L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 311 | 100.0% | 0.6% | 167 | 100.0% | 0.7% | 144 | 100.0% | 0.5% | 73 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 167 | 53.6% | 0.7% | 167 | 100.0% | 0.7% | - | - | - | 34 | 46.7% | 0.4% |
| Femme | 144 | 46.4% | 0.5% | - | - | - | 144 | 100.0% | 0.5% | 39 | 53.3% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 7 | 2.4% | 0.1% | 5 | 3.2% | 0.1% | 2 | 1.4% | 0.1% | 1 | 1.2% | - |
| 25 à 34 ans | 10 | 3.1% | 0.1% | 4 | 2.1% | 0.1% | 6 | 4.2% | 0.2% | 1 | 1.9% | - |
| 35 à 49 ans | 48 | 15.4% | 0.4% | 33 | 19.5% | 0.5% | 15 | 10.6% | 0.2% | 21 | 29.3% | 0.3% |
| 50 à 59 ans | 61 | 19.5% | 0.6% | 28 | 16.5% | 0.6% | 33 | 23.0% | 0.7% | 29 | 39.9% | 0.7% |
| 60 ans et plus | 185 | 59.6% | 1.2% | 98 | 58.5% | 1.5% | 88 | 60.8% | 1.0% | 20 | 27.8% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 137 | 44.2% | 0.6% | - | - | - | 137 | 95.1% | 0.6% | 38 | 52.0% | 0.5% |
| Personne de référence | 176 | 56.6% | 0.6% | 148 | 88.8% | 0.7% | 28 | 19.6% | 0.4% | 40 | 54.3% | 0.5% |
| Responsable des achats | 214 | 68.9% | 0.6% | 81 | 48.8% | 0.6% | 133 | 92.1% | 0.6% | 50 | 68.5% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.6% | 0.9% | - | - | - | 5 | 3.4% | 3.2% | - | - | - |
| Petits patrons | 4 | 1.2% | 0.2% | 2 | 1.4% | 0.2% | 1 | 1.0% | 0.3% | 1 | 1.9% | 0.1% |
| Affaires et Cadres | 43 | 13.9% | 0.8% | 28 | 17.1% | 1.0% | 15 | 10.2% | 0.7% | 38 | 52.2% | 0.8% |
| Professions intermédiaires | 15 | 4.7% | 0.2% | 7 | 4.0% | 0.2% | 8 | 5.6% | 0.2% | 13 | 17.6% | 0.2% |
| Employés | 43 | 13.7% | 0.5% | 13 | 8.0% | 0.6% | 29 | 20.4% | 0.5% | 13 | 17.9% | 0.7% |
| Ouvriers | 14 | 4.6% | 0.2% | 13 | 7.8% | 0.3% | 1 | 0.9% | 0.1% | - | - | - |
| Retraités | 150 | 48.3% | 1.2% | 89 | 53.7% | 1.5% | 61 | 42.0% | 0.9% | 4 | 5.1% | 1.5% |
| Autres inactifs | 37 | 12.0% | 0.4% | 13 | 8.0% | 0.3% | 24 | 16.6% | 0.4% | 4 | 5.5% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 2.6% | 1.0% | - | - | - | 8 | 5.7% | 2.1% | - | - | - |
| Petits patrons | 5 | 1.6% | 0.2% | - | - | - | 5 | 3.5% | 0.4% | 5 | 6.9% | 0.2% |
| Affaires et Cadres | 48 | 15.3% | 0.7% | 27 | 16.5% | 0.8% | 20 | 14.0% | 0.6% | 48 | 65.3% | 0.7% |
| Professions intermédiaires | 20 | 6.5% | 0.3% | 7 | 4.0% | 0.2% | 14 | 9.4% | 0.4% | 20 | 27.8% | 0.3% |
| Employés | 20 | 6.6% | 0.4% | 10 | 5.9% | 0.4% | 11 | 7.3% | 0.3% | - | - | - |
| Ouvriers | 17 | 5.6% | 0.2% | 14 | 8.3% | 0.3% | 3 | 2.4% | 0.1% | - | - | - |
| Retraités | 163 | 52.5% | 1.1% | 89 | 53.7% | 1.4% | 74 | 51.1% | 0.9% | - | - | - |
| Autres inactifs | 29 | 9.2% | 0.7% | 19 | 11.6% | 1.2% | 9 | 6.5% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 51 | 16.4% | 0.5% | 24 | 14.6% | 0.6% | 27 | 18.5% | 0.5% | 8 | 10.3% | 0.4% |
| 2 personnes | 176 | 56.6% | 1.0% | 96 | 57.9% | 1.1% | 80 | 55.1% | 0.9% | 26 | 35.6% | 0.6% |
| 3 personnes | 34 | 11.0% | 0.4% | 18 | 10.7% | 0.4% | 16 | 11.3% | 0.4% | 13 | 17.9% | 0.3% |
| 4 personnes | 35 | 11.2% | 0.4% | 14 | 8.6% | 0.3% | 20 | 14.1% | 0.4% | 19 | 26.3% | 0.4% |
| 5 personnes et + | 15 | 4.9% | 0.3% | 14 | 8.3% | 0.5% | 1 | 1.0% | 0.1% | 7 | 9.8% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 44 | 14.1% | 0.3% | 26 | 15.7% | 0.4% | 18 | 12.3% | 0.2% | 22 | 29.5% | 0.3% |
| Non | 267 | 85.9% | 0.7% | 140 | 84.3% | 0.8% | 127 | 87.7% | 0.7% | 52 | 70.5% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 45 | 14.6% | 0.4% | 24 | 14.5% | 0.4% | 21 | 14.7% | 0.3% | 15 | 19.8% | 0.4% |
| Agglo. - 20 000 hab | 45 | 14.6% | 0.5% | 21 | 12.8% | 0.5% | 24 | 16.6% | 0.5% | 10 | 13.9% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 32 | 10.4% | 0.5% | 18 | 11.0% | 0.5% | 14 | 9.8% | 0.4% | 11 | 15.4% | 0.6% |
| Agglo. + 100 000 hab | 94 | 30.3% | 0.6% | 59 | 35.1% | 0.8% | 36 | 24.6% | 0.4% | 13 | 17.5% | 0.2% |
| Agglo. Paris | 94 | 30.2% | 1.1% | 44 | 26.5% | 1.1% | 50 | 34.3% | 1.1% | 24 | 33.2% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 99 | 31.9% | 1.0% | 45 | 27.2% | 1.0% | 54 | 37.3% | 1.1% | 29 | 39.0% | 0.7% |
| Nord Pas de Calais | 12 | 3.7% | 0.4% | 9 | 5.2% | 0.6% | 3 | 2.1% | 0.2% | 2 | 2.9% | 0.2% |
| Lorraine | 10 | 3.3% | 0.5% | 3 | 1.7% | 0.3% | 7 | 5.1% | 0.7% | 3 | 4.2% | 0.5% |
| Alsace | 11 | 3.7% | 0.7% | 3 | 2.0% | 0.5% | 8 | 5.5% | 1.0% | - | - | - |
| Franche-Comté | 7 | 2.3% | 0.7% | 5 | 3.3% | 1.2% | 2 | 1.2% | 0.3% | 0 | 0.4% | 0.1% |
| Champagne Ardennes | 8 | 2.7% | 0.8% | 4 | 2.3% | 0.7% | 5 | 3.1% | 0.8% | 0 | 0.4% | 0.1% |
| Picardie | 4 | 1.1% | 0.2% | 3 | 1.6% | 0.4% | 1 | 0.6% | 0.1% | 2 | 2.2% | 0.4% |
| Bourgogne | 6 | 2.0% | 0.5% | 6 | 3.6% | 0.9% | 0 | 0.2% | - | 2 | 2.6% | 0.5% |
| Haute Normandie | 3 | 0.8% | 0.2% | - | - | - | 3 | 1.8% | 0.3% | - | - | - |
| Basse Normandie | 5 | 1.5% | 0.4% | 1 | 0.8% | 0.2% | 3 | 2.4% | 0.5% | - | - | - |
| Centre | 13 | 4.1% | 0.6% | 5 | 3.1% | 0.5% | 7 | 5.2% | 0.7% | 3 | 4.8% | 0.6% |
| Pays de Loire | 11 | 3.6% | 0.4% | 7 | 4.4% | 0.5% | 4 | 2.7% | 0.3% | 2 | 3.3% | 0.3% |
| Bretagne | 9 | 3.0% | 0.4% | 4 | 2.7% | 0.4% | 5 | 3.4% | 0.4% | 4 | 5.2% | 0.5% |
| Poitou Charentes | 7 | 2.1% | 0.4% | 5 | 3.2% | 0.7% | 1 | 0.8% | 0.2% | 1 | 0.8% | 0.1% |
| Aquitaine | 22 | 6.9% | 0.8% | 9 | 5.6% | 0.7% | 12 | 8.5% | 0.8% | 3 | 4.0% | 0.3% |
| Midi Pyrénées | 7 | 2.2% | 0.3% | 5 | 3.1% | 0.4% | 2 | 1.3% | 0.1% | 5 | 6.5% | 0.6% |
| Limousin | 2 | 0.7% | 0.3% | 1 | 0.4% | 0.2% | 1 | 1.0% | 0.5% | 0 | 0.2% | 0.1% |
| Auvergne | 9 | 3.0% | 0.8% | 7 | 4.1% | 1.3% | 2 | 1.6% | 0.4% | 2 | 2.9% | 0.7% |
| Rhône Alpes | 32 | 10.3% | 0.6% | 23 | 14.0% | 0.9% | 9 | 6.0% | 0.3% | 9 | 11.7% | 0.5% |
| Languedoc Roussillon | 15 | 5.0% | 0.7% | 10 | 6.2% | 1.0% | 5 | 3.5% | 0.4% | 1 | 1.6% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 19 | 6.1% | 0.4% | 9 | 5.5% | 0.4% | 10 | 6.7% | 0.4% | 5 | 7.5% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 248 | 79.9% | 0.7% | 128 | 76.8% | 0.8% | 120 | 83.4% | 0.7% | 65 | 88.5% | 0.4% |
| Presque tous les jours | 29 | 9.3% | 0.5% | 17 | 10.2% | 0.6% | 12 | 8.1% | 0.4% | 3 | 3.8% | 0.1% |
| 1 à 2 fois par semaine | 12 | 3.7% | 0.5% | 5 | 3.0% | 0.4% | 7 | 4.6% | 0.5% | 4 | 5.3% | 0.6% |
| 1 à 3 fois par mois | 3 | 0.8% | 0.5% | - | - | - | 3 | 1.8% | 0.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.8% | 0.3% | 4 | 2.6% | 0.5% | 1 | 0.9% | 0.1% | 1 | 1.3% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 1 | 0.4% | - | 1 | 0.8% | 0.1% | - | - | - | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 13 | 4.3% | 0.2% | 11 | 6.5% | 0.4% | 3 | 1.8% | 0.1% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 14 | 4.4% | 0.2% | 4 | 2.3% | 0.1% | 10 | 6.9% | 0.3% | 1 | 0.8% | - |
| De 24 000 à moins de 36 000 euros par an | 67 | 21.4% | 0.6% | 36 | 21.8% | 0.7% | 30 | 20.9% | 0.5% | 15 | 20.9% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 43 | 14.0% | 0.6% | 24 | 14.6% | 0.7% | 19 | 13.2% | 0.6% | 8 | 11.4% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 63 | 20.4% | 0.9% | 35 | 21.2% | 1.0% | 28 | 19.4% | 0.9% | 12 | 16.8% | 0.3% |
| De 65 000 à moins de 80 000 euros par an | 33 | 10.6% | 1.7% | 24 | 14.4% | 2.1% | 9 | 6.2% | 1.1% | 8 | 11.6% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 22 | 7.0% | 1.7% | 12 | 7.3% | 1.6% | 10 | 6.6% | 1.9% | 12 | 15.8% | 1.3% |
| 115 000 euros et plus par an | 9 | 3.0% | 1.5% | 5 | 3.0% | 1.3% | 4 | 3.0% | 1.9% | 7 | 9.0% | 1.3% |
| Refus | 34 | 10.9% | 1.0% | 6 | 3.7% | 0.4% | 28 | 19.1% | 1.4% | 9 | 12.3% | 0.8% |
| Ne sait pas | 6 | 1.9% | 0.3% | 3 | 1.7% | 0.3% | 3 | 2.1% | 0.2% | - | - | - |
