L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 800 | 100.0% | 1.5% | 468 | 100.0% | 1.9% | 332 | 100.0% | 1.2% | 456 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 468 | 58.5% | 1.9% | 468 | 100.0% | 1.9% | - | - | - | 263 | 57.7% | 3.0% |
| Femme | 332 | 41.5% | 1.2% | - | - | - | 332 | 100.0% | 1.2% | 193 | 42.3% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 248 | 31.0% | 3.4% | 128 | 27.4% | 3.5% | 120 | 36.2% | 3.3% | 143 | 31.5% | 4.6% |
| 25 à 34 ans | 114 | 14.2% | 1.5% | 81 | 17.4% | 2.2% | 33 | 9.8% | 0.8% | 61 | 13.4% | 1.9% |
| 35 à 49 ans | 145 | 18.1% | 1.2% | 87 | 18.5% | 1.4% | 58 | 17.6% | 0.9% | 107 | 23.4% | 1.7% |
| 50 à 59 ans | 164 | 20.6% | 1.8% | 92 | 19.6% | 2.0% | 73 | 21.9% | 1.5% | 125 | 27.4% | 3.2% |
| 60 ans et plus | 128 | 16.0% | 0.9% | 80 | 17.1% | 1.2% | 48 | 14.6% | 0.6% | 20 | 4.3% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 218 | 27.2% | 0.9% | - | - | - | 218 | 65.6% | 0.9% | 120 | 26.3% | 1.7% |
| Personne de référence | 396 | 49.6% | 1.4% | 326 | 69.7% | 1.6% | 70 | 21.1% | 0.9% | 208 | 45.7% | 2.5% |
| Responsable des achats | 449 | 56.2% | 1.3% | 234 | 50.0% | 1.8% | 215 | 64.8% | 0.9% | 233 | 51.1% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.7% | 1.1% | 3 | 0.7% | 0.8% | 3 | 0.8% | 1.8% | 2 | 0.5% | 11.5% |
| Petits patrons | 26 | 3.2% | 1.6% | 19 | 4.0% | 1.7% | 7 | 2.1% | 1.3% | 26 | 5.7% | 1.8% |
| Affaires et Cadres | 177 | 22.1% | 3.5% | 105 | 22.4% | 3.6% | 72 | 21.8% | 3.3% | 165 | 36.2% | 3.6% |
| Professions intermédiaires | 107 | 13.3% | 1.5% | 58 | 12.3% | 1.7% | 49 | 14.8% | 1.4% | 92 | 20.1% | 1.6% |
| Employés | 87 | 10.8% | 1.0% | 56 | 11.9% | 2.6% | 31 | 9.3% | 0.5% | 19 | 4.2% | 1.1% |
| Ouvriers | 26 | 3.3% | 0.4% | 26 | 5.6% | 0.5% | - | - | - | 2 | 0.4% | 0.4% |
| Retraités | 100 | 12.5% | 0.8% | 66 | 14.0% | 1.1% | 34 | 10.3% | 0.5% | 1 | 0.3% | 0.5% |
| Autres inactifs | 272 | 34.0% | 2.6% | 136 | 29.1% | 3.6% | 136 | 40.9% | 2.1% | 149 | 32.7% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.1% | 1.1% | 5 | 1.1% | 1.2% | 4 | 1.1% | 0.9% | - | - | - |
| Petits patrons | 65 | 8.1% | 2.5% | 41 | 8.8% | 3.2% | 24 | 7.2% | 1.8% | 65 | 14.3% | 2.5% |
| Affaires et Cadres | 264 | 33.0% | 3.6% | 146 | 31.2% | 4.1% | 118 | 35.5% | 3.2% | 264 | 58.0% | 3.6% |
| Professions intermédiaires | 126 | 15.8% | 1.7% | 76 | 16.2% | 1.9% | 51 | 15.3% | 1.4% | 126 | 27.7% | 1.7% |
| Employés | 86 | 10.7% | 1.6% | 52 | 11.0% | 2.2% | 34 | 10.2% | 1.1% | - | - | - |
| Ouvriers | 68 | 8.5% | 0.7% | 33 | 7.1% | 0.7% | 35 | 10.4% | 0.8% | - | - | - |
| Retraités | 121 | 15.1% | 0.8% | 73 | 15.7% | 1.1% | 47 | 14.2% | 0.6% | - | - | - |
| Autres inactifs | 62 | 7.7% | 1.5% | 42 | 8.9% | 2.6% | 20 | 6.0% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 97 | 12.1% | 1.0% | 48 | 10.2% | 1.1% | 49 | 14.7% | 0.9% | 37 | 8.0% | 2.1% |
| 2 personnes | 224 | 28.0% | 1.2% | 144 | 30.8% | 1.7% | 79 | 23.9% | 0.9% | 92 | 20.3% | 2.1% |
| 3 personnes | 167 | 20.9% | 1.8% | 89 | 19.0% | 2.0% | 78 | 23.5% | 1.7% | 98 | 21.6% | 2.6% |
| 4 personnes | 190 | 23.8% | 2.0% | 105 | 22.5% | 2.3% | 85 | 25.6% | 1.8% | 152 | 33.3% | 3.1% |
| 5 personnes et + | 123 | 15.3% | 2.3% | 81 | 17.4% | 3.1% | 41 | 12.4% | 1.5% | 77 | 16.8% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 251 | 31.3% | 1.6% | 151 | 32.3% | 2.1% | 99 | 29.9% | 1.2% | 171 | 37.6% | 2.2% |
| Non | 550 | 68.7% | 1.5% | 317 | 67.7% | 1.8% | 233 | 70.1% | 1.2% | 284 | 62.4% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 115 | 14.4% | 1.0% | 71 | 15.1% | 1.3% | 44 | 13.3% | 0.7% | 63 | 13.7% | 1.9% |
| Agglo. - 20 000 hab | 97 | 12.1% | 1.1% | 50 | 10.7% | 1.2% | 47 | 14.3% | 1.0% | 45 | 10.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 81 | 10.1% | 1.2% | 47 | 10.1% | 1.4% | 34 | 10.1% | 0.9% | 44 | 9.6% | 2.4% |
| Agglo. + 100 000 hab | 283 | 35.4% | 1.8% | 171 | 36.5% | 2.3% | 112 | 33.9% | 1.4% | 162 | 35.6% | 2.8% |
| Agglo. Paris | 224 | 28.0% | 2.6% | 129 | 27.6% | 3.2% | 95 | 28.5% | 2.1% | 141 | 31.0% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 243 | 30.4% | 2.6% | 141 | 30.2% | 3.1% | 102 | 30.8% | 2.0% | 154 | 33.9% | 3.5% |
| Nord Pas de Calais | 36 | 4.5% | 1.1% | 28 | 6.1% | 1.9% | 8 | 2.4% | 0.5% | 22 | 4.8% | 2.3% |
| Lorraine | 27 | 3.4% | 1.4% | 17 | 3.7% | 1.9% | 10 | 3.0% | 1.0% | 7 | 1.4% | 1.2% |
| Alsace | 11 | 1.4% | 0.7% | 9 | 1.8% | 1.2% | 3 | 0.8% | 0.3% | 6 | 1.3% | 1.2% |
| Franche-Comté | 21 | 2.6% | 2.2% | 11 | 2.3% | 2.3% | 10 | 3.1% | 2.1% | 8 | 1.7% | 2.9% |
| Champagne Ardennes | 11 | 1.3% | 1.0% | 7 | 1.5% | 1.3% | 4 | 1.2% | 0.7% | 6 | 1.4% | 2.1% |
| Picardie | 16 | 1.9% | 1.0% | 7 | 1.5% | 1.0% | 8 | 2.5% | 1.1% | 6 | 1.2% | 1.3% |
| Bourgogne | 11 | 1.4% | 0.8% | 9 | 2.0% | 1.5% | 1 | 0.4% | 0.2% | 3 | 0.6% | 0.9% |
| Haute Normandie | 19 | 2.4% | 1.3% | 14 | 3.1% | 2.0% | 5 | 1.4% | 0.6% | 15 | 3.2% | 3.1% |
| Basse Normandie | 15 | 1.9% | 1.2% | 8 | 1.8% | 1.4% | 7 | 2.0% | 1.1% | 7 | 1.6% | 2.0% |
| Centre | 23 | 2.8% | 1.1% | 18 | 3.8% | 1.7% | 5 | 1.5% | 0.5% | 10 | 2.2% | 1.7% |
| Pays de Loire | 35 | 4.4% | 1.2% | 25 | 5.3% | 1.8% | 10 | 3.1% | 0.7% | 16 | 3.6% | 1.7% |
| Bretagne | 36 | 4.5% | 1.4% | 19 | 4.0% | 1.5% | 17 | 5.2% | 1.2% | 18 | 3.9% | 2.1% |
| Poitou Charentes | 17 | 2.1% | 1.1% | 10 | 2.1% | 1.4% | 7 | 2.1% | 0.9% | 9 | 1.9% | 2.1% |
| Aquitaine | 34 | 4.3% | 1.2% | 17 | 3.7% | 1.3% | 17 | 5.1% | 1.2% | 20 | 4.3% | 2.3% |
| Midi Pyrénées | 40 | 4.9% | 1.6% | 23 | 5.0% | 2.0% | 16 | 4.8% | 1.3% | 21 | 4.6% | 2.7% |
| Limousin | 7 | 0.9% | 1.2% | 4 | 1.0% | 1.5% | 3 | 0.8% | 0.8% | 4 | 0.9% | 2.6% |
| Auvergne | 9 | 1.1% | 0.8% | 5 | 1.1% | 1.0% | 4 | 1.2% | 0.7% | 6 | 1.3% | 2.0% |
| Rhône Alpes | 103 | 12.9% | 2.0% | 48 | 10.3% | 1.9% | 55 | 16.5% | 2.0% | 63 | 13.9% | 3.4% |
| Languedoc Roussillon | 28 | 3.5% | 1.3% | 14 | 3.1% | 1.3% | 14 | 4.2% | 1.2% | 17 | 3.7% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 58 | 7.2% | 1.3% | 31 | 6.6% | 1.5% | 27 | 8.0% | 1.2% | 40 | 8.8% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 680 | 85.0% | 2.1% | 397 | 84.9% | 2.4% | 283 | 85.1% | 1.7% | 402 | 88.3% | 2.8% |
| Presque tous les jours | 82 | 10.2% | 1.4% | 45 | 9.7% | 1.7% | 36 | 10.9% | 1.1% | 44 | 9.6% | 2.3% |
| 1 à 2 fois par semaine | 20 | 2.5% | 0.8% | 9 | 2.0% | 0.8% | 10 | 3.1% | 0.8% | 8 | 1.8% | 1.3% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.3% | - | - | - | 1 | 0.1% | 1.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 3.0% | 1.3% | 14 | 3.0% | 1.7% | 10 | 3.1% | 1.0% | 3 | 0.7% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 19 | 2.4% | 0.7% | 9 | 2.0% | 0.9% | 10 | 3.0% | 0.6% | 4 | 0.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 37 | 4.7% | 0.6% | 19 | 4.2% | 0.7% | 18 | 5.4% | 0.5% | 9 | 2.0% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 52 | 6.5% | 0.8% | 24 | 5.1% | 0.8% | 28 | 8.6% | 0.8% | 20 | 4.3% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 140 | 17.5% | 1.3% | 98 | 20.9% | 1.8% | 42 | 12.7% | 0.7% | 63 | 13.8% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 125 | 15.7% | 1.8% | 77 | 16.5% | 2.1% | 48 | 14.5% | 1.5% | 68 | 14.8% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 173 | 21.6% | 2.5% | 113 | 24.1% | 3.1% | 60 | 17.9% | 1.8% | 125 | 27.4% | 3.3% |
| De 65 000 à moins de 80 000 euros par an | 65 | 8.2% | 3.3% | 31 | 6.5% | 2.7% | 35 | 10.5% | 4.2% | 48 | 10.6% | 3.7% |
| De 80 000 à moins de 115 000 euros par an | 43 | 5.4% | 3.5% | 25 | 5.3% | 3.3% | 18 | 5.6% | 3.6% | 36 | 7.9% | 3.9% |
| 115 000 euros et plus par an | 22 | 2.7% | 3.7% | 19 | 4.1% | 5.2% | 3 | 0.9% | 1.2% | 20 | 4.3% | 3.9% |
| Refus | 57 | 7.2% | 1.7% | 22 | 4.7% | 1.6% | 35 | 10.5% | 1.8% | 32 | 7.1% | 3.0% |
| Ne sait pas | 41 | 5.2% | 1.8% | 17 | 3.5% | 1.7% | 25 | 7.4% | 1.9% | 28 | 6.2% | 3.0% |
