L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1874 | 100.0% | 3.6% | 1561 | 100.0% | 6.3% | 313 | 100.0% | 1.2% | 744 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1561 | 83.3% | 6.3% | 1561 | 100.0% | 6.3% | - | - | - | 599 | 80.6% | 6.8% |
| Femme | 313 | 16.7% | 1.2% | - | - | - | 313 | 100.0% | 1.2% | 144 | 19.4% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 239 | 12.7% | 3.3% | 211 | 13.5% | 5.7% | 28 | 8.9% | 0.8% | 99 | 13.3% | 3.1% |
| 25 à 34 ans | 302 | 16.1% | 4.0% | 252 | 16.1% | 6.7% | 50 | 15.9% | 1.3% | 101 | 13.6% | 3.1% |
| 35 à 49 ans | 565 | 30.2% | 4.5% | 452 | 28.9% | 7.3% | 114 | 36.3% | 1.8% | 300 | 40.4% | 4.9% |
| 50 à 59 ans | 441 | 23.5% | 4.7% | 359 | 23.0% | 7.7% | 81 | 26.0% | 1.7% | 215 | 28.8% | 5.5% |
| 60 ans et plus | 328 | 17.5% | 2.2% | 287 | 18.4% | 4.4% | 41 | 12.9% | 0.5% | 29 | 3.9% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 279 | 14.9% | 1.2% | - | - | - | 279 | 89.2% | 1.2% | 131 | 17.6% | 1.8% |
| Personne de référence | 1374 | 73.3% | 4.9% | 1305 | 83.6% | 6.4% | 69 | 22.0% | 0.9% | 539 | 72.5% | 6.6% |
| Responsable des achats | 1076 | 57.4% | 3.0% | 804 | 51.5% | 6.3% | 272 | 86.9% | 1.2% | 408 | 54.9% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.6% | 2.3% | 10 | 0.6% | 2.6% | 2 | 0.7% | 1.5% | - | - | - |
| Petits patrons | 106 | 5.6% | 6.5% | 94 | 6.0% | 8.4% | 12 | 3.8% | 2.3% | 103 | 13.8% | 7.1% |
| Affaires et Cadres | 223 | 11.9% | 4.4% | 191 | 12.2% | 6.5% | 32 | 10.3% | 1.5% | 216 | 29.1% | 4.7% |
| Professions intermédiaires | 307 | 16.4% | 4.5% | 259 | 16.6% | 7.6% | 48 | 15.2% | 1.4% | 286 | 38.5% | 5.1% |
| Employés | 257 | 13.7% | 3.1% | 150 | 9.6% | 6.9% | 107 | 34.3% | 1.7% | 35 | 4.8% | 1.9% |
| Ouvriers | 410 | 21.9% | 6.4% | 390 | 25.0% | 7.7% | 20 | 6.5% | 1.5% | 14 | 1.9% | 3.6% |
| Retraités | 303 | 16.1% | 2.4% | 263 | 16.9% | 4.4% | 39 | 12.5% | 0.6% | 2 | 0.3% | 0.8% |
| Autres inactifs | 257 | 13.7% | 2.5% | 205 | 13.1% | 5.4% | 52 | 16.6% | 0.8% | 87 | 11.7% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.4% | 0.8% | 4 | 0.3% | 1.0% | 3 | 0.9% | 0.7% | - | - | - |
| Petits patrons | 128 | 6.8% | 4.8% | 101 | 6.4% | 7.7% | 27 | 8.7% | 2.0% | 128 | 17.2% | 4.8% |
| Affaires et Cadres | 274 | 14.6% | 3.8% | 216 | 13.8% | 6.0% | 58 | 18.5% | 1.6% | 274 | 36.8% | 3.8% |
| Professions intermédiaires | 343 | 18.3% | 4.5% | 283 | 18.2% | 7.2% | 59 | 18.8% | 1.6% | 343 | 46.1% | 4.5% |
| Employés | 234 | 12.5% | 4.3% | 178 | 11.4% | 7.7% | 56 | 17.9% | 1.8% | - | - | - |
| Ouvriers | 455 | 24.3% | 4.8% | 396 | 25.3% | 7.8% | 59 | 19.0% | 1.3% | - | - | - |
| Retraités | 329 | 17.6% | 2.3% | 290 | 18.6% | 4.4% | 39 | 12.5% | 0.5% | - | - | - |
| Autres inactifs | 105 | 5.6% | 2.6% | 93 | 6.0% | 5.8% | 11 | 3.7% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 260 | 13.9% | 2.6% | 225 | 14.4% | 5.2% | 34 | 10.9% | 0.6% | 59 | 7.9% | 3.4% |
| 2 personnes | 617 | 32.9% | 3.4% | 508 | 32.5% | 5.8% | 109 | 34.7% | 1.2% | 194 | 26.1% | 4.4% |
| 3 personnes | 380 | 20.3% | 4.2% | 325 | 20.8% | 7.2% | 55 | 17.7% | 1.2% | 160 | 21.5% | 4.2% |
| 4 personnes | 409 | 21.8% | 4.4% | 335 | 21.5% | 7.4% | 74 | 23.5% | 1.5% | 224 | 30.1% | 4.6% |
| 5 personnes et + | 209 | 11.1% | 3.9% | 167 | 10.7% | 6.4% | 41 | 13.2% | 1.5% | 107 | 14.4% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 654 | 34.9% | 4.2% | 516 | 33.1% | 7.2% | 138 | 44.1% | 1.7% | 351 | 47.1% | 4.5% |
| Non | 1220 | 65.1% | 3.4% | 1045 | 66.9% | 5.9% | 175 | 55.9% | 0.9% | 393 | 52.9% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 379 | 20.2% | 3.2% | 319 | 20.4% | 5.7% | 60 | 19.1% | 1.0% | 139 | 18.6% | 4.2% |
| Agglo. - 20 000 hab | 338 | 18.0% | 3.8% | 285 | 18.3% | 6.6% | 53 | 16.8% | 1.1% | 123 | 16.6% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 214 | 11.4% | 3.1% | 188 | 12.0% | 5.6% | 26 | 8.4% | 0.7% | 69 | 9.3% | 3.8% |
| Agglo. + 100 000 hab | 611 | 32.6% | 4.0% | 509 | 32.6% | 6.8% | 103 | 32.7% | 1.3% | 258 | 34.6% | 4.5% |
| Agglo. Paris | 333 | 17.8% | 3.9% | 261 | 16.7% | 6.4% | 72 | 23.0% | 1.6% | 155 | 20.8% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 365 | 19.5% | 3.8% | 289 | 18.5% | 6.3% | 76 | 24.2% | 1.5% | 173 | 23.3% | 4.0% |
| Nord Pas de Calais | 101 | 5.4% | 3.1% | 94 | 6.0% | 6.2% | 6 | 2.1% | 0.4% | 41 | 5.5% | 4.4% |
| Lorraine | 107 | 5.7% | 5.6% | 90 | 5.7% | 9.6% | 17 | 5.5% | 1.7% | 45 | 6.0% | 8.0% |
| Alsace | 61 | 3.2% | 4.0% | 56 | 3.6% | 7.6% | 5 | 1.5% | 0.6% | 33 | 4.4% | 6.7% |
| Franche-Comté | 44 | 2.3% | 4.6% | 38 | 2.4% | 8.1% | 6 | 1.9% | 1.2% | 19 | 2.5% | 7.1% |
| Champagne Ardennes | 33 | 1.8% | 3.1% | 30 | 1.9% | 5.7% | 4 | 1.1% | 0.6% | 8 | 1.1% | 2.8% |
| Picardie | 67 | 3.6% | 4.4% | 47 | 3.0% | 6.3% | 20 | 6.5% | 2.6% | 18 | 2.4% | 4.2% |
| Bourgogne | 51 | 2.7% | 3.8% | 49 | 3.1% | 7.5% | 3 | 0.9% | 0.4% | 13 | 1.8% | 3.9% |
| Haute Normandie | 44 | 2.4% | 3.0% | 39 | 2.5% | 5.5% | 5 | 1.7% | 0.7% | 14 | 1.9% | 3.1% |
| Basse Normandie | 34 | 1.8% | 2.8% | 28 | 1.8% | 4.8% | 6 | 1.9% | 0.9% | 13 | 1.8% | 3.8% |
| Centre | 83 | 4.4% | 4.0% | 69 | 4.4% | 6.8% | 14 | 4.6% | 1.3% | 37 | 5.0% | 6.3% |
| Pays de Loire | 107 | 5.7% | 3.6% | 90 | 5.7% | 6.3% | 17 | 5.5% | 1.1% | 29 | 3.9% | 3.1% |
| Bretagne | 72 | 3.8% | 2.7% | 65 | 4.2% | 5.1% | 7 | 2.1% | 0.5% | 23 | 3.1% | 2.8% |
| Poitou Charentes | 37 | 2.0% | 2.5% | 28 | 1.8% | 3.9% | 9 | 2.8% | 1.2% | 14 | 1.9% | 3.4% |
| Aquitaine | 96 | 5.1% | 3.5% | 80 | 5.1% | 6.1% | 15 | 4.9% | 1.1% | 33 | 4.4% | 3.7% |
| Midi Pyrénées | 87 | 4.6% | 3.6% | 70 | 4.5% | 5.9% | 17 | 5.5% | 1.4% | 37 | 5.0% | 4.7% |
| Limousin | 30 | 1.6% | 4.9% | 26 | 1.7% | 8.8% | 4 | 1.4% | 1.4% | 7 | 0.9% | 4.7% |
| Auvergne | 46 | 2.4% | 4.1% | 35 | 2.2% | 6.4% | 11 | 3.5% | 1.9% | 13 | 1.8% | 4.6% |
| Rhône Alpes | 195 | 10.4% | 3.8% | 165 | 10.6% | 6.6% | 30 | 9.7% | 1.1% | 95 | 12.7% | 5.2% |
| Languedoc Roussillon | 54 | 2.9% | 2.4% | 43 | 2.8% | 4.0% | 11 | 3.6% | 0.9% | 18 | 2.4% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 161 | 8.6% | 3.7% | 132 | 8.5% | 6.4% | 28 | 9.0% | 1.2% | 60 | 8.1% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1306 | 69.7% | 3.9% | 1079 | 69.1% | 6.5% | 226 | 72.3% | 1.4% | 614 | 82.5% | 4.2% |
| Presque tous les jours | 243 | 13.0% | 4.1% | 195 | 12.5% | 7.1% | 48 | 15.4% | 1.5% | 80 | 10.8% | 4.1% |
| 1 à 2 fois par semaine | 104 | 5.6% | 4.1% | 92 | 5.9% | 7.9% | 12 | 3.9% | 0.9% | 29 | 3.9% | 4.6% |
| 1 à 3 fois par mois | 10 | 0.5% | 2.0% | 4 | 0.3% | 2.1% | 6 | 1.9% | 1.9% | 4 | 0.6% | 7.6% |
| Moins souvent | 41 | 2.2% | 5.0% | 27 | 1.8% | 7.7% | 13 | 4.3% | 2.9% | 5 | 0.7% | 6.6% |
| Jamais | 9 | 0.5% | 7.3% | 7 | 0.5% | 8.6% | 2 | 0.6% | 4.6% | 2 | 0.2% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 1.5% | 1.5% | 27 | 1.7% | 3.4% | 2 | 0.5% | 0.1% | 0 | - | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 43 | 2.3% | 1.5% | 35 | 2.2% | 3.3% | 8 | 2.5% | 0.4% | 5 | 0.6% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 180 | 9.6% | 2.9% | 145 | 9.3% | 5.6% | 34 | 10.9% | 1.0% | 27 | 3.7% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 222 | 11.8% | 3.4% | 179 | 11.4% | 5.8% | 43 | 13.9% | 1.2% | 47 | 6.3% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 454 | 24.2% | 4.1% | 395 | 25.3% | 7.4% | 59 | 18.8% | 1.0% | 139 | 18.7% | 4.1% |
| De 36 000 à moins de 45 000 euros par an | 274 | 14.6% | 3.9% | 216 | 13.8% | 5.8% | 58 | 18.4% | 1.8% | 136 | 18.3% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 310 | 16.5% | 4.5% | 258 | 16.5% | 7.1% | 52 | 16.7% | 1.6% | 170 | 22.8% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 99 | 5.3% | 5.0% | 87 | 5.6% | 7.8% | 11 | 3.7% | 1.4% | 75 | 10.1% | 5.8% |
| De 80 000 à moins de 115 000 euros par an | 71 | 3.8% | 5.7% | 67 | 4.3% | 9.1% | 4 | 1.1% | 0.7% | 51 | 6.8% | 5.5% |
| 115 000 euros et plus par an | 33 | 1.7% | 5.4% | 26 | 1.7% | 7.0% | 6 | 2.1% | 2.8% | 25 | 3.3% | 4.9% |
| Refus | 95 | 5.0% | 2.8% | 74 | 4.7% | 5.3% | 21 | 6.6% | 1.1% | 40 | 5.4% | 3.7% |
| Ne sait pas | 66 | 3.5% | 2.9% | 52 | 3.3% | 5.4% | 15 | 4.7% | 1.1% | 28 | 3.8% | 3.0% |
