L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 753 | 100.0% | 1.5% | 513 | 100.0% | 2.1% | 240 | 100.0% | 0.9% | 412 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 513 | 68.1% | 2.1% | 513 | 100.0% | 2.1% | - | - | - | 285 | 69.1% | 3.2% |
| Femme | 240 | 31.9% | 0.9% | - | - | - | 240 | 100.0% | 0.9% | 127 | 30.9% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 84 | 11.2% | 1.2% | 60 | 11.6% | 1.6% | 25 | 10.2% | 0.7% | 48 | 11.7% | 1.5% |
| 25 à 34 ans | 75 | 10.0% | 1.0% | 54 | 10.5% | 1.4% | 21 | 8.8% | 0.5% | 49 | 11.9% | 1.5% |
| 35 à 49 ans | 194 | 25.7% | 1.5% | 130 | 25.3% | 2.1% | 64 | 26.6% | 1.0% | 137 | 33.1% | 2.2% |
| 50 à 59 ans | 195 | 25.9% | 2.1% | 138 | 27.0% | 3.0% | 57 | 23.6% | 1.2% | 136 | 33.0% | 3.5% |
| 60 ans et plus | 205 | 27.3% | 1.4% | 131 | 25.6% | 2.0% | 74 | 30.8% | 0.9% | 42 | 10.2% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 213 | 28.2% | 0.9% | - | - | - | 213 | 88.6% | 0.9% | 114 | 27.7% | 1.6% |
| Personne de référence | 518 | 68.8% | 1.8% | 458 | 89.2% | 2.3% | 60 | 25.1% | 0.8% | 275 | 66.7% | 3.4% |
| Responsable des achats | 441 | 58.6% | 1.2% | 233 | 45.4% | 1.8% | 208 | 86.7% | 0.9% | 238 | 57.7% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.2% | 1.7% | 9 | 1.8% | 2.4% | - | - | - | - | - | - |
| Petits patrons | 52 | 6.9% | 3.2% | 50 | 9.7% | 4.5% | 2 | 0.8% | 0.4% | 49 | 11.9% | 3.4% |
| Affaires et Cadres | 230 | 30.6% | 4.5% | 150 | 29.3% | 5.1% | 80 | 33.3% | 3.7% | 219 | 53.2% | 4.7% |
| Professions intermédiaires | 84 | 11.1% | 1.2% | 63 | 12.2% | 1.8% | 21 | 8.7% | 0.6% | 78 | 18.8% | 1.4% |
| Employés | 68 | 9.0% | 0.8% | 38 | 7.4% | 1.8% | 30 | 12.5% | 0.5% | 11 | 2.6% | 0.6% |
| Ouvriers | 34 | 4.5% | 0.5% | 34 | 6.6% | 0.7% | - | - | - | 1 | 0.3% | 0.4% |
| Retraités | 160 | 21.2% | 1.3% | 106 | 20.6% | 1.8% | 54 | 22.5% | 0.8% | 4 | 1.1% | 1.8% |
| Autres inactifs | 117 | 15.5% | 1.1% | 64 | 12.4% | 1.7% | 53 | 22.2% | 0.8% | 50 | 12.0% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.4% | 1.3% | 9 | 1.8% | 2.2% | 1 | 0.6% | 0.3% | - | - | - |
| Petits patrons | 69 | 9.1% | 2.6% | 55 | 10.7% | 4.2% | 14 | 5.7% | 1.0% | 69 | 16.6% | 2.6% |
| Affaires et Cadres | 256 | 34.0% | 3.5% | 167 | 32.5% | 4.7% | 89 | 37.2% | 2.4% | 256 | 62.1% | 3.5% |
| Professions intermédiaires | 88 | 11.7% | 1.2% | 63 | 12.4% | 1.6% | 24 | 10.2% | 0.7% | 88 | 21.3% | 1.2% |
| Employés | 54 | 7.2% | 1.0% | 40 | 7.8% | 1.7% | 15 | 6.1% | 0.5% | - | - | - |
| Ouvriers | 55 | 7.3% | 0.6% | 31 | 6.1% | 0.6% | 24 | 9.9% | 0.5% | - | - | - |
| Retraités | 170 | 22.5% | 1.2% | 111 | 21.6% | 1.7% | 59 | 24.5% | 0.7% | - | - | - |
| Autres inactifs | 51 | 6.7% | 1.2% | 37 | 7.2% | 2.3% | 14 | 5.8% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 12.0% | 0.9% | 50 | 9.8% | 1.2% | 40 | 16.8% | 0.7% | 39 | 9.4% | 2.3% |
| 2 personnes | 314 | 41.6% | 1.7% | 221 | 43.1% | 2.5% | 93 | 38.6% | 1.0% | 122 | 29.7% | 2.8% |
| 3 personnes | 120 | 15.9% | 1.3% | 74 | 14.4% | 1.6% | 46 | 19.3% | 1.0% | 85 | 20.5% | 2.2% |
| 4 personnes | 134 | 17.8% | 1.4% | 101 | 19.7% | 2.2% | 33 | 13.7% | 0.7% | 106 | 25.7% | 2.2% |
| 5 personnes et + | 95 | 12.6% | 1.8% | 67 | 13.1% | 2.6% | 28 | 11.7% | 1.0% | 60 | 14.7% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 223 | 29.6% | 1.4% | 150 | 29.2% | 2.1% | 73 | 30.5% | 0.9% | 158 | 38.2% | 2.0% |
| Non | 530 | 70.4% | 1.5% | 363 | 70.8% | 2.1% | 167 | 69.5% | 0.9% | 255 | 61.8% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 95 | 12.6% | 0.8% | 65 | 12.6% | 1.2% | 30 | 12.7% | 0.5% | 45 | 10.8% | 1.3% |
| Agglo. - 20 000 hab | 81 | 10.7% | 0.9% | 60 | 11.6% | 1.4% | 21 | 8.9% | 0.5% | 36 | 8.8% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 68 | 9.1% | 1.0% | 43 | 8.3% | 1.3% | 26 | 10.7% | 0.7% | 20 | 4.9% | 1.1% |
| Agglo. + 100 000 hab | 277 | 36.8% | 1.8% | 191 | 37.2% | 2.5% | 86 | 35.9% | 1.1% | 144 | 35.0% | 2.5% |
| Agglo. Paris | 232 | 30.8% | 2.7% | 155 | 30.3% | 3.8% | 76 | 31.9% | 1.7% | 167 | 40.4% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 255 | 33.9% | 2.7% | 177 | 34.4% | 3.9% | 78 | 32.6% | 1.6% | 176 | 42.8% | 4.0% |
| Nord Pas de Calais | 38 | 5.0% | 1.2% | 30 | 5.9% | 2.0% | 7 | 3.0% | 0.4% | 27 | 6.6% | 2.9% |
| Lorraine | 18 | 2.4% | 0.9% | 10 | 2.0% | 1.1% | 8 | 3.2% | 0.8% | 10 | 2.5% | 1.8% |
| Alsace | 27 | 3.6% | 1.8% | 8 | 1.5% | 1.0% | 19 | 8.0% | 2.4% | 14 | 3.3% | 2.8% |
| Franche-Comté | 12 | 1.7% | 1.3% | 11 | 2.2% | 2.4% | 1 | 0.5% | 0.3% | 5 | 1.1% | 1.8% |
| Champagne Ardennes | 13 | 1.8% | 1.2% | 8 | 1.5% | 1.5% | 5 | 2.3% | 1.0% | 5 | 1.3% | 1.9% |
| Picardie | 20 | 2.7% | 1.3% | 13 | 2.6% | 1.8% | 7 | 2.9% | 0.9% | 11 | 2.6% | 2.5% |
| Bourgogne | 9 | 1.2% | 0.7% | 7 | 1.4% | 1.1% | 2 | 0.9% | 0.3% | 4 | 1.1% | 1.3% |
| Haute Normandie | 21 | 2.7% | 1.4% | 15 | 2.9% | 2.1% | 6 | 2.3% | 0.7% | 12 | 2.8% | 2.5% |
| Basse Normandie | 7 | 0.9% | 0.6% | 5 | 1.0% | 0.9% | 2 | 0.8% | 0.3% | 4 | 1.0% | 1.2% |
| Centre | 16 | 2.2% | 0.8% | 14 | 2.6% | 1.3% | 3 | 1.2% | 0.3% | 6 | 1.4% | 1.0% |
| Pays de Loire | 35 | 4.6% | 1.2% | 27 | 5.2% | 1.9% | 8 | 3.4% | 0.5% | 17 | 4.2% | 1.9% |
| Bretagne | 27 | 3.6% | 1.0% | 22 | 4.3% | 1.7% | 5 | 2.0% | 0.3% | 10 | 2.4% | 1.2% |
| Poitou Charentes | 12 | 1.6% | 0.8% | 9 | 1.8% | 1.3% | 3 | 1.3% | 0.4% | 2 | 0.6% | 0.6% |
| Aquitaine | 22 | 3.0% | 0.8% | 20 | 3.9% | 1.5% | 2 | 1.0% | 0.2% | 11 | 2.6% | 1.3% |
| Midi Pyrénées | 22 | 2.9% | 0.9% | 14 | 2.7% | 1.2% | 8 | 3.3% | 0.6% | 13 | 3.1% | 1.6% |
| Limousin | 10 | 1.4% | 1.7% | 6 | 1.2% | 2.2% | 4 | 1.6% | 1.2% | 3 | 0.8% | 2.2% |
| Auvergne | 9 | 1.1% | 0.8% | 3 | 0.6% | 0.6% | 5 | 2.3% | 0.9% | 6 | 1.3% | 1.9% |
| Rhône Alpes | 84 | 11.1% | 1.6% | 52 | 10.2% | 2.1% | 31 | 13.1% | 1.2% | 38 | 9.2% | 2.1% |
| Languedoc Roussillon | 40 | 5.3% | 1.8% | 27 | 5.2% | 2.5% | 13 | 5.4% | 1.1% | 19 | 4.5% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 56 | 7.4% | 1.3% | 34 | 6.6% | 1.7% | 22 | 9.0% | 0.9% | 19 | 4.7% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 651 | 86.4% | 2.0% | 449 | 87.6% | 2.7% | 201 | 83.9% | 1.2% | 384 | 93.0% | 2.6% |
| Presque tous les jours | 58 | 7.8% | 1.0% | 37 | 7.1% | 1.3% | 22 | 9.1% | 0.7% | 23 | 5.5% | 1.2% |
| 1 à 2 fois par semaine | 11 | 1.5% | 0.4% | 7 | 1.4% | 0.6% | 4 | 1.7% | 0.3% | 1 | 0.2% | 0.2% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.4% | - | - | - | 2 | 0.9% | 0.7% | - | - | - |
| Moins souvent | 4 | 0.6% | 0.5% | 4 | 0.8% | 1.2% | - | - | - | 2 | 0.6% | 3.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.4% | 0.6% | 10 | 2.0% | 1.3% | - | - | - | 4 | 0.9% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 14 | 1.9% | 0.5% | 7 | 1.4% | 0.7% | 7 | 2.9% | 0.4% | 3 | 0.7% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 29 | 3.9% | 0.5% | 16 | 3.2% | 0.6% | 13 | 5.2% | 0.4% | 5 | 1.2% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 51 | 6.8% | 0.8% | 34 | 6.7% | 1.1% | 17 | 7.1% | 0.5% | 17 | 4.1% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 94 | 12.5% | 0.9% | 66 | 12.9% | 1.2% | 28 | 11.5% | 0.5% | 36 | 8.8% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 108 | 14.4% | 1.5% | 68 | 13.3% | 1.8% | 40 | 16.6% | 1.2% | 50 | 12.2% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 174 | 23.1% | 2.5% | 122 | 23.9% | 3.4% | 52 | 21.6% | 1.6% | 88 | 21.4% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 77 | 10.3% | 3.9% | 56 | 10.9% | 5.0% | 22 | 9.0% | 2.6% | 55 | 13.4% | 4.3% |
| De 80 000 à moins de 115 000 euros par an | 65 | 8.6% | 5.2% | 46 | 8.9% | 6.1% | 20 | 8.2% | 3.8% | 49 | 11.9% | 5.3% |
| 115 000 euros et plus par an | 75 | 10.0% | 12.5% | 58 | 11.3% | 15.7% | 17 | 7.1% | 7.4% | 64 | 15.5% | 12.5% |
| Refus | 42 | 5.6% | 1.3% | 21 | 4.1% | 1.5% | 21 | 8.8% | 1.1% | 31 | 7.4% | 2.9% |
| Ne sait pas | 12 | 1.6% | 0.5% | 7 | 1.4% | 0.8% | 5 | 2.0% | 0.4% | 10 | 2.5% | 1.1% |
