L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3187 | 100.0% | 6.2% | 907 | 100.0% | 3.7% | 2280 | 100.0% | 8.5% | 356 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 907 | 28.5% | 3.7% | 907 | 100.0% | 3.7% | - | - | - | 85 | 23.9% | 1.0% |
| Femme | 2280 | 71.5% | 8.5% | - | - | - | 2280 | 100.0% | 8.5% | 271 | 76.1% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 14 | 0.4% | 0.2% | 4 | 0.5% | 0.1% | 9 | 0.4% | 0.3% | 8 | 2.2% | 0.3% |
| 25 à 34 ans | 45 | 1.4% | 0.6% | 8 | 0.9% | 0.2% | 37 | 1.6% | 1.0% | 23 | 6.4% | 0.7% |
| 35 à 49 ans | 203 | 6.4% | 1.6% | 39 | 4.3% | 0.6% | 164 | 7.2% | 2.6% | 69 | 19.2% | 1.1% |
| 50 à 59 ans | 560 | 17.6% | 6.0% | 135 | 14.9% | 2.9% | 425 | 18.6% | 9.1% | 186 | 52.1% | 4.8% |
| 60 ans et plus | 2365 | 74.2% | 15.8% | 720 | 79.4% | 11.0% | 1644 | 72.1% | 19.5% | 71 | 20.0% | 7.2% |
| Individu | ||||||||||||
| Ménagères | 2225 | 69.8% | 9.6% | - | - | - | 2225 | 97.6% | 9.6% | 258 | 72.4% | 3.7% |
| Personne de référence | 1773 | 55.6% | 6.3% | 877 | 96.7% | 4.3% | 896 | 39.3% | 11.5% | 145 | 40.8% | 1.8% |
| Responsable des achats | 2643 | 82.9% | 7.4% | 477 | 52.6% | 3.7% | 2166 | 95.0% | 9.5% | 296 | 83.0% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.5% | 3.0% | 0 | - | 0.1% | 16 | 0.7% | 10.3% | - | - | - |
| Petits patrons | 34 | 1.1% | 2.1% | 13 | 1.4% | 1.2% | 21 | 0.9% | 4.0% | 22 | 6.2% | 1.5% |
| Affaires et Cadres | 96 | 3.0% | 1.9% | 31 | 3.4% | 1.0% | 66 | 2.9% | 3.0% | 75 | 21.1% | 1.6% |
| Professions intermédiaires | 177 | 5.6% | 2.6% | 42 | 4.6% | 1.2% | 135 | 5.9% | 3.9% | 127 | 35.6% | 2.3% |
| Employés | 339 | 10.6% | 4.1% | 36 | 4.0% | 1.7% | 302 | 13.3% | 4.9% | 66 | 18.5% | 3.6% |
| Ouvriers | 86 | 2.7% | 1.3% | 44 | 4.9% | 0.9% | 42 | 1.8% | 3.0% | 7 | 2.0% | 1.7% |
| Retraités | 2026 | 63.6% | 16.1% | 698 | 77.0% | 11.8% | 1328 | 58.2% | 20.0% | 26 | 7.4% | 10.6% |
| Autres inactifs | 413 | 13.0% | 4.0% | 42 | 4.7% | 1.1% | 371 | 16.3% | 5.7% | 33 | 9.3% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.8% | 3.1% | 1 | 0.1% | 0.3% | 25 | 1.1% | 6.2% | - | - | - |
| Petits patrons | 56 | 1.7% | 2.1% | 11 | 1.2% | 0.8% | 45 | 2.0% | 3.4% | 56 | 15.7% | 2.1% |
| Affaires et Cadres | 130 | 4.1% | 1.8% | 30 | 3.3% | 0.8% | 100 | 4.4% | 2.7% | 130 | 36.6% | 1.8% |
| Professions intermédiaires | 170 | 5.3% | 2.2% | 44 | 4.9% | 1.1% | 126 | 5.5% | 3.4% | 170 | 47.7% | 2.2% |
| Employés | 172 | 5.4% | 3.2% | 38 | 4.2% | 1.6% | 134 | 5.9% | 4.3% | - | - | - |
| Ouvriers | 187 | 5.9% | 2.0% | 39 | 4.3% | 0.8% | 148 | 6.5% | 3.3% | - | - | - |
| Retraités | 2208 | 69.3% | 15.3% | 702 | 77.4% | 10.7% | 1505 | 66.0% | 19.2% | - | - | - |
| Autres inactifs | 239 | 7.5% | 5.8% | 42 | 4.6% | 2.6% | 197 | 8.6% | 7.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 969 | 30.4% | 9.7% | 155 | 17.1% | 3.6% | 814 | 35.7% | 14.4% | 57 | 16.1% | 3.3% |
| 2 personnes | 1835 | 57.6% | 10.2% | 656 | 72.4% | 7.5% | 1179 | 51.7% | 12.8% | 173 | 48.6% | 4.0% |
| 3 personnes | 193 | 6.1% | 2.1% | 41 | 4.5% | 0.9% | 152 | 6.7% | 3.3% | 63 | 17.6% | 1.6% |
| 4 personnes | 136 | 4.3% | 1.5% | 39 | 4.3% | 0.9% | 97 | 4.3% | 2.0% | 48 | 13.5% | 1.0% |
| 5 personnes et + | 54 | 1.7% | 1.0% | 16 | 1.8% | 0.6% | 38 | 1.7% | 1.4% | 15 | 4.1% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 168 | 5.3% | 1.1% | 34 | 3.7% | 0.5% | 135 | 5.9% | 1.6% | 60 | 17.0% | 0.8% |
| Non | 3019 | 94.7% | 8.3% | 873 | 96.3% | 5.0% | 2146 | 94.1% | 11.5% | 296 | 83.0% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 844 | 26.5% | 7.1% | 253 | 27.9% | 4.5% | 591 | 25.9% | 9.5% | 67 | 18.8% | 2.0% |
| Agglo. - 20 000 hab | 586 | 18.4% | 6.5% | 180 | 19.9% | 4.2% | 406 | 17.8% | 8.6% | 57 | 15.9% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 515 | 16.2% | 7.4% | 168 | 18.5% | 5.0% | 347 | 15.2% | 9.6% | 41 | 11.5% | 2.3% |
| Agglo. + 100 000 hab | 841 | 26.4% | 5.5% | 201 | 22.2% | 2.7% | 639 | 28.0% | 8.1% | 135 | 38.0% | 2.4% |
| Agglo. Paris | 401 | 12.6% | 4.7% | 104 | 11.5% | 2.6% | 297 | 13.0% | 6.6% | 56 | 15.8% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 459 | 14.4% | 4.8% | 127 | 14.0% | 2.8% | 332 | 14.6% | 6.6% | 62 | 17.4% | 1.4% |
| Nord Pas de Calais | 177 | 5.6% | 5.5% | 49 | 5.4% | 3.2% | 128 | 5.6% | 7.6% | 23 | 6.3% | 2.4% |
| Lorraine | 101 | 3.2% | 5.2% | 29 | 3.2% | 3.2% | 71 | 3.1% | 7.2% | 13 | 3.6% | 2.3% |
| Alsace | 92 | 2.9% | 6.0% | 29 | 3.2% | 4.0% | 63 | 2.8% | 8.0% | 11 | 3.0% | 2.2% |
| Franche-Comté | 57 | 1.8% | 6.0% | 18 | 2.0% | 3.8% | 39 | 1.7% | 8.0% | 4 | 1.2% | 1.6% |
| Champagne Ardennes | 75 | 2.3% | 6.9% | 24 | 2.6% | 4.6% | 51 | 2.2% | 9.1% | 10 | 2.8% | 3.5% |
| Picardie | 92 | 2.9% | 6.0% | 23 | 2.5% | 3.1% | 69 | 3.0% | 8.7% | 11 | 3.1% | 2.5% |
| Bourgogne | 100 | 3.1% | 7.4% | 24 | 2.7% | 3.7% | 76 | 3.3% | 10.8% | 8 | 2.2% | 2.2% |
| Haute Normandie | 85 | 2.7% | 5.7% | 23 | 2.5% | 3.2% | 63 | 2.8% | 8.1% | 11 | 3.2% | 2.4% |
| Basse Normandie | 82 | 2.6% | 6.8% | 16 | 1.8% | 2.7% | 66 | 2.9% | 10.6% | 4 | 1.1% | 1.1% |
| Centre | 125 | 3.9% | 6.0% | 44 | 4.8% | 4.4% | 81 | 3.5% | 7.5% | 9 | 2.5% | 1.5% |
| Pays de Loire | 209 | 6.6% | 7.1% | 54 | 5.9% | 3.8% | 156 | 6.8% | 10.2% | 20 | 5.7% | 2.1% |
| Bretagne | 182 | 5.7% | 6.8% | 44 | 4.9% | 3.4% | 137 | 6.0% | 10.0% | 18 | 5.2% | 2.2% |
| Poitou Charentes | 130 | 4.1% | 8.7% | 37 | 4.0% | 5.1% | 93 | 4.1% | 12.1% | 15 | 4.3% | 3.7% |
| Aquitaine | 194 | 6.1% | 7.1% | 60 | 6.6% | 4.6% | 134 | 5.9% | 9.3% | 17 | 4.9% | 2.0% |
| Midi Pyrénées | 141 | 4.4% | 5.8% | 52 | 5.8% | 4.4% | 89 | 3.9% | 7.0% | 12 | 3.3% | 1.5% |
| Limousin | 50 | 1.6% | 8.2% | 17 | 1.9% | 5.8% | 33 | 1.5% | 10.3% | 3 | 0.7% | 1.8% |
| Auvergne | 91 | 2.9% | 8.1% | 31 | 3.5% | 5.8% | 60 | 2.6% | 10.2% | 8 | 2.1% | 2.6% |
| Rhône Alpes | 332 | 10.4% | 6.4% | 94 | 10.4% | 3.8% | 238 | 10.4% | 8.9% | 37 | 10.5% | 2.0% |
| Languedoc Roussillon | 132 | 4.2% | 5.8% | 47 | 5.2% | 4.4% | 85 | 3.7% | 7.2% | 14 | 4.0% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 281 | 8.8% | 6.5% | 65 | 7.1% | 3.2% | 216 | 9.5% | 9.4% | 46 | 12.9% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1378 | 43.2% | 4.2% | 417 | 45.9% | 2.5% | 961 | 42.1% | 5.8% | 266 | 74.7% | 1.8% |
| Presque tous les jours | 413 | 12.9% | 7.0% | 105 | 11.5% | 3.8% | 308 | 13.5% | 9.8% | 51 | 14.2% | 2.6% |
| 1 à 2 fois par semaine | 223 | 7.0% | 8.7% | 53 | 5.8% | 4.5% | 170 | 7.4% | 12.2% | 31 | 8.7% | 4.9% |
| 1 à 3 fois par mois | 48 | 1.5% | 9.2% | 14 | 1.5% | 6.9% | 33 | 1.5% | 10.6% | 0 | - | 0.3% |
| Moins souvent | 75 | 2.3% | 9.1% | 6 | 0.6% | 1.6% | 69 | 3.0% | 14.8% | - | - | - |
| Jamais | 10 | 0.3% | 7.6% | 4 | 0.5% | 4.9% | 5 | 0.2% | 13.6% | 5 | 1.5% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 83 | 2.6% | 4.4% | 21 | 2.4% | 2.7% | 61 | 2.7% | 5.7% | 8 | 2.1% | 5.4% |
| De 9 000 à moins de 12 000 euros par an | 212 | 6.7% | 7.5% | 31 | 3.4% | 2.9% | 181 | 7.9% | 10.1% | 3 | 0.7% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 493 | 15.5% | 8.1% | 106 | 11.7% | 4.1% | 387 | 17.0% | 11.1% | 10 | 2.8% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 511 | 16.0% | 7.8% | 101 | 11.2% | 3.3% | 410 | 18.0% | 11.7% | 31 | 8.8% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 735 | 23.0% | 6.7% | 240 | 26.5% | 4.5% | 494 | 21.7% | 8.6% | 77 | 21.5% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 395 | 12.4% | 5.6% | 141 | 15.5% | 3.8% | 254 | 11.1% | 7.8% | 74 | 20.9% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 359 | 11.3% | 5.2% | 129 | 14.2% | 3.6% | 230 | 10.1% | 7.1% | 75 | 21.1% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 74 | 2.3% | 3.8% | 42 | 4.6% | 3.7% | 33 | 1.4% | 3.9% | 19 | 5.4% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 34 | 1.1% | 2.7% | 11 | 1.2% | 1.4% | 23 | 1.0% | 4.6% | 16 | 4.6% | 1.8% |
| 115 000 euros et plus par an | 7 | 0.2% | 1.2% | 3 | 0.3% | 0.8% | 4 | 0.2% | 1.8% | 6 | 1.7% | 1.2% |
| Refus | 197 | 6.2% | 5.9% | 71 | 7.8% | 5.1% | 126 | 5.5% | 6.5% | 19 | 5.4% | 1.8% |
| Ne sait pas | 87 | 2.7% | 3.8% | 11 | 1.2% | 1.2% | 76 | 3.3% | 5.8% | 18 | 4.9% | 1.9% |
