | 13.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2991 | 75.1% | 9.0% | 1784 | 76.1% | 10.8% | 1208 | 73.7% | 7.3% | 1591 | 83.2% | 10.9% |
| Presque tous les jours | 507 | 12.7% | 8.6% | 296 | 12.6% | 10.8% | 211 | 12.9% | 6.7% | 232 | 12.1% | 11.9% |
| 1 à 2 fois par semaine | 163 | 4.1% | 6.4% | 83 | 3.5% | 7.1% | 80 | 4.9% | 5.8% | 62 | 3.3% | 9.9% |
| 1 à 3 fois par mois | 43 | 1.1% | 8.3% | 23 | 1.0% | 11.5% | 20 | 1.2% | 6.2% | 4 | 0.2% | 7.6% |
| Moins souvent | 52 | 1.3% | 6.3% | 30 | 1.3% | 8.4% | 22 | 1.3% | 4.7% | 7 | 0.4% | 9.2% |
| Jamais | 6 | 0.1% | 4.5% | 6 | 0.2% | 6.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 113 | 2.8% | 6.0% | 61 | 2.6% | 7.7% | 51 | 3.1% | 4.8% | 13 | 0.7% | 9.7% |
| De 9 000 à moins de 12 000 euros par an | 137 | 3.4% | 4.8% | 81 | 3.5% | 7.7% | 55 | 3.4% | 3.1% | 23 | 1.2% | 8.8% |
| De 12 000 à moins de 18 000 euros par an | 313 | 7.9% | 5.1% | 171 | 7.3% | 6.5% | 143 | 8.7% | 4.1% | 56 | 2.9% | 7.6% |
| De 18 000 à moins de 24 000 euros par an | 393 | 9.9% | 6.0% | 226 | 9.6% | 7.4% | 167 | 10.2% | 4.7% | 129 | 6.7% | 9.5% |
| De 24 000 à moins de 36 000 euros par an | 874 | 21.9% | 7.9% | 521 | 22.2% | 9.8% | 353 | 21.5% | 6.2% | 385 | 20.1% | 11.5% |
| De 36 000 à moins de 45 000 euros par an | 622 | 15.6% | 8.9% | 378 | 16.1% | 10.1% | 245 | 14.9% | 7.5% | 322 | 16.8% | 10.6% |
| De 45 000 à moins de 65 000 euros par an | 666 | 16.7% | 9.7% | 394 | 16.8% | 10.9% | 271 | 16.6% | 8.3% | 426 | 22.3% | 11.2% |
| De 65 000 à moins de 80 000 euros par an | 195 | 4.9% | 10.0% | 119 | 5.1% | 10.5% | 76 | 4.6% | 9.1% | 149 | 7.8% | 11.5% |
| De 80 000 à moins de 115 000 euros par an | 119 | 3.0% | 9.5% | 78 | 3.3% | 10.5% | 41 | 2.5% | 8.1% | 86 | 4.5% | 9.4% |
| 115 000 euros et plus par an | 78 | 2.0% | 13.1% | 53 | 2.3% | 14.4% | 25 | 1.5% | 11.0% | 68 | 3.6% | 13.3% |
| Refus | 265 | 6.7% | 7.9% | 139 | 5.9% | 9.9% | 126 | 7.7% | 6.5% | 115 | 6.0% | 10.7% |
| Ne sait pas | 209 | 5.2% | 9.2% | 123 | 5.3% | 13.0% | 85 | 5.2% | 6.4% | 141 | 7.4% | 15.1% |
