L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1973 | 100.0% | 3.8% | 528 | 100.0% | 2.1% | 1446 | 100.0% | 5.4% | 481 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 528 | 26.7% | 2.1% | 528 | 100.0% | 2.1% | - | - | - | 137 | 28.5% | 1.6% |
| Femme | 1446 | 73.3% | 5.4% | - | - | - | 1446 | 100.0% | 5.4% | 344 | 71.5% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 162 | 8.2% | 2.2% | 41 | 7.8% | 1.1% | 121 | 8.4% | 3.4% | 50 | 10.4% | 1.6% |
| 25 à 34 ans | 165 | 8.4% | 2.2% | 39 | 7.4% | 1.0% | 126 | 8.7% | 3.2% | 72 | 15.0% | 2.2% |
| 35 à 49 ans | 403 | 20.4% | 3.2% | 109 | 20.6% | 1.8% | 294 | 20.3% | 4.6% | 170 | 35.4% | 2.8% |
| 50 à 59 ans | 444 | 22.5% | 4.7% | 131 | 24.8% | 2.8% | 313 | 21.7% | 6.7% | 156 | 32.5% | 4.0% |
| 60 ans et plus | 799 | 40.5% | 5.3% | 208 | 39.4% | 3.2% | 592 | 40.9% | 7.0% | 32 | 6.7% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 1313 | 66.6% | 5.7% | - | - | - | 1313 | 90.8% | 5.7% | 300 | 62.4% | 4.3% |
| Personne de référence | 958 | 48.5% | 3.4% | 472 | 89.4% | 2.3% | 486 | 33.6% | 6.3% | 183 | 38.0% | 2.2% |
| Responsable des achats | 1565 | 79.3% | 4.4% | 267 | 50.7% | 2.1% | 1297 | 89.7% | 5.7% | 359 | 74.6% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.8% | 2.9% | 9 | 1.7% | 2.4% | 6 | 0.4% | 4.0% | - | - | - |
| Petits patrons | 57 | 2.9% | 3.5% | 36 | 6.8% | 3.2% | 22 | 1.5% | 4.1% | 54 | 11.3% | 3.8% |
| Affaires et Cadres | 98 | 5.0% | 1.9% | 34 | 6.5% | 1.2% | 64 | 4.4% | 2.9% | 80 | 16.6% | 1.7% |
| Professions intermédiaires | 216 | 10.9% | 3.1% | 55 | 10.4% | 1.6% | 161 | 11.1% | 4.6% | 166 | 34.5% | 3.0% |
| Employés | 401 | 20.3% | 4.8% | 53 | 10.0% | 2.5% | 348 | 24.1% | 5.7% | 80 | 16.6% | 4.4% |
| Ouvriers | 143 | 7.2% | 2.2% | 73 | 13.8% | 1.4% | 70 | 4.8% | 5.1% | 17 | 3.5% | 4.1% |
| Retraités | 671 | 34.0% | 5.3% | 199 | 37.6% | 3.3% | 472 | 32.7% | 7.1% | 12 | 2.5% | 4.8% |
| Autres inactifs | 372 | 18.9% | 3.6% | 69 | 13.1% | 1.8% | 303 | 20.9% | 4.7% | 73 | 15.1% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.2% | 2.8% | 5 | 1.0% | 1.2% | 18 | 1.3% | 4.5% | - | - | - |
| Petits patrons | 101 | 5.1% | 3.8% | 43 | 8.2% | 3.3% | 57 | 4.0% | 4.3% | 101 | 20.9% | 3.8% |
| Affaires et Cadres | 156 | 7.9% | 2.2% | 37 | 7.0% | 1.0% | 119 | 8.2% | 3.3% | 156 | 32.4% | 2.2% |
| Professions intermédiaires | 224 | 11.4% | 3.0% | 57 | 10.8% | 1.5% | 167 | 11.6% | 4.6% | 224 | 46.6% | 3.0% |
| Employés | 232 | 11.7% | 4.3% | 54 | 10.2% | 2.3% | 178 | 12.3% | 5.7% | - | - | - |
| Ouvriers | 288 | 14.6% | 3.0% | 73 | 13.8% | 1.4% | 215 | 14.9% | 4.8% | - | - | - |
| Retraités | 764 | 38.7% | 5.3% | 209 | 39.7% | 3.2% | 555 | 38.4% | 7.1% | - | - | - |
| Autres inactifs | 185 | 9.4% | 4.5% | 49 | 9.3% | 3.1% | 136 | 9.4% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 462 | 23.4% | 4.6% | 76 | 14.4% | 1.8% | 385 | 26.6% | 6.8% | 49 | 10.1% | 2.8% |
| 2 personnes | 825 | 41.8% | 4.6% | 261 | 49.4% | 3.0% | 565 | 39.1% | 6.1% | 130 | 27.1% | 3.0% |
| 3 personnes | 274 | 13.9% | 3.0% | 93 | 17.6% | 2.1% | 181 | 12.5% | 3.9% | 104 | 21.7% | 2.7% |
| 4 personnes | 283 | 14.3% | 3.0% | 73 | 13.9% | 1.6% | 210 | 14.5% | 4.4% | 124 | 25.9% | 2.5% |
| 5 personnes et + | 130 | 6.6% | 2.4% | 25 | 4.7% | 0.9% | 106 | 7.3% | 3.8% | 73 | 15.2% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 391 | 19.8% | 2.5% | 94 | 17.8% | 1.3% | 297 | 20.6% | 3.6% | 180 | 37.5% | 2.3% |
| Non | 1582 | 80.2% | 4.4% | 434 | 82.2% | 2.5% | 1149 | 79.4% | 6.1% | 301 | 62.5% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 426 | 21.6% | 3.6% | 91 | 17.3% | 1.6% | 335 | 23.2% | 5.4% | 102 | 21.3% | 3.1% |
| Agglo. - 20 000 hab | 358 | 18.1% | 4.0% | 94 | 17.9% | 2.2% | 264 | 18.2% | 5.6% | 95 | 19.7% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 285 | 14.5% | 4.1% | 86 | 16.3% | 2.6% | 199 | 13.8% | 5.5% | 49 | 10.1% | 2.7% |
| Agglo. + 100 000 hab | 610 | 30.9% | 4.0% | 170 | 32.2% | 2.3% | 440 | 30.4% | 5.5% | 138 | 28.7% | 2.4% |
| Agglo. Paris | 294 | 14.9% | 3.4% | 86 | 16.2% | 2.1% | 208 | 14.4% | 4.7% | 97 | 20.2% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 335 | 17.0% | 3.5% | 97 | 18.3% | 2.1% | 238 | 16.5% | 4.8% | 106 | 22.1% | 2.4% |
| Nord Pas de Calais | 142 | 7.2% | 4.4% | 28 | 5.3% | 1.8% | 114 | 7.9% | 6.7% | 26 | 5.5% | 2.8% |
| Lorraine | 73 | 3.7% | 3.8% | 33 | 6.3% | 3.6% | 39 | 2.7% | 4.0% | 20 | 4.2% | 3.6% |
| Alsace | 36 | 1.8% | 2.3% | 15 | 2.9% | 2.0% | 21 | 1.4% | 2.6% | 11 | 2.4% | 2.4% |
| Franche-Comté | 33 | 1.7% | 3.5% | 8 | 1.5% | 1.7% | 26 | 1.8% | 5.2% | 11 | 2.2% | 4.1% |
| Champagne Ardennes | 38 | 1.9% | 3.5% | 11 | 2.1% | 2.1% | 27 | 1.8% | 4.7% | 4 | 0.9% | 1.4% |
| Picardie | 68 | 3.4% | 4.4% | 20 | 3.8% | 2.7% | 48 | 3.3% | 6.0% | 11 | 2.3% | 2.5% |
| Bourgogne | 43 | 2.2% | 3.2% | 10 | 1.8% | 1.5% | 34 | 2.3% | 4.8% | 10 | 2.1% | 2.9% |
| Haute Normandie | 61 | 3.1% | 4.1% | 15 | 2.8% | 2.1% | 46 | 3.2% | 6.0% | 20 | 4.3% | 4.4% |
| Basse Normandie | 46 | 2.3% | 3.8% | 14 | 2.7% | 2.4% | 31 | 2.2% | 5.0% | 9 | 1.9% | 2.6% |
| Centre | 77 | 3.9% | 3.7% | 15 | 2.8% | 1.5% | 62 | 4.3% | 5.7% | 16 | 3.3% | 2.7% |
| Pays de Loire | 104 | 5.3% | 3.5% | 22 | 4.2% | 1.5% | 82 | 5.7% | 5.4% | 35 | 7.3% | 3.7% |
| Bretagne | 90 | 4.6% | 3.4% | 28 | 5.3% | 2.2% | 62 | 4.3% | 4.5% | 25 | 5.2% | 3.0% |
| Poitou Charentes | 62 | 3.2% | 4.2% | 9 | 1.7% | 1.3% | 53 | 3.7% | 6.9% | 11 | 2.3% | 2.6% |
| Aquitaine | 109 | 5.5% | 4.0% | 29 | 5.4% | 2.2% | 80 | 5.6% | 5.6% | 28 | 5.8% | 3.2% |
| Midi Pyrénées | 87 | 4.4% | 3.6% | 24 | 4.5% | 2.0% | 63 | 4.4% | 5.0% | 21 | 4.4% | 2.7% |
| Limousin | 32 | 1.6% | 5.2% | 11 | 2.1% | 3.8% | 21 | 1.4% | 6.4% | 7 | 1.4% | 4.5% |
| Auvergne | 45 | 2.3% | 4.0% | 11 | 2.1% | 2.1% | 34 | 2.4% | 5.8% | 10 | 2.2% | 3.5% |
| Rhône Alpes | 184 | 9.3% | 3.6% | 50 | 9.6% | 2.0% | 134 | 9.3% | 5.0% | 37 | 7.8% | 2.0% |
| Languedoc Roussillon | 99 | 5.0% | 4.4% | 19 | 3.6% | 1.8% | 80 | 5.5% | 6.7% | 18 | 3.8% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 209 | 10.6% | 4.8% | 58 | 11.0% | 2.8% | 151 | 10.4% | 6.6% | 43 | 8.9% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1155 | 58.5% | 3.5% | 329 | 62.4% | 2.0% | 825 | 57.1% | 5.0% | 355 | 73.9% | 2.4% |
| Presque tous les jours | 273 | 13.8% | 4.6% | 62 | 11.7% | 2.3% | 212 | 14.6% | 6.7% | 72 | 14.9% | 3.7% |
| 1 à 2 fois par semaine | 163 | 8.3% | 6.4% | 34 | 6.5% | 3.0% | 129 | 8.9% | 9.3% | 39 | 8.0% | 6.1% |
| 1 à 3 fois par mois | 20 | 1.0% | 4.0% | 3 | 0.7% | 1.7% | 17 | 1.2% | 5.4% | 3 | 0.6% | 4.8% |
| Moins souvent | 20 | 1.0% | 2.4% | 6 | 1.1% | 1.7% | 14 | 1.0% | 3.0% | 7 | 1.4% | 8.2% |
| Jamais | 2 | 0.1% | 1.9% | - | - | - | 2 | 0.2% | 6.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 93 | 4.7% | 5.0% | 21 | 3.9% | 2.6% | 72 | 5.0% | 6.8% | 10 | 2.0% | 7.0% |
| De 9 000 à moins de 12 000 euros par an | 113 | 5.7% | 4.0% | 12 | 2.3% | 1.1% | 101 | 7.0% | 5.6% | 4 | 0.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 292 | 14.8% | 4.8% | 57 | 10.9% | 2.2% | 235 | 16.2% | 6.7% | 35 | 7.2% | 4.7% |
| De 18 000 à moins de 24 000 euros par an | 278 | 14.1% | 4.2% | 57 | 10.8% | 1.9% | 221 | 15.3% | 6.3% | 49 | 10.2% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 501 | 25.4% | 4.5% | 156 | 29.5% | 2.9% | 345 | 23.9% | 6.0% | 112 | 23.3% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 264 | 13.4% | 3.8% | 85 | 16.0% | 2.3% | 180 | 12.4% | 5.5% | 97 | 20.3% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 207 | 10.5% | 3.0% | 63 | 11.9% | 1.7% | 144 | 10.0% | 4.4% | 78 | 16.2% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 43 | 2.2% | 2.2% | 24 | 4.6% | 2.2% | 19 | 1.3% | 2.2% | 17 | 3.6% | 1.3% |
| De 80 000 à moins de 115 000 euros par an | 32 | 1.6% | 2.6% | 19 | 3.5% | 2.5% | 14 | 0.9% | 2.7% | 26 | 5.4% | 2.8% |
| 115 000 euros et plus par an | 7 | 0.4% | 1.2% | 2 | 0.4% | 0.6% | 5 | 0.4% | 2.3% | 7 | 1.4% | 1.3% |
| Refus | 98 | 5.0% | 2.9% | 15 | 2.9% | 1.1% | 83 | 5.8% | 4.3% | 32 | 6.6% | 3.0% |
| Ne sait pas | 44 | 2.2% | 1.9% | 17 | 3.2% | 1.8% | 27 | 1.9% | 2.1% | 15 | 3.2% | 1.6% |
