L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1337 | 100.0% | 2.6% | 490 | 100.0% | 2.0% | 847 | 100.0% | 3.1% | 362 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 490 | 36.7% | 2.0% | 490 | 100.0% | 2.0% | - | - | - | 127 | 35.0% | 1.4% |
| Femme | 847 | 63.3% | 3.1% | - | - | - | 847 | 100.0% | 3.1% | 235 | 65.0% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 1.9% | 0.3% | 12 | 2.4% | 0.3% | 13 | 1.6% | 0.4% | 17 | 4.7% | 0.5% |
| 25 à 34 ans | 69 | 5.1% | 0.9% | 26 | 5.4% | 0.7% | 42 | 5.0% | 1.1% | 23 | 6.3% | 0.7% |
| 35 à 49 ans | 261 | 19.5% | 2.1% | 102 | 20.9% | 1.7% | 158 | 18.7% | 2.5% | 131 | 36.2% | 2.1% |
| 50 à 59 ans | 388 | 29.0% | 4.1% | 142 | 28.9% | 3.0% | 246 | 29.0% | 5.2% | 144 | 39.7% | 3.7% |
| 60 ans et plus | 595 | 44.5% | 4.0% | 208 | 42.4% | 3.2% | 387 | 45.7% | 4.6% | 48 | 13.1% | 4.8% |
| Individu | ||||||||||||
| Ménagères | 818 | 61.2% | 3.5% | - | - | - | 818 | 96.6% | 3.5% | 229 | 63.3% | 3.2% |
| Personne de référence | 699 | 52.3% | 2.5% | 457 | 93.3% | 2.3% | 241 | 28.5% | 3.1% | 164 | 45.4% | 2.0% |
| Responsable des achats | 1088 | 81.4% | 3.1% | 290 | 59.2% | 2.3% | 798 | 94.2% | 3.5% | 292 | 80.6% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 25 | 1.9% | 4.9% | 9 | 1.8% | 2.4% | 17 | 2.0% | 11.0% | 2 | 0.4% | 8.4% |
| Petits patrons | 47 | 3.5% | 2.9% | 30 | 6.1% | 2.7% | 17 | 2.0% | 3.2% | 44 | 12.3% | 3.1% |
| Affaires et Cadres | 93 | 6.9% | 1.8% | 39 | 7.9% | 1.3% | 54 | 6.4% | 2.5% | 82 | 22.7% | 1.8% |
| Professions intermédiaires | 179 | 13.4% | 2.6% | 55 | 11.3% | 1.6% | 124 | 14.6% | 3.6% | 146 | 40.2% | 2.6% |
| Employés | 212 | 15.8% | 2.6% | 39 | 8.0% | 1.8% | 172 | 20.4% | 2.8% | 42 | 11.5% | 2.3% |
| Ouvriers | 118 | 8.8% | 1.8% | 100 | 20.4% | 2.0% | 18 | 2.1% | 1.3% | 2 | 0.6% | 0.6% |
| Retraités | 516 | 38.6% | 4.1% | 190 | 38.7% | 3.2% | 327 | 38.6% | 4.9% | 15 | 4.0% | 5.9% |
| Autres inactifs | 146 | 10.9% | 1.4% | 28 | 5.7% | 0.7% | 118 | 13.9% | 1.8% | 30 | 8.2% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 35 | 2.6% | 4.3% | 9 | 1.8% | 2.1% | 26 | 3.1% | 6.6% | - | - | - |
| Petits patrons | 67 | 5.0% | 2.5% | 26 | 5.3% | 2.0% | 41 | 4.8% | 3.0% | 67 | 18.5% | 2.5% |
| Affaires et Cadres | 129 | 9.6% | 1.8% | 41 | 8.4% | 1.1% | 88 | 10.4% | 2.4% | 129 | 35.6% | 1.8% |
| Professions intermédiaires | 166 | 12.5% | 2.2% | 60 | 12.2% | 1.5% | 107 | 12.6% | 2.9% | 166 | 46.0% | 2.2% |
| Employés | 99 | 7.4% | 1.8% | 38 | 7.8% | 1.6% | 60 | 7.1% | 2.0% | - | - | - |
| Ouvriers | 184 | 13.7% | 1.9% | 92 | 18.8% | 1.8% | 91 | 10.8% | 2.1% | - | - | - |
| Retraités | 569 | 42.6% | 3.9% | 199 | 40.6% | 3.0% | 370 | 43.7% | 4.7% | - | - | - |
| Autres inactifs | 88 | 6.6% | 2.2% | 25 | 5.0% | 1.5% | 64 | 7.5% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 257 | 19.2% | 2.6% | 72 | 14.8% | 1.7% | 184 | 21.8% | 3.3% | 50 | 13.8% | 2.9% |
| 2 personnes | 622 | 46.5% | 3.5% | 255 | 52.1% | 2.9% | 367 | 43.3% | 4.0% | 110 | 30.3% | 2.5% |
| 3 personnes | 179 | 13.4% | 2.0% | 69 | 14.0% | 1.5% | 111 | 13.1% | 2.4% | 73 | 20.1% | 1.9% |
| 4 personnes | 178 | 13.3% | 1.9% | 71 | 14.5% | 1.6% | 107 | 12.6% | 2.2% | 83 | 23.0% | 1.7% |
| 5 personnes et + | 101 | 7.6% | 1.9% | 23 | 4.6% | 0.9% | 78 | 9.3% | 2.9% | 46 | 12.8% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 272 | 20.4% | 1.8% | 95 | 19.3% | 1.3% | 178 | 21.0% | 2.1% | 124 | 34.3% | 1.6% |
| Non | 1065 | 79.6% | 2.9% | 395 | 80.7% | 2.2% | 669 | 79.0% | 3.6% | 238 | 65.7% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 483 | 36.2% | 4.1% | 194 | 39.6% | 3.5% | 289 | 34.2% | 4.6% | 121 | 33.4% | 3.6% |
| Agglo. - 20 000 hab | 218 | 16.3% | 2.4% | 68 | 13.8% | 1.6% | 151 | 17.8% | 3.2% | 49 | 13.4% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 176 | 13.2% | 2.5% | 56 | 11.4% | 1.7% | 120 | 14.2% | 3.3% | 51 | 14.0% | 2.8% |
| Agglo. + 100 000 hab | 327 | 24.4% | 2.1% | 116 | 23.6% | 1.5% | 211 | 24.9% | 2.7% | 97 | 26.7% | 1.7% |
| Agglo. Paris | 133 | 9.9% | 1.6% | 56 | 11.5% | 1.4% | 76 | 9.0% | 1.7% | 45 | 12.5% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 167 | 12.5% | 1.8% | 63 | 12.9% | 1.4% | 104 | 12.3% | 2.1% | 58 | 16.1% | 1.3% |
| Nord Pas de Calais | 73 | 5.4% | 2.3% | 32 | 6.5% | 2.1% | 41 | 4.8% | 2.4% | 13 | 3.6% | 1.4% |
| Lorraine | 45 | 3.3% | 2.3% | 14 | 2.9% | 1.5% | 30 | 3.6% | 3.1% | 15 | 4.2% | 2.7% |
| Alsace | 58 | 4.4% | 3.8% | 25 | 5.1% | 3.4% | 34 | 4.0% | 4.3% | 16 | 4.4% | 3.3% |
| Franche-Comté | 28 | 2.1% | 3.0% | 10 | 2.1% | 2.2% | 18 | 2.1% | 3.7% | 8 | 2.1% | 2.9% |
| Champagne Ardennes | 34 | 2.5% | 3.1% | 11 | 2.3% | 2.2% | 22 | 2.6% | 4.0% | 6 | 1.6% | 2.0% |
| Picardie | 48 | 3.6% | 3.1% | 13 | 2.7% | 1.8% | 35 | 4.2% | 4.4% | 9 | 2.4% | 2.0% |
| Bourgogne | 31 | 2.3% | 2.3% | 13 | 2.7% | 2.0% | 18 | 2.2% | 2.6% | 9 | 2.4% | 2.5% |
| Haute Normandie | 27 | 2.0% | 1.8% | 16 | 3.3% | 2.3% | 11 | 1.3% | 1.4% | 10 | 2.8% | 2.2% |
| Basse Normandie | 41 | 3.1% | 3.4% | 18 | 3.6% | 3.1% | 23 | 2.7% | 3.7% | 11 | 3.0% | 3.0% |
| Centre | 80 | 6.0% | 3.8% | 26 | 5.3% | 2.6% | 54 | 6.4% | 5.0% | 21 | 5.8% | 3.5% |
| Pays de Loire | 70 | 5.2% | 2.4% | 33 | 6.7% | 2.3% | 37 | 4.3% | 2.4% | 22 | 6.1% | 2.3% |
| Bretagne | 87 | 6.5% | 3.3% | 29 | 5.8% | 2.2% | 59 | 6.9% | 4.3% | 27 | 7.5% | 3.3% |
| Poitou Charentes | 52 | 3.9% | 3.5% | 25 | 5.0% | 3.5% | 27 | 3.2% | 3.6% | 13 | 3.7% | 3.2% |
| Aquitaine | 99 | 7.4% | 3.6% | 30 | 6.1% | 2.3% | 69 | 8.1% | 4.8% | 21 | 5.7% | 2.4% |
| Midi Pyrénées | 79 | 5.9% | 3.2% | 32 | 6.5% | 2.7% | 47 | 5.5% | 3.7% | 15 | 4.2% | 1.9% |
| Limousin | 30 | 2.2% | 4.8% | 12 | 2.3% | 3.9% | 18 | 2.1% | 5.6% | 9 | 2.6% | 6.2% |
| Auvergne | 34 | 2.6% | 3.0% | 6 | 1.2% | 1.1% | 29 | 3.4% | 4.9% | 10 | 2.6% | 3.2% |
| Rhône Alpes | 122 | 9.1% | 2.3% | 48 | 9.8% | 1.9% | 74 | 8.7% | 2.7% | 38 | 10.4% | 2.1% |
| Languedoc Roussillon | 59 | 4.4% | 2.6% | 20 | 4.1% | 1.9% | 38 | 4.5% | 3.2% | 6 | 1.8% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 74 | 5.5% | 1.7% | 15 | 3.1% | 0.7% | 59 | 7.0% | 2.6% | 26 | 7.1% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 730 | 54.6% | 2.2% | 270 | 55.0% | 1.6% | 461 | 54.4% | 2.8% | 278 | 76.7% | 1.9% |
| Presque tous les jours | 199 | 14.9% | 3.4% | 63 | 12.8% | 2.3% | 136 | 16.1% | 4.3% | 53 | 14.8% | 2.8% |
| 1 à 2 fois par semaine | 80 | 6.0% | 3.1% | 39 | 8.0% | 3.3% | 41 | 4.8% | 2.9% | 20 | 5.4% | 3.1% |
| 1 à 3 fois par mois | 16 | 1.2% | 3.0% | 4 | 0.8% | 2.0% | 11 | 1.4% | 3.6% | 2 | 0.6% | 3.8% |
| Moins souvent | 27 | 2.1% | 3.3% | 7 | 1.5% | 2.0% | 20 | 2.4% | 4.3% | 2 | 0.4% | 2.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 3.2% | 2.3% | 24 | 4.8% | 3.0% | 19 | 2.2% | 1.8% | 9 | 2.6% | 6.8% |
| De 9 000 à moins de 12 000 euros par an | 50 | 3.7% | 1.8% | 13 | 2.6% | 1.2% | 37 | 4.4% | 2.1% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 171 | 12.8% | 2.8% | 48 | 9.8% | 1.8% | 123 | 14.5% | 3.5% | 22 | 6.1% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 177 | 13.3% | 2.7% | 69 | 14.1% | 2.3% | 108 | 12.8% | 3.1% | 40 | 11.0% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 319 | 23.9% | 2.9% | 111 | 22.6% | 2.1% | 208 | 24.6% | 3.6% | 65 | 18.0% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 188 | 14.0% | 2.7% | 82 | 16.8% | 2.2% | 106 | 12.5% | 3.2% | 63 | 17.3% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 174 | 13.0% | 2.5% | 68 | 13.9% | 1.9% | 107 | 12.6% | 3.3% | 79 | 21.9% | 2.1% |
| De 65 000 à moins de 80 000 euros par an | 46 | 3.5% | 2.4% | 22 | 4.5% | 2.0% | 24 | 2.9% | 2.9% | 25 | 6.9% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 30 | 2.3% | 2.4% | 9 | 1.8% | 1.2% | 21 | 2.5% | 4.2% | 22 | 6.0% | 2.4% |
| 115 000 euros et plus par an | 11 | 0.8% | 1.8% | 6 | 1.3% | 1.7% | 5 | 0.5% | 2.0% | 8 | 2.2% | 1.6% |
| Refus | 96 | 7.2% | 2.9% | 29 | 5.9% | 2.1% | 68 | 8.0% | 3.5% | 17 | 4.8% | 1.6% |
| Ne sait pas | 31 | 2.3% | 1.3% | 9 | 1.9% | 1.0% | 21 | 2.5% | 1.6% | 11 | 3.0% | 1.1% |
