L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2338 | 100.0% | 4.5% | 674 | 100.0% | 2.7% | 1663 | 100.0% | 6.2% | 1161 | 100.0% | 6.7% |
| Sexe | ||||||||||||
| Homme | 674 | 28.8% | 2.7% | 674 | 100.0% | 2.7% | - | - | - | 344 | 29.6% | 3.9% |
| Femme | 1663 | 71.2% | 6.2% | - | - | - | 1663 | 100.0% | 6.2% | 817 | 70.4% | 9.4% |
| Age | ||||||||||||
| 15 à 24 ans | 291 | 12.5% | 4.0% | 85 | 12.6% | 2.3% | 206 | 12.4% | 5.7% | 152 | 13.1% | 4.8% |
| 25 à 34 ans | 353 | 15.1% | 4.6% | 85 | 12.6% | 2.3% | 268 | 16.1% | 6.9% | 177 | 15.2% | 5.4% |
| 35 à 49 ans | 748 | 32.0% | 6.0% | 214 | 31.8% | 3.5% | 534 | 32.1% | 8.4% | 454 | 39.1% | 7.4% |
| 50 à 59 ans | 550 | 23.5% | 5.9% | 194 | 28.7% | 4.2% | 356 | 21.4% | 7.6% | 321 | 27.7% | 8.2% |
| 60 ans et plus | 396 | 17.0% | 2.6% | 97 | 14.4% | 1.5% | 299 | 18.0% | 3.5% | 56 | 4.9% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1420 | 60.8% | 6.1% | - | - | - | 1420 | 85.4% | 6.1% | 693 | 59.7% | 9.8% |
| Personne de référence | 1059 | 45.3% | 3.8% | 564 | 83.7% | 2.8% | 495 | 29.8% | 6.4% | 472 | 40.6% | 5.7% |
| Responsable des achats | 1795 | 76.8% | 5.0% | 388 | 57.5% | 3.0% | 1406 | 84.6% | 6.2% | 869 | 74.9% | 7.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 25 | 1.1% | 4.7% | 10 | 1.5% | 2.7% | 15 | 0.9% | 9.6% | 3 | 0.3% | 17.8% |
| Petits patrons | 113 | 4.8% | 6.9% | 67 | 9.9% | 6.0% | 46 | 2.8% | 8.8% | 91 | 7.8% | 6.3% |
| Affaires et Cadres | 357 | 15.3% | 7.0% | 131 | 19.4% | 4.4% | 226 | 13.6% | 10.4% | 330 | 28.5% | 7.1% |
| Professions intermédiaires | 498 | 21.3% | 7.2% | 111 | 16.4% | 3.2% | 387 | 23.3% | 11.2% | 402 | 34.7% | 7.2% |
| Employés | 483 | 20.7% | 5.8% | 70 | 10.4% | 3.2% | 413 | 24.9% | 6.7% | 114 | 9.8% | 6.2% |
| Ouvriers | 134 | 5.7% | 2.1% | 81 | 12.0% | 1.6% | 53 | 3.2% | 3.8% | 25 | 2.2% | 6.3% |
| Retraités | 324 | 13.9% | 2.6% | 81 | 12.1% | 1.4% | 243 | 14.6% | 3.7% | 19 | 1.6% | 7.5% |
| Autres inactifs | 404 | 17.3% | 3.9% | 124 | 18.4% | 3.3% | 280 | 16.9% | 4.3% | 176 | 15.2% | 5.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 33 | 1.4% | 4.0% | 11 | 1.7% | 2.8% | 21 | 1.3% | 5.4% | - | - | - |
| Petits patrons | 180 | 7.7% | 6.8% | 65 | 9.6% | 5.0% | 115 | 6.9% | 8.6% | 180 | 15.5% | 6.8% |
| Affaires et Cadres | 499 | 21.4% | 6.9% | 145 | 21.6% | 4.1% | 354 | 21.3% | 9.7% | 499 | 43.0% | 6.9% |
| Professions intermédiaires | 481 | 20.6% | 6.4% | 133 | 19.8% | 3.4% | 348 | 20.9% | 9.5% | 481 | 41.5% | 6.4% |
| Employés | 307 | 13.1% | 5.7% | 66 | 9.8% | 2.9% | 241 | 14.5% | 7.8% | - | - | - |
| Ouvriers | 296 | 12.7% | 3.1% | 94 | 14.0% | 1.9% | 202 | 12.1% | 4.5% | - | - | - |
| Retraités | 396 | 16.9% | 2.7% | 90 | 13.4% | 1.4% | 306 | 18.4% | 3.9% | - | - | - |
| Autres inactifs | 145 | 6.2% | 3.5% | 68 | 10.1% | 4.3% | 77 | 4.6% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 397 | 17.0% | 4.0% | 110 | 16.4% | 2.5% | 287 | 17.2% | 5.1% | 134 | 11.6% | 7.8% |
| 2 personnes | 747 | 31.9% | 4.2% | 204 | 30.3% | 2.3% | 542 | 32.6% | 5.9% | 284 | 24.5% | 6.5% |
| 3 personnes | 480 | 20.5% | 5.3% | 146 | 21.6% | 3.2% | 334 | 20.1% | 7.3% | 274 | 23.6% | 7.1% |
| 4 personnes | 420 | 18.0% | 4.5% | 99 | 14.7% | 2.2% | 321 | 19.3% | 6.7% | 294 | 25.3% | 6.0% |
| 5 personnes et + | 294 | 12.6% | 5.5% | 115 | 17.0% | 4.4% | 179 | 10.8% | 6.5% | 175 | 15.1% | 6.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 824 | 35.2% | 5.3% | 250 | 37.1% | 3.5% | 574 | 34.5% | 6.9% | 518 | 44.6% | 6.7% |
| Non | 1514 | 64.8% | 4.2% | 424 | 62.9% | 2.4% | 1089 | 65.5% | 5.8% | 643 | 55.4% | 6.6% |
| Habitat | ||||||||||||
| Communes rurales | 391 | 16.7% | 3.3% | 126 | 18.7% | 2.3% | 265 | 15.9% | 4.2% | 179 | 15.4% | 5.4% |
| Agglo. - 20 000 hab | 331 | 14.2% | 3.7% | 81 | 12.0% | 1.9% | 251 | 15.1% | 5.3% | 157 | 13.5% | 6.1% |
| Agglo. 20 000 à 100 000 hab | 264 | 11.3% | 3.8% | 80 | 11.8% | 2.4% | 184 | 11.1% | 5.1% | 114 | 9.8% | 6.3% |
| Agglo. + 100 000 hab | 895 | 38.3% | 5.8% | 267 | 39.6% | 3.6% | 628 | 37.8% | 7.9% | 472 | 40.7% | 8.3% |
| Agglo. Paris | 456 | 19.5% | 5.3% | 121 | 17.9% | 3.0% | 335 | 20.2% | 7.5% | 239 | 20.6% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 497 | 21.2% | 5.2% | 130 | 19.2% | 2.9% | 367 | 22.1% | 7.3% | 266 | 22.9% | 6.1% |
| Nord Pas de Calais | 92 | 3.9% | 2.9% | 28 | 4.1% | 1.8% | 64 | 3.9% | 3.8% | 62 | 5.4% | 6.6% |
| Lorraine | 68 | 2.9% | 3.5% | 24 | 3.6% | 2.6% | 44 | 2.6% | 4.4% | 26 | 2.3% | 4.7% |
| Alsace | 96 | 4.1% | 6.3% | 37 | 5.4% | 5.0% | 59 | 3.6% | 7.5% | 60 | 5.1% | 12.3% |
| Franche-Comté | 54 | 2.3% | 5.7% | 24 | 3.6% | 5.2% | 30 | 1.8% | 6.2% | 24 | 2.1% | 9.3% |
| Champagne Ardennes | 51 | 2.2% | 4.7% | 12 | 1.8% | 2.3% | 39 | 2.3% | 6.9% | 20 | 1.7% | 6.9% |
| Picardie | 48 | 2.1% | 3.2% | 11 | 1.6% | 1.4% | 38 | 2.3% | 4.8% | 21 | 1.8% | 4.8% |
| Bourgogne | 47 | 2.0% | 3.4% | 13 | 2.0% | 2.1% | 33 | 2.0% | 4.7% | 20 | 1.7% | 5.7% |
| Haute Normandie | 43 | 1.8% | 2.9% | 20 | 3.0% | 2.9% | 22 | 1.3% | 2.9% | 26 | 2.2% | 5.5% |
| Basse Normandie | 38 | 1.6% | 3.2% | 9 | 1.3% | 1.5% | 29 | 1.8% | 4.7% | 13 | 1.1% | 3.7% |
| Centre | 75 | 3.2% | 3.6% | 21 | 3.1% | 2.1% | 54 | 3.3% | 5.0% | 33 | 2.9% | 5.7% |
| Pays de Loire | 117 | 5.0% | 4.0% | 33 | 4.9% | 2.3% | 84 | 5.0% | 5.5% | 74 | 6.4% | 7.8% |
| Bretagne | 111 | 4.7% | 4.2% | 33 | 4.9% | 2.6% | 78 | 4.7% | 5.7% | 51 | 4.4% | 6.2% |
| Poitou Charentes | 58 | 2.5% | 3.9% | 10 | 1.5% | 1.5% | 47 | 2.8% | 6.1% | 25 | 2.1% | 5.9% |
| Aquitaine | 139 | 5.9% | 5.0% | 43 | 6.4% | 3.3% | 96 | 5.8% | 6.7% | 76 | 6.5% | 8.7% |
| Midi Pyrénées | 117 | 5.0% | 4.8% | 40 | 5.9% | 3.4% | 77 | 4.6% | 6.1% | 64 | 5.6% | 8.2% |
| Limousin | 27 | 1.2% | 4.4% | 6 | 0.9% | 2.0% | 21 | 1.3% | 6.7% | 9 | 0.8% | 5.9% |
| Auvergne | 45 | 1.9% | 4.0% | 14 | 2.0% | 2.5% | 31 | 1.9% | 5.3% | 19 | 1.7% | 6.5% |
| Rhône Alpes | 290 | 12.4% | 5.6% | 85 | 12.6% | 3.4% | 205 | 12.3% | 7.6% | 124 | 10.7% | 6.7% |
| Languedoc Roussillon | 106 | 4.5% | 4.7% | 40 | 6.0% | 3.8% | 66 | 4.0% | 5.5% | 43 | 3.7% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 219 | 9.4% | 5.0% | 41 | 6.1% | 2.0% | 178 | 10.7% | 7.8% | 105 | 9.0% | 7.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1793 | 76.7% | 5.4% | 519 | 76.9% | 3.1% | 1274 | 76.6% | 7.7% | 980 | 84.4% | 6.7% |
| Presque tous les jours | 289 | 12.4% | 4.9% | 90 | 13.3% | 3.3% | 199 | 12.0% | 6.3% | 118 | 10.2% | 6.1% |
| 1 à 2 fois par semaine | 99 | 4.3% | 3.9% | 20 | 2.9% | 1.7% | 80 | 4.8% | 5.8% | 41 | 3.6% | 6.6% |
| 1 à 3 fois par mois | 23 | 1.0% | 4.5% | 3 | 0.4% | 1.3% | 21 | 1.2% | 6.5% | 7 | 0.6% | 12.2% |
| Moins souvent | 32 | 1.3% | 3.8% | 15 | 2.3% | 4.3% | 16 | 1.0% | 3.5% | 9 | 0.8% | 11.7% |
| Jamais | 5 | 0.2% | 3.9% | 1 | 0.2% | 1.5% | 4 | 0.2% | 9.3% | 1 | 0.1% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 71 | 3.0% | 3.8% | 22 | 3.3% | 2.8% | 48 | 2.9% | 4.5% | 10 | 0.8% | 7.1% |
| De 9 000 à moins de 12 000 euros par an | 66 | 2.8% | 2.3% | 17 | 2.5% | 1.6% | 49 | 2.9% | 2.7% | 12 | 1.1% | 4.8% |
| De 12 000 à moins de 18 000 euros par an | 233 | 10.0% | 3.8% | 59 | 8.7% | 2.2% | 174 | 10.5% | 5.0% | 49 | 4.2% | 6.6% |
| De 18 000 à moins de 24 000 euros par an | 227 | 9.7% | 3.4% | 56 | 8.3% | 1.8% | 171 | 10.3% | 4.9% | 76 | 6.6% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 495 | 21.2% | 4.5% | 146 | 21.6% | 2.7% | 349 | 21.0% | 6.1% | 214 | 18.5% | 6.4% |
| De 36 000 à moins de 45 000 euros par an | 386 | 16.5% | 5.5% | 118 | 17.4% | 3.1% | 268 | 16.1% | 8.2% | 225 | 19.4% | 7.4% |
| De 45 000 à moins de 65 000 euros par an | 389 | 16.7% | 5.7% | 124 | 18.3% | 3.4% | 266 | 16.0% | 8.2% | 258 | 22.2% | 6.8% |
| De 65 000 à moins de 80 000 euros par an | 113 | 4.8% | 5.7% | 34 | 5.0% | 3.0% | 79 | 4.7% | 9.5% | 83 | 7.1% | 6.4% |
| De 80 000 à moins de 115 000 euros par an | 88 | 3.8% | 7.1% | 31 | 4.6% | 4.2% | 58 | 3.5% | 11.3% | 77 | 6.6% | 8.4% |
| 115 000 euros et plus par an | 34 | 1.4% | 5.7% | 17 | 2.5% | 4.5% | 17 | 1.0% | 7.5% | 30 | 2.6% | 5.8% |
| Refus | 127 | 5.4% | 3.8% | 24 | 3.5% | 1.7% | 103 | 6.2% | 5.3% | 61 | 5.3% | 5.7% |
| Ne sait pas | 110 | 4.7% | 4.8% | 29 | 4.3% | 3.0% | 81 | 4.9% | 6.1% | 66 | 5.7% | 7.1% |
