L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1439 | 100.0% | 2.8% | 578 | 100.0% | 2.3% | 860 | 100.0% | 3.2% | 357 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 578 | 40.2% | 2.3% | 578 | 100.0% | 2.3% | - | - | - | 130 | 36.4% | 1.5% |
| Femme | 860 | 59.8% | 3.2% | - | - | - | 860 | 100.0% | 3.2% | 227 | 63.6% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 53 | 3.7% | 0.7% | 29 | 5.0% | 0.8% | 24 | 2.8% | 0.7% | 11 | 3.2% | 0.4% |
| 25 à 34 ans | 171 | 11.9% | 2.2% | 38 | 6.5% | 1.0% | 133 | 15.5% | 3.4% | 79 | 22.1% | 2.4% |
| 35 à 49 ans | 324 | 22.5% | 2.6% | 119 | 20.5% | 1.9% | 205 | 23.8% | 3.2% | 129 | 36.1% | 2.1% |
| 50 à 59 ans | 360 | 25.0% | 3.9% | 145 | 25.1% | 3.1% | 215 | 25.0% | 4.6% | 111 | 31.1% | 2.8% |
| 60 ans et plus | 531 | 36.9% | 3.5% | 248 | 42.8% | 3.8% | 283 | 32.9% | 3.3% | 27 | 7.5% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 827 | 57.5% | 3.6% | - | - | - | 827 | 96.1% | 3.6% | 219 | 61.4% | 3.1% |
| Personne de référence | 760 | 52.9% | 2.7% | 549 | 94.9% | 2.7% | 211 | 24.6% | 2.7% | 153 | 42.9% | 1.9% |
| Responsable des achats | 1115 | 77.5% | 3.1% | 325 | 56.2% | 2.5% | 790 | 91.9% | 3.5% | 278 | 77.9% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 2.3% | 6.2% | 21 | 3.5% | 5.5% | 12 | 1.4% | 8.0% | - | - | - |
| Petits patrons | 31 | 2.2% | 1.9% | 16 | 2.7% | 1.4% | 15 | 1.8% | 2.9% | 22 | 6.3% | 1.6% |
| Affaires et Cadres | 92 | 6.4% | 1.8% | 41 | 7.1% | 1.4% | 51 | 5.9% | 2.3% | 77 | 21.6% | 1.7% |
| Professions intermédiaires | 182 | 12.6% | 2.6% | 67 | 11.7% | 2.0% | 114 | 13.3% | 3.3% | 131 | 36.6% | 2.3% |
| Employés | 255 | 17.7% | 3.1% | 26 | 4.5% | 1.2% | 229 | 26.6% | 3.7% | 79 | 22.1% | 4.3% |
| Ouvriers | 190 | 13.2% | 3.0% | 123 | 21.3% | 2.4% | 66 | 7.7% | 4.8% | 16 | 4.4% | 3.9% |
| Retraités | 475 | 33.0% | 3.8% | 250 | 43.3% | 4.2% | 225 | 26.2% | 3.4% | 2 | 0.5% | 0.7% |
| Autres inactifs | 182 | 12.6% | 1.8% | 34 | 5.9% | 0.9% | 148 | 17.2% | 2.3% | 30 | 8.5% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 3.3% | 5.8% | 21 | 3.5% | 4.9% | 27 | 3.1% | 6.7% | - | - | - |
| Petits patrons | 53 | 3.7% | 2.0% | 16 | 2.8% | 1.2% | 37 | 4.3% | 2.8% | 53 | 14.9% | 2.0% |
| Affaires et Cadres | 111 | 7.7% | 1.5% | 43 | 7.4% | 1.2% | 68 | 7.9% | 1.9% | 111 | 31.0% | 1.5% |
| Professions intermédiaires | 193 | 13.4% | 2.6% | 71 | 12.3% | 1.8% | 122 | 14.2% | 3.3% | 193 | 54.2% | 2.6% |
| Employés | 102 | 7.1% | 1.9% | 23 | 3.9% | 1.0% | 79 | 9.2% | 2.6% | - | - | - |
| Ouvriers | 305 | 21.2% | 3.2% | 122 | 21.2% | 2.4% | 182 | 21.2% | 4.1% | - | - | - |
| Retraités | 528 | 36.7% | 3.7% | 254 | 43.9% | 3.9% | 274 | 31.9% | 3.5% | - | - | - |
| Autres inactifs | 100 | 7.0% | 2.4% | 29 | 5.0% | 1.8% | 71 | 8.2% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 251 | 17.4% | 2.5% | 114 | 19.7% | 2.6% | 137 | 15.9% | 2.4% | 28 | 7.7% | 1.6% |
| 2 personnes | 611 | 42.5% | 3.4% | 266 | 46.0% | 3.0% | 345 | 40.1% | 3.8% | 99 | 27.7% | 2.3% |
| 3 personnes | 211 | 14.7% | 2.3% | 66 | 11.4% | 1.5% | 146 | 16.9% | 3.2% | 85 | 23.8% | 2.2% |
| 4 personnes | 214 | 14.8% | 2.3% | 66 | 11.4% | 1.4% | 148 | 17.2% | 3.1% | 87 | 24.4% | 1.8% |
| 5 personnes et + | 152 | 10.6% | 2.8% | 67 | 11.6% | 2.6% | 85 | 9.9% | 3.1% | 58 | 16.3% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 414 | 28.8% | 2.7% | 136 | 23.6% | 1.9% | 277 | 32.2% | 3.4% | 186 | 52.0% | 2.4% |
| Non | 1025 | 71.2% | 2.8% | 442 | 76.4% | 2.5% | 583 | 67.8% | 3.1% | 171 | 48.0% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 523 | 36.4% | 4.4% | 218 | 37.7% | 3.9% | 305 | 35.5% | 4.9% | 110 | 30.8% | 3.3% |
| Agglo. - 20 000 hab | 272 | 18.9% | 3.0% | 101 | 17.5% | 2.4% | 171 | 19.9% | 3.6% | 61 | 17.2% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 213 | 14.8% | 3.1% | 83 | 14.4% | 2.5% | 130 | 15.1% | 3.6% | 48 | 13.6% | 2.7% |
| Agglo. + 100 000 hab | 345 | 24.0% | 2.2% | 139 | 24.0% | 1.9% | 207 | 24.0% | 2.6% | 101 | 28.4% | 1.8% |
| Agglo. Paris | 84 | 5.9% | 1.0% | 37 | 6.4% | 0.9% | 47 | 5.5% | 1.1% | 36 | 10.1% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 103 | 7.2% | 1.1% | 45 | 7.8% | 1.0% | 58 | 6.7% | 1.2% | 44 | 12.4% | 1.0% |
| Nord Pas de Calais | 76 | 5.3% | 2.4% | 22 | 3.8% | 1.4% | 54 | 6.3% | 3.2% | 13 | 3.6% | 1.4% |
| Lorraine | 57 | 4.0% | 3.0% | 22 | 3.9% | 2.4% | 35 | 4.1% | 3.5% | 20 | 5.5% | 3.5% |
| Alsace | 22 | 1.5% | 1.5% | 13 | 2.2% | 1.7% | 9 | 1.1% | 1.2% | 4 | 1.0% | 0.8% |
| Franche-Comté | 30 | 2.1% | 3.2% | 9 | 1.5% | 1.9% | 21 | 2.5% | 4.4% | 3 | 0.8% | 1.1% |
| Champagne Ardennes | 51 | 3.6% | 4.7% | 18 | 3.1% | 3.4% | 33 | 3.9% | 5.9% | 12 | 3.3% | 4.1% |
| Picardie | 55 | 3.8% | 3.6% | 12 | 2.1% | 1.6% | 43 | 5.0% | 5.4% | 11 | 3.0% | 2.5% |
| Bourgogne | 51 | 3.6% | 3.8% | 21 | 3.7% | 3.3% | 30 | 3.5% | 4.3% | 10 | 2.9% | 3.0% |
| Haute Normandie | 27 | 1.9% | 1.8% | 11 | 1.8% | 1.5% | 16 | 1.9% | 2.1% | 6 | 1.7% | 1.3% |
| Basse Normandie | 47 | 3.2% | 3.9% | 29 | 5.1% | 5.0% | 17 | 2.0% | 2.8% | 11 | 3.2% | 3.2% |
| Centre | 90 | 6.2% | 4.3% | 46 | 8.0% | 4.6% | 43 | 5.0% | 4.0% | 15 | 4.2% | 2.6% |
| Pays de Loire | 73 | 5.1% | 2.5% | 35 | 6.1% | 2.5% | 38 | 4.4% | 2.5% | 19 | 5.2% | 2.0% |
| Bretagne | 81 | 5.6% | 3.0% | 28 | 4.8% | 2.2% | 53 | 6.1% | 3.8% | 25 | 7.1% | 3.1% |
| Poitou Charentes | 58 | 4.0% | 3.9% | 23 | 4.0% | 3.2% | 35 | 4.0% | 4.5% | 10 | 2.8% | 2.4% |
| Aquitaine | 71 | 4.9% | 2.6% | 36 | 6.2% | 2.7% | 35 | 4.1% | 2.4% | 19 | 5.3% | 2.1% |
| Midi Pyrénées | 100 | 6.9% | 4.1% | 34 | 5.8% | 2.9% | 66 | 7.7% | 5.2% | 18 | 4.9% | 2.2% |
| Limousin | 25 | 1.7% | 4.0% | 5 | 0.9% | 1.8% | 20 | 2.3% | 6.1% | 3 | 0.8% | 2.0% |
| Auvergne | 69 | 4.8% | 6.1% | 33 | 5.7% | 6.1% | 35 | 4.1% | 6.0% | 9 | 2.7% | 3.2% |
| Rhône Alpes | 166 | 11.5% | 3.2% | 68 | 11.8% | 2.7% | 98 | 11.4% | 3.6% | 50 | 13.9% | 2.7% |
| Languedoc Roussillon | 82 | 5.7% | 3.6% | 34 | 5.8% | 3.1% | 48 | 5.6% | 4.0% | 21 | 5.8% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 106 | 7.4% | 2.5% | 35 | 6.0% | 1.7% | 72 | 8.4% | 3.1% | 35 | 9.7% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 796 | 55.3% | 2.4% | 318 | 55.0% | 1.9% | 478 | 55.5% | 2.9% | 295 | 82.7% | 2.0% |
| Presque tous les jours | 161 | 11.2% | 2.7% | 56 | 9.7% | 2.0% | 105 | 12.2% | 3.3% | 38 | 10.7% | 2.0% |
| 1 à 2 fois par semaine | 89 | 6.2% | 3.5% | 42 | 7.3% | 3.7% | 46 | 5.4% | 3.4% | 19 | 5.4% | 3.0% |
| 1 à 3 fois par mois | 29 | 2.0% | 5.5% | 7 | 1.2% | 3.3% | 22 | 2.5% | 6.9% | 2 | 0.6% | 3.8% |
| Moins souvent | 37 | 2.6% | 4.5% | 9 | 1.5% | 2.4% | 29 | 3.3% | 6.1% | - | - | - |
| Jamais | 6 | 0.4% | 4.4% | 6 | 1.0% | 6.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 3.0% | 2.3% | 18 | 3.1% | 2.3% | 25 | 2.9% | 2.3% | 1 | 0.3% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 113 | 7.8% | 4.0% | 38 | 6.6% | 3.6% | 75 | 8.7% | 4.2% | 7 | 1.9% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 176 | 12.2% | 2.9% | 71 | 12.2% | 2.7% | 105 | 12.2% | 3.0% | 24 | 6.8% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 198 | 13.8% | 3.0% | 78 | 13.4% | 2.5% | 120 | 14.0% | 3.4% | 33 | 9.2% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 357 | 24.8% | 3.2% | 134 | 23.2% | 2.5% | 223 | 25.9% | 3.9% | 62 | 17.4% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 211 | 14.6% | 3.0% | 91 | 15.7% | 2.4% | 120 | 13.9% | 3.7% | 83 | 23.2% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 154 | 10.7% | 2.2% | 68 | 11.7% | 1.9% | 87 | 10.1% | 2.7% | 79 | 22.1% | 2.1% |
| De 65 000 à moins de 80 000 euros par an | 38 | 2.6% | 1.9% | 22 | 3.8% | 1.9% | 16 | 1.9% | 2.0% | 20 | 5.6% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.4% | 1.6% | 12 | 2.1% | 1.6% | 8 | 0.9% | 1.6% | 14 | 3.9% | 1.5% |
| 115 000 euros et plus par an | 5 | 0.4% | 0.9% | 5 | 0.8% | 1.3% | 1 | 0.1% | 0.3% | 5 | 1.3% | 0.9% |
| Refus | 90 | 6.2% | 2.7% | 36 | 6.1% | 2.5% | 54 | 6.3% | 2.8% | 15 | 4.1% | 1.4% |
| Ne sait pas | 33 | 2.3% | 1.5% | 7 | 1.2% | 0.8% | 26 | 3.1% | 2.0% | 14 | 4.0% | 1.5% |
