L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 433 | 100.0% | 0.8% | 286 | 100.0% | 1.2% | 147 | 100.0% | 0.5% | 201 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 286 | 66.1% | 1.2% | 286 | 100.0% | 1.2% | - | - | - | 128 | 63.4% | 1.5% |
| Femme | 147 | 33.9% | 0.5% | - | - | - | 147 | 100.0% | 0.5% | 74 | 36.6% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 3.9% | 0.2% | 10 | 3.5% | 0.3% | 7 | 4.7% | 0.2% | 10 | 4.9% | 0.3% |
| 25 à 34 ans | 50 | 11.4% | 0.6% | 35 | 12.2% | 0.9% | 14 | 9.8% | 0.4% | 32 | 15.9% | 1.0% |
| 35 à 49 ans | 89 | 20.4% | 0.7% | 61 | 21.2% | 1.0% | 28 | 19.0% | 0.4% | 55 | 27.2% | 0.9% |
| 50 à 59 ans | 116 | 26.7% | 1.2% | 78 | 27.3% | 1.7% | 38 | 25.6% | 0.8% | 85 | 42.4% | 2.2% |
| 60 ans et plus | 163 | 37.5% | 1.1% | 103 | 35.8% | 1.6% | 60 | 40.9% | 0.7% | 19 | 9.6% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 132 | 30.5% | 0.6% | - | - | - | 132 | 90.0% | 0.6% | 66 | 32.7% | 0.9% |
| Personne de référence | 314 | 72.5% | 1.1% | 273 | 95.4% | 1.3% | 41 | 27.9% | 0.5% | 137 | 68.0% | 1.7% |
| Responsable des achats | 288 | 66.4% | 0.8% | 156 | 54.5% | 1.2% | 132 | 89.7% | 0.6% | 131 | 64.9% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.8% | 4 | 1.4% | 1.1% | - | - | - | - | - | - |
| Petits patrons | 18 | 4.2% | 1.1% | 16 | 5.7% | 1.5% | 2 | 1.3% | 0.4% | 18 | 9.1% | 1.3% |
| Affaires et Cadres | 119 | 27.5% | 2.3% | 78 | 27.3% | 2.7% | 41 | 28.0% | 1.9% | 115 | 57.4% | 2.5% |
| Professions intermédiaires | 49 | 11.3% | 0.7% | 27 | 9.3% | 0.8% | 22 | 15.2% | 0.6% | 41 | 20.5% | 0.7% |
| Employés | 56 | 12.9% | 0.7% | 37 | 12.9% | 1.7% | 19 | 12.8% | 0.3% | 9 | 4.3% | 0.5% |
| Ouvriers | 10 | 2.3% | 0.2% | 9 | 3.0% | 0.2% | 1 | 0.9% | 0.1% | - | - | - |
| Retraités | 124 | 28.5% | 1.0% | 87 | 30.2% | 1.5% | 37 | 25.1% | 0.6% | 4 | 2.1% | 1.7% |
| Autres inactifs | 53 | 12.3% | 0.5% | 29 | 10.1% | 0.8% | 25 | 16.7% | 0.4% | 13 | 6.7% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.5% | 0.8% | 4 | 1.4% | 1.0% | 3 | 1.8% | 0.7% | - | - | - |
| Petits patrons | 26 | 6.1% | 1.0% | 22 | 7.6% | 1.7% | 5 | 3.2% | 0.4% | 26 | 13.1% | 1.0% |
| Affaires et Cadres | 133 | 30.7% | 1.8% | 79 | 27.6% | 2.2% | 54 | 36.7% | 1.5% | 133 | 66.2% | 1.8% |
| Professions intermédiaires | 42 | 9.6% | 0.6% | 27 | 9.3% | 0.7% | 15 | 10.1% | 0.4% | 42 | 20.7% | 0.6% |
| Employés | 53 | 12.1% | 1.0% | 33 | 11.5% | 1.4% | 20 | 13.3% | 0.6% | - | - | - |
| Ouvriers | 13 | 3.1% | 0.1% | 10 | 3.5% | 0.2% | 3 | 2.3% | 0.1% | - | - | - |
| Retraités | 134 | 30.8% | 0.9% | 87 | 30.4% | 1.3% | 46 | 31.6% | 0.6% | - | - | - |
| Autres inactifs | 26 | 6.0% | 0.6% | 25 | 8.6% | 1.5% | 1 | 0.9% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 62 | 14.3% | 0.6% | 34 | 11.7% | 0.8% | 29 | 19.4% | 0.5% | 18 | 8.8% | 1.0% |
| 2 personnes | 200 | 46.2% | 1.1% | 140 | 48.7% | 1.6% | 61 | 41.2% | 0.7% | 68 | 33.9% | 1.6% |
| 3 personnes | 78 | 18.0% | 0.9% | 44 | 15.3% | 1.0% | 34 | 23.3% | 0.7% | 52 | 25.8% | 1.4% |
| 4 personnes | 47 | 10.8% | 0.5% | 33 | 11.5% | 0.7% | 14 | 9.6% | 0.3% | 41 | 20.1% | 0.8% |
| 5 personnes et + | 46 | 10.7% | 0.9% | 37 | 12.8% | 1.4% | 10 | 6.5% | 0.4% | 23 | 11.3% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 100 | 23.0% | 0.6% | 68 | 23.6% | 0.9% | 32 | 21.7% | 0.4% | 62 | 30.9% | 0.8% |
| Non | 334 | 77.0% | 0.9% | 219 | 76.4% | 1.2% | 115 | 78.3% | 0.6% | 139 | 69.1% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 50 | 11.6% | 0.4% | 37 | 12.9% | 0.7% | 13 | 9.1% | 0.2% | 22 | 10.8% | 0.7% |
| Agglo. - 20 000 hab | 36 | 8.3% | 0.4% | 24 | 8.5% | 0.6% | 12 | 8.0% | 0.3% | 12 | 6.0% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 59 | 13.5% | 0.8% | 41 | 14.2% | 1.2% | 18 | 12.2% | 0.5% | 23 | 11.2% | 1.2% |
| Agglo. + 100 000 hab | 150 | 34.7% | 1.0% | 102 | 35.6% | 1.4% | 48 | 32.8% | 0.6% | 80 | 39.7% | 1.4% |
| Agglo. Paris | 138 | 31.9% | 1.6% | 83 | 28.9% | 2.0% | 56 | 37.8% | 1.2% | 65 | 32.3% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 146 | 33.6% | 1.5% | 89 | 30.9% | 1.9% | 57 | 38.8% | 1.1% | 66 | 33.0% | 1.5% |
| Nord Pas de Calais | 21 | 4.9% | 0.7% | 13 | 4.5% | 0.8% | 8 | 5.6% | 0.5% | 17 | 8.6% | 1.8% |
| Lorraine | 17 | 4.0% | 0.9% | 11 | 3.9% | 1.2% | 6 | 4.3% | 0.6% | 12 | 5.8% | 2.1% |
| Alsace | 12 | 2.8% | 0.8% | 6 | 2.2% | 0.9% | 6 | 3.9% | 0.7% | 9 | 4.4% | 1.8% |
| Franche-Comté | 8 | 1.8% | 0.8% | 7 | 2.4% | 1.5% | 1 | 0.7% | 0.2% | 1 | 0.7% | 0.6% |
| Champagne Ardennes | 6 | 1.4% | 0.6% | 1 | 0.4% | 0.2% | 5 | 3.3% | 0.9% | 2 | 0.8% | 0.6% |
| Picardie | 10 | 2.3% | 0.7% | 10 | 3.5% | 1.4% | - | - | - | 3 | 1.6% | 0.7% |
| Bourgogne | 5 | 1.1% | 0.3% | 3 | 1.2% | 0.5% | 1 | 0.9% | 0.2% | 3 | 1.4% | 0.8% |
| Haute Normandie | 11 | 2.5% | 0.7% | 6 | 2.1% | 0.8% | 5 | 3.4% | 0.6% | 2 | 1.0% | 0.4% |
| Basse Normandie | 7 | 1.7% | 0.6% | 7 | 2.5% | 1.2% | - | - | - | 2 | 1.0% | 0.6% |
| Centre | 14 | 3.2% | 0.7% | 12 | 4.1% | 1.2% | 2 | 1.5% | 0.2% | 6 | 2.8% | 1.0% |
| Pays de Loire | 17 | 3.9% | 0.6% | 13 | 4.6% | 0.9% | 3 | 2.3% | 0.2% | 3 | 1.5% | 0.3% |
| Bretagne | 26 | 6.0% | 1.0% | 15 | 5.2% | 1.2% | 11 | 7.7% | 0.8% | 6 | 3.0% | 0.7% |
| Poitou Charentes | 8 | 1.9% | 0.6% | 6 | 2.0% | 0.8% | 3 | 1.9% | 0.4% | 3 | 1.6% | 0.8% |
| Aquitaine | 18 | 4.2% | 0.7% | 14 | 4.9% | 1.1% | 4 | 2.7% | 0.3% | 13 | 6.5% | 1.5% |
| Midi Pyrénées | 11 | 2.5% | 0.4% | 6 | 2.2% | 0.5% | 5 | 3.1% | 0.4% | 5 | 2.7% | 0.7% |
| Limousin | 5 | 1.1% | 0.8% | 5 | 1.7% | 1.6% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.2% |
| Auvergne | 10 | 2.2% | 0.9% | 6 | 2.2% | 1.2% | 3 | 2.3% | 0.6% | 5 | 2.6% | 1.8% |
| Rhône Alpes | 35 | 8.1% | 0.7% | 31 | 10.7% | 1.2% | 5 | 3.1% | 0.2% | 24 | 11.8% | 1.3% |
| Languedoc Roussillon | 19 | 4.3% | 0.8% | 11 | 3.7% | 1.0% | 8 | 5.4% | 0.7% | 8 | 4.0% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 28 | 6.5% | 0.7% | 15 | 5.2% | 0.7% | 13 | 9.1% | 0.6% | 10 | 5.0% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 363 | 83.8% | 1.1% | 248 | 86.7% | 1.5% | 115 | 78.2% | 0.7% | 187 | 92.8% | 1.3% |
| Presque tous les jours | 35 | 8.1% | 0.6% | 18 | 6.2% | 0.6% | 17 | 11.9% | 0.6% | 10 | 5.0% | 0.5% |
| 1 à 2 fois par semaine | 17 | 3.9% | 0.7% | 10 | 3.5% | 0.9% | 7 | 4.7% | 0.5% | 4 | 1.9% | 0.6% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.3% | 1 | 0.2% | 0.3% | 1 | 0.5% | 0.2% | 1 | 0.3% | 1.1% |
| Moins souvent | 3 | 0.7% | 0.4% | 3 | 1.1% | 0.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 3.1% | 0.7% | 13 | 4.7% | 1.7% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 11 | 2.4% | 0.4% | 4 | 1.5% | 0.4% | 6 | 4.3% | 0.4% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 16 | 3.6% | 0.3% | 9 | 3.3% | 0.4% | 6 | 4.2% | 0.2% | 6 | 3.1% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 20 | 4.7% | 0.3% | 9 | 3.2% | 0.3% | 11 | 7.8% | 0.3% | 6 | 3.0% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 70 | 16.2% | 0.6% | 49 | 17.0% | 0.9% | 21 | 14.5% | 0.4% | 23 | 11.7% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 57 | 13.2% | 0.8% | 36 | 12.6% | 1.0% | 21 | 14.4% | 0.6% | 21 | 10.2% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 109 | 25.1% | 1.6% | 79 | 27.7% | 2.2% | 29 | 20.0% | 0.9% | 39 | 19.5% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 29 | 6.6% | 1.5% | 22 | 7.5% | 1.9% | 7 | 4.9% | 0.9% | 20 | 9.8% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 42 | 9.8% | 3.4% | 28 | 9.7% | 3.7% | 15 | 9.9% | 2.9% | 33 | 16.5% | 3.6% |
| 115 000 euros et plus par an | 38 | 8.7% | 6.3% | 23 | 8.2% | 6.3% | 14 | 9.7% | 6.2% | 34 | 16.9% | 6.7% |
| Refus | 23 | 5.4% | 0.7% | 13 | 4.6% | 0.9% | 10 | 6.8% | 0.5% | 15 | 7.3% | 1.4% |
| Ne sait pas | 6 | 1.3% | 0.2% | 0 | 0.1% | - | 5 | 3.6% | 0.4% | 4 | 1.9% | 0.4% |
