L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1667 | 100.0% | 3.2% | 835 | 100.0% | 3.4% | 832 | 100.0% | 3.1% | 461 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 835 | 50.1% | 3.4% | 835 | 100.0% | 3.4% | - | - | - | 229 | 49.6% | 2.6% |
| Femme | 832 | 49.9% | 3.1% | - | - | - | 832 | 100.0% | 3.1% | 232 | 50.4% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 34 | 2.1% | 0.5% | 15 | 1.9% | 0.4% | 19 | 2.3% | 0.5% | 13 | 2.8% | 0.4% |
| 25 à 34 ans | 72 | 4.3% | 0.9% | 33 | 3.9% | 0.9% | 39 | 4.7% | 1.0% | 44 | 9.5% | 1.3% |
| 35 à 49 ans | 220 | 13.2% | 1.8% | 127 | 15.2% | 2.1% | 92 | 11.1% | 1.5% | 137 | 29.8% | 2.2% |
| 50 à 59 ans | 398 | 23.9% | 4.3% | 185 | 22.1% | 4.0% | 213 | 25.6% | 4.5% | 199 | 43.2% | 5.1% |
| 60 ans et plus | 943 | 56.6% | 6.3% | 475 | 56.9% | 7.3% | 468 | 56.3% | 5.5% | 68 | 14.7% | 6.9% |
| Individu | ||||||||||||
| Ménagères | 795 | 47.7% | 3.4% | - | - | - | 795 | 95.5% | 3.4% | 215 | 46.6% | 3.0% |
| Personne de référence | 1025 | 61.5% | 3.7% | 805 | 96.4% | 4.0% | 220 | 26.4% | 2.8% | 275 | 59.6% | 3.4% |
| Responsable des achats | 1189 | 71.3% | 3.3% | 414 | 49.6% | 3.2% | 775 | 93.2% | 3.4% | 319 | 69.2% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 1.2% | 3.9% | 11 | 1.4% | 3.1% | 9 | 1.1% | 6.1% | - | - | - |
| Petits patrons | 38 | 2.3% | 2.3% | 25 | 3.0% | 2.2% | 14 | 1.6% | 2.6% | 38 | 8.2% | 2.6% |
| Affaires et Cadres | 208 | 12.5% | 4.1% | 116 | 13.9% | 3.9% | 92 | 11.1% | 4.2% | 192 | 41.6% | 4.1% |
| Professions intermédiaires | 174 | 10.4% | 2.5% | 95 | 11.3% | 2.8% | 79 | 9.5% | 2.3% | 149 | 32.4% | 2.7% |
| Employés | 149 | 8.9% | 1.8% | 32 | 3.8% | 1.5% | 117 | 14.0% | 1.9% | 28 | 6.0% | 1.5% |
| Ouvriers | 60 | 3.6% | 0.9% | 45 | 5.4% | 0.9% | 15 | 1.8% | 1.1% | 3 | 0.7% | 0.8% |
| Retraités | 812 | 48.7% | 6.5% | 447 | 53.6% | 7.5% | 365 | 43.9% | 5.5% | 12 | 2.6% | 4.8% |
| Autres inactifs | 206 | 12.3% | 2.0% | 64 | 7.7% | 1.7% | 141 | 17.0% | 2.2% | 39 | 8.5% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.6% | 3.2% | 10 | 1.2% | 2.4% | 16 | 2.0% | 4.1% | - | - | - |
| Petits patrons | 57 | 3.4% | 2.1% | 25 | 3.0% | 2.0% | 31 | 3.8% | 2.3% | 57 | 12.3% | 2.1% |
| Affaires et Cadres | 231 | 13.8% | 3.2% | 112 | 13.4% | 3.1% | 118 | 14.2% | 3.2% | 231 | 50.0% | 3.2% |
| Professions intermédiaires | 174 | 10.4% | 2.3% | 91 | 10.9% | 2.3% | 83 | 10.0% | 2.3% | 174 | 37.7% | 2.3% |
| Employés | 74 | 4.4% | 1.4% | 32 | 3.8% | 1.4% | 42 | 5.0% | 1.3% | - | - | - |
| Ouvriers | 103 | 6.2% | 1.1% | 46 | 5.5% | 0.9% | 57 | 6.9% | 1.3% | - | - | - |
| Retraités | 911 | 54.6% | 6.3% | 467 | 55.9% | 7.1% | 444 | 53.4% | 5.7% | - | - | - |
| Autres inactifs | 92 | 5.5% | 2.2% | 52 | 6.2% | 3.2% | 40 | 4.8% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 293 | 17.6% | 2.9% | 113 | 13.6% | 2.6% | 180 | 21.6% | 3.2% | 54 | 11.6% | 3.1% |
| 2 personnes | 933 | 55.9% | 5.2% | 485 | 58.1% | 5.6% | 447 | 53.8% | 4.9% | 155 | 33.5% | 3.5% |
| 3 personnes | 235 | 14.1% | 2.6% | 116 | 13.9% | 2.6% | 119 | 14.3% | 2.6% | 113 | 24.4% | 2.9% |
| 4 personnes | 143 | 8.6% | 1.5% | 82 | 9.8% | 1.8% | 60 | 7.3% | 1.3% | 105 | 22.7% | 2.1% |
| 5 personnes et + | 64 | 3.8% | 1.2% | 38 | 4.6% | 1.5% | 26 | 3.1% | 0.9% | 36 | 7.7% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 214 | 12.8% | 1.4% | 123 | 14.7% | 1.7% | 91 | 10.9% | 1.1% | 149 | 32.2% | 1.9% |
| Non | 1454 | 87.2% | 4.0% | 712 | 85.3% | 4.0% | 741 | 89.1% | 4.0% | 313 | 67.8% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 303 | 18.2% | 2.6% | 131 | 15.7% | 2.3% | 172 | 20.7% | 2.8% | 75 | 16.4% | 2.3% |
| Agglo. - 20 000 hab | 225 | 13.5% | 2.5% | 123 | 14.7% | 2.9% | 103 | 12.3% | 2.2% | 53 | 11.4% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 194 | 11.6% | 2.8% | 105 | 12.5% | 3.1% | 89 | 10.8% | 2.5% | 44 | 9.5% | 2.4% |
| Agglo. + 100 000 hab | 522 | 31.3% | 3.4% | 260 | 31.1% | 3.5% | 262 | 31.5% | 3.3% | 153 | 33.1% | 2.7% |
| Agglo. Paris | 423 | 25.4% | 5.0% | 217 | 26.0% | 5.3% | 206 | 24.8% | 4.6% | 136 | 29.6% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 456 | 27.3% | 4.8% | 233 | 27.9% | 5.1% | 222 | 26.7% | 4.5% | 145 | 31.4% | 3.3% |
| Nord Pas de Calais | 95 | 5.7% | 3.0% | 53 | 6.3% | 3.4% | 43 | 5.1% | 2.5% | 33 | 7.1% | 3.5% |
| Lorraine | 43 | 2.6% | 2.2% | 20 | 2.4% | 2.1% | 23 | 2.7% | 2.3% | 8 | 1.7% | 1.4% |
| Alsace | 53 | 3.2% | 3.5% | 21 | 2.5% | 2.8% | 33 | 3.9% | 4.1% | 22 | 4.8% | 4.6% |
| Franche-Comté | 24 | 1.5% | 2.5% | 11 | 1.3% | 2.3% | 13 | 1.6% | 2.7% | 6 | 1.4% | 2.4% |
| Champagne Ardennes | 30 | 1.8% | 2.8% | 14 | 1.7% | 2.7% | 16 | 1.9% | 2.9% | 6 | 1.2% | 2.0% |
| Picardie | 33 | 2.0% | 2.1% | 17 | 2.0% | 2.3% | 16 | 1.9% | 2.0% | 8 | 1.8% | 2.0% |
| Bourgogne | 38 | 2.3% | 2.8% | 18 | 2.2% | 2.8% | 20 | 2.4% | 2.9% | 9 | 1.9% | 2.5% |
| Haute Normandie | 32 | 1.9% | 2.1% | 24 | 2.9% | 3.4% | 8 | 0.9% | 1.0% | 12 | 2.6% | 2.6% |
| Basse Normandie | 24 | 1.5% | 2.0% | 8 | 0.9% | 1.3% | 17 | 2.0% | 2.7% | 7 | 1.5% | 1.9% |
| Centre | 66 | 4.0% | 3.2% | 38 | 4.5% | 3.7% | 28 | 3.4% | 2.6% | 14 | 3.1% | 2.4% |
| Pays de Loire | 69 | 4.2% | 2.4% | 44 | 5.3% | 3.1% | 25 | 3.0% | 1.6% | 18 | 4.0% | 2.0% |
| Bretagne | 74 | 4.4% | 2.8% | 44 | 5.3% | 3.5% | 29 | 3.5% | 2.1% | 26 | 5.7% | 3.1% |
| Poitou Charentes | 49 | 2.9% | 3.3% | 19 | 2.3% | 2.7% | 29 | 3.5% | 3.8% | 12 | 2.5% | 2.8% |
| Aquitaine | 91 | 5.4% | 3.3% | 39 | 4.7% | 3.0% | 52 | 6.2% | 3.6% | 12 | 2.6% | 1.4% |
| Midi Pyrénées | 83 | 5.0% | 3.4% | 35 | 4.2% | 3.0% | 48 | 5.8% | 3.8% | 21 | 4.7% | 2.7% |
| Limousin | 20 | 1.2% | 3.2% | 12 | 1.5% | 4.1% | 8 | 0.9% | 2.4% | 3 | 0.7% | 2.1% |
| Auvergne | 26 | 1.6% | 2.3% | 10 | 1.2% | 1.8% | 17 | 2.0% | 2.8% | 11 | 2.3% | 3.6% |
| Rhône Alpes | 143 | 8.6% | 2.8% | 62 | 7.4% | 2.5% | 82 | 9.8% | 3.0% | 34 | 7.3% | 1.8% |
| Languedoc Roussillon | 65 | 3.9% | 2.9% | 25 | 3.0% | 2.4% | 40 | 4.8% | 3.3% | 17 | 3.7% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 152 | 9.1% | 3.5% | 88 | 10.6% | 4.3% | 64 | 7.7% | 2.8% | 37 | 8.1% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1083 | 65.0% | 3.3% | 564 | 67.5% | 3.4% | 519 | 62.4% | 3.1% | 377 | 81.7% | 2.6% |
| Presque tous les jours | 248 | 14.9% | 4.2% | 123 | 14.8% | 4.5% | 125 | 15.0% | 4.0% | 46 | 10.1% | 2.4% |
| 1 à 2 fois par semaine | 76 | 4.6% | 3.0% | 33 | 4.0% | 2.9% | 43 | 5.1% | 3.1% | 21 | 4.5% | 3.3% |
| 1 à 3 fois par mois | 22 | 1.3% | 4.3% | 3 | 0.3% | 1.3% | 20 | 2.4% | 6.2% | 3 | 0.6% | 4.4% |
| Moins souvent | 17 | 1.0% | 2.0% | 2 | 0.3% | 0.6% | 14 | 1.7% | 3.1% | - | - | - |
| Jamais | 1 | 0.1% | 0.9% | 1 | 0.1% | 0.6% | 1 | 0.1% | 1.6% | 1 | 0.1% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 1.1% | 0.9% | 14 | 1.7% | 1.8% | 3 | 0.4% | 0.3% | 2 | 0.4% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 53 | 3.2% | 1.9% | 17 | 2.0% | 1.6% | 36 | 4.3% | 2.0% | 9 | 1.9% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 103 | 6.2% | 1.7% | 34 | 4.0% | 1.3% | 69 | 8.3% | 2.0% | 25 | 5.5% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 170 | 10.2% | 2.6% | 70 | 8.3% | 2.3% | 100 | 12.0% | 2.8% | 25 | 5.4% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 325 | 19.5% | 3.0% | 156 | 18.7% | 2.9% | 169 | 20.3% | 3.0% | 59 | 12.8% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 235 | 14.1% | 3.4% | 127 | 15.2% | 3.4% | 108 | 13.0% | 3.3% | 51 | 11.0% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 326 | 19.6% | 4.7% | 187 | 22.4% | 5.2% | 139 | 16.7% | 4.3% | 112 | 24.4% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 119 | 7.2% | 6.1% | 71 | 8.5% | 6.3% | 48 | 5.8% | 5.8% | 62 | 13.4% | 4.8% |
| De 80 000 à moins de 115 000 euros par an | 96 | 5.8% | 7.7% | 55 | 6.6% | 7.4% | 41 | 5.0% | 8.1% | 46 | 9.9% | 5.0% |
| 115 000 euros et plus par an | 45 | 2.7% | 7.6% | 26 | 3.1% | 7.1% | 19 | 2.3% | 8.3% | 28 | 6.1% | 5.5% |
| Refus | 147 | 8.8% | 4.4% | 72 | 8.6% | 5.2% | 75 | 9.0% | 3.9% | 35 | 7.6% | 3.3% |
| Ne sait pas | 29 | 1.8% | 1.3% | 6 | 0.7% | 0.7% | 23 | 2.8% | 1.7% | 8 | 1.7% | 0.8% |
