L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 804 | 100.0% | 1.6% | 365 | 100.0% | 1.5% | 438 | 100.0% | 1.6% | 298 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 365 | 45.5% | 1.5% | 365 | 100.0% | 1.5% | - | - | - | 136 | 45.6% | 1.5% |
| Femme | 438 | 54.5% | 1.6% | - | - | - | 438 | 100.0% | 1.6% | 162 | 54.4% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 5.3% | 0.6% | 27 | 7.3% | 0.7% | 16 | 3.6% | 0.4% | 21 | 7.1% | 0.7% |
| 25 à 34 ans | 91 | 11.3% | 1.2% | 38 | 10.3% | 1.0% | 54 | 12.2% | 1.4% | 46 | 15.6% | 1.4% |
| 35 à 49 ans | 255 | 31.8% | 2.0% | 126 | 34.5% | 2.0% | 129 | 29.5% | 2.0% | 128 | 42.9% | 2.1% |
| 50 à 59 ans | 213 | 26.5% | 2.3% | 100 | 27.4% | 2.1% | 113 | 25.8% | 2.4% | 82 | 27.4% | 2.1% |
| 60 ans et plus | 202 | 25.1% | 1.3% | 75 | 20.5% | 1.1% | 127 | 28.9% | 1.5% | 21 | 7.0% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 406 | 50.6% | 1.8% | - | - | - | 406 | 92.7% | 1.8% | 151 | 50.8% | 2.1% |
| Personne de référence | 456 | 56.7% | 1.6% | 337 | 92.2% | 1.7% | 119 | 27.1% | 1.5% | 143 | 47.9% | 1.7% |
| Responsable des achats | 608 | 75.7% | 1.7% | 205 | 56.0% | 1.6% | 404 | 92.1% | 1.8% | 211 | 70.6% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.2% | 1.9% | 8 | 2.2% | 2.2% | 2 | 0.4% | 1.1% | - | - | - |
| Petits patrons | 41 | 5.1% | 2.5% | 25 | 6.8% | 2.2% | 16 | 3.8% | 3.2% | 33 | 11.1% | 2.3% |
| Affaires et Cadres | 71 | 8.9% | 1.4% | 35 | 9.7% | 1.2% | 36 | 8.2% | 1.7% | 67 | 22.5% | 1.4% |
| Professions intermédiaires | 128 | 16.0% | 1.9% | 68 | 18.5% | 2.0% | 61 | 13.8% | 1.7% | 113 | 38.0% | 2.0% |
| Employés | 170 | 21.1% | 2.0% | 38 | 10.3% | 1.7% | 132 | 30.2% | 2.2% | 35 | 11.8% | 1.9% |
| Ouvriers | 118 | 14.7% | 1.8% | 96 | 26.2% | 1.9% | 23 | 5.2% | 1.6% | 10 | 3.2% | 2.4% |
| Retraités | 169 | 21.0% | 1.3% | 60 | 16.5% | 1.0% | 109 | 24.8% | 1.6% | 9 | 2.9% | 3.5% |
| Autres inactifs | 96 | 12.0% | 0.9% | 36 | 9.9% | 1.0% | 60 | 13.7% | 0.9% | 31 | 10.5% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.7% | 1.7% | 8 | 2.2% | 1.9% | 6 | 1.4% | 1.5% | - | - | - |
| Petits patrons | 44 | 5.5% | 1.7% | 21 | 5.6% | 1.6% | 24 | 5.5% | 1.8% | 44 | 14.9% | 1.7% |
| Affaires et Cadres | 96 | 11.9% | 1.3% | 37 | 10.2% | 1.0% | 59 | 13.3% | 1.6% | 96 | 32.1% | 1.3% |
| Professions intermédiaires | 158 | 19.6% | 2.1% | 78 | 21.4% | 2.0% | 80 | 18.2% | 2.2% | 158 | 53.0% | 2.1% |
| Employés | 96 | 11.9% | 1.8% | 44 | 11.9% | 1.9% | 52 | 11.9% | 1.7% | - | - | - |
| Ouvriers | 166 | 20.6% | 1.7% | 95 | 26.0% | 1.9% | 71 | 16.2% | 1.6% | - | - | - |
| Retraités | 195 | 24.3% | 1.4% | 63 | 17.1% | 1.0% | 133 | 30.3% | 1.7% | - | - | - |
| Autres inactifs | 35 | 4.3% | 0.8% | 20 | 5.5% | 1.3% | 15 | 3.3% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 124 | 15.4% | 1.2% | 45 | 12.3% | 1.0% | 79 | 18.1% | 1.4% | 17 | 5.8% | 1.0% |
| 2 personnes | 303 | 37.7% | 1.7% | 129 | 35.3% | 1.5% | 174 | 39.7% | 1.9% | 85 | 28.4% | 1.9% |
| 3 personnes | 148 | 18.4% | 1.6% | 69 | 18.8% | 1.5% | 79 | 18.0% | 1.7% | 84 | 28.0% | 2.2% |
| 4 personnes | 157 | 19.5% | 1.7% | 79 | 21.7% | 1.7% | 78 | 17.8% | 1.6% | 89 | 29.8% | 1.8% |
| 5 personnes et + | 72 | 9.0% | 1.3% | 44 | 12.0% | 1.7% | 29 | 6.5% | 1.0% | 24 | 8.1% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 277 | 34.4% | 1.8% | 142 | 38.9% | 2.0% | 135 | 30.7% | 1.6% | 135 | 45.4% | 1.8% |
| Non | 527 | 65.6% | 1.5% | 223 | 61.1% | 1.3% | 304 | 69.3% | 1.6% | 163 | 54.6% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 176 | 21.9% | 1.5% | 84 | 23.1% | 1.5% | 92 | 20.9% | 1.5% | 68 | 22.9% | 2.0% |
| Agglo. - 20 000 hab | 129 | 16.1% | 1.4% | 55 | 14.9% | 1.3% | 75 | 17.0% | 1.6% | 45 | 14.9% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 125 | 15.6% | 1.8% | 54 | 14.7% | 1.6% | 71 | 16.3% | 2.0% | 36 | 12.0% | 2.0% |
| Agglo. + 100 000 hab | 244 | 30.4% | 1.6% | 127 | 34.9% | 1.7% | 117 | 26.6% | 1.5% | 86 | 28.9% | 1.5% |
| Agglo. Paris | 129 | 16.1% | 1.5% | 45 | 12.4% | 1.1% | 84 | 19.2% | 1.9% | 64 | 21.4% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 146 | 18.1% | 1.5% | 52 | 14.2% | 1.1% | 94 | 21.3% | 1.9% | 64 | 21.6% | 1.5% |
| Nord Pas de Calais | 46 | 5.8% | 1.4% | 23 | 6.2% | 1.5% | 24 | 5.4% | 1.4% | 25 | 8.5% | 2.7% |
| Lorraine | 50 | 6.2% | 2.6% | 18 | 4.8% | 1.9% | 33 | 7.4% | 3.3% | 10 | 3.2% | 1.7% |
| Alsace | 40 | 4.9% | 2.6% | 18 | 4.9% | 2.4% | 22 | 4.9% | 2.8% | 11 | 3.8% | 2.3% |
| Franche-Comté | 18 | 2.3% | 1.9% | 13 | 3.4% | 2.7% | 6 | 1.3% | 1.2% | 3 | 1.1% | 1.3% |
| Champagne Ardennes | 23 | 2.9% | 2.1% | 9 | 2.4% | 1.7% | 14 | 3.2% | 2.5% | 12 | 4.2% | 4.3% |
| Picardie | 23 | 2.9% | 1.5% | 6 | 1.7% | 0.8% | 17 | 3.8% | 2.1% | 7 | 2.3% | 1.6% |
| Bourgogne | 21 | 2.6% | 1.6% | 12 | 3.4% | 1.9% | 9 | 2.0% | 1.2% | 7 | 2.3% | 1.9% |
| Haute Normandie | 26 | 3.3% | 1.8% | 19 | 5.2% | 2.7% | 7 | 1.7% | 0.9% | 11 | 3.8% | 2.5% |
| Basse Normandie | 26 | 3.3% | 2.2% | 16 | 4.4% | 2.8% | 10 | 2.3% | 1.6% | 6 | 2.0% | 1.7% |
| Centre | 34 | 4.2% | 1.6% | 19 | 5.3% | 1.9% | 14 | 3.2% | 1.3% | 13 | 4.5% | 2.3% |
| Pays de Loire | 39 | 4.8% | 1.3% | 20 | 5.5% | 1.4% | 19 | 4.3% | 1.2% | 17 | 5.7% | 1.8% |
| Bretagne | 33 | 4.1% | 1.2% | 8 | 2.3% | 0.7% | 24 | 5.5% | 1.8% | 12 | 4.0% | 1.4% |
| Poitou Charentes | 24 | 3.0% | 1.6% | 9 | 2.5% | 1.3% | 15 | 3.4% | 1.9% | 7 | 2.3% | 1.7% |
| Aquitaine | 42 | 5.3% | 1.5% | 15 | 4.2% | 1.2% | 27 | 6.2% | 1.9% | 17 | 5.8% | 2.0% |
| Midi Pyrénées | 38 | 4.8% | 1.6% | 24 | 6.6% | 2.0% | 14 | 3.2% | 1.1% | 14 | 4.5% | 1.7% |
| Limousin | 9 | 1.1% | 1.4% | 4 | 1.1% | 1.4% | 5 | 1.1% | 1.4% | 5 | 1.6% | 3.1% |
| Auvergne | 18 | 2.2% | 1.6% | 9 | 2.5% | 1.7% | 9 | 1.9% | 1.4% | 3 | 1.2% | 1.2% |
| Rhône Alpes | 65 | 8.1% | 1.3% | 32 | 8.9% | 1.3% | 33 | 7.4% | 1.2% | 23 | 7.7% | 1.2% |
| Languedoc Roussillon | 40 | 5.0% | 1.8% | 19 | 5.1% | 1.7% | 22 | 4.9% | 1.8% | 13 | 4.4% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 43 | 5.4% | 1.0% | 19 | 5.3% | 0.9% | 24 | 5.4% | 1.0% | 17 | 5.7% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 561 | 69.8% | 1.7% | 257 | 70.3% | 1.6% | 304 | 69.4% | 1.8% | 250 | 83.8% | 1.7% |
| Presque tous les jours | 103 | 12.8% | 1.7% | 53 | 14.6% | 1.9% | 49 | 11.3% | 1.6% | 23 | 7.6% | 1.2% |
| 1 à 2 fois par semaine | 42 | 5.3% | 1.7% | 16 | 4.3% | 1.4% | 27 | 6.1% | 1.9% | 22 | 7.2% | 3.4% |
| 1 à 3 fois par mois | 8 | 1.0% | 1.6% | 2 | 0.6% | 1.1% | 6 | 1.3% | 1.9% | 1 | 0.2% | 1.1% |
| Moins souvent | 7 | 0.9% | 0.9% | 1 | 0.4% | 0.4% | 6 | 1.4% | 1.3% | - | - | - |
| Jamais | 3 | 0.4% | 2.7% | 3 | 0.9% | 3.9% | - | - | - | 3 | 1.2% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 3.0% | 1.3% | 11 | 3.1% | 1.4% | 13 | 2.9% | 1.2% | 3 | 1.0% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 22 | 2.8% | 0.8% | 2 | 0.6% | 0.2% | 20 | 4.6% | 1.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 83 | 10.3% | 1.4% | 30 | 8.2% | 1.1% | 53 | 12.1% | 1.5% | 14 | 4.6% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 81 | 10.1% | 1.2% | 35 | 9.5% | 1.1% | 47 | 10.7% | 1.3% | 21 | 6.9% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 228 | 28.4% | 2.1% | 118 | 32.4% | 2.2% | 110 | 25.0% | 1.9% | 55 | 18.3% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 125 | 15.5% | 1.8% | 57 | 15.5% | 1.5% | 68 | 15.5% | 2.1% | 67 | 22.5% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 138 | 17.2% | 2.0% | 70 | 19.1% | 1.9% | 68 | 15.6% | 2.1% | 71 | 23.7% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 25 | 3.1% | 1.3% | 18 | 4.8% | 1.6% | 8 | 1.7% | 0.9% | 23 | 7.7% | 1.8% |
| De 80 000 à moins de 115 000 euros par an | 10 | 1.2% | 0.8% | 3 | 0.8% | 0.4% | 7 | 1.5% | 1.3% | 8 | 2.8% | 0.9% |
| 115 000 euros et plus par an | 4 | 0.6% | 0.7% | 4 | 1.0% | 1.0% | 1 | 0.2% | 0.4% | 4 | 1.5% | 0.9% |
| Refus | 50 | 6.2% | 1.5% | 15 | 4.0% | 1.1% | 35 | 8.0% | 1.8% | 27 | 9.1% | 2.5% |
| Ne sait pas | 14 | 1.7% | 0.6% | 4 | 1.1% | 0.4% | 10 | 2.2% | 0.7% | 5 | 1.8% | 0.6% |
