L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 530 | 100.0% | 1.0% | 132 | 100.0% | 0.5% | 398 | 100.0% | 1.5% | 187 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 132 | 25.0% | 0.5% | 132 | 100.0% | 0.5% | - | - | - | 44 | 23.7% | 0.5% |
| Femme | 398 | 75.0% | 1.5% | - | - | - | 398 | 100.0% | 1.5% | 143 | 76.3% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 77 | 14.5% | 1.1% | 23 | 17.6% | 0.6% | 54 | 13.5% | 1.5% | 33 | 17.6% | 1.0% |
| 25 à 34 ans | 127 | 24.0% | 1.7% | 31 | 23.3% | 0.8% | 97 | 24.3% | 2.5% | 46 | 24.7% | 1.4% |
| 35 à 49 ans | 116 | 21.9% | 0.9% | 34 | 25.7% | 0.6% | 82 | 20.6% | 1.3% | 60 | 31.8% | 1.0% |
| 50 à 59 ans | 113 | 21.4% | 1.2% | 36 | 26.8% | 0.8% | 78 | 19.6% | 1.7% | 45 | 24.2% | 1.2% |
| 60 ans et plus | 97 | 18.2% | 0.6% | 9 | 6.7% | 0.1% | 88 | 22.0% | 1.0% | 3 | 1.7% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 342 | 64.5% | 1.5% | - | - | - | 342 | 86.0% | 1.5% | 118 | 62.8% | 1.7% |
| Personne de référence | 168 | 31.7% | 0.6% | 96 | 72.5% | 0.5% | 72 | 18.1% | 0.9% | 51 | 27.1% | 0.6% |
| Responsable des achats | 431 | 81.3% | 1.2% | 85 | 64.3% | 0.7% | 346 | 86.9% | 1.5% | 144 | 76.8% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.6% | - | - | - | 3 | 0.8% | 2.2% | 0 | 0.1% | 1.1% |
| Petits patrons | 17 | 3.2% | 1.1% | 9 | 6.6% | 0.8% | 8 | 2.1% | 1.6% | 14 | 7.6% | 1.0% |
| Affaires et Cadres | 36 | 6.7% | 0.7% | 10 | 7.2% | 0.3% | 26 | 6.5% | 1.2% | 28 | 15.1% | 0.6% |
| Professions intermédiaires | 76 | 14.3% | 1.1% | 16 | 12.0% | 0.5% | 60 | 15.0% | 1.7% | 60 | 31.9% | 1.1% |
| Employés | 133 | 25.0% | 1.6% | 26 | 19.9% | 1.2% | 106 | 26.7% | 1.7% | 30 | 15.8% | 1.6% |
| Ouvriers | 59 | 11.1% | 0.9% | 35 | 26.2% | 0.7% | 24 | 6.1% | 1.8% | 2 | 1.3% | 0.6% |
| Retraités | 82 | 15.5% | 0.7% | 12 | 9.4% | 0.2% | 70 | 17.6% | 1.1% | 3 | 1.6% | 1.2% |
| Autres inactifs | 125 | 23.5% | 1.2% | 25 | 18.5% | 0.6% | 100 | 25.2% | 1.5% | 50 | 26.5% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.2% | 1.4% | - | - | - | 12 | 2.9% | 2.9% | - | - | - |
| Petits patrons | 29 | 5.5% | 1.1% | 9 | 6.8% | 0.7% | 20 | 5.1% | 1.5% | 29 | 15.6% | 1.1% |
| Affaires et Cadres | 85 | 16.1% | 1.2% | 11 | 8.6% | 0.3% | 74 | 18.6% | 2.0% | 85 | 45.6% | 1.2% |
| Professions intermédiaires | 73 | 13.7% | 1.0% | 24 | 18.1% | 0.6% | 49 | 12.2% | 1.3% | 73 | 38.8% | 1.0% |
| Employés | 70 | 13.2% | 1.3% | 22 | 16.8% | 1.0% | 48 | 12.0% | 1.5% | - | - | - |
| Ouvriers | 115 | 21.7% | 1.2% | 31 | 23.5% | 0.6% | 84 | 21.1% | 1.9% | - | - | - |
| Retraités | 98 | 18.4% | 0.7% | 22 | 16.5% | 0.3% | 76 | 19.0% | 1.0% | - | - | - |
| Autres inactifs | 49 | 9.2% | 1.2% | 13 | 9.8% | 0.8% | 36 | 9.1% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 82 | 15.5% | 0.8% | 29 | 21.6% | 0.7% | 54 | 13.5% | 1.0% | 13 | 6.9% | 0.7% |
| 2 personnes | 179 | 33.8% | 1.0% | 35 | 26.1% | 0.4% | 145 | 36.3% | 1.6% | 53 | 28.4% | 1.2% |
| 3 personnes | 97 | 18.4% | 1.1% | 27 | 20.2% | 0.6% | 71 | 17.7% | 1.5% | 36 | 19.0% | 0.9% |
| 4 personnes | 100 | 18.8% | 1.1% | 25 | 18.5% | 0.5% | 75 | 18.9% | 1.6% | 51 | 27.4% | 1.0% |
| 5 personnes et + | 72 | 13.6% | 1.3% | 18 | 13.7% | 0.7% | 54 | 13.5% | 2.0% | 34 | 18.3% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 188 | 35.5% | 1.2% | 44 | 33.1% | 0.6% | 145 | 36.4% | 1.7% | 88 | 46.9% | 1.1% |
| Non | 342 | 64.5% | 0.9% | 89 | 66.9% | 0.5% | 253 | 63.6% | 1.4% | 100 | 53.1% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 96 | 18.1% | 0.8% | 25 | 18.6% | 0.4% | 71 | 17.9% | 1.1% | 24 | 12.8% | 0.7% |
| Agglo. - 20 000 hab | 96 | 18.1% | 1.1% | 26 | 19.5% | 0.6% | 70 | 17.6% | 1.5% | 42 | 22.4% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 80 | 15.2% | 1.2% | 20 | 15.4% | 0.6% | 60 | 15.1% | 1.7% | 19 | 10.4% | 1.1% |
| Agglo. + 100 000 hab | 168 | 31.7% | 1.1% | 36 | 27.3% | 0.5% | 132 | 33.2% | 1.7% | 54 | 29.1% | 1.0% |
| Agglo. Paris | 90 | 17.0% | 1.1% | 25 | 19.2% | 0.6% | 65 | 16.2% | 1.4% | 47 | 25.3% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 107 | 20.3% | 1.1% | 33 | 25.1% | 0.7% | 74 | 18.7% | 1.5% | 60 | 31.8% | 1.4% |
| Nord Pas de Calais | 41 | 7.7% | 1.3% | 9 | 6.4% | 0.6% | 32 | 8.1% | 1.9% | 17 | 9.2% | 1.8% |
| Lorraine | 17 | 3.2% | 0.9% | 3 | 2.6% | 0.4% | 14 | 3.5% | 1.4% | 6 | 3.4% | 1.1% |
| Alsace | 16 | 2.9% | 1.0% | 6 | 4.2% | 0.8% | 10 | 2.5% | 1.3% | 3 | 1.4% | 0.6% |
| Franche-Comté | 10 | 1.9% | 1.1% | 5 | 4.0% | 1.1% | 5 | 1.2% | 1.0% | 4 | 2.2% | 1.5% |
| Champagne Ardennes | 18 | 3.4% | 1.6% | 2 | 1.8% | 0.4% | 15 | 3.9% | 2.7% | 4 | 2.0% | 1.3% |
| Picardie | 8 | 1.5% | 0.5% | - | - | - | 8 | 2.0% | 1.0% | 2 | 1.0% | 0.4% |
| Bourgogne | 10 | 1.8% | 0.7% | 2 | 1.8% | 0.4% | 7 | 1.8% | 1.0% | 1 | 0.5% | 0.3% |
| Haute Normandie | 23 | 4.4% | 1.6% | 5 | 3.8% | 0.7% | 18 | 4.6% | 2.3% | 4 | 2.2% | 0.9% |
| Basse Normandie | 14 | 2.7% | 1.2% | 9 | 6.6% | 1.5% | 5 | 1.4% | 0.9% | 7 | 3.7% | 1.9% |
| Centre | 14 | 2.7% | 0.7% | 4 | 2.7% | 0.4% | 11 | 2.7% | 1.0% | 6 | 3.2% | 1.0% |
| Pays de Loire | 28 | 5.2% | 0.9% | 6 | 4.8% | 0.4% | 21 | 5.3% | 1.4% | 10 | 5.6% | 1.1% |
| Bretagne | 15 | 2.8% | 0.6% | - | - | - | 15 | 3.8% | 1.1% | 10 | 5.5% | 1.3% |
| Poitou Charentes | 23 | 4.4% | 1.6% | 6 | 4.4% | 0.8% | 17 | 4.4% | 2.2% | 3 | 1.9% | 0.8% |
| Aquitaine | 39 | 7.4% | 1.4% | 15 | 11.1% | 1.1% | 25 | 6.2% | 1.7% | 9 | 5.0% | 1.1% |
| Midi Pyrénées | 28 | 5.3% | 1.2% | 7 | 5.6% | 0.6% | 21 | 5.3% | 1.7% | 3 | 1.8% | 0.4% |
| Limousin | 11 | 2.1% | 1.8% | 4 | 2.9% | 1.3% | 7 | 1.8% | 2.3% | 1 | 0.3% | 0.4% |
| Auvergne | 11 | 2.2% | 1.0% | 5 | 4.1% | 1.0% | 6 | 1.5% | 1.0% | 2 | 1.3% | 0.8% |
| Rhône Alpes | 36 | 6.8% | 0.7% | 2 | 1.7% | 0.1% | 34 | 8.5% | 1.3% | 17 | 9.1% | 0.9% |
| Languedoc Roussillon | 11 | 2.1% | 0.5% | 2 | 1.7% | 0.2% | 9 | 2.3% | 0.8% | 3 | 1.4% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 49 | 9.2% | 1.1% | 6 | 4.7% | 0.3% | 42 | 10.6% | 1.8% | 14 | 7.4% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 337 | 63.6% | 1.0% | 86 | 65.1% | 0.5% | 251 | 63.1% | 1.5% | 145 | 77.3% | 1.0% |
| Presque tous les jours | 75 | 14.1% | 1.3% | 15 | 11.6% | 0.6% | 60 | 15.0% | 1.9% | 26 | 14.0% | 1.4% |
| 1 à 2 fois par semaine | 40 | 7.5% | 1.6% | 9 | 6.8% | 0.8% | 31 | 7.7% | 2.2% | 15 | 7.8% | 2.3% |
| 1 à 3 fois par mois | 4 | 0.8% | 0.8% | - | - | - | 4 | 1.0% | 1.3% | 2 | 0.9% | 2.7% |
| Moins souvent | 9 | 1.6% | 1.1% | 5 | 4.0% | 1.5% | 3 | 0.9% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 3.2% | 0.9% | 3 | 2.2% | 0.4% | 14 | 3.6% | 1.3% | 2 | 0.9% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 24 | 4.5% | 0.8% | 12 | 9.3% | 1.2% | 12 | 2.9% | 0.7% | 0 | 0.2% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 71 | 13.5% | 1.2% | 13 | 9.9% | 0.5% | 58 | 14.6% | 1.7% | 18 | 9.4% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 69 | 13.0% | 1.0% | 16 | 11.8% | 0.5% | 53 | 13.4% | 1.5% | 14 | 7.7% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 135 | 25.5% | 1.2% | 49 | 36.8% | 0.9% | 86 | 21.7% | 1.5% | 37 | 19.9% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 72 | 13.5% | 1.0% | 20 | 15.1% | 0.5% | 52 | 13.0% | 1.6% | 30 | 16.3% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 62 | 11.7% | 0.9% | 9 | 6.5% | 0.2% | 54 | 13.5% | 1.6% | 43 | 23.0% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 15 | 2.8% | 0.8% | 2 | 1.2% | 0.1% | 13 | 3.3% | 1.6% | 11 | 5.8% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 6 | 1.1% | 0.5% | 1 | 0.4% | 0.1% | 5 | 1.3% | 1.0% | 6 | 3.1% | 0.6% |
| 115 000 euros et plus par an | 1 | 0.2% | 0.2% | 1 | 0.9% | 0.3% | - | - | - | 1 | 0.6% | 0.2% |
| Refus | 42 | 7.9% | 1.3% | 4 | 3.2% | 0.3% | 38 | 9.5% | 1.9% | 17 | 9.2% | 1.6% |
| Ne sait pas | 16 | 3.0% | 0.7% | 4 | 2.8% | 0.4% | 12 | 3.1% | 0.9% | 8 | 4.0% | 0.8% |
