L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3168 | 100.0% | 6.1% | 832 | 100.0% | 3.4% | 2336 | 100.0% | 8.7% | 810 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 832 | 26.3% | 3.4% | 832 | 100.0% | 3.4% | - | - | - | 179 | 22.1% | 2.0% |
| Femme | 2336 | 73.7% | 8.7% | - | - | - | 2336 | 100.0% | 8.7% | 631 | 77.9% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 112 | 3.5% | 1.5% | 37 | 4.4% | 1.0% | 75 | 3.2% | 2.1% | 35 | 4.3% | 1.1% |
| 25 à 34 ans | 258 | 8.2% | 3.4% | 57 | 6.8% | 1.5% | 202 | 8.6% | 5.2% | 96 | 11.8% | 2.9% |
| 35 à 49 ans | 850 | 26.8% | 6.8% | 233 | 28.0% | 3.8% | 617 | 26.4% | 9.8% | 321 | 39.6% | 5.3% |
| 50 à 59 ans | 958 | 30.3% | 10.3% | 250 | 30.0% | 5.4% | 709 | 30.3% | 15.1% | 295 | 36.4% | 7.6% |
| 60 ans et plus | 989 | 31.2% | 6.6% | 256 | 30.7% | 3.9% | 733 | 31.4% | 8.7% | 63 | 7.8% | 6.4% |
| Individu | ||||||||||||
| Ménagères | 2220 | 70.1% | 9.6% | - | - | - | 2220 | 95.1% | 9.6% | 598 | 73.8% | 8.5% |
| Personne de référence | 1487 | 46.9% | 5.3% | 753 | 90.5% | 3.7% | 734 | 31.4% | 9.5% | 275 | 33.9% | 3.3% |
| Responsable des achats | 2659 | 83.9% | 7.5% | 460 | 55.3% | 3.6% | 2199 | 94.2% | 9.6% | 681 | 84.1% | 6.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 31 | 1.0% | 6.0% | 10 | 1.2% | 2.7% | 21 | 0.9% | 14.1% | 3 | 0.4% | 17.8% |
| Petits patrons | 64 | 2.0% | 3.9% | 15 | 1.8% | 1.4% | 48 | 2.1% | 9.3% | 51 | 6.3% | 3.6% |
| Affaires et Cadres | 207 | 6.5% | 4.0% | 61 | 7.3% | 2.1% | 145 | 6.2% | 6.7% | 175 | 21.6% | 3.8% |
| Professions intermédiaires | 403 | 12.7% | 5.9% | 94 | 11.3% | 2.7% | 309 | 13.2% | 8.9% | 296 | 36.5% | 5.3% |
| Employés | 790 | 24.9% | 9.5% | 102 | 12.3% | 4.7% | 688 | 29.5% | 11.2% | 142 | 17.5% | 7.7% |
| Ouvriers | 280 | 8.8% | 4.4% | 163 | 19.6% | 3.2% | 117 | 5.0% | 8.5% | 20 | 2.5% | 5.0% |
| Retraités | 852 | 26.9% | 6.8% | 253 | 30.4% | 4.3% | 599 | 25.6% | 9.0% | 30 | 3.7% | 12.0% |
| Autres inactifs | 540 | 17.1% | 5.2% | 133 | 16.0% | 3.5% | 407 | 17.4% | 6.3% | 94 | 11.5% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 63 | 2.0% | 7.7% | 9 | 1.0% | 2.1% | 54 | 2.3% | 13.6% | - | - | - |
| Petits patrons | 109 | 3.5% | 4.1% | 20 | 2.5% | 1.6% | 89 | 3.8% | 6.7% | 109 | 13.5% | 4.1% |
| Affaires et Cadres | 305 | 9.6% | 4.2% | 63 | 7.6% | 1.8% | 242 | 10.4% | 6.6% | 305 | 37.6% | 4.2% |
| Professions intermédiaires | 396 | 12.5% | 5.2% | 96 | 11.5% | 2.4% | 300 | 12.9% | 8.2% | 396 | 48.9% | 5.2% |
| Employés | 427 | 13.5% | 7.9% | 99 | 11.8% | 4.2% | 329 | 14.1% | 10.6% | - | - | - |
| Ouvriers | 558 | 17.6% | 5.8% | 167 | 20.1% | 3.3% | 390 | 16.7% | 8.8% | - | - | - |
| Retraités | 991 | 31.3% | 6.9% | 261 | 31.4% | 4.0% | 730 | 31.2% | 9.3% | - | - | - |
| Autres inactifs | 319 | 10.1% | 7.8% | 117 | 14.1% | 7.3% | 202 | 8.6% | 8.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 638 | 20.2% | 6.4% | 132 | 15.9% | 3.0% | 506 | 21.7% | 9.0% | 83 | 10.2% | 4.8% |
| 2 personnes | 1274 | 40.2% | 7.1% | 363 | 43.6% | 4.2% | 911 | 39.0% | 9.9% | 248 | 30.6% | 5.7% |
| 3 personnes | 470 | 14.8% | 5.2% | 113 | 13.6% | 2.5% | 356 | 15.3% | 7.8% | 185 | 22.8% | 4.8% |
| 4 personnes | 516 | 16.3% | 5.5% | 126 | 15.2% | 2.8% | 390 | 16.7% | 8.2% | 210 | 25.9% | 4.3% |
| 5 personnes et + | 270 | 8.5% | 5.0% | 97 | 11.7% | 3.7% | 173 | 7.4% | 6.3% | 85 | 10.5% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 851 | 26.9% | 5.5% | 235 | 28.2% | 3.3% | 616 | 26.4% | 7.5% | 330 | 40.8% | 4.3% |
| Non | 2317 | 73.1% | 6.4% | 598 | 71.8% | 3.4% | 1719 | 73.6% | 9.2% | 480 | 59.2% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 723 | 22.8% | 6.1% | 178 | 21.3% | 3.2% | 546 | 23.4% | 8.7% | 159 | 19.6% | 4.8% |
| Agglo. - 20 000 hab | 572 | 18.1% | 6.4% | 124 | 14.9% | 2.9% | 448 | 19.2% | 9.5% | 140 | 17.2% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 477 | 15.1% | 6.9% | 106 | 12.7% | 3.2% | 371 | 15.9% | 10.3% | 99 | 12.2% | 5.5% |
| Agglo. + 100 000 hab | 911 | 28.8% | 5.9% | 272 | 32.6% | 3.6% | 640 | 27.4% | 8.1% | 267 | 32.9% | 4.7% |
| Agglo. Paris | 485 | 15.3% | 5.7% | 153 | 18.4% | 3.8% | 332 | 14.2% | 7.4% | 146 | 18.0% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 538 | 17.0% | 5.6% | 163 | 19.6% | 3.6% | 375 | 16.1% | 7.5% | 170 | 21.0% | 3.9% |
| Nord Pas de Calais | 195 | 6.1% | 6.1% | 64 | 7.7% | 4.2% | 131 | 5.6% | 7.7% | 62 | 7.6% | 6.5% |
| Lorraine | 126 | 4.0% | 6.6% | 43 | 5.2% | 4.6% | 83 | 3.6% | 8.4% | 33 | 4.0% | 5.9% |
| Alsace | 99 | 3.1% | 6.5% | 21 | 2.5% | 2.9% | 77 | 3.3% | 9.8% | 27 | 3.3% | 5.5% |
| Franche-Comté | 64 | 2.0% | 6.7% | 24 | 2.9% | 5.1% | 40 | 1.7% | 8.2% | 17 | 2.1% | 6.5% |
| Champagne Ardennes | 90 | 2.8% | 8.3% | 20 | 2.4% | 3.8% | 70 | 3.0% | 12.5% | 17 | 2.2% | 6.1% |
| Picardie | 111 | 3.5% | 7.2% | 9 | 1.0% | 1.2% | 102 | 4.4% | 12.9% | 19 | 2.4% | 4.5% |
| Bourgogne | 78 | 2.5% | 5.7% | 17 | 2.1% | 2.7% | 60 | 2.6% | 8.6% | 19 | 2.4% | 5.5% |
| Haute Normandie | 98 | 3.1% | 6.6% | 15 | 1.9% | 2.2% | 82 | 3.5% | 10.6% | 10 | 1.2% | 2.2% |
| Basse Normandie | 104 | 3.3% | 8.6% | 29 | 3.4% | 4.9% | 76 | 3.2% | 12.0% | 20 | 2.4% | 5.6% |
| Centre | 127 | 4.0% | 6.1% | 45 | 5.4% | 4.5% | 82 | 3.5% | 7.6% | 26 | 3.2% | 4.4% |
| Pays de Loire | 153 | 4.8% | 5.2% | 42 | 5.0% | 2.9% | 111 | 4.7% | 7.3% | 37 | 4.6% | 4.0% |
| Bretagne | 144 | 4.5% | 5.4% | 30 | 3.5% | 2.3% | 114 | 4.9% | 8.3% | 16 | 2.0% | 1.9% |
| Poitou Charentes | 78 | 2.5% | 5.3% | 14 | 1.6% | 1.9% | 65 | 2.8% | 8.4% | 21 | 2.6% | 5.0% |
| Aquitaine | 176 | 5.6% | 6.4% | 52 | 6.2% | 4.0% | 124 | 5.3% | 8.6% | 48 | 6.0% | 5.5% |
| Midi Pyrénées | 168 | 5.3% | 6.9% | 48 | 5.8% | 4.1% | 120 | 5.1% | 9.5% | 46 | 5.7% | 5.8% |
| Limousin | 42 | 1.3% | 6.8% | 11 | 1.3% | 3.7% | 31 | 1.3% | 9.7% | 8 | 1.0% | 5.5% |
| Auvergne | 95 | 3.0% | 8.4% | 23 | 2.7% | 4.2% | 72 | 3.1% | 12.3% | 18 | 2.2% | 6.1% |
| Rhône Alpes | 293 | 9.2% | 5.7% | 67 | 8.0% | 2.7% | 226 | 9.7% | 8.4% | 97 | 11.9% | 5.3% |
| Languedoc Roussillon | 133 | 4.2% | 5.9% | 32 | 3.8% | 3.0% | 102 | 4.3% | 8.5% | 33 | 4.1% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 257 | 8.1% | 5.9% | 64 | 7.7% | 3.1% | 193 | 8.3% | 8.4% | 65 | 8.1% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1818 | 57.4% | 5.5% | 492 | 59.1% | 3.0% | 1327 | 56.8% | 8.0% | 673 | 83.0% | 4.6% |
| Presque tous les jours | 416 | 13.1% | 7.1% | 89 | 10.6% | 3.2% | 327 | 14.0% | 10.4% | 82 | 10.1% | 4.2% |
| 1 à 2 fois par semaine | 200 | 6.3% | 7.8% | 60 | 7.2% | 5.1% | 140 | 6.0% | 10.1% | 33 | 4.0% | 5.2% |
| 1 à 3 fois par mois | 58 | 1.8% | 11.1% | 14 | 1.7% | 7.0% | 43 | 1.9% | 13.8% | 1 | 0.1% | 1.3% |
| Moins souvent | 89 | 2.8% | 10.8% | 19 | 2.3% | 5.3% | 70 | 3.0% | 15.0% | 5 | 0.6% | 5.8% |
| Jamais | 2 | 0.1% | 1.8% | 0 | 0.1% | 0.6% | 2 | 0.1% | 4.6% | 2 | 0.2% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 92 | 2.9% | 4.9% | 29 | 3.5% | 3.7% | 63 | 2.7% | 5.9% | 5 | 0.6% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 184 | 5.8% | 6.5% | 38 | 4.5% | 3.6% | 146 | 6.2% | 8.2% | 17 | 2.0% | 6.3% |
| De 12 000 à moins de 18 000 euros par an | 442 | 14.0% | 7.3% | 107 | 12.9% | 4.1% | 335 | 14.3% | 9.6% | 42 | 5.2% | 5.7% |
| De 18 000 à moins de 24 000 euros par an | 465 | 14.7% | 7.1% | 119 | 14.3% | 3.9% | 346 | 14.8% | 9.8% | 68 | 8.3% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 804 | 25.4% | 7.3% | 226 | 27.2% | 4.3% | 578 | 24.7% | 10.1% | 180 | 22.3% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 393 | 12.4% | 5.6% | 116 | 14.0% | 3.1% | 276 | 11.8% | 8.4% | 145 | 17.9% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 354 | 11.2% | 5.1% | 92 | 11.1% | 2.6% | 261 | 11.2% | 8.0% | 176 | 21.7% | 4.6% |
| De 65 000 à moins de 80 000 euros par an | 93 | 2.9% | 4.8% | 28 | 3.3% | 2.5% | 65 | 2.8% | 7.9% | 54 | 6.7% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 64 | 2.0% | 5.1% | 15 | 1.8% | 2.0% | 49 | 2.1% | 9.6% | 51 | 6.3% | 5.5% |
| 115 000 euros et plus par an | 28 | 0.9% | 4.8% | 9 | 1.1% | 2.5% | 19 | 0.8% | 8.4% | 22 | 2.7% | 4.3% |
| Refus | 189 | 6.0% | 5.7% | 37 | 4.4% | 2.6% | 152 | 6.5% | 7.8% | 40 | 4.9% | 3.7% |
| Ne sait pas | 60 | 1.9% | 2.6% | 16 | 1.9% | 1.7% | 44 | 1.9% | 3.4% | 11 | 1.3% | 1.1% |
