L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 922 | 100.0% | 1.8% | 88 | 100.0% | 0.4% | 834 | 100.0% | 3.1% | 475 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 88 | 9.5% | 0.4% | 88 | 100.0% | 0.4% | - | - | - | 52 | 11.1% | 0.6% |
| Femme | 834 | 90.5% | 3.1% | - | - | - | 834 | 100.0% | 3.1% | 422 | 88.9% | 4.9% |
| Age | ||||||||||||
| 15 à 24 ans | 207 | 22.4% | 2.8% | 13 | 14.4% | 0.3% | 194 | 23.3% | 5.4% | 115 | 24.2% | 3.7% |
| 25 à 34 ans | 256 | 27.8% | 3.4% | 22 | 24.9% | 0.6% | 234 | 28.1% | 6.0% | 135 | 28.5% | 4.1% |
| 35 à 49 ans | 243 | 26.4% | 1.9% | 37 | 42.5% | 0.6% | 206 | 24.6% | 3.3% | 153 | 32.3% | 2.5% |
| 50 à 59 ans | 139 | 15.1% | 1.5% | 11 | 12.7% | 0.2% | 128 | 15.3% | 2.7% | 67 | 14.0% | 1.7% |
| 60 ans et plus | 77 | 8.4% | 0.5% | 5 | 5.4% | 0.1% | 73 | 8.7% | 0.9% | 5 | 1.0% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 640 | 69.5% | 2.8% | - | - | - | 640 | 76.8% | 2.8% | 313 | 65.9% | 4.4% |
| Personne de référence | 257 | 27.8% | 0.9% | 72 | 82.0% | 0.4% | 184 | 22.1% | 2.4% | 112 | 23.5% | 1.4% |
| Responsable des achats | 667 | 72.4% | 1.9% | 35 | 39.7% | 0.3% | 632 | 75.8% | 2.8% | 329 | 69.2% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.4% | 0.8% | 1 | 1.1% | 0.3% | 3 | 0.4% | 2.0% | - | - | - |
| Petits patrons | 21 | 2.3% | 1.3% | 3 | 3.6% | 0.3% | 18 | 2.1% | 3.4% | 19 | 3.9% | 1.3% |
| Affaires et Cadres | 126 | 13.7% | 2.5% | 18 | 20.0% | 0.6% | 109 | 13.0% | 5.0% | 104 | 22.0% | 2.3% |
| Professions intermédiaires | 183 | 19.9% | 2.7% | 30 | 34.1% | 0.9% | 153 | 18.4% | 4.4% | 139 | 29.3% | 2.5% |
| Employés | 257 | 27.9% | 3.1% | 11 | 12.9% | 0.5% | 246 | 29.5% | 4.0% | 87 | 18.2% | 4.7% |
| Ouvriers | 37 | 4.1% | 0.6% | 14 | 15.6% | 0.3% | 24 | 2.8% | 1.7% | 8 | 1.8% | 2.1% |
| Retraités | 61 | 6.6% | 0.5% | 3 | 3.5% | 0.1% | 58 | 7.0% | 0.9% | - | - | - |
| Autres inactifs | 232 | 25.1% | 2.3% | 8 | 9.2% | 0.2% | 224 | 26.8% | 3.4% | 118 | 24.9% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.0% | 1.2% | 3 | 3.3% | 0.7% | 6 | 0.8% | 1.6% | - | - | - |
| Petits patrons | 69 | 7.5% | 2.6% | 4 | 4.7% | 0.3% | 65 | 7.8% | 4.8% | 69 | 14.5% | 2.6% |
| Affaires et Cadres | 214 | 23.2% | 3.0% | 17 | 19.5% | 0.5% | 197 | 23.6% | 5.4% | 214 | 45.1% | 3.0% |
| Professions intermédiaires | 192 | 20.8% | 2.5% | 31 | 35.5% | 0.8% | 161 | 19.3% | 4.4% | 192 | 40.4% | 2.5% |
| Employés | 117 | 12.7% | 2.2% | 9 | 10.1% | 0.4% | 108 | 12.9% | 3.5% | - | - | - |
| Ouvriers | 160 | 17.4% | 1.7% | 13 | 14.5% | 0.3% | 148 | 17.7% | 3.3% | - | - | - |
| Retraités | 103 | 11.2% | 0.7% | 6 | 7.1% | 0.1% | 97 | 11.6% | 1.2% | - | - | - |
| Autres inactifs | 58 | 6.3% | 1.4% | 5 | 5.3% | 0.3% | 53 | 6.4% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 140 | 15.1% | 1.4% | 8 | 9.3% | 0.2% | 131 | 15.8% | 2.3% | 44 | 9.3% | 2.6% |
| 2 personnes | 248 | 26.9% | 1.4% | 23 | 26.1% | 0.3% | 225 | 26.9% | 2.4% | 118 | 24.9% | 2.7% |
| 3 personnes | 215 | 23.3% | 2.4% | 14 | 16.2% | 0.3% | 201 | 24.0% | 4.4% | 124 | 26.0% | 3.2% |
| 4 personnes | 210 | 22.7% | 2.2% | 34 | 38.5% | 0.7% | 176 | 21.1% | 3.7% | 125 | 26.4% | 2.6% |
| 5 personnes et + | 110 | 12.0% | 2.1% | 9 | 9.8% | 0.3% | 102 | 12.2% | 3.7% | 64 | 13.4% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 342 | 37.1% | 2.2% | 42 | 47.5% | 0.6% | 300 | 36.0% | 3.6% | 196 | 41.3% | 2.5% |
| Non | 580 | 62.9% | 1.6% | 46 | 52.5% | 0.3% | 534 | 64.0% | 2.9% | 279 | 58.7% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 127 | 13.8% | 1.1% | 14 | 15.4% | 0.2% | 114 | 13.6% | 1.8% | 51 | 10.8% | 1.5% |
| Agglo. - 20 000 hab | 124 | 13.5% | 1.4% | 13 | 14.6% | 0.3% | 112 | 13.4% | 2.4% | 60 | 12.6% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 97 | 10.5% | 1.4% | 12 | 13.2% | 0.3% | 86 | 10.3% | 2.4% | 48 | 10.1% | 2.7% |
| Agglo. + 100 000 hab | 326 | 35.3% | 2.1% | 21 | 24.1% | 0.3% | 305 | 36.5% | 3.8% | 155 | 32.7% | 2.7% |
| Agglo. Paris | 248 | 26.9% | 2.9% | 29 | 32.7% | 0.7% | 219 | 26.2% | 4.9% | 161 | 33.9% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 255 | 27.6% | 2.7% | 29 | 32.7% | 0.6% | 226 | 27.1% | 4.5% | 166 | 35.0% | 3.8% |
| Nord Pas de Calais | 42 | 4.5% | 1.3% | 4 | 5.1% | 0.3% | 37 | 4.5% | 2.2% | 16 | 3.5% | 1.7% |
| Lorraine | 27 | 2.9% | 1.4% | 4 | 4.1% | 0.4% | 24 | 2.8% | 2.4% | 17 | 3.6% | 3.1% |
| Alsace | 23 | 2.4% | 1.5% | - | - | - | 23 | 2.7% | 2.9% | 12 | 2.5% | 2.4% |
| Franche-Comté | 13 | 1.4% | 1.3% | 3 | 3.1% | 0.6% | 10 | 1.2% | 2.0% | 3 | 0.6% | 1.1% |
| Champagne Ardennes | 18 | 2.0% | 1.7% | 1 | 1.2% | 0.2% | 17 | 2.0% | 3.0% | 3 | 0.7% | 1.1% |
| Picardie | 33 | 3.6% | 2.2% | 5 | 5.1% | 0.6% | 29 | 3.4% | 3.6% | 12 | 2.6% | 2.9% |
| Bourgogne | 8 | 0.8% | 0.6% | 1 | 0.6% | 0.1% | 7 | 0.8% | 1.0% | 4 | 0.9% | 1.3% |
| Haute Normandie | 22 | 2.3% | 1.5% | 2 | 2.2% | 0.3% | 20 | 2.4% | 2.5% | 7 | 1.4% | 1.5% |
| Basse Normandie | 17 | 1.8% | 1.4% | - | - | - | 17 | 2.0% | 2.6% | 8 | 1.7% | 2.3% |
| Centre | 34 | 3.7% | 1.6% | 2 | 2.8% | 0.2% | 32 | 3.8% | 2.9% | 13 | 2.8% | 2.2% |
| Pays de Loire | 37 | 4.0% | 1.2% | 10 | 10.8% | 0.7% | 27 | 3.2% | 1.8% | 24 | 5.0% | 2.5% |
| Bretagne | 31 | 3.4% | 1.2% | 4 | 4.1% | 0.3% | 28 | 3.3% | 2.0% | 9 | 1.8% | 1.0% |
| Poitou Charentes | 9 | 1.0% | 0.6% | 2 | 2.6% | 0.3% | 7 | 0.8% | 0.9% | 4 | 0.8% | 0.9% |
| Aquitaine | 50 | 5.4% | 1.8% | 3 | 3.7% | 0.2% | 46 | 5.6% | 3.2% | 20 | 4.3% | 2.3% |
| Midi Pyrénées | 35 | 3.8% | 1.4% | 4 | 4.1% | 0.3% | 32 | 3.8% | 2.5% | 22 | 4.6% | 2.8% |
| Limousin | 10 | 1.1% | 1.6% | - | - | - | 10 | 1.2% | 3.1% | 3 | 0.7% | 2.1% |
| Auvergne | 26 | 2.8% | 2.3% | 2 | 2.5% | 0.4% | 24 | 2.8% | 4.0% | 12 | 2.6% | 4.1% |
| Rhône Alpes | 96 | 10.4% | 1.8% | 8 | 8.7% | 0.3% | 88 | 10.5% | 3.3% | 42 | 8.8% | 2.3% |
| Languedoc Roussillon | 42 | 4.5% | 1.8% | 2 | 2.4% | 0.2% | 40 | 4.7% | 3.3% | 29 | 6.1% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 97 | 10.5% | 2.2% | 4 | 4.2% | 0.2% | 93 | 11.2% | 4.1% | 48 | 10.1% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 766 | 83.1% | 2.3% | 83 | 94.1% | 0.5% | 683 | 81.9% | 4.1% | 418 | 88.0% | 2.9% |
| Presque tous les jours | 70 | 7.6% | 1.2% | 4 | 4.0% | 0.1% | 66 | 7.9% | 2.1% | 45 | 9.5% | 2.3% |
| 1 à 2 fois par semaine | 24 | 2.6% | 0.9% | 2 | 1.9% | 0.1% | 22 | 2.7% | 1.6% | 7 | 1.5% | 1.2% |
| 1 à 3 fois par mois | 9 | 1.0% | 1.8% | - | - | - | 9 | 1.1% | 2.9% | 4 | 0.7% | 6.0% |
| Moins souvent | 15 | 1.6% | 1.8% | - | - | - | 15 | 1.7% | 3.1% | 1 | 0.2% | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 2.9% | 1.4% | 4 | 4.8% | 0.5% | 23 | 2.7% | 2.1% | 2 | 0.4% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 34 | 3.7% | 1.2% | 2 | 1.9% | 0.2% | 33 | 3.9% | 1.8% | 1 | 0.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 60 | 6.5% | 1.0% | 4 | 5.0% | 0.2% | 56 | 6.7% | 1.6% | 16 | 3.4% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 123 | 13.4% | 1.9% | 2 | 2.2% | 0.1% | 121 | 14.5% | 3.4% | 50 | 10.6% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 205 | 22.3% | 1.9% | 23 | 25.8% | 0.4% | 183 | 21.9% | 3.2% | 86 | 18.1% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 129 | 14.0% | 1.8% | 18 | 20.3% | 0.5% | 111 | 13.3% | 3.4% | 80 | 16.9% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 160 | 17.3% | 2.3% | 18 | 20.7% | 0.5% | 142 | 17.0% | 4.3% | 113 | 23.9% | 3.0% |
| De 65 000 à moins de 80 000 euros par an | 35 | 3.8% | 1.8% | 7 | 7.8% | 0.6% | 28 | 3.4% | 3.4% | 23 | 4.8% | 1.8% |
| De 80 000 à moins de 115 000 euros par an | 19 | 2.1% | 1.6% | 5 | 5.4% | 0.6% | 15 | 1.8% | 2.9% | 17 | 3.5% | 1.8% |
| 115 000 euros et plus par an | 18 | 2.0% | 3.1% | - | - | - | 18 | 2.2% | 8.0% | 17 | 3.6% | 3.3% |
| Refus | 63 | 6.8% | 1.9% | 4 | 4.6% | 0.3% | 59 | 7.1% | 3.0% | 37 | 7.8% | 3.5% |
| Ne sait pas | 47 | 5.1% | 2.1% | 1 | 1.4% | 0.1% | 46 | 5.5% | 3.5% | 32 | 6.7% | 3.4% |
