L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4006 | 100.0% | 7.7% | 853 | 100.0% | 3.4% | 3152 | 100.0% | 11.7% | 1212 | 100.0% | 6.9% |
| Sexe | ||||||||||||
| Homme | 853 | 21.3% | 3.4% | 853 | 100.0% | 3.4% | - | - | - | 280 | 23.1% | 3.2% |
| Femme | 3152 | 78.7% | 11.7% | - | - | - | 3152 | 100.0% | 11.7% | 932 | 76.9% | 10.8% |
| Age | ||||||||||||
| 15 à 24 ans | 295 | 7.4% | 4.1% | 80 | 9.4% | 2.2% | 215 | 6.8% | 6.0% | 104 | 8.6% | 3.3% |
| 25 à 34 ans | 446 | 11.1% | 5.8% | 80 | 9.4% | 2.2% | 366 | 11.6% | 9.4% | 159 | 13.1% | 4.8% |
| 35 à 49 ans | 1110 | 27.7% | 8.9% | 233 | 27.3% | 3.8% | 877 | 27.8% | 13.9% | 468 | 38.6% | 7.7% |
| 50 à 59 ans | 1080 | 27.0% | 11.5% | 282 | 33.0% | 6.0% | 798 | 25.3% | 17.0% | 398 | 32.8% | 10.2% |
| 60 ans et plus | 1074 | 26.8% | 7.2% | 177 | 20.8% | 2.7% | 897 | 28.4% | 10.6% | 83 | 6.8% | 8.4% |
| Individu | ||||||||||||
| Ménagères | 2889 | 72.1% | 12.4% | - | - | - | 2889 | 91.6% | 12.4% | 834 | 68.8% | 11.8% |
| Personne de référence | 1608 | 40.2% | 5.7% | 752 | 88.1% | 3.7% | 857 | 27.2% | 11.0% | 392 | 32.4% | 4.8% |
| Responsable des achats | 3353 | 83.7% | 9.4% | 481 | 56.4% | 3.8% | 2871 | 91.1% | 12.6% | 986 | 81.3% | 9.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 36 | 0.9% | 6.8% | 13 | 1.5% | 3.4% | 23 | 0.7% | 15.3% | 3 | 0.3% | 17.8% |
| Petits patrons | 109 | 2.7% | 6.7% | 34 | 4.0% | 3.0% | 75 | 2.4% | 14.4% | 91 | 7.5% | 6.3% |
| Affaires et Cadres | 288 | 7.2% | 5.6% | 93 | 10.9% | 3.2% | 195 | 6.2% | 9.0% | 248 | 20.5% | 5.3% |
| Professions intermédiaires | 541 | 13.5% | 7.8% | 122 | 14.3% | 3.6% | 419 | 13.3% | 12.1% | 396 | 32.6% | 7.1% |
| Employés | 990 | 24.7% | 11.9% | 92 | 10.8% | 4.3% | 897 | 28.5% | 14.6% | 202 | 16.7% | 11.0% |
| Ouvriers | 398 | 9.9% | 6.2% | 219 | 25.7% | 4.3% | 179 | 5.7% | 13.0% | 47 | 3.9% | 11.6% |
| Retraités | 856 | 21.4% | 6.8% | 169 | 19.9% | 2.9% | 686 | 21.8% | 10.3% | 33 | 2.7% | 13.2% |
| Autres inactifs | 789 | 19.7% | 7.7% | 111 | 13.0% | 2.9% | 678 | 21.5% | 10.4% | 192 | 15.8% | 5.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 61 | 1.5% | 7.5% | 14 | 1.7% | 3.4% | 47 | 1.5% | 11.8% | - | - | - |
| Petits patrons | 220 | 5.5% | 8.3% | 38 | 4.4% | 2.9% | 182 | 5.8% | 13.6% | 220 | 18.1% | 8.3% |
| Affaires et Cadres | 481 | 12.0% | 6.6% | 107 | 12.5% | 3.0% | 375 | 11.9% | 10.2% | 481 | 39.7% | 6.6% |
| Professions intermédiaires | 511 | 12.8% | 6.8% | 135 | 15.9% | 3.5% | 376 | 11.9% | 10.3% | 511 | 42.2% | 6.8% |
| Employés | 527 | 13.2% | 9.7% | 88 | 10.3% | 3.8% | 439 | 13.9% | 14.2% | - | - | - |
| Ouvriers | 810 | 20.2% | 8.5% | 209 | 24.5% | 4.1% | 601 | 19.1% | 13.5% | - | - | - |
| Retraités | 1031 | 25.8% | 7.1% | 186 | 21.8% | 2.8% | 846 | 26.8% | 10.8% | - | - | - |
| Autres inactifs | 364 | 9.1% | 8.9% | 76 | 8.9% | 4.8% | 288 | 9.1% | 11.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 656 | 16.4% | 6.6% | 112 | 13.1% | 2.6% | 545 | 17.3% | 9.6% | 102 | 8.5% | 5.9% |
| 2 personnes | 1516 | 37.9% | 8.5% | 334 | 39.2% | 3.8% | 1182 | 37.5% | 12.9% | 336 | 27.7% | 7.7% |
| 3 personnes | 742 | 18.5% | 8.1% | 183 | 21.5% | 4.0% | 559 | 17.7% | 12.2% | 302 | 25.0% | 7.9% |
| 4 personnes | 713 | 17.8% | 7.6% | 166 | 19.5% | 3.7% | 547 | 17.3% | 11.4% | 316 | 26.1% | 6.5% |
| 5 personnes et + | 378 | 9.4% | 7.1% | 58 | 6.8% | 2.2% | 320 | 10.2% | 11.7% | 155 | 12.8% | 5.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1203 | 30.0% | 7.8% | 236 | 27.6% | 3.3% | 967 | 30.7% | 11.7% | 491 | 40.5% | 6.4% |
| Non | 2802 | 70.0% | 7.7% | 618 | 72.4% | 3.5% | 2185 | 69.3% | 11.7% | 721 | 59.5% | 7.4% |
| Habitat | ||||||||||||
| Communes rurales | 959 | 23.9% | 8.1% | 198 | 23.2% | 3.5% | 761 | 24.1% | 12.2% | 270 | 22.2% | 8.1% |
| Agglo. - 20 000 hab | 679 | 16.9% | 7.5% | 149 | 17.4% | 3.5% | 530 | 16.8% | 11.3% | 205 | 16.9% | 7.9% |
| Agglo. 20 000 à 100 000 hab | 565 | 14.1% | 8.1% | 129 | 15.2% | 3.9% | 436 | 13.8% | 12.1% | 141 | 11.6% | 7.8% |
| Agglo. + 100 000 hab | 1234 | 30.8% | 8.0% | 248 | 29.1% | 3.3% | 986 | 31.3% | 12.4% | 368 | 30.4% | 6.4% |
| Agglo. Paris | 569 | 14.2% | 6.7% | 129 | 15.1% | 3.2% | 440 | 14.0% | 9.8% | 228 | 18.8% | 5.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 645 | 16.1% | 6.8% | 136 | 15.9% | 3.0% | 509 | 16.2% | 10.2% | 262 | 21.6% | 6.0% |
| Nord Pas de Calais | 267 | 6.7% | 8.3% | 63 | 7.3% | 4.1% | 204 | 6.5% | 12.1% | 73 | 6.0% | 7.7% |
| Lorraine | 171 | 4.3% | 8.9% | 39 | 4.6% | 4.2% | 131 | 4.2% | 13.2% | 47 | 3.9% | 8.4% |
| Alsace | 113 | 2.8% | 7.4% | 27 | 3.2% | 3.7% | 86 | 2.7% | 10.9% | 38 | 3.2% | 7.9% |
| Franche-Comté | 63 | 1.6% | 6.6% | 19 | 2.2% | 4.1% | 44 | 1.4% | 9.0% | 20 | 1.7% | 7.8% |
| Champagne Ardennes | 111 | 2.8% | 10.2% | 24 | 2.8% | 4.7% | 87 | 2.7% | 15.4% | 28 | 2.3% | 9.6% |
| Picardie | 137 | 3.4% | 8.9% | 33 | 3.9% | 4.4% | 104 | 3.3% | 13.1% | 39 | 3.2% | 9.0% |
| Bourgogne | 119 | 3.0% | 8.8% | 25 | 2.9% | 3.9% | 94 | 3.0% | 13.4% | 34 | 2.8% | 9.9% |
| Haute Normandie | 134 | 3.3% | 9.0% | 22 | 2.6% | 3.1% | 112 | 3.5% | 14.4% | 30 | 2.5% | 6.5% |
| Basse Normandie | 109 | 2.7% | 9.0% | 33 | 3.8% | 5.6% | 77 | 2.4% | 12.2% | 32 | 2.7% | 9.1% |
| Centre | 162 | 4.1% | 7.8% | 40 | 4.7% | 4.0% | 122 | 3.9% | 11.3% | 40 | 3.3% | 6.8% |
| Pays de Loire | 172 | 4.3% | 5.8% | 36 | 4.2% | 2.5% | 136 | 4.3% | 8.9% | 55 | 4.6% | 5.8% |
| Bretagne | 168 | 4.2% | 6.3% | 41 | 4.9% | 3.2% | 127 | 4.0% | 9.2% | 46 | 3.8% | 5.6% |
| Poitou Charentes | 142 | 3.5% | 9.6% | 27 | 3.1% | 3.8% | 115 | 3.7% | 14.9% | 38 | 3.1% | 9.1% |
| Aquitaine | 222 | 5.5% | 8.0% | 45 | 5.2% | 3.4% | 177 | 5.6% | 12.3% | 57 | 4.7% | 6.5% |
| Midi Pyrénées | 177 | 4.4% | 7.3% | 47 | 5.5% | 4.0% | 130 | 4.1% | 10.3% | 46 | 3.8% | 5.9% |
| Limousin | 44 | 1.1% | 7.2% | 7 | 0.9% | 2.5% | 37 | 1.2% | 11.4% | 10 | 0.8% | 6.4% |
| Auvergne | 111 | 2.8% | 9.8% | 18 | 2.2% | 3.4% | 93 | 2.9% | 15.8% | 31 | 2.5% | 10.4% |
| Rhône Alpes | 423 | 10.5% | 8.2% | 85 | 10.0% | 3.4% | 337 | 10.7% | 12.6% | 135 | 11.1% | 7.3% |
| Languedoc Roussillon | 157 | 3.9% | 6.9% | 26 | 3.0% | 2.4% | 132 | 4.2% | 11.1% | 43 | 3.5% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 358 | 8.9% | 8.2% | 59 | 6.9% | 2.9% | 299 | 9.5% | 13.1% | 108 | 8.9% | 7.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2497 | 62.3% | 7.5% | 548 | 64.2% | 3.3% | 1949 | 61.8% | 11.8% | 986 | 81.4% | 6.8% |
| Presque tous les jours | 565 | 14.1% | 9.6% | 130 | 15.3% | 4.8% | 435 | 13.8% | 13.8% | 149 | 12.3% | 7.7% |
| 1 à 2 fois par semaine | 250 | 6.2% | 9.8% | 50 | 5.9% | 4.3% | 200 | 6.3% | 14.4% | 58 | 4.8% | 9.2% |
| 1 à 3 fois par mois | 54 | 1.3% | 10.4% | 14 | 1.6% | 6.8% | 40 | 1.3% | 12.7% | 3 | 0.2% | 5.0% |
| Moins souvent | 106 | 2.6% | 12.8% | 21 | 2.4% | 5.8% | 85 | 2.7% | 18.2% | 1 | 0.1% | 1.2% |
| Jamais | 3 | 0.1% | 2.7% | 3 | 0.4% | 3.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 140 | 3.5% | 7.5% | 14 | 1.6% | 1.7% | 126 | 4.0% | 11.8% | 11 | 0.9% | 8.1% |
| De 9 000 à moins de 12 000 euros par an | 220 | 5.5% | 7.7% | 35 | 4.1% | 3.3% | 185 | 5.9% | 10.3% | 16 | 1.3% | 6.0% |
| De 12 000 à moins de 18 000 euros par an | 474 | 11.8% | 7.8% | 65 | 7.7% | 2.5% | 409 | 13.0% | 11.7% | 40 | 3.3% | 5.4% |
| De 18 000 à moins de 24 000 euros par an | 572 | 14.3% | 8.7% | 102 | 12.0% | 3.3% | 470 | 14.9% | 13.4% | 85 | 7.0% | 6.3% |
| De 24 000 à moins de 36 000 euros par an | 911 | 22.7% | 8.3% | 251 | 29.4% | 4.7% | 660 | 20.9% | 11.5% | 237 | 19.5% | 7.1% |
| De 36 000 à moins de 45 000 euros par an | 510 | 12.7% | 7.3% | 135 | 15.8% | 3.6% | 375 | 11.9% | 11.5% | 208 | 17.1% | 6.8% |
| De 45 000 à moins de 65 000 euros par an | 527 | 13.2% | 7.7% | 126 | 14.8% | 3.5% | 401 | 12.7% | 12.3% | 290 | 23.9% | 7.6% |
| De 65 000 à moins de 80 000 euros par an | 153 | 3.8% | 7.8% | 44 | 5.1% | 3.9% | 109 | 3.5% | 13.1% | 86 | 7.1% | 6.7% |
| De 80 000 à moins de 115 000 euros par an | 76 | 1.9% | 6.1% | 16 | 1.9% | 2.2% | 60 | 1.9% | 11.7% | 58 | 4.8% | 6.3% |
| 115 000 euros et plus par an | 47 | 1.2% | 7.9% | 9 | 1.0% | 2.4% | 39 | 1.2% | 16.9% | 42 | 3.4% | 8.2% |
| Refus | 252 | 6.3% | 7.5% | 40 | 4.7% | 2.9% | 212 | 6.7% | 10.9% | 79 | 6.5% | 7.3% |
| Ne sait pas | 123 | 3.1% | 5.4% | 16 | 1.9% | 1.7% | 107 | 3.4% | 8.1% | 60 | 5.0% | 6.4% |
