L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2461 | 100.0% | 4.8% | 395 | 100.0% | 1.6% | 2066 | 100.0% | 7.7% | 767 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 395 | 16.0% | 1.6% | 395 | 100.0% | 1.6% | - | - | - | 124 | 16.2% | 1.4% |
| Femme | 2066 | 84.0% | 7.7% | - | - | - | 2066 | 100.0% | 7.7% | 643 | 83.8% | 7.4% |
| Age | ||||||||||||
| 15 à 24 ans | 96 | 3.9% | 1.3% | 11 | 2.8% | 0.3% | 84 | 4.1% | 2.3% | 46 | 6.0% | 1.5% |
| 25 à 34 ans | 238 | 9.7% | 3.1% | 48 | 12.2% | 1.3% | 190 | 9.2% | 4.9% | 111 | 14.5% | 3.4% |
| 35 à 49 ans | 642 | 26.1% | 5.1% | 112 | 28.5% | 1.8% | 529 | 25.6% | 8.4% | 326 | 42.5% | 5.3% |
| 50 à 59 ans | 639 | 26.0% | 6.8% | 105 | 26.5% | 2.2% | 535 | 25.9% | 11.4% | 235 | 30.6% | 6.0% |
| 60 ans et plus | 846 | 34.4% | 5.6% | 119 | 30.0% | 1.8% | 728 | 35.2% | 8.6% | 49 | 6.4% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 1934 | 78.6% | 8.3% | - | - | - | 1934 | 93.6% | 8.3% | 592 | 77.2% | 8.4% |
| Personne de référence | 960 | 39.0% | 3.4% | 374 | 94.6% | 1.8% | 587 | 28.4% | 7.6% | 213 | 27.7% | 2.6% |
| Responsable des achats | 2136 | 86.8% | 6.0% | 216 | 54.8% | 1.7% | 1920 | 92.9% | 8.4% | 651 | 84.8% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 1.0% | 4.9% | 13 | 3.3% | 3.5% | 13 | 0.6% | 8.3% | - | - | - |
| Petits patrons | 48 | 2.0% | 2.9% | 17 | 4.3% | 1.5% | 31 | 1.5% | 5.9% | 34 | 4.4% | 2.4% |
| Affaires et Cadres | 171 | 7.0% | 3.4% | 34 | 8.6% | 1.2% | 138 | 6.7% | 6.3% | 150 | 19.6% | 3.2% |
| Professions intermédiaires | 395 | 16.1% | 5.7% | 72 | 18.2% | 2.1% | 323 | 15.6% | 9.3% | 291 | 38.0% | 5.2% |
| Employés | 552 | 22.4% | 6.7% | 31 | 7.9% | 1.5% | 521 | 25.2% | 8.5% | 148 | 19.3% | 8.1% |
| Ouvriers | 168 | 6.8% | 2.6% | 86 | 21.7% | 1.7% | 83 | 4.0% | 6.0% | 23 | 3.0% | 5.7% |
| Retraités | 719 | 29.2% | 5.7% | 117 | 29.6% | 2.0% | 602 | 29.1% | 9.1% | 20 | 2.6% | 7.9% |
| Autres inactifs | 381 | 15.5% | 3.7% | 25 | 6.3% | 0.7% | 356 | 17.2% | 5.5% | 100 | 13.1% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 1.9% | 5.8% | 13 | 3.3% | 3.1% | 34 | 1.7% | 8.6% | - | - | - |
| Petits patrons | 121 | 4.9% | 4.6% | 17 | 4.3% | 1.3% | 104 | 5.0% | 7.8% | 121 | 15.7% | 4.6% |
| Affaires et Cadres | 288 | 11.7% | 4.0% | 33 | 8.4% | 0.9% | 255 | 12.4% | 7.0% | 288 | 37.6% | 4.0% |
| Professions intermédiaires | 358 | 14.5% | 4.7% | 74 | 18.8% | 1.9% | 284 | 13.7% | 7.8% | 358 | 46.6% | 4.7% |
| Employés | 251 | 10.2% | 4.6% | 29 | 7.2% | 1.2% | 222 | 10.7% | 7.2% | - | - | - |
| Ouvriers | 360 | 14.6% | 3.8% | 85 | 21.6% | 1.7% | 275 | 13.3% | 6.2% | - | - | - |
| Retraités | 835 | 33.9% | 5.8% | 127 | 32.2% | 1.9% | 708 | 34.3% | 9.0% | - | - | - |
| Autres inactifs | 201 | 8.2% | 4.9% | 16 | 4.1% | 1.0% | 184 | 8.9% | 7.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 455 | 18.5% | 4.5% | 40 | 10.1% | 0.9% | 415 | 20.1% | 7.4% | 61 | 7.9% | 3.5% |
| 2 personnes | 1003 | 40.8% | 5.6% | 176 | 44.6% | 2.0% | 827 | 40.0% | 9.0% | 215 | 28.1% | 4.9% |
| 3 personnes | 384 | 15.6% | 4.2% | 79 | 20.0% | 1.7% | 305 | 14.8% | 6.6% | 196 | 25.5% | 5.1% |
| 4 personnes | 421 | 17.1% | 4.5% | 71 | 17.9% | 1.6% | 351 | 17.0% | 7.3% | 197 | 25.6% | 4.0% |
| 5 personnes et + | 198 | 8.0% | 3.7% | 29 | 7.5% | 1.1% | 168 | 8.1% | 6.1% | 99 | 12.9% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 687 | 27.9% | 4.5% | 131 | 33.1% | 1.8% | 557 | 26.9% | 6.7% | 347 | 45.2% | 4.5% |
| Non | 1773 | 72.1% | 4.9% | 264 | 66.9% | 1.5% | 1510 | 73.1% | 8.1% | 420 | 54.8% | 4.3% |
| Habitat | ||||||||||||
| Communes rurales | 638 | 25.9% | 5.4% | 113 | 28.6% | 2.0% | 526 | 25.4% | 8.4% | 172 | 22.5% | 5.2% |
| Agglo. - 20 000 hab | 435 | 17.7% | 4.8% | 67 | 16.9% | 1.6% | 368 | 17.8% | 7.8% | 124 | 16.2% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 370 | 15.0% | 5.3% | 55 | 14.1% | 1.7% | 314 | 15.2% | 8.7% | 104 | 13.6% | 5.8% |
| Agglo. + 100 000 hab | 709 | 28.8% | 4.6% | 117 | 29.6% | 1.6% | 592 | 28.7% | 7.5% | 243 | 31.7% | 4.2% |
| Agglo. Paris | 309 | 12.6% | 3.6% | 43 | 10.9% | 1.1% | 266 | 12.9% | 5.9% | 124 | 16.1% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 355 | 14.4% | 3.7% | 54 | 13.8% | 1.2% | 301 | 14.6% | 6.0% | 135 | 17.7% | 3.1% |
| Nord Pas de Calais | 143 | 5.8% | 4.4% | 23 | 5.9% | 1.5% | 119 | 5.8% | 7.1% | 37 | 4.8% | 3.9% |
| Lorraine | 80 | 3.3% | 4.2% | 17 | 4.2% | 1.8% | 64 | 3.1% | 6.4% | 14 | 1.8% | 2.4% |
| Alsace | 55 | 2.2% | 3.6% | 12 | 2.9% | 1.6% | 44 | 2.1% | 5.5% | 16 | 2.1% | 3.4% |
| Franche-Comté | 49 | 2.0% | 5.2% | 10 | 2.4% | 2.1% | 40 | 1.9% | 8.1% | 9 | 1.2% | 3.6% |
| Champagne Ardennes | 56 | 2.3% | 5.2% | 12 | 3.0% | 2.3% | 44 | 2.1% | 7.9% | 16 | 2.1% | 5.6% |
| Picardie | 86 | 3.5% | 5.6% | 10 | 2.5% | 1.3% | 76 | 3.7% | 9.6% | 20 | 2.7% | 4.7% |
| Bourgogne | 67 | 2.7% | 5.0% | 5 | 1.2% | 0.7% | 63 | 3.0% | 8.9% | 16 | 2.0% | 4.5% |
| Haute Normandie | 85 | 3.5% | 5.7% | 10 | 2.5% | 1.4% | 76 | 3.7% | 9.7% | 30 | 3.9% | 6.4% |
| Basse Normandie | 62 | 2.5% | 5.1% | 16 | 4.0% | 2.7% | 46 | 2.2% | 7.4% | 9 | 1.1% | 2.5% |
| Centre | 122 | 4.9% | 5.8% | 27 | 6.9% | 2.7% | 94 | 4.6% | 8.7% | 33 | 4.3% | 5.5% |
| Pays de Loire | 134 | 5.5% | 4.5% | 26 | 6.5% | 1.8% | 109 | 5.3% | 7.1% | 43 | 5.6% | 4.6% |
| Bretagne | 133 | 5.4% | 5.0% | 22 | 5.6% | 1.7% | 111 | 5.4% | 8.1% | 38 | 5.0% | 4.6% |
| Poitou Charentes | 114 | 4.6% | 7.7% | 11 | 2.7% | 1.5% | 103 | 5.0% | 13.4% | 35 | 4.5% | 8.3% |
| Aquitaine | 155 | 6.3% | 5.6% | 44 | 11.1% | 3.3% | 111 | 5.4% | 7.7% | 49 | 6.4% | 5.6% |
| Midi Pyrénées | 120 | 4.9% | 4.9% | 18 | 4.6% | 1.5% | 102 | 4.9% | 8.1% | 38 | 4.9% | 4.8% |
| Limousin | 40 | 1.6% | 6.5% | 3 | 0.8% | 1.0% | 37 | 1.8% | 11.6% | 11 | 1.4% | 7.1% |
| Auvergne | 68 | 2.8% | 6.0% | 4 | 1.1% | 0.8% | 64 | 3.1% | 10.8% | 23 | 3.0% | 7.8% |
| Rhône Alpes | 210 | 8.5% | 4.1% | 34 | 8.6% | 1.4% | 176 | 8.5% | 6.6% | 81 | 10.5% | 4.4% |
| Languedoc Roussillon | 97 | 3.9% | 4.3% | 15 | 3.8% | 1.4% | 82 | 4.0% | 6.9% | 36 | 4.7% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 228 | 9.3% | 5.3% | 24 | 6.0% | 1.1% | 205 | 9.9% | 8.9% | 79 | 10.3% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1459 | 59.3% | 4.4% | 241 | 61.1% | 1.5% | 1218 | 59.0% | 7.3% | 618 | 80.6% | 4.3% |
| Presque tous les jours | 339 | 13.8% | 5.8% | 44 | 11.2% | 1.6% | 294 | 14.3% | 9.3% | 101 | 13.2% | 5.2% |
| 1 à 2 fois par semaine | 156 | 6.3% | 6.1% | 38 | 9.6% | 3.3% | 118 | 5.7% | 8.5% | 29 | 3.8% | 4.6% |
| 1 à 3 fois par mois | 36 | 1.4% | 6.9% | 6 | 1.6% | 3.2% | 29 | 1.4% | 9.2% | 12 | 1.5% | 19.7% |
| Moins souvent | 47 | 1.9% | 5.7% | 9 | 2.3% | 2.6% | 38 | 1.8% | 8.1% | - | - | - |
| Jamais | 5 | 0.2% | 4.3% | - | - | - | 5 | 0.3% | 13.8% | 2 | 0.3% | 25.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 2.7% | 3.6% | 11 | 2.7% | 1.3% | 57 | 2.7% | 5.3% | 4 | 0.6% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 113 | 4.6% | 4.0% | 6 | 1.5% | 0.6% | 107 | 5.2% | 6.0% | 6 | 0.8% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 309 | 12.6% | 5.1% | 34 | 8.7% | 1.3% | 275 | 13.3% | 7.9% | 38 | 4.9% | 5.1% |
| De 18 000 à moins de 24 000 euros par an | 347 | 14.1% | 5.3% | 44 | 11.2% | 1.4% | 302 | 14.6% | 8.6% | 72 | 9.3% | 5.3% |
| De 24 000 à moins de 36 000 euros par an | 628 | 25.5% | 5.7% | 113 | 28.6% | 2.1% | 515 | 24.9% | 9.0% | 167 | 21.8% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 348 | 14.1% | 5.0% | 72 | 18.2% | 1.9% | 276 | 13.4% | 8.4% | 150 | 19.6% | 4.9% |
| De 45 000 à moins de 65 000 euros par an | 328 | 13.3% | 4.8% | 70 | 17.7% | 1.9% | 258 | 12.5% | 7.9% | 170 | 22.2% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 65 | 2.6% | 3.3% | 12 | 2.9% | 1.0% | 53 | 2.6% | 6.4% | 43 | 5.6% | 3.3% |
| De 80 000 à moins de 115 000 euros par an | 53 | 2.2% | 4.2% | 12 | 3.0% | 1.6% | 41 | 2.0% | 8.0% | 40 | 5.3% | 4.4% |
| 115 000 euros et plus par an | 13 | 0.5% | 2.2% | 9 | 2.2% | 2.4% | 5 | 0.2% | 2.0% | 13 | 1.7% | 2.6% |
| Refus | 135 | 5.5% | 4.0% | 12 | 2.9% | 0.8% | 123 | 6.0% | 6.3% | 36 | 4.7% | 3.4% |
| Ne sait pas | 56 | 2.3% | 2.4% | 1 | 0.2% | 0.1% | 55 | 2.7% | 4.1% | 26 | 3.4% | 2.8% |
