L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1998 | 100.0% | 3.9% | 392 | 100.0% | 1.6% | 1606 | 100.0% | 6.0% | 767 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 392 | 19.6% | 1.6% | 392 | 100.0% | 1.6% | - | - | - | 157 | 20.4% | 1.8% |
| Femme | 1606 | 80.4% | 6.0% | - | - | - | 1606 | 100.0% | 6.0% | 610 | 79.6% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 116 | 5.8% | 1.6% | 10 | 2.7% | 0.3% | 106 | 6.6% | 2.9% | 31 | 4.0% | 1.0% |
| 25 à 34 ans | 799 | 40.0% | 10.5% | 133 | 33.8% | 3.6% | 667 | 41.5% | 17.1% | 339 | 44.2% | 10.3% |
| 35 à 49 ans | 639 | 32.0% | 5.1% | 150 | 38.1% | 2.4% | 489 | 30.5% | 7.7% | 307 | 40.0% | 5.0% |
| 50 à 59 ans | 251 | 12.6% | 2.7% | 59 | 15.0% | 1.3% | 193 | 12.0% | 4.1% | 72 | 9.3% | 1.8% |
| 60 ans et plus | 193 | 9.7% | 1.3% | 41 | 10.4% | 0.6% | 152 | 9.5% | 1.8% | 19 | 2.4% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 1526 | 76.4% | 6.6% | - | - | - | 1526 | 95.0% | 6.6% | 591 | 77.1% | 8.4% |
| Personne de référence | 674 | 33.7% | 2.4% | 368 | 93.9% | 1.8% | 306 | 19.0% | 3.9% | 207 | 27.0% | 2.5% |
| Responsable des achats | 1683 | 84.2% | 4.7% | 213 | 54.4% | 1.7% | 1470 | 91.5% | 6.4% | 648 | 84.6% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.7% | 2.6% | 5 | 1.2% | 1.2% | 9 | 0.6% | 6.1% | 1 | 0.1% | 6.3% |
| Petits patrons | 39 | 1.9% | 2.4% | 12 | 3.1% | 1.1% | 26 | 1.6% | 5.1% | 32 | 4.2% | 2.2% |
| Affaires et Cadres | 199 | 10.0% | 3.9% | 49 | 12.4% | 1.7% | 150 | 9.4% | 6.9% | 169 | 22.1% | 3.7% |
| Professions intermédiaires | 417 | 20.9% | 6.0% | 90 | 23.0% | 2.6% | 326 | 20.3% | 9.4% | 303 | 39.5% | 5.4% |
| Employés | 622 | 31.1% | 7.5% | 79 | 20.1% | 3.6% | 543 | 33.8% | 8.9% | 158 | 20.6% | 8.6% |
| Ouvriers | 204 | 10.2% | 3.2% | 93 | 23.6% | 1.8% | 112 | 7.0% | 8.1% | 32 | 4.2% | 7.9% |
| Retraités | 149 | 7.4% | 1.2% | 40 | 10.3% | 0.7% | 109 | 6.8% | 1.6% | 4 | 0.6% | 1.8% |
| Autres inactifs | 355 | 17.8% | 3.5% | 25 | 6.4% | 0.7% | 330 | 20.6% | 5.1% | 67 | 8.7% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 33 | 1.6% | 4.0% | 5 | 1.2% | 1.1% | 28 | 1.8% | 7.1% | - | - | - |
| Petits patrons | 99 | 5.0% | 3.8% | 12 | 3.1% | 0.9% | 87 | 5.4% | 6.5% | 99 | 13.0% | 3.8% |
| Affaires et Cadres | 263 | 13.2% | 3.6% | 50 | 12.7% | 1.4% | 213 | 13.3% | 5.8% | 263 | 34.3% | 3.6% |
| Professions intermédiaires | 404 | 20.2% | 5.3% | 94 | 24.0% | 2.4% | 310 | 19.3% | 8.5% | 404 | 52.7% | 5.3% |
| Employés | 346 | 17.3% | 6.4% | 75 | 19.2% | 3.2% | 271 | 16.9% | 8.8% | - | - | - |
| Ouvriers | 503 | 25.2% | 5.3% | 93 | 23.7% | 1.8% | 410 | 25.5% | 9.2% | - | - | - |
| Retraités | 198 | 9.9% | 1.4% | 42 | 10.8% | 0.6% | 156 | 9.7% | 2.0% | - | - | - |
| Autres inactifs | 152 | 7.6% | 3.7% | 21 | 5.2% | 1.3% | 131 | 8.2% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 140 | 7.0% | 1.4% | 27 | 6.8% | 0.6% | 113 | 7.1% | 2.0% | 30 | 3.9% | 1.7% |
| 2 personnes | 376 | 18.8% | 2.1% | 51 | 13.1% | 0.6% | 324 | 20.2% | 3.5% | 97 | 12.6% | 2.2% |
| 3 personnes | 601 | 30.1% | 6.6% | 147 | 37.5% | 3.2% | 454 | 28.3% | 9.9% | 267 | 34.9% | 7.0% |
| 4 personnes | 540 | 27.0% | 5.8% | 99 | 25.3% | 2.2% | 441 | 27.4% | 9.2% | 251 | 32.8% | 5.1% |
| 5 personnes et + | 341 | 17.1% | 6.4% | 68 | 17.3% | 2.6% | 273 | 17.0% | 10.0% | 122 | 15.9% | 4.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1376 | 68.8% | 8.9% | 282 | 71.7% | 3.9% | 1094 | 68.1% | 13.2% | 613 | 79.9% | 7.9% |
| Non | 623 | 31.2% | 1.7% | 111 | 28.3% | 0.6% | 512 | 31.9% | 2.7% | 154 | 20.1% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 508 | 25.4% | 4.3% | 101 | 25.8% | 1.8% | 407 | 25.4% | 6.5% | 171 | 22.3% | 5.1% |
| Agglo. - 20 000 hab | 364 | 18.2% | 4.0% | 62 | 15.7% | 1.4% | 302 | 18.8% | 6.4% | 128 | 16.6% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 251 | 12.6% | 3.6% | 45 | 11.3% | 1.3% | 207 | 12.9% | 5.7% | 86 | 11.3% | 4.8% |
| Agglo. + 100 000 hab | 564 | 28.2% | 3.7% | 124 | 31.5% | 1.7% | 440 | 27.4% | 5.5% | 214 | 27.9% | 3.7% |
| Agglo. Paris | 312 | 15.6% | 3.7% | 62 | 15.7% | 1.5% | 250 | 15.6% | 5.6% | 168 | 21.9% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 355 | 17.7% | 3.7% | 67 | 17.1% | 1.5% | 288 | 17.9% | 5.8% | 185 | 24.1% | 4.2% |
| Nord Pas de Calais | 177 | 8.9% | 5.5% | 38 | 9.7% | 2.5% | 139 | 8.7% | 8.2% | 62 | 8.1% | 6.6% |
| Lorraine | 94 | 4.7% | 4.9% | 31 | 7.9% | 3.3% | 63 | 3.9% | 6.4% | 22 | 2.9% | 3.9% |
| Alsace | 57 | 2.8% | 3.7% | 14 | 3.5% | 1.9% | 43 | 2.7% | 5.5% | 27 | 3.5% | 5.6% |
| Franche-Comté | 43 | 2.2% | 4.6% | 8 | 2.1% | 1.7% | 35 | 2.2% | 7.2% | 12 | 1.6% | 4.7% |
| Champagne Ardennes | 42 | 2.1% | 3.9% | 10 | 2.7% | 2.0% | 32 | 2.0% | 5.6% | 16 | 2.0% | 5.5% |
| Picardie | 61 | 3.1% | 4.0% | 12 | 3.0% | 1.6% | 49 | 3.1% | 6.2% | 15 | 1.9% | 3.4% |
| Bourgogne | 46 | 2.3% | 3.4% | 8 | 2.0% | 1.2% | 38 | 2.4% | 5.4% | 10 | 1.3% | 3.0% |
| Haute Normandie | 77 | 3.9% | 5.2% | 14 | 3.6% | 2.0% | 63 | 3.9% | 8.1% | 20 | 2.6% | 4.3% |
| Basse Normandie | 53 | 2.7% | 4.4% | 17 | 4.2% | 2.9% | 37 | 2.3% | 5.8% | 26 | 3.3% | 7.2% |
| Centre | 71 | 3.5% | 3.4% | 28 | 7.2% | 2.8% | 42 | 2.6% | 3.9% | 20 | 2.6% | 3.4% |
| Pays de Loire | 140 | 7.0% | 4.7% | 27 | 6.9% | 1.9% | 113 | 7.0% | 7.4% | 56 | 7.3% | 5.9% |
| Bretagne | 105 | 5.3% | 4.0% | 11 | 2.9% | 0.9% | 94 | 5.9% | 6.8% | 31 | 4.0% | 3.7% |
| Poitou Charentes | 51 | 2.5% | 3.4% | 10 | 2.7% | 1.5% | 40 | 2.5% | 5.2% | 20 | 2.6% | 4.9% |
| Aquitaine | 80 | 4.0% | 2.9% | 17 | 4.2% | 1.3% | 64 | 4.0% | 4.4% | 23 | 3.1% | 2.7% |
| Midi Pyrénées | 71 | 3.6% | 2.9% | 9 | 2.4% | 0.8% | 62 | 3.9% | 4.9% | 39 | 5.1% | 4.9% |
| Limousin | 24 | 1.2% | 3.9% | 7 | 1.8% | 2.4% | 17 | 1.1% | 5.3% | 6 | 0.8% | 3.9% |
| Auvergne | 34 | 1.7% | 3.0% | 3 | 0.9% | 0.6% | 31 | 1.9% | 5.2% | 14 | 1.9% | 4.9% |
| Rhône Alpes | 185 | 9.3% | 3.6% | 27 | 6.8% | 1.1% | 158 | 9.9% | 5.9% | 78 | 10.2% | 4.3% |
| Languedoc Roussillon | 60 | 3.0% | 2.7% | 7 | 1.8% | 0.6% | 53 | 3.3% | 4.5% | 29 | 3.7% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 172 | 8.6% | 3.9% | 26 | 6.7% | 1.3% | 145 | 9.0% | 6.3% | 55 | 7.1% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1467 | 73.4% | 4.4% | 289 | 73.7% | 1.7% | 1177 | 73.3% | 7.1% | 652 | 85.1% | 4.5% |
| Presque tous les jours | 234 | 11.7% | 4.0% | 40 | 10.3% | 1.5% | 194 | 12.1% | 6.1% | 80 | 10.4% | 4.1% |
| 1 à 2 fois par semaine | 91 | 4.5% | 3.6% | 24 | 6.1% | 2.1% | 67 | 4.1% | 4.8% | 29 | 3.8% | 4.7% |
| 1 à 3 fois par mois | 19 | 1.0% | 3.7% | 3 | 0.7% | 1.4% | 17 | 1.0% | 5.3% | - | - | - |
| Moins souvent | 31 | 1.6% | 3.8% | 2 | 0.4% | 0.4% | 30 | 1.9% | 6.4% | 2 | 0.3% | 2.9% |
| Jamais | 1 | 0.1% | 1.1% | 1 | 0.3% | 1.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 3.1% | 3.3% | 8 | 2.0% | 1.0% | 54 | 3.3% | 5.0% | 7 | 0.9% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 103 | 5.2% | 3.6% | 8 | 2.1% | 0.8% | 95 | 5.9% | 5.3% | 16 | 2.1% | 6.2% |
| De 12 000 à moins de 18 000 euros par an | 192 | 9.6% | 3.1% | 30 | 7.7% | 1.2% | 162 | 10.1% | 4.6% | 24 | 3.1% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 298 | 14.9% | 4.5% | 45 | 11.4% | 1.5% | 254 | 15.8% | 7.2% | 53 | 7.0% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 503 | 25.2% | 4.6% | 99 | 25.2% | 1.9% | 404 | 25.2% | 7.1% | 194 | 25.4% | 5.8% |
| De 36 000 à moins de 45 000 euros par an | 340 | 17.0% | 4.9% | 87 | 22.2% | 2.3% | 253 | 15.8% | 7.7% | 183 | 23.8% | 6.0% |
| De 45 000 à moins de 65 000 euros par an | 299 | 15.0% | 4.3% | 71 | 18.1% | 2.0% | 228 | 14.2% | 7.0% | 171 | 22.2% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 52 | 2.6% | 2.6% | 9 | 2.2% | 0.8% | 43 | 2.7% | 5.2% | 41 | 5.4% | 3.2% |
| De 80 000 à moins de 115 000 euros par an | 29 | 1.5% | 2.4% | 4 | 1.1% | 0.6% | 25 | 1.6% | 5.0% | 27 | 3.5% | 2.9% |
| 115 000 euros et plus par an | 11 | 0.5% | 1.8% | 7 | 1.7% | 1.8% | 4 | 0.3% | 1.8% | 9 | 1.2% | 1.8% |
| Refus | 79 | 4.0% | 2.4% | 19 | 4.9% | 1.4% | 60 | 3.7% | 3.1% | 24 | 3.1% | 2.2% |
| Ne sait pas | 30 | 1.5% | 1.3% | 6 | 1.5% | 0.6% | 24 | 1.5% | 1.8% | 18 | 2.3% | 1.9% |
