L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 509 | 100.0% | 1.0% | 317 | 100.0% | 1.3% | 192 | 100.0% | 0.7% | 226 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 317 | 62.3% | 1.3% | 317 | 100.0% | 1.3% | - | - | - | 151 | 66.7% | 1.7% |
| Femme | 192 | 37.7% | 0.7% | - | - | - | 192 | 100.0% | 0.7% | 75 | 33.3% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 7.3% | 0.5% | 23 | 7.3% | 0.6% | 14 | 7.4% | 0.4% | 15 | 6.5% | 0.5% |
| 25 à 34 ans | 43 | 8.4% | 0.6% | 32 | 10.2% | 0.9% | 11 | 5.5% | 0.3% | 27 | 11.8% | 0.8% |
| 35 à 49 ans | 130 | 25.5% | 1.0% | 89 | 28.2% | 1.4% | 40 | 21.0% | 0.6% | 78 | 34.5% | 1.3% |
| 50 à 59 ans | 134 | 26.2% | 1.4% | 70 | 22.0% | 1.5% | 64 | 33.3% | 1.4% | 90 | 39.7% | 2.3% |
| 60 ans et plus | 166 | 32.5% | 1.1% | 103 | 32.4% | 1.6% | 63 | 32.8% | 0.7% | 17 | 7.5% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 172 | 33.8% | 0.7% | - | - | - | 172 | 89.6% | 0.7% | 73 | 32.5% | 1.0% |
| Personne de référence | 329 | 64.7% | 1.2% | 290 | 91.4% | 1.4% | 40 | 20.6% | 0.5% | 147 | 65.0% | 1.8% |
| Responsable des achats | 323 | 63.5% | 0.9% | 156 | 49.3% | 1.2% | 167 | 87.0% | 0.7% | 135 | 59.9% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.4% | 1.3% | 4 | 1.2% | 1.0% | 3 | 1.6% | 2.1% | - | - | - |
| Petits patrons | 21 | 4.2% | 1.3% | 18 | 5.6% | 1.6% | 3 | 1.7% | 0.6% | 20 | 8.8% | 1.4% |
| Affaires et Cadres | 114 | 22.4% | 2.2% | 78 | 24.5% | 2.6% | 36 | 18.9% | 1.7% | 106 | 47.0% | 2.3% |
| Professions intermédiaires | 69 | 13.5% | 1.0% | 51 | 16.2% | 1.5% | 18 | 9.2% | 0.5% | 61 | 26.8% | 1.1% |
| Employés | 57 | 11.2% | 0.7% | 19 | 6.0% | 0.9% | 38 | 19.7% | 0.6% | 11 | 5.0% | 0.6% |
| Ouvriers | 28 | 5.5% | 0.4% | 25 | 8.0% | 0.5% | 3 | 1.3% | 0.2% | - | - | - |
| Retraités | 147 | 28.9% | 1.2% | 93 | 29.4% | 1.6% | 54 | 28.0% | 0.8% | 3 | 1.2% | 1.1% |
| Autres inactifs | 66 | 13.0% | 0.6% | 29 | 9.1% | 0.8% | 38 | 19.6% | 0.6% | 25 | 11.1% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.5% | 0.9% | 4 | 1.2% | 0.9% | 4 | 1.8% | 0.9% | - | - | - |
| Petits patrons | 26 | 5.1% | 1.0% | 19 | 6.1% | 1.5% | 7 | 3.4% | 0.5% | 26 | 11.4% | 1.0% |
| Affaires et Cadres | 134 | 26.3% | 1.9% | 84 | 26.6% | 2.3% | 50 | 26.0% | 1.4% | 134 | 59.4% | 1.9% |
| Professions intermédiaires | 66 | 12.9% | 0.9% | 47 | 14.9% | 1.2% | 19 | 9.7% | 0.5% | 66 | 29.2% | 0.9% |
| Employés | 32 | 6.2% | 0.6% | 19 | 6.0% | 0.8% | 13 | 6.7% | 0.4% | - | - | - |
| Ouvriers | 53 | 10.4% | 0.6% | 27 | 8.6% | 0.5% | 26 | 13.4% | 0.6% | - | - | - |
| Retraités | 162 | 31.9% | 1.1% | 99 | 31.4% | 1.5% | 63 | 32.7% | 0.8% | - | - | - |
| Autres inactifs | 29 | 5.6% | 0.7% | 17 | 5.3% | 1.1% | 12 | 6.1% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 71 | 13.9% | 0.7% | 36 | 11.3% | 0.8% | 35 | 18.3% | 0.6% | 22 | 9.5% | 1.2% |
| 2 personnes | 211 | 41.4% | 1.2% | 124 | 39.1% | 1.4% | 87 | 45.2% | 0.9% | 60 | 26.7% | 1.4% |
| 3 personnes | 88 | 17.3% | 1.0% | 67 | 21.1% | 1.5% | 21 | 11.0% | 0.5% | 58 | 25.8% | 1.5% |
| 4 personnes | 83 | 16.3% | 0.9% | 54 | 17.0% | 1.2% | 29 | 15.2% | 0.6% | 54 | 23.9% | 1.1% |
| 5 personnes et + | 56 | 11.1% | 1.0% | 36 | 11.5% | 1.4% | 20 | 10.3% | 0.7% | 32 | 14.1% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 122 | 24.0% | 0.8% | 87 | 27.6% | 1.2% | 35 | 18.1% | 0.4% | 82 | 36.3% | 1.1% |
| Non | 387 | 76.0% | 1.1% | 229 | 72.4% | 1.3% | 157 | 81.9% | 0.8% | 144 | 63.7% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 96 | 18.9% | 0.8% | 58 | 18.3% | 1.0% | 38 | 19.9% | 0.6% | 38 | 16.8% | 1.1% |
| Agglo. - 20 000 hab | 69 | 13.6% | 0.8% | 44 | 13.7% | 1.0% | 26 | 13.4% | 0.5% | 34 | 15.0% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 68 | 13.3% | 1.0% | 38 | 11.9% | 1.1% | 30 | 15.6% | 0.8% | 27 | 12.1% | 1.5% |
| Agglo. + 100 000 hab | 140 | 27.4% | 0.9% | 89 | 28.0% | 1.2% | 51 | 26.5% | 0.6% | 71 | 31.3% | 1.2% |
| Agglo. Paris | 136 | 26.7% | 1.6% | 89 | 28.0% | 2.2% | 47 | 24.6% | 1.1% | 56 | 24.8% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 144 | 28.3% | 1.5% | 91 | 28.9% | 2.0% | 52 | 27.3% | 1.0% | 61 | 27.0% | 1.4% |
| Nord Pas de Calais | 28 | 5.5% | 0.9% | 21 | 6.5% | 1.4% | 8 | 3.9% | 0.4% | 16 | 7.2% | 1.7% |
| Lorraine | 12 | 2.5% | 0.6% | 10 | 3.3% | 1.1% | 2 | 1.0% | 0.2% | 7 | 3.0% | 1.2% |
| Alsace | 24 | 4.8% | 1.6% | 10 | 3.0% | 1.3% | 15 | 7.7% | 1.9% | 15 | 6.5% | 3.0% |
| Franche-Comté | 7 | 1.3% | 0.7% | 6 | 2.0% | 1.3% | 0 | 0.1% | 0.1% | 2 | 1.0% | 0.8% |
| Champagne Ardennes | 9 | 1.8% | 0.8% | 7 | 2.1% | 1.3% | 2 | 1.2% | 0.4% | 1 | 0.6% | 0.5% |
| Picardie | 14 | 2.7% | 0.9% | 7 | 2.2% | 1.0% | 6 | 3.4% | 0.8% | 4 | 1.7% | 0.9% |
| Bourgogne | 6 | 1.1% | 0.4% | 4 | 1.2% | 0.6% | 2 | 1.0% | 0.3% | 3 | 1.4% | 0.9% |
| Haute Normandie | 7 | 1.4% | 0.5% | 4 | 1.1% | 0.5% | 4 | 1.9% | 0.5% | 3 | 1.3% | 0.6% |
| Basse Normandie | 14 | 2.8% | 1.2% | 12 | 3.8% | 2.1% | 2 | 1.0% | 0.3% | 5 | 2.2% | 1.4% |
| Centre | 13 | 2.5% | 0.6% | 6 | 2.0% | 0.6% | 6 | 3.3% | 0.6% | 3 | 1.4% | 0.5% |
| Pays de Loire | 21 | 4.1% | 0.7% | 11 | 3.5% | 0.8% | 10 | 5.1% | 0.6% | 12 | 5.3% | 1.3% |
| Bretagne | 23 | 4.5% | 0.9% | 11 | 3.4% | 0.8% | 12 | 6.4% | 0.9% | 14 | 6.0% | 1.6% |
| Poitou Charentes | 11 | 2.1% | 0.7% | 6 | 2.0% | 0.9% | 4 | 2.3% | 0.6% | 6 | 2.8% | 1.5% |
| Aquitaine | 24 | 4.7% | 0.9% | 18 | 5.6% | 1.4% | 6 | 3.2% | 0.4% | 9 | 4.2% | 1.1% |
| Midi Pyrénées | 18 | 3.5% | 0.7% | 8 | 2.4% | 0.7% | 10 | 5.2% | 0.8% | 5 | 2.2% | 0.6% |
| Limousin | 3 | 0.7% | 0.5% | 3 | 0.9% | 1.0% | 0 | 0.2% | 0.1% | 2 | 0.9% | 1.3% |
| Auvergne | 7 | 1.3% | 0.6% | 5 | 1.6% | 1.0% | 1 | 0.8% | 0.3% | 2 | 0.9% | 0.7% |
| Rhône Alpes | 56 | 10.9% | 1.1% | 36 | 11.4% | 1.5% | 19 | 10.1% | 0.7% | 27 | 12.1% | 1.5% |
| Languedoc Roussillon | 33 | 6.6% | 1.5% | 19 | 6.1% | 1.8% | 14 | 7.3% | 1.2% | 12 | 5.3% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 36 | 7.0% | 0.8% | 21 | 6.7% | 1.0% | 14 | 7.5% | 0.6% | 16 | 7.1% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 387 | 76.1% | 1.2% | 248 | 78.4% | 1.5% | 139 | 72.2% | 0.8% | 198 | 87.7% | 1.4% |
| Presque tous les jours | 44 | 8.7% | 0.8% | 26 | 8.1% | 0.9% | 19 | 9.7% | 0.6% | 17 | 7.6% | 0.9% |
| 1 à 2 fois par semaine | 28 | 5.5% | 1.1% | 16 | 5.2% | 1.4% | 11 | 6.0% | 0.8% | 10 | 4.4% | 1.6% |
| 1 à 3 fois par mois | 7 | 1.4% | 1.3% | 2 | 0.5% | 0.9% | 5 | 2.7% | 1.7% | 1 | 0.3% | 1.1% |
| Moins souvent | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 2.0% | 0.5% | 8 | 2.6% | 1.0% | 2 | 1.0% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 10 | 2.0% | 0.4% | 2 | 0.6% | 0.2% | 8 | 4.4% | 0.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 24 | 4.8% | 0.4% | 14 | 4.4% | 0.5% | 10 | 5.4% | 0.3% | 8 | 3.7% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 37 | 7.4% | 0.6% | 24 | 7.5% | 0.8% | 14 | 7.1% | 0.4% | 5 | 2.1% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 89 | 17.6% | 0.8% | 61 | 19.4% | 1.2% | 28 | 14.6% | 0.5% | 29 | 13.0% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 75 | 14.7% | 1.1% | 47 | 14.8% | 1.3% | 28 | 14.4% | 0.8% | 33 | 14.8% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 101 | 19.8% | 1.5% | 64 | 20.1% | 1.8% | 37 | 19.2% | 1.1% | 42 | 18.4% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 47 | 9.2% | 2.4% | 25 | 7.8% | 2.2% | 22 | 11.3% | 2.6% | 31 | 13.9% | 2.4% |
| De 80 000 à moins de 115 000 euros par an | 34 | 6.8% | 2.8% | 25 | 8.0% | 3.4% | 9 | 4.7% | 1.8% | 25 | 11.0% | 2.7% |
| 115 000 euros et plus par an | 38 | 7.5% | 6.4% | 30 | 9.5% | 8.1% | 8 | 4.2% | 3.5% | 30 | 13.3% | 5.9% |
| Refus | 35 | 6.9% | 1.0% | 13 | 4.2% | 1.0% | 22 | 11.3% | 1.1% | 20 | 8.8% | 1.9% |
| Ne sait pas | 7 | 1.5% | 0.3% | 3 | 0.9% | 0.3% | 5 | 2.4% | 0.3% | 2 | 0.9% | 0.2% |
