L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1631 | 100.0% | 3.2% | 545 | 100.0% | 2.2% | 1085 | 100.0% | 4.0% | 491 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 545 | 33.4% | 2.2% | 545 | 100.0% | 2.2% | - | - | - | 157 | 32.1% | 1.8% |
| Femme | 1085 | 66.6% | 4.0% | - | - | - | 1085 | 100.0% | 4.0% | 333 | 67.9% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 3.0% | 0.7% | 17 | 3.1% | 0.5% | 31 | 2.9% | 0.9% | 21 | 4.3% | 0.7% |
| 25 à 34 ans | 96 | 5.9% | 1.3% | 31 | 5.8% | 0.8% | 64 | 5.9% | 1.7% | 43 | 8.7% | 1.3% |
| 35 à 49 ans | 324 | 19.9% | 2.6% | 130 | 23.9% | 2.1% | 194 | 17.8% | 3.1% | 152 | 31.1% | 2.5% |
| 50 à 59 ans | 481 | 29.5% | 5.1% | 164 | 30.1% | 3.5% | 317 | 29.2% | 6.8% | 211 | 43.1% | 5.4% |
| 60 ans et plus | 682 | 41.8% | 4.5% | 203 | 37.2% | 3.1% | 479 | 44.1% | 5.7% | 63 | 12.8% | 6.4% |
| Individu | ||||||||||||
| Ménagères | 1042 | 63.9% | 4.5% | - | - | - | 1042 | 96.0% | 4.5% | 320 | 65.3% | 4.5% |
| Personne de référence | 812 | 49.8% | 2.9% | 501 | 91.8% | 2.5% | 311 | 28.7% | 4.0% | 196 | 40.0% | 2.4% |
| Responsable des achats | 1341 | 82.2% | 3.8% | 319 | 58.6% | 2.5% | 1022 | 94.1% | 4.5% | 403 | 82.0% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.9% | 2.7% | 0 | 0.1% | 0.1% | 13 | 1.2% | 8.9% | - | - | - |
| Petits patrons | 39 | 2.4% | 2.4% | 24 | 4.5% | 2.2% | 15 | 1.3% | 2.8% | 34 | 7.0% | 2.4% |
| Affaires et Cadres | 128 | 7.8% | 2.5% | 48 | 8.8% | 1.6% | 80 | 7.4% | 3.7% | 115 | 23.5% | 2.5% |
| Professions intermédiaires | 219 | 13.4% | 3.2% | 76 | 13.9% | 2.2% | 143 | 13.2% | 4.1% | 176 | 35.8% | 3.1% |
| Employés | 250 | 15.3% | 3.0% | 46 | 8.4% | 2.1% | 204 | 18.8% | 3.3% | 60 | 12.3% | 3.3% |
| Ouvriers | 161 | 9.9% | 2.5% | 109 | 20.0% | 2.2% | 52 | 4.8% | 3.7% | 18 | 3.7% | 4.4% |
| Retraités | 558 | 34.2% | 4.4% | 186 | 34.1% | 3.1% | 372 | 34.2% | 5.6% | 12 | 2.5% | 5.0% |
| Autres inactifs | 262 | 16.1% | 2.5% | 55 | 10.2% | 1.5% | 207 | 19.1% | 3.2% | 75 | 15.2% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.4% | 2.8% | 0 | 0.1% | 0.1% | 23 | 2.1% | 5.7% | - | - | - |
| Petits patrons | 92 | 5.6% | 3.5% | 20 | 3.7% | 1.5% | 72 | 6.6% | 5.4% | 92 | 18.8% | 3.5% |
| Affaires et Cadres | 197 | 12.1% | 2.7% | 52 | 9.6% | 1.5% | 145 | 13.3% | 4.0% | 197 | 40.1% | 2.7% |
| Professions intermédiaires | 202 | 12.4% | 2.7% | 85 | 15.7% | 2.2% | 116 | 10.7% | 3.2% | 202 | 41.1% | 2.7% |
| Employés | 147 | 9.0% | 2.7% | 38 | 7.0% | 1.7% | 109 | 10.0% | 3.5% | - | - | - |
| Ouvriers | 217 | 13.3% | 2.3% | 103 | 18.9% | 2.0% | 114 | 10.5% | 2.6% | - | - | - |
| Retraités | 627 | 38.4% | 4.3% | 193 | 35.4% | 2.9% | 434 | 40.0% | 5.5% | - | - | - |
| Autres inactifs | 126 | 7.7% | 3.1% | 53 | 9.7% | 3.3% | 73 | 6.7% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 341 | 20.9% | 3.4% | 84 | 15.4% | 1.9% | 258 | 23.7% | 4.6% | 62 | 12.7% | 3.6% |
| 2 personnes | 728 | 44.6% | 4.1% | 260 | 47.7% | 3.0% | 467 | 43.1% | 5.1% | 168 | 34.3% | 3.8% |
| 3 personnes | 239 | 14.6% | 2.6% | 88 | 16.2% | 1.9% | 151 | 13.9% | 3.3% | 110 | 22.4% | 2.9% |
| 4 personnes | 208 | 12.8% | 2.2% | 69 | 12.6% | 1.5% | 139 | 12.8% | 2.9% | 98 | 19.9% | 2.0% |
| 5 personnes et + | 115 | 7.0% | 2.1% | 44 | 8.1% | 1.7% | 71 | 6.5% | 2.6% | 52 | 10.7% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 344 | 21.1% | 2.2% | 120 | 22.0% | 1.7% | 224 | 20.6% | 2.7% | 159 | 32.5% | 2.1% |
| Non | 1287 | 78.9% | 3.5% | 425 | 78.0% | 2.4% | 862 | 79.4% | 4.6% | 331 | 67.5% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 513 | 31.4% | 4.3% | 173 | 31.7% | 3.1% | 340 | 31.3% | 5.4% | 137 | 27.9% | 4.1% |
| Agglo. - 20 000 hab | 253 | 15.5% | 2.8% | 84 | 15.4% | 1.9% | 169 | 15.6% | 3.6% | 68 | 13.8% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 200 | 12.3% | 2.9% | 62 | 11.3% | 1.8% | 138 | 12.7% | 3.8% | 64 | 12.9% | 3.5% |
| Agglo. + 100 000 hab | 444 | 27.2% | 2.9% | 139 | 25.6% | 1.9% | 304 | 28.0% | 3.8% | 141 | 28.8% | 2.5% |
| Agglo. Paris | 222 | 13.6% | 2.6% | 87 | 16.0% | 2.1% | 134 | 12.4% | 3.0% | 81 | 16.6% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 258 | 15.8% | 2.7% | 97 | 17.7% | 2.1% | 161 | 14.8% | 3.2% | 90 | 18.4% | 2.1% |
| Nord Pas de Calais | 61 | 3.7% | 1.9% | 20 | 3.7% | 1.3% | 40 | 3.7% | 2.4% | 19 | 3.8% | 2.0% |
| Lorraine | 54 | 3.3% | 2.8% | 25 | 4.6% | 2.7% | 29 | 2.7% | 2.9% | 14 | 2.8% | 2.5% |
| Alsace | 68 | 4.2% | 4.5% | 20 | 3.7% | 2.7% | 48 | 4.4% | 6.1% | 14 | 2.8% | 2.9% |
| Franche-Comté | 23 | 1.4% | 2.4% | 9 | 1.6% | 1.9% | 14 | 1.3% | 2.8% | 6 | 1.2% | 2.2% |
| Champagne Ardennes | 43 | 2.6% | 3.9% | 14 | 2.6% | 2.7% | 29 | 2.7% | 5.1% | 8 | 1.7% | 2.9% |
| Picardie | 47 | 2.9% | 3.1% | 21 | 3.8% | 2.8% | 26 | 2.4% | 3.3% | 13 | 2.6% | 3.0% |
| Bourgogne | 44 | 2.7% | 3.3% | 18 | 3.3% | 2.7% | 27 | 2.5% | 3.8% | 13 | 2.6% | 3.7% |
| Haute Normandie | 34 | 2.1% | 2.3% | 9 | 1.6% | 1.2% | 26 | 2.4% | 3.3% | 12 | 2.4% | 2.5% |
| Basse Normandie | 42 | 2.6% | 3.5% | 14 | 2.5% | 2.4% | 29 | 2.6% | 4.5% | 8 | 1.6% | 2.3% |
| Centre | 84 | 5.1% | 4.0% | 26 | 4.8% | 2.6% | 58 | 5.3% | 5.3% | 27 | 5.4% | 4.5% |
| Pays de Loire | 93 | 5.7% | 3.2% | 38 | 7.0% | 2.7% | 55 | 5.1% | 3.6% | 38 | 7.8% | 4.0% |
| Bretagne | 116 | 7.1% | 4.4% | 31 | 5.7% | 2.4% | 85 | 7.8% | 6.2% | 46 | 9.3% | 5.5% |
| Poitou Charentes | 61 | 3.7% | 4.1% | 9 | 1.7% | 1.3% | 51 | 4.7% | 6.6% | 18 | 3.7% | 4.3% |
| Aquitaine | 111 | 6.8% | 4.0% | 32 | 5.8% | 2.4% | 79 | 7.3% | 5.5% | 19 | 3.8% | 2.1% |
| Midi Pyrénées | 85 | 5.2% | 3.5% | 25 | 4.7% | 2.2% | 60 | 5.5% | 4.8% | 28 | 5.6% | 3.5% |
| Limousin | 28 | 1.7% | 4.5% | 9 | 1.6% | 3.0% | 19 | 1.7% | 5.9% | 8 | 1.6% | 5.4% |
| Auvergne | 47 | 2.9% | 4.2% | 7 | 1.3% | 1.4% | 40 | 3.7% | 6.7% | 12 | 2.5% | 4.1% |
| Rhône Alpes | 122 | 7.5% | 2.4% | 56 | 10.2% | 2.2% | 66 | 6.1% | 2.5% | 40 | 8.1% | 2.2% |
| Languedoc Roussillon | 66 | 4.1% | 2.9% | 22 | 4.1% | 2.1% | 44 | 4.1% | 3.7% | 13 | 2.7% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 142 | 8.7% | 3.3% | 42 | 7.8% | 2.1% | 100 | 9.2% | 4.4% | 46 | 9.4% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 941 | 57.7% | 2.8% | 320 | 58.8% | 1.9% | 621 | 57.2% | 3.7% | 380 | 77.4% | 2.6% |
| Presque tous les jours | 222 | 13.6% | 3.8% | 56 | 10.3% | 2.1% | 166 | 15.3% | 5.3% | 65 | 13.2% | 3.3% |
| 1 à 2 fois par semaine | 107 | 6.6% | 4.2% | 45 | 8.3% | 3.9% | 62 | 5.7% | 4.4% | 31 | 6.4% | 5.0% |
| 1 à 3 fois par mois | 26 | 1.6% | 5.0% | 9 | 1.7% | 4.4% | 17 | 1.6% | 5.4% | 2 | 0.5% | 3.8% |
| Moins souvent | 40 | 2.5% | 4.9% | 5 | 0.9% | 1.3% | 36 | 3.3% | 7.6% | 2 | 0.3% | 2.0% |
| Jamais | 11 | 0.7% | 9.0% | 11 | 2.0% | 12.3% | 1 | 0.1% | 1.6% | 4 | 0.8% | 41.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 56 | 3.4% | 3.0% | 25 | 4.5% | 3.1% | 31 | 2.9% | 2.9% | 6 | 1.1% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 60 | 3.7% | 2.1% | 9 | 1.6% | 0.8% | 51 | 4.7% | 2.9% | 5 | 1.0% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 170 | 10.4% | 2.8% | 51 | 9.3% | 1.9% | 119 | 11.0% | 3.4% | 20 | 4.0% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 219 | 13.5% | 3.3% | 70 | 12.9% | 2.3% | 149 | 13.7% | 4.2% | 49 | 9.9% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 392 | 24.0% | 3.6% | 157 | 28.8% | 3.0% | 235 | 21.6% | 4.1% | 92 | 18.8% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 229 | 14.1% | 3.3% | 76 | 14.0% | 2.0% | 153 | 14.1% | 4.7% | 84 | 17.1% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 225 | 13.8% | 3.3% | 86 | 15.7% | 2.4% | 139 | 12.8% | 4.3% | 110 | 22.4% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 68 | 4.2% | 3.5% | 21 | 3.9% | 1.9% | 47 | 4.3% | 5.6% | 41 | 8.3% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.3% | 1.6% | 10 | 1.8% | 1.3% | 11 | 1.0% | 2.1% | 15 | 3.1% | 1.6% |
| 115 000 euros et plus par an | 24 | 1.5% | 4.0% | 9 | 1.6% | 2.4% | 15 | 1.4% | 6.5% | 17 | 3.5% | 3.4% |
| Refus | 101 | 6.2% | 3.0% | 23 | 4.3% | 1.7% | 78 | 7.2% | 4.0% | 32 | 6.4% | 2.9% |
| Ne sait pas | 66 | 4.0% | 2.9% | 8 | 1.5% | 0.8% | 58 | 5.3% | 4.3% | 21 | 4.3% | 2.2% |
