L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1646 | 100.0% | 3.2% | 429 | 100.0% | 1.7% | 1217 | 100.0% | 4.5% | 363 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 429 | 26.1% | 1.7% | 429 | 100.0% | 1.7% | - | - | - | 108 | 29.6% | 1.2% |
| Femme | 1217 | 73.9% | 4.5% | - | - | - | 1217 | 100.0% | 4.5% | 256 | 70.4% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 182 | 11.1% | 2.5% | 40 | 9.3% | 1.1% | 142 | 11.7% | 4.0% | 62 | 17.1% | 2.0% |
| 25 à 34 ans | 192 | 11.6% | 2.5% | 57 | 13.3% | 1.5% | 134 | 11.0% | 3.4% | 46 | 12.7% | 1.4% |
| 35 à 49 ans | 397 | 24.1% | 3.2% | 115 | 26.9% | 1.9% | 281 | 23.1% | 4.4% | 126 | 34.6% | 2.1% |
| 50 à 59 ans | 375 | 22.8% | 4.0% | 99 | 23.0% | 2.1% | 276 | 22.7% | 5.9% | 111 | 30.7% | 2.9% |
| 60 ans et plus | 501 | 30.5% | 3.3% | 118 | 27.6% | 1.8% | 383 | 31.5% | 4.5% | 18 | 5.0% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 1067 | 64.8% | 4.6% | - | - | - | 1067 | 87.7% | 4.6% | 204 | 56.2% | 2.9% |
| Personne de référence | 795 | 48.3% | 2.8% | 370 | 86.1% | 1.8% | 425 | 34.9% | 5.5% | 142 | 39.1% | 1.7% |
| Responsable des achats | 1286 | 78.1% | 3.6% | 231 | 53.7% | 1.8% | 1055 | 86.7% | 4.6% | 273 | 75.1% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.6% | 4 | 0.9% | 1.1% | 5 | 0.4% | 3.0% | - | - | - |
| Petits patrons | 34 | 2.1% | 2.1% | 9 | 2.2% | 0.9% | 24 | 2.0% | 4.7% | 29 | 7.9% | 2.0% |
| Affaires et Cadres | 68 | 4.1% | 1.3% | 30 | 7.1% | 1.0% | 37 | 3.1% | 1.7% | 60 | 16.4% | 1.3% |
| Professions intermédiaires | 171 | 10.4% | 2.5% | 51 | 11.8% | 1.5% | 120 | 9.9% | 3.5% | 131 | 36.0% | 2.3% |
| Employés | 432 | 26.2% | 5.2% | 50 | 11.8% | 2.3% | 381 | 31.3% | 6.2% | 75 | 20.8% | 4.1% |
| Ouvriers | 166 | 10.1% | 2.6% | 107 | 25.0% | 2.1% | 59 | 4.8% | 4.3% | 5 | 1.4% | 1.3% |
| Retraités | 413 | 25.1% | 3.3% | 108 | 25.1% | 1.8% | 305 | 25.1% | 4.6% | 3 | 0.8% | 1.1% |
| Autres inactifs | 354 | 21.5% | 3.4% | 69 | 16.1% | 1.8% | 285 | 23.4% | 4.4% | 61 | 16.7% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.2% | 2.4% | 3 | 0.7% | 0.7% | 17 | 1.4% | 4.2% | - | - | - |
| Petits patrons | 59 | 3.6% | 2.2% | 12 | 2.8% | 0.9% | 47 | 3.9% | 3.5% | 59 | 16.3% | 2.2% |
| Affaires et Cadres | 120 | 7.3% | 1.7% | 37 | 8.7% | 1.0% | 83 | 6.8% | 2.3% | 120 | 33.0% | 1.7% |
| Professions intermédiaires | 184 | 11.2% | 2.4% | 58 | 13.6% | 1.5% | 126 | 10.3% | 3.4% | 184 | 50.7% | 2.4% |
| Employés | 282 | 17.2% | 5.2% | 46 | 10.7% | 2.0% | 237 | 19.4% | 7.6% | - | - | - |
| Ouvriers | 348 | 21.1% | 3.6% | 108 | 25.0% | 2.1% | 240 | 19.8% | 5.4% | - | - | - |
| Retraités | 462 | 28.1% | 3.2% | 125 | 29.1% | 1.9% | 337 | 27.7% | 4.3% | - | - | - |
| Autres inactifs | 171 | 10.4% | 4.2% | 40 | 9.4% | 2.5% | 131 | 10.7% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 358 | 21.8% | 3.6% | 66 | 15.3% | 1.5% | 292 | 24.0% | 5.2% | 55 | 15.1% | 3.2% |
| 2 personnes | 610 | 37.1% | 3.4% | 185 | 43.0% | 2.1% | 426 | 35.0% | 4.6% | 88 | 24.2% | 2.0% |
| 3 personnes | 237 | 14.4% | 2.6% | 54 | 12.6% | 1.2% | 183 | 15.0% | 4.0% | 79 | 21.6% | 2.1% |
| 4 personnes | 240 | 14.6% | 2.6% | 60 | 13.9% | 1.3% | 181 | 14.8% | 3.8% | 95 | 26.2% | 1.9% |
| 5 personnes et + | 200 | 12.2% | 3.7% | 65 | 15.2% | 2.5% | 135 | 11.1% | 4.9% | 47 | 13.0% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 483 | 29.4% | 3.1% | 129 | 30.0% | 1.8% | 354 | 29.1% | 4.3% | 149 | 41.0% | 1.9% |
| Non | 1163 | 70.6% | 3.2% | 301 | 70.0% | 1.7% | 862 | 70.9% | 4.6% | 214 | 59.0% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 393 | 23.9% | 3.3% | 110 | 25.6% | 2.0% | 283 | 23.2% | 4.5% | 79 | 21.8% | 2.4% |
| Agglo. - 20 000 hab | 266 | 16.2% | 3.0% | 44 | 10.3% | 1.0% | 222 | 18.2% | 4.7% | 58 | 16.1% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 265 | 16.1% | 3.8% | 68 | 15.9% | 2.0% | 197 | 16.2% | 5.5% | 45 | 12.4% | 2.5% |
| Agglo. + 100 000 hab | 503 | 30.6% | 3.3% | 138 | 32.2% | 1.8% | 365 | 30.0% | 4.6% | 111 | 30.5% | 1.9% |
| Agglo. Paris | 219 | 13.3% | 2.6% | 68 | 15.9% | 1.7% | 150 | 12.3% | 3.4% | 70 | 19.2% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 265 | 16.1% | 2.8% | 78 | 18.1% | 1.7% | 187 | 15.4% | 3.8% | 84 | 23.2% | 1.9% |
| Nord Pas de Calais | 91 | 5.5% | 2.8% | 35 | 8.2% | 2.3% | 56 | 4.6% | 3.3% | 11 | 3.2% | 1.2% |
| Lorraine | 62 | 3.8% | 3.2% | 16 | 3.8% | 1.8% | 46 | 3.7% | 4.6% | 8 | 2.2% | 1.4% |
| Alsace | 47 | 2.9% | 3.1% | 11 | 2.5% | 1.5% | 36 | 3.0% | 4.6% | 11 | 3.1% | 2.4% |
| Franche-Comté | 41 | 2.5% | 4.3% | 18 | 4.1% | 3.8% | 23 | 1.9% | 4.7% | 10 | 2.7% | 3.8% |
| Champagne Ardennes | 44 | 2.7% | 4.1% | 15 | 3.4% | 2.8% | 30 | 2.4% | 5.2% | 6 | 1.7% | 2.2% |
| Picardie | 54 | 3.3% | 3.5% | 6 | 1.3% | 0.8% | 48 | 3.9% | 6.1% | 7 | 1.9% | 1.6% |
| Bourgogne | 42 | 2.6% | 3.1% | 6 | 1.3% | 0.9% | 36 | 3.0% | 5.2% | 5 | 1.3% | 1.3% |
| Haute Normandie | 66 | 4.0% | 4.5% | 9 | 2.1% | 1.3% | 57 | 4.7% | 7.4% | 9 | 2.4% | 1.9% |
| Basse Normandie | 38 | 2.3% | 3.1% | 16 | 3.8% | 2.8% | 21 | 1.7% | 3.4% | 6 | 1.7% | 1.7% |
| Centre | 61 | 3.7% | 2.9% | 12 | 2.7% | 1.2% | 49 | 4.0% | 4.5% | 13 | 3.5% | 2.1% |
| Pays de Loire | 84 | 5.1% | 2.8% | 17 | 3.9% | 1.2% | 67 | 5.5% | 4.4% | 23 | 6.3% | 2.4% |
| Bretagne | 93 | 5.6% | 3.5% | 32 | 7.5% | 2.5% | 61 | 5.0% | 4.4% | 15 | 4.0% | 1.8% |
| Poitou Charentes | 39 | 2.4% | 2.7% | 9 | 2.2% | 1.3% | 30 | 2.5% | 3.9% | 16 | 4.5% | 3.9% |
| Aquitaine | 86 | 5.3% | 3.1% | 26 | 6.1% | 2.0% | 60 | 4.9% | 4.2% | 15 | 4.2% | 1.8% |
| Midi Pyrénées | 69 | 4.2% | 2.8% | 28 | 6.4% | 2.3% | 41 | 3.4% | 3.2% | 18 | 5.0% | 2.3% |
| Limousin | 10 | 0.6% | 1.6% | 2 | 0.5% | 0.7% | 8 | 0.7% | 2.5% | 2 | 0.4% | 1.0% |
| Auvergne | 53 | 3.2% | 4.7% | 10 | 2.2% | 1.8% | 44 | 3.6% | 7.4% | 6 | 1.5% | 1.9% |
| Rhône Alpes | 179 | 10.9% | 3.5% | 43 | 10.0% | 1.7% | 137 | 11.2% | 5.1% | 50 | 13.8% | 2.7% |
| Languedoc Roussillon | 65 | 4.0% | 2.9% | 5 | 1.1% | 0.4% | 61 | 5.0% | 5.1% | 6 | 1.6% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 157 | 9.5% | 3.6% | 37 | 8.6% | 1.8% | 120 | 9.8% | 5.2% | 43 | 11.7% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 909 | 55.2% | 2.7% | 260 | 60.6% | 1.6% | 649 | 53.3% | 3.9% | 287 | 79.0% | 2.0% |
| Presque tous les jours | 185 | 11.3% | 3.2% | 49 | 11.5% | 1.8% | 136 | 11.2% | 4.3% | 44 | 12.2% | 2.3% |
| 1 à 2 fois par semaine | 90 | 5.5% | 3.5% | 24 | 5.5% | 2.0% | 67 | 5.5% | 4.8% | 23 | 6.5% | 3.7% |
| 1 à 3 fois par mois | 29 | 1.7% | 5.5% | 2 | 0.5% | 1.0% | 27 | 2.2% | 8.5% | - | - | - |
| Moins souvent | 54 | 3.3% | 6.6% | 8 | 1.8% | 2.1% | 47 | 3.9% | 10.0% | 2 | 0.6% | 2.8% |
| Jamais | 4 | 0.3% | 3.3% | - | - | - | 4 | 0.3% | 10.7% | 2 | 0.5% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 4.1% | 3.6% | 15 | 3.4% | 1.9% | 53 | 4.3% | 4.9% | 7 | 2.0% | 5.2% |
| De 9 000 à moins de 12 000 euros par an | 137 | 8.3% | 4.8% | 25 | 5.9% | 2.4% | 112 | 9.2% | 6.3% | 8 | 2.2% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 305 | 18.5% | 5.0% | 62 | 14.4% | 2.4% | 243 | 20.0% | 7.0% | 30 | 8.2% | 4.0% |
| De 18 000 à moins de 24 000 euros par an | 242 | 14.7% | 3.7% | 69 | 16.2% | 2.3% | 173 | 14.2% | 4.9% | 35 | 9.8% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 369 | 22.4% | 3.4% | 110 | 25.7% | 2.1% | 259 | 21.3% | 4.5% | 75 | 20.7% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 194 | 11.8% | 2.8% | 65 | 15.0% | 1.7% | 130 | 10.7% | 4.0% | 64 | 17.6% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 117 | 7.1% | 1.7% | 33 | 7.6% | 0.9% | 84 | 6.9% | 2.6% | 56 | 15.3% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 39 | 2.3% | 2.0% | 18 | 4.2% | 1.6% | 20 | 1.7% | 2.5% | 24 | 6.5% | 1.8% |
| De 80 000 à moins de 115 000 euros par an | 22 | 1.3% | 1.7% | 5 | 1.2% | 0.7% | 16 | 1.3% | 3.2% | 17 | 4.6% | 1.8% |
| 115 000 euros et plus par an | 8 | 0.5% | 1.3% | 4 | 0.9% | 1.1% | 4 | 0.3% | 1.6% | 6 | 1.7% | 1.2% |
| Refus | 80 | 4.9% | 2.4% | 13 | 3.1% | 1.0% | 67 | 5.5% | 3.4% | 23 | 6.2% | 2.1% |
| Ne sait pas | 66 | 4.0% | 2.9% | 10 | 2.3% | 1.0% | 56 | 4.6% | 4.2% | 19 | 5.2% | 2.0% |
