L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2081 | 100.0% | 4.0% | 1671 | 100.0% | 6.7% | 410 | 100.0% | 1.5% | 692 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1671 | 80.3% | 6.7% | 1671 | 100.0% | 6.7% | - | - | - | 550 | 79.5% | 6.3% |
| Femme | 410 | 19.7% | 1.5% | - | - | - | 410 | 100.0% | 1.5% | 142 | 20.5% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 434 | 20.9% | 6.0% | 348 | 20.8% | 9.5% | 86 | 21.0% | 2.4% | 166 | 24.0% | 5.3% |
| 25 à 34 ans | 323 | 15.5% | 4.2% | 269 | 16.1% | 7.2% | 54 | 13.1% | 1.4% | 111 | 16.1% | 3.4% |
| 35 à 49 ans | 521 | 25.0% | 4.2% | 441 | 26.4% | 7.2% | 79 | 19.3% | 1.3% | 224 | 32.3% | 3.7% |
| 50 à 59 ans | 425 | 20.4% | 4.6% | 326 | 19.5% | 7.0% | 100 | 24.3% | 2.1% | 164 | 23.7% | 4.2% |
| 60 ans et plus | 378 | 18.2% | 2.5% | 287 | 17.1% | 4.4% | 92 | 22.3% | 1.1% | 27 | 4.0% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 331 | 15.9% | 1.4% | - | - | - | 331 | 80.7% | 1.4% | 101 | 14.6% | 1.4% |
| Personne de référence | 1381 | 66.4% | 4.9% | 1295 | 77.5% | 6.4% | 86 | 20.9% | 1.1% | 433 | 62.6% | 5.3% |
| Responsable des achats | 1172 | 56.3% | 3.3% | 830 | 49.7% | 6.5% | 342 | 83.4% | 1.5% | 350 | 50.6% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.8% | 3.2% | 15 | 0.9% | 4.1% | 2 | 0.4% | 1.1% | - | - | - |
| Petits patrons | 92 | 4.4% | 5.7% | 87 | 5.2% | 7.9% | 5 | 1.2% | 0.9% | 90 | 13.0% | 6.2% |
| Affaires et Cadres | 174 | 8.4% | 3.4% | 144 | 8.6% | 4.9% | 30 | 7.2% | 1.4% | 163 | 23.6% | 3.5% |
| Professions intermédiaires | 264 | 12.7% | 3.8% | 222 | 13.3% | 6.5% | 42 | 10.2% | 1.2% | 234 | 33.8% | 4.2% |
| Employés | 258 | 12.4% | 3.1% | 156 | 9.3% | 7.2% | 103 | 25.0% | 1.7% | 31 | 4.5% | 1.7% |
| Ouvriers | 494 | 23.8% | 7.7% | 465 | 27.8% | 9.2% | 29 | 7.1% | 2.1% | 28 | 4.0% | 6.9% |
| Retraités | 347 | 16.7% | 2.8% | 268 | 16.0% | 4.5% | 80 | 19.4% | 1.2% | 2 | 0.3% | 0.8% |
| Autres inactifs | 435 | 20.9% | 4.2% | 314 | 18.8% | 8.2% | 121 | 29.5% | 1.9% | 144 | 20.9% | 4.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.7% | 1.9% | 12 | 0.7% | 3.0% | 3 | 0.7% | 0.7% | - | - | - |
| Petits patrons | 122 | 5.9% | 4.6% | 98 | 5.9% | 7.5% | 24 | 6.0% | 1.8% | 122 | 17.7% | 4.6% |
| Affaires et Cadres | 242 | 11.6% | 3.3% | 192 | 11.5% | 5.4% | 50 | 12.2% | 1.4% | 242 | 35.0% | 3.3% |
| Professions intermédiaires | 327 | 15.7% | 4.3% | 260 | 15.6% | 6.7% | 67 | 16.3% | 1.8% | 327 | 47.3% | 4.3% |
| Employés | 258 | 12.4% | 4.8% | 200 | 12.0% | 8.6% | 58 | 14.2% | 1.9% | - | - | - |
| Ouvriers | 539 | 25.9% | 5.7% | 472 | 28.3% | 9.3% | 67 | 16.2% | 1.5% | - | - | - |
| Retraités | 393 | 18.9% | 2.7% | 295 | 17.7% | 4.5% | 97 | 23.7% | 1.2% | - | - | - |
| Autres inactifs | 184 | 8.9% | 4.5% | 141 | 8.4% | 8.8% | 44 | 10.6% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 294 | 14.1% | 2.9% | 247 | 14.8% | 5.7% | 47 | 11.5% | 0.8% | 50 | 7.2% | 2.9% |
| 2 personnes | 666 | 32.0% | 3.7% | 503 | 30.1% | 5.7% | 163 | 39.8% | 1.8% | 174 | 25.1% | 4.0% |
| 3 personnes | 430 | 20.7% | 4.7% | 364 | 21.8% | 8.1% | 66 | 16.0% | 1.4% | 155 | 22.4% | 4.0% |
| 4 personnes | 461 | 22.2% | 4.9% | 375 | 22.4% | 8.2% | 86 | 21.0% | 1.8% | 223 | 32.2% | 4.6% |
| 5 personnes et + | 230 | 11.0% | 4.3% | 182 | 10.9% | 6.9% | 48 | 11.6% | 1.7% | 91 | 13.1% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 707 | 34.0% | 4.6% | 569 | 34.0% | 7.9% | 138 | 33.6% | 1.7% | 313 | 45.3% | 4.1% |
| Non | 1375 | 66.0% | 3.8% | 1102 | 66.0% | 6.3% | 273 | 66.4% | 1.5% | 379 | 54.7% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 476 | 22.9% | 4.0% | 355 | 21.2% | 6.3% | 121 | 29.5% | 1.9% | 147 | 21.3% | 4.4% |
| Agglo. - 20 000 hab | 423 | 20.3% | 4.7% | 352 | 21.1% | 8.2% | 72 | 17.4% | 1.5% | 123 | 17.7% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 225 | 10.8% | 3.2% | 192 | 11.5% | 5.7% | 33 | 8.1% | 0.9% | 68 | 9.8% | 3.8% |
| Agglo. + 100 000 hab | 664 | 31.9% | 4.3% | 549 | 32.9% | 7.3% | 114 | 27.8% | 1.4% | 228 | 32.9% | 4.0% |
| Agglo. Paris | 293 | 14.1% | 3.4% | 223 | 13.3% | 5.5% | 70 | 17.2% | 1.6% | 127 | 18.3% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 343 | 16.5% | 3.6% | 267 | 16.0% | 5.9% | 76 | 18.5% | 1.5% | 148 | 21.3% | 3.4% |
| Nord Pas de Calais | 141 | 6.8% | 4.4% | 113 | 6.8% | 7.4% | 27 | 6.6% | 1.6% | 60 | 8.7% | 6.4% |
| Lorraine | 102 | 4.9% | 5.3% | 89 | 5.3% | 9.6% | 13 | 3.1% | 1.3% | 30 | 4.3% | 5.4% |
| Alsace | 73 | 3.5% | 4.8% | 52 | 3.1% | 7.1% | 21 | 5.2% | 2.7% | 29 | 4.2% | 6.0% |
| Franche-Comté | 42 | 2.0% | 4.5% | 32 | 1.9% | 6.9% | 10 | 2.5% | 2.1% | 22 | 3.2% | 8.3% |
| Champagne Ardennes | 39 | 1.9% | 3.6% | 33 | 2.0% | 6.3% | 6 | 1.5% | 1.1% | 12 | 1.7% | 4.2% |
| Picardie | 62 | 3.0% | 4.0% | 41 | 2.4% | 5.5% | 21 | 5.2% | 2.7% | 19 | 2.7% | 4.3% |
| Bourgogne | 57 | 2.7% | 4.2% | 51 | 3.1% | 7.9% | 5 | 1.3% | 0.7% | 15 | 2.2% | 4.4% |
| Haute Normandie | 46 | 2.2% | 3.1% | 37 | 2.2% | 5.2% | 9 | 2.3% | 1.2% | 11 | 1.6% | 2.4% |
| Basse Normandie | 57 | 2.7% | 4.7% | 49 | 2.9% | 8.4% | 8 | 1.9% | 1.3% | 13 | 1.9% | 3.7% |
| Centre | 112 | 5.4% | 5.3% | 90 | 5.4% | 8.9% | 22 | 5.3% | 2.0% | 34 | 4.9% | 5.8% |
| Pays de Loire | 122 | 5.9% | 4.1% | 97 | 5.8% | 6.8% | 25 | 6.1% | 1.6% | 34 | 4.9% | 3.6% |
| Bretagne | 89 | 4.3% | 3.3% | 78 | 4.6% | 6.1% | 11 | 2.8% | 0.8% | 22 | 3.1% | 2.6% |
| Poitou Charentes | 58 | 2.8% | 3.9% | 49 | 3.0% | 6.9% | 8 | 2.0% | 1.1% | 20 | 2.8% | 4.8% |
| Aquitaine | 123 | 5.9% | 4.4% | 106 | 6.4% | 8.1% | 16 | 4.0% | 1.1% | 40 | 5.8% | 4.6% |
| Midi Pyrénées | 112 | 5.4% | 4.6% | 92 | 5.5% | 7.8% | 20 | 4.9% | 1.6% | 29 | 4.3% | 3.7% |
| Limousin | 27 | 1.3% | 4.4% | 20 | 1.2% | 6.9% | 7 | 1.7% | 2.1% | 4 | 0.6% | 2.9% |
| Auvergne | 52 | 2.5% | 4.6% | 46 | 2.7% | 8.4% | 7 | 1.6% | 1.1% | 10 | 1.5% | 3.5% |
| Rhône Alpes | 191 | 9.2% | 3.7% | 143 | 8.6% | 5.7% | 48 | 11.7% | 1.8% | 64 | 9.3% | 3.5% |
| Languedoc Roussillon | 56 | 2.7% | 2.5% | 42 | 2.5% | 3.9% | 14 | 3.5% | 1.2% | 10 | 1.4% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 178 | 8.5% | 4.1% | 143 | 8.5% | 6.9% | 35 | 8.5% | 1.5% | 64 | 9.3% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1426 | 68.5% | 4.3% | 1169 | 69.9% | 7.1% | 257 | 62.6% | 1.6% | 556 | 80.4% | 3.8% |
| Presque tous les jours | 261 | 12.5% | 4.4% | 209 | 12.5% | 7.6% | 53 | 12.8% | 1.7% | 85 | 12.3% | 4.4% |
| 1 à 2 fois par semaine | 102 | 4.9% | 4.0% | 80 | 4.8% | 6.8% | 22 | 5.4% | 1.6% | 33 | 4.8% | 5.3% |
| 1 à 3 fois par mois | 22 | 1.0% | 4.2% | 7 | 0.4% | 3.4% | 15 | 3.6% | 4.6% | - | - | - |
| Moins souvent | 48 | 2.3% | 5.8% | 33 | 2.0% | 9.3% | 15 | 3.7% | 3.2% | 4 | 0.6% | 5.3% |
| Jamais | 7 | 0.3% | 5.5% | 5 | 0.3% | 6.0% | 2 | 0.4% | 4.6% | 2 | 0.3% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 58 | 2.8% | 3.1% | 36 | 2.2% | 4.5% | 22 | 5.5% | 2.1% | 0 | - | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 71 | 3.4% | 2.5% | 53 | 3.2% | 5.0% | 18 | 4.4% | 1.0% | 2 | 0.3% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 181 | 8.7% | 3.0% | 142 | 8.5% | 5.4% | 39 | 9.5% | 1.1% | 24 | 3.5% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 249 | 11.9% | 3.8% | 197 | 11.8% | 6.4% | 51 | 12.5% | 1.5% | 40 | 5.8% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 511 | 24.6% | 4.6% | 421 | 25.2% | 7.9% | 90 | 22.0% | 1.6% | 139 | 20.1% | 4.1% |
| De 36 000 à moins de 45 000 euros par an | 322 | 15.5% | 4.6% | 258 | 15.5% | 6.9% | 63 | 15.5% | 1.9% | 127 | 18.4% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 337 | 16.2% | 4.9% | 269 | 16.1% | 7.4% | 67 | 16.4% | 2.1% | 170 | 24.5% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 83 | 4.0% | 4.2% | 74 | 4.4% | 6.6% | 9 | 2.1% | 1.0% | 51 | 7.4% | 4.0% |
| De 80 000 à moins de 115 000 euros par an | 73 | 3.5% | 5.8% | 64 | 3.8% | 8.6% | 9 | 2.2% | 1.8% | 49 | 7.0% | 5.3% |
| 115 000 euros et plus par an | 22 | 1.0% | 3.6% | 19 | 1.1% | 5.0% | 3 | 0.7% | 1.3% | 15 | 2.2% | 3.0% |
| Refus | 101 | 4.9% | 3.0% | 78 | 4.7% | 5.6% | 23 | 5.5% | 1.2% | 37 | 5.3% | 3.4% |
| Ne sait pas | 74 | 3.6% | 3.3% | 59 | 3.5% | 6.2% | 15 | 3.7% | 1.1% | 37 | 5.4% | 4.0% |
