L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 574 | 100.0% | 1.1% | 337 | 100.0% | 1.4% | 237 | 100.0% | 0.9% | 404 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 337 | 58.6% | 1.4% | 337 | 100.0% | 1.4% | - | - | - | 244 | 60.3% | 2.8% |
| Femme | 237 | 41.4% | 0.9% | - | - | - | 237 | 100.0% | 0.9% | 160 | 39.7% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 80 | 14.0% | 1.1% | 40 | 11.9% | 1.1% | 40 | 16.9% | 1.1% | 36 | 9.0% | 1.2% |
| 25 à 34 ans | 91 | 15.9% | 1.2% | 56 | 16.5% | 1.5% | 36 | 15.1% | 0.9% | 68 | 16.8% | 2.1% |
| 35 à 49 ans | 228 | 39.7% | 1.8% | 143 | 42.5% | 2.3% | 85 | 35.7% | 1.3% | 180 | 44.6% | 2.9% |
| 50 à 59 ans | 113 | 19.7% | 1.2% | 68 | 20.1% | 1.4% | 45 | 19.1% | 1.0% | 103 | 25.5% | 2.6% |
| 60 ans et plus | 62 | 10.7% | 0.4% | 30 | 9.0% | 0.5% | 31 | 13.1% | 0.4% | 17 | 4.1% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 194 | 33.8% | 0.8% | - | - | - | 194 | 81.7% | 0.8% | 142 | 35.1% | 2.0% |
| Personne de référence | 348 | 60.7% | 1.2% | 295 | 87.5% | 1.5% | 54 | 22.6% | 0.7% | 256 | 63.3% | 3.1% |
| Responsable des achats | 369 | 64.3% | 1.0% | 174 | 51.8% | 1.4% | 195 | 82.1% | 0.9% | 270 | 66.8% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.8% | 4 | 1.3% | 1.2% | - | - | - | - | - | - |
| Petits patrons | 53 | 9.2% | 3.3% | 41 | 12.1% | 3.7% | 12 | 5.2% | 2.4% | 51 | 12.6% | 3.5% |
| Affaires et Cadres | 224 | 39.1% | 4.4% | 133 | 39.6% | 4.5% | 91 | 38.4% | 4.2% | 214 | 53.0% | 4.6% |
| Professions intermédiaires | 92 | 15.9% | 1.3% | 52 | 15.6% | 1.5% | 39 | 16.5% | 1.1% | 80 | 19.9% | 1.4% |
| Employés | 51 | 8.9% | 0.6% | 26 | 7.9% | 1.2% | 25 | 10.4% | 0.4% | 19 | 4.7% | 1.0% |
| Ouvriers | 25 | 4.3% | 0.4% | 23 | 6.7% | 0.4% | 2 | 0.9% | 0.2% | - | - | - |
| Retraités | 45 | 7.9% | 0.4% | 24 | 7.2% | 0.4% | 21 | 8.9% | 0.3% | 1 | 0.3% | 0.5% |
| Autres inactifs | 80 | 13.9% | 0.8% | 33 | 9.8% | 0.9% | 47 | 19.6% | 0.7% | 38 | 9.5% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.8% | 0.6% | 4 | 1.3% | 1.1% | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 73 | 12.7% | 2.8% | 52 | 15.6% | 4.0% | 21 | 8.7% | 1.5% | 73 | 18.1% | 2.8% |
| Affaires et Cadres | 243 | 42.3% | 3.4% | 138 | 41.1% | 3.9% | 105 | 44.1% | 2.9% | 243 | 60.1% | 3.4% |
| Professions intermédiaires | 88 | 15.4% | 1.2% | 53 | 15.8% | 1.4% | 35 | 14.8% | 1.0% | 88 | 21.8% | 1.2% |
| Employés | 38 | 6.7% | 0.7% | 23 | 6.7% | 1.0% | 16 | 6.5% | 0.5% | - | - | - |
| Ouvriers | 53 | 9.2% | 0.6% | 28 | 8.2% | 0.5% | 25 | 10.5% | 0.6% | - | - | - |
| Retraités | 55 | 9.6% | 0.4% | 27 | 8.0% | 0.4% | 28 | 11.8% | 0.4% | - | - | - |
| Autres inactifs | 19 | 3.4% | 0.5% | 11 | 3.3% | 0.7% | 8 | 3.5% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 74 | 12.8% | 0.7% | 39 | 11.5% | 0.9% | 35 | 14.7% | 0.6% | 48 | 11.9% | 2.8% |
| 2 personnes | 158 | 27.5% | 0.9% | 94 | 27.9% | 1.1% | 64 | 26.9% | 0.7% | 98 | 24.3% | 2.2% |
| 3 personnes | 128 | 22.3% | 1.4% | 69 | 20.5% | 1.5% | 59 | 24.8% | 1.3% | 85 | 20.9% | 2.2% |
| 4 personnes | 136 | 23.7% | 1.5% | 86 | 25.4% | 1.9% | 51 | 21.3% | 1.1% | 110 | 27.3% | 2.3% |
| 5 personnes et + | 78 | 13.7% | 1.5% | 49 | 14.6% | 1.9% | 29 | 12.3% | 1.1% | 63 | 15.5% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 235 | 41.0% | 1.5% | 146 | 43.4% | 2.0% | 89 | 37.7% | 1.1% | 184 | 45.5% | 2.4% |
| Non | 339 | 59.0% | 0.9% | 191 | 56.6% | 1.1% | 148 | 62.3% | 0.8% | 221 | 54.5% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 81 | 14.2% | 0.7% | 52 | 15.3% | 0.9% | 30 | 12.6% | 0.5% | 52 | 12.9% | 1.6% |
| Agglo. - 20 000 hab | 64 | 11.2% | 0.7% | 39 | 11.7% | 0.9% | 25 | 10.5% | 0.5% | 49 | 12.0% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 44 | 7.7% | 0.6% | 25 | 7.3% | 0.7% | 20 | 8.4% | 0.6% | 37 | 9.1% | 2.0% |
| Agglo. + 100 000 hab | 193 | 33.7% | 1.3% | 118 | 35.1% | 1.6% | 75 | 31.6% | 0.9% | 130 | 32.1% | 2.3% |
| Agglo. Paris | 190 | 33.2% | 2.2% | 103 | 30.6% | 2.5% | 87 | 36.8% | 2.0% | 137 | 33.9% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 200 | 34.9% | 2.1% | 108 | 32.0% | 2.4% | 93 | 39.1% | 1.9% | 146 | 36.1% | 3.3% |
| Nord Pas de Calais | 39 | 6.8% | 1.2% | 32 | 9.6% | 2.1% | 7 | 2.8% | 0.4% | 26 | 6.4% | 2.7% |
| Lorraine | 22 | 3.8% | 1.1% | 17 | 5.2% | 1.9% | 4 | 1.8% | 0.4% | 16 | 4.0% | 2.9% |
| Alsace | 17 | 2.9% | 1.1% | 13 | 3.9% | 1.8% | 4 | 1.5% | 0.5% | 11 | 2.7% | 2.2% |
| Franche-Comté | 7 | 1.2% | 0.7% | 3 | 0.7% | 0.5% | 5 | 1.9% | 0.9% | 2 | 0.5% | 0.8% |
| Champagne Ardennes | 10 | 1.7% | 0.9% | 7 | 2.2% | 1.4% | 3 | 1.1% | 0.4% | 9 | 2.2% | 3.1% |
| Picardie | 19 | 3.4% | 1.3% | 10 | 2.8% | 1.3% | 10 | 4.2% | 1.2% | 12 | 3.0% | 2.8% |
| Bourgogne | 10 | 1.7% | 0.7% | 4 | 1.1% | 0.6% | 6 | 2.5% | 0.8% | 6 | 1.4% | 1.6% |
| Haute Normandie | 17 | 3.0% | 1.1% | 8 | 2.3% | 1.1% | 9 | 3.9% | 1.2% | 11 | 2.6% | 2.3% |
| Basse Normandie | 10 | 1.8% | 0.9% | 6 | 1.8% | 1.1% | 4 | 1.8% | 0.7% | 10 | 2.4% | 2.8% |
| Centre | 12 | 2.0% | 0.6% | 7 | 2.2% | 0.7% | 4 | 1.9% | 0.4% | 8 | 1.9% | 1.3% |
| Pays de Loire | 27 | 4.7% | 0.9% | 14 | 4.1% | 1.0% | 13 | 5.5% | 0.9% | 16 | 4.1% | 1.7% |
| Bretagne | 22 | 3.9% | 0.8% | 14 | 4.0% | 1.1% | 9 | 3.8% | 0.6% | 14 | 3.5% | 1.7% |
| Poitou Charentes | 10 | 1.7% | 0.7% | 6 | 1.7% | 0.8% | 4 | 1.7% | 0.5% | 4 | 1.1% | 1.0% |
| Aquitaine | 18 | 3.2% | 0.7% | 13 | 4.0% | 1.0% | 5 | 2.2% | 0.4% | 16 | 4.0% | 1.9% |
| Midi Pyrénées | 17 | 3.0% | 0.7% | 9 | 2.8% | 0.8% | 8 | 3.3% | 0.6% | 15 | 3.7% | 1.9% |
| Limousin | 3 | 0.5% | 0.5% | 1 | 0.4% | 0.5% | 2 | 0.7% | 0.5% | 3 | 0.7% | 1.9% |
| Auvergne | 6 | 1.0% | 0.5% | 1 | 0.3% | 0.2% | 4 | 1.8% | 0.7% | 6 | 1.4% | 1.9% |
| Rhône Alpes | 56 | 9.8% | 1.1% | 39 | 11.5% | 1.6% | 17 | 7.3% | 0.6% | 45 | 11.0% | 2.4% |
| Languedoc Roussillon | 14 | 2.4% | 0.6% | 7 | 2.2% | 0.7% | 6 | 2.7% | 0.5% | 8 | 2.0% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 37 | 6.5% | 0.9% | 16 | 4.9% | 0.8% | 21 | 8.7% | 0.9% | 22 | 5.3% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 511 | 89.0% | 1.5% | 299 | 88.7% | 1.8% | 212 | 89.4% | 1.3% | 375 | 92.7% | 2.6% |
| Presque tous les jours | 37 | 6.5% | 0.6% | 25 | 7.4% | 0.9% | 12 | 5.3% | 0.4% | 26 | 6.5% | 1.4% |
| 1 à 2 fois par semaine | 9 | 1.6% | 0.4% | 6 | 1.8% | 0.5% | 3 | 1.3% | 0.2% | 2 | 0.6% | 0.4% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.3% | 0 | 0.1% | 0.1% | 1 | 0.2% | 1.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 3.3% | 1.0% | 15 | 4.5% | 1.9% | 4 | 1.7% | 0.4% | 2 | 0.5% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 14 | 2.4% | 0.5% | 11 | 3.4% | 1.1% | 2 | 0.9% | 0.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 18 | 3.1% | 0.3% | 11 | 3.2% | 0.4% | 7 | 3.0% | 0.2% | 4 | 1.0% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 37 | 6.4% | 0.6% | 19 | 5.7% | 0.6% | 18 | 7.4% | 0.5% | 17 | 4.3% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 98 | 17.1% | 0.9% | 49 | 14.7% | 0.9% | 49 | 20.5% | 0.9% | 64 | 15.9% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 96 | 16.7% | 1.4% | 58 | 17.2% | 1.6% | 38 | 16.0% | 1.2% | 68 | 16.9% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 111 | 19.3% | 1.6% | 67 | 19.9% | 1.9% | 44 | 18.4% | 1.3% | 93 | 23.1% | 2.4% |
| De 65 000 à moins de 80 000 euros par an | 54 | 9.5% | 2.8% | 31 | 9.1% | 2.7% | 24 | 10.1% | 2.9% | 51 | 12.5% | 3.9% |
| De 80 000 à moins de 115 000 euros par an | 46 | 8.0% | 3.7% | 29 | 8.6% | 3.9% | 17 | 7.2% | 3.4% | 44 | 10.8% | 4.8% |
| 115 000 euros et plus par an | 36 | 6.2% | 5.9% | 25 | 7.3% | 6.6% | 11 | 4.6% | 4.8% | 34 | 8.4% | 6.6% |
| Refus | 31 | 5.3% | 0.9% | 17 | 5.0% | 1.2% | 14 | 5.7% | 0.7% | 19 | 4.6% | 1.7% |
| Ne sait pas | 15 | 2.7% | 0.7% | 5 | 1.4% | 0.5% | 11 | 4.5% | 0.8% | 8 | 2.0% | 0.9% |
