L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 507 | 100.0% | 1.0% | 338 | 100.0% | 1.4% | 169 | 100.0% | 0.6% | 254 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 338 | 66.7% | 1.4% | 338 | 100.0% | 1.4% | - | - | - | 153 | 60.4% | 1.7% |
| Femme | 169 | 33.3% | 0.6% | - | - | - | 169 | 100.0% | 0.6% | 100 | 39.6% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 113 | 22.3% | 1.6% | 69 | 20.5% | 1.9% | 44 | 25.8% | 1.2% | 67 | 26.4% | 2.1% |
| 25 à 34 ans | 73 | 14.4% | 1.0% | 50 | 14.7% | 1.3% | 23 | 13.7% | 0.6% | 37 | 14.7% | 1.1% |
| 35 à 49 ans | 162 | 31.9% | 1.3% | 105 | 31.0% | 1.7% | 57 | 33.8% | 0.9% | 78 | 30.6% | 1.3% |
| 50 à 59 ans | 122 | 24.0% | 1.3% | 88 | 26.2% | 1.9% | 33 | 19.7% | 0.7% | 62 | 24.5% | 1.6% |
| 60 ans et plus | 37 | 7.4% | 0.2% | 26 | 7.6% | 0.4% | 12 | 7.0% | 0.1% | 10 | 3.8% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 125 | 24.8% | 0.5% | - | - | - | 125 | 74.3% | 0.5% | 68 | 26.9% | 1.0% |
| Personne de référence | 292 | 57.6% | 1.0% | 253 | 74.9% | 1.2% | 39 | 23.0% | 0.5% | 127 | 50.2% | 1.6% |
| Responsable des achats | 321 | 63.3% | 0.9% | 201 | 59.6% | 1.6% | 120 | 70.9% | 0.5% | 145 | 57.2% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 2.8% | 2.7% | 9 | 2.7% | 2.5% | 5 | 3.0% | 3.4% | - | - | - |
| Petits patrons | 24 | 4.7% | 1.5% | 16 | 4.8% | 1.5% | 8 | 4.6% | 1.5% | 19 | 7.6% | 1.3% |
| Affaires et Cadres | 79 | 15.7% | 1.6% | 42 | 12.4% | 1.4% | 38 | 22.3% | 1.7% | 70 | 27.7% | 1.5% |
| Professions intermédiaires | 80 | 15.9% | 1.2% | 56 | 16.7% | 1.6% | 24 | 14.4% | 0.7% | 75 | 29.8% | 1.3% |
| Employés | 70 | 13.9% | 0.8% | 44 | 12.9% | 2.0% | 27 | 15.8% | 0.4% | 19 | 7.6% | 1.0% |
| Ouvriers | 86 | 17.0% | 1.3% | 73 | 21.5% | 1.4% | 13 | 7.9% | 1.0% | 10 | 4.1% | 2.5% |
| Retraités | 18 | 3.6% | 0.1% | 14 | 4.1% | 0.2% | 4 | 2.4% | 0.1% | - | - | - |
| Autres inactifs | 134 | 26.5% | 1.3% | 84 | 24.9% | 2.2% | 50 | 29.6% | 0.8% | 59 | 23.3% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 3.8% | 2.3% | 9 | 2.5% | 2.0% | 11 | 6.3% | 2.7% | - | - | - |
| Petits patrons | 33 | 6.4% | 1.2% | 25 | 7.5% | 1.9% | 7 | 4.3% | 0.5% | 33 | 12.8% | 1.2% |
| Affaires et Cadres | 106 | 20.9% | 1.5% | 60 | 17.8% | 1.7% | 46 | 27.0% | 1.2% | 106 | 41.7% | 1.5% |
| Professions intermédiaires | 115 | 22.8% | 1.5% | 68 | 20.0% | 1.7% | 48 | 28.2% | 1.3% | 115 | 45.5% | 1.5% |
| Employés | 56 | 11.0% | 1.0% | 43 | 12.6% | 1.8% | 13 | 7.9% | 0.4% | - | - | - |
| Ouvriers | 92 | 18.2% | 1.0% | 71 | 21.1% | 1.4% | 21 | 12.4% | 0.5% | - | - | - |
| Retraités | 37 | 7.3% | 0.3% | 28 | 8.4% | 0.4% | 8 | 5.0% | 0.1% | - | - | - |
| Autres inactifs | 49 | 9.7% | 1.2% | 34 | 10.1% | 2.1% | 15 | 8.9% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 17.5% | 0.9% | 60 | 17.7% | 1.4% | 29 | 17.0% | 0.5% | 21 | 8.1% | 1.2% |
| 2 personnes | 102 | 20.2% | 0.6% | 73 | 21.6% | 0.8% | 29 | 17.2% | 0.3% | 53 | 20.8% | 1.2% |
| 3 personnes | 119 | 23.6% | 1.3% | 71 | 21.0% | 1.6% | 48 | 28.7% | 1.1% | 62 | 24.5% | 1.6% |
| 4 personnes | 142 | 28.1% | 1.5% | 97 | 28.7% | 2.1% | 46 | 27.0% | 1.0% | 82 | 32.4% | 1.7% |
| 5 personnes et + | 54 | 10.7% | 1.0% | 37 | 11.0% | 1.4% | 17 | 10.1% | 0.6% | 36 | 14.2% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 180 | 35.5% | 1.2% | 117 | 34.7% | 1.6% | 63 | 37.2% | 0.8% | 108 | 42.8% | 1.4% |
| Non | 327 | 64.5% | 0.9% | 221 | 65.3% | 1.3% | 106 | 62.8% | 0.6% | 145 | 57.2% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 96 | 18.9% | 0.8% | 56 | 16.7% | 1.0% | 39 | 23.4% | 0.6% | 48 | 18.9% | 1.4% |
| Agglo. - 20 000 hab | 59 | 11.6% | 0.7% | 44 | 13.1% | 1.0% | 14 | 8.6% | 0.3% | 27 | 10.8% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 59 | 11.7% | 0.9% | 43 | 12.8% | 1.3% | 16 | 9.6% | 0.4% | 29 | 11.3% | 1.6% |
| Agglo. + 100 000 hab | 188 | 37.2% | 1.2% | 119 | 35.1% | 1.6% | 70 | 41.4% | 0.9% | 88 | 34.7% | 1.5% |
| Agglo. Paris | 104 | 20.6% | 1.2% | 76 | 22.4% | 1.9% | 29 | 17.1% | 0.6% | 62 | 24.3% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 111 | 22.0% | 1.2% | 80 | 23.7% | 1.8% | 31 | 18.5% | 0.6% | 68 | 27.0% | 1.6% |
| Nord Pas de Calais | 40 | 7.8% | 1.2% | 30 | 8.8% | 1.9% | 10 | 5.8% | 0.6% | 19 | 7.3% | 2.0% |
| Lorraine | 13 | 2.6% | 0.7% | 10 | 3.1% | 1.1% | 3 | 1.7% | 0.3% | 7 | 2.7% | 1.2% |
| Alsace | 18 | 3.6% | 1.2% | 8 | 2.5% | 1.1% | 10 | 6.0% | 1.3% | 12 | 4.9% | 2.6% |
| Franche-Comté | 7 | 1.5% | 0.8% | 4 | 1.2% | 0.9% | 3 | 1.9% | 0.7% | 3 | 1.3% | 1.2% |
| Champagne Ardennes | 7 | 1.5% | 0.7% | 4 | 1.0% | 0.7% | 4 | 2.3% | 0.7% | 5 | 2.0% | 1.7% |
| Picardie | 11 | 2.1% | 0.7% | 8 | 2.4% | 1.1% | 3 | 1.5% | 0.3% | 4 | 1.7% | 1.0% |
| Bourgogne | 8 | 1.6% | 0.6% | 7 | 1.9% | 1.0% | 2 | 1.0% | 0.2% | 2 | 0.9% | 0.7% |
| Haute Normandie | 13 | 2.6% | 0.9% | 10 | 3.1% | 1.5% | 3 | 1.5% | 0.3% | 3 | 1.4% | 0.7% |
| Basse Normandie | 12 | 2.4% | 1.0% | 10 | 3.0% | 1.7% | 2 | 1.2% | 0.3% | 8 | 3.0% | 2.2% |
| Centre | 25 | 5.0% | 1.2% | 19 | 5.6% | 1.9% | 6 | 3.8% | 0.6% | 14 | 5.6% | 2.4% |
| Pays de Loire | 21 | 4.1% | 0.7% | 12 | 3.6% | 0.9% | 8 | 4.9% | 0.5% | 11 | 4.2% | 1.1% |
| Bretagne | 18 | 3.6% | 0.7% | 15 | 4.3% | 1.1% | 4 | 2.1% | 0.3% | 4 | 1.8% | 0.5% |
| Poitou Charentes | 24 | 4.8% | 1.6% | 13 | 3.8% | 1.8% | 12 | 7.0% | 1.5% | 9 | 3.7% | 2.3% |
| Aquitaine | 29 | 5.7% | 1.0% | 23 | 6.9% | 1.8% | 5 | 3.2% | 0.4% | 11 | 4.3% | 1.2% |
| Midi Pyrénées | 34 | 6.6% | 1.4% | 15 | 4.3% | 1.2% | 19 | 11.3% | 1.5% | 19 | 7.6% | 2.4% |
| Limousin | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.4% | 0.2% | - | - | - |
| Auvergne | 10 | 2.0% | 0.9% | 9 | 2.5% | 1.6% | 2 | 1.1% | 0.3% | 5 | 2.0% | 1.7% |
| Rhône Alpes | 39 | 7.7% | 0.8% | 22 | 6.6% | 0.9% | 17 | 9.8% | 0.6% | 22 | 8.6% | 1.2% |
| Languedoc Roussillon | 26 | 5.1% | 1.1% | 18 | 5.4% | 1.7% | 8 | 4.6% | 0.6% | 12 | 4.7% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 39 | 7.7% | 0.9% | 21 | 6.3% | 1.0% | 18 | 10.4% | 0.8% | 13 | 5.3% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 373 | 73.7% | 1.1% | 262 | 77.4% | 1.6% | 112 | 66.3% | 0.7% | 214 | 84.4% | 1.5% |
| Presque tous les jours | 71 | 13.9% | 1.2% | 43 | 12.6% | 1.6% | 28 | 16.6% | 0.9% | 28 | 11.2% | 1.5% |
| 1 à 2 fois par semaine | 29 | 5.6% | 1.1% | 13 | 3.8% | 1.1% | 16 | 9.3% | 1.1% | 9 | 3.5% | 1.4% |
| 1 à 3 fois par mois | 6 | 1.2% | 1.1% | 3 | 0.8% | 1.3% | 3 | 2.0% | 1.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.2% | 0.9% | 11 | 3.2% | 1.4% | 5 | 3.2% | 0.5% | 2 | 0.6% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 14 | 2.8% | 0.5% | 10 | 3.0% | 1.0% | 4 | 2.4% | 0.2% | 1 | 0.5% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 57 | 11.2% | 0.9% | 45 | 13.3% | 1.7% | 12 | 7.0% | 0.3% | 8 | 3.1% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 62 | 12.3% | 0.9% | 36 | 10.6% | 1.2% | 27 | 15.7% | 0.8% | 24 | 9.6% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 112 | 22.1% | 1.0% | 75 | 22.2% | 1.4% | 37 | 22.0% | 0.6% | 59 | 23.1% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 88 | 17.3% | 1.2% | 56 | 16.5% | 1.5% | 32 | 18.9% | 1.0% | 55 | 21.5% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 71 | 14.0% | 1.0% | 50 | 14.8% | 1.4% | 21 | 12.4% | 0.6% | 50 | 19.9% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 15 | 2.9% | 0.7% | 12 | 3.5% | 1.1% | 3 | 1.6% | 0.3% | 13 | 5.0% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 14 | 2.8% | 1.2% | 11 | 3.3% | 1.5% | 3 | 1.9% | 0.6% | 12 | 4.8% | 1.3% |
| 115 000 euros et plus par an | 6 | 1.2% | 1.0% | 4 | 1.1% | 1.0% | 2 | 1.3% | 1.0% | 6 | 2.4% | 1.2% |
| Refus | 29 | 5.6% | 0.9% | 12 | 3.5% | 0.8% | 17 | 9.9% | 0.9% | 11 | 4.4% | 1.0% |
| Ne sait pas | 23 | 4.5% | 1.0% | 17 | 5.0% | 1.8% | 6 | 3.6% | 0.5% | 13 | 5.1% | 1.4% |
