L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2386 | 100.0% | 4.6% | 980 | 100.0% | 4.0% | 1406 | 100.0% | 5.2% | 609 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 980 | 41.1% | 4.0% | 980 | 100.0% | 4.0% | - | - | - | 280 | 45.9% | 3.2% |
| Femme | 1406 | 58.9% | 5.2% | - | - | - | 1406 | 100.0% | 5.2% | 329 | 54.1% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 312 | 13.1% | 4.3% | 150 | 15.3% | 4.1% | 162 | 11.5% | 4.5% | 118 | 19.4% | 3.8% |
| 25 à 34 ans | 302 | 12.7% | 4.0% | 137 | 14.0% | 3.7% | 165 | 11.7% | 4.2% | 96 | 15.7% | 2.9% |
| 35 à 49 ans | 631 | 26.5% | 5.1% | 272 | 27.7% | 4.4% | 360 | 25.6% | 5.7% | 218 | 35.9% | 3.6% |
| 50 à 59 ans | 491 | 20.6% | 5.3% | 194 | 19.8% | 4.2% | 297 | 21.1% | 6.3% | 141 | 23.1% | 3.6% |
| 60 ans et plus | 649 | 27.2% | 4.3% | 227 | 23.1% | 3.5% | 423 | 30.1% | 5.0% | 36 | 6.0% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 1236 | 51.8% | 5.3% | - | - | - | 1236 | 87.9% | 5.3% | 266 | 43.7% | 3.8% |
| Personne de référence | 1320 | 55.3% | 4.7% | 783 | 80.0% | 3.9% | 537 | 38.2% | 6.9% | 256 | 42.1% | 3.1% |
| Responsable des achats | 1737 | 72.8% | 4.9% | 499 | 50.9% | 3.9% | 1238 | 88.0% | 5.4% | 387 | 63.5% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.6% | 3.0% | 5 | 0.6% | 1.4% | 10 | 0.7% | 6.7% | - | - | - |
| Petits patrons | 58 | 2.4% | 3.5% | 43 | 4.4% | 3.9% | 15 | 1.0% | 2.8% | 50 | 8.2% | 3.5% |
| Affaires et Cadres | 121 | 5.1% | 2.4% | 60 | 6.2% | 2.1% | 60 | 4.3% | 2.8% | 109 | 18.0% | 2.4% |
| Professions intermédiaires | 267 | 11.2% | 3.9% | 129 | 13.2% | 3.8% | 138 | 9.8% | 4.0% | 217 | 35.7% | 3.9% |
| Employés | 467 | 19.6% | 5.6% | 66 | 6.8% | 3.1% | 401 | 28.5% | 6.5% | 79 | 12.9% | 4.3% |
| Ouvriers | 357 | 14.9% | 5.6% | 274 | 28.0% | 5.4% | 83 | 5.9% | 6.0% | 15 | 2.5% | 3.8% |
| Retraités | 510 | 21.4% | 4.1% | 200 | 20.4% | 3.4% | 310 | 22.0% | 4.7% | 15 | 2.4% | 5.9% |
| Autres inactifs | 592 | 24.8% | 5.7% | 202 | 20.6% | 5.3% | 390 | 27.7% | 6.0% | 124 | 20.3% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 1.3% | 3.7% | 5 | 0.6% | 1.3% | 25 | 1.8% | 6.2% | - | - | - |
| Petits patrons | 101 | 4.2% | 3.8% | 49 | 5.0% | 3.8% | 51 | 3.7% | 3.8% | 101 | 16.5% | 3.8% |
| Affaires et Cadres | 207 | 8.7% | 2.9% | 75 | 7.7% | 2.1% | 132 | 9.4% | 3.6% | 207 | 34.0% | 2.9% |
| Professions intermédiaires | 301 | 12.6% | 4.0% | 155 | 15.8% | 4.0% | 146 | 10.4% | 4.0% | 301 | 49.4% | 4.0% |
| Employés | 288 | 12.1% | 5.3% | 81 | 8.3% | 3.5% | 206 | 14.7% | 6.7% | - | - | - |
| Ouvriers | 592 | 24.8% | 6.2% | 284 | 29.0% | 5.6% | 308 | 21.9% | 6.9% | - | - | - |
| Retraités | 563 | 23.6% | 3.9% | 225 | 23.0% | 3.4% | 338 | 24.0% | 4.3% | - | - | - |
| Autres inactifs | 304 | 12.7% | 7.4% | 104 | 10.6% | 6.5% | 200 | 14.2% | 8.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 557 | 23.3% | 5.6% | 160 | 16.4% | 3.7% | 396 | 28.2% | 7.0% | 54 | 8.8% | 3.1% |
| 2 personnes | 732 | 30.7% | 4.1% | 322 | 32.8% | 3.7% | 410 | 29.1% | 4.5% | 142 | 23.3% | 3.2% |
| 3 personnes | 437 | 18.3% | 4.8% | 192 | 19.6% | 4.3% | 244 | 17.4% | 5.3% | 122 | 20.1% | 3.2% |
| 4 personnes | 472 | 19.8% | 5.1% | 222 | 22.7% | 4.9% | 250 | 17.8% | 5.2% | 212 | 34.8% | 4.3% |
| 5 personnes et + | 189 | 7.9% | 3.5% | 83 | 8.4% | 3.2% | 106 | 7.5% | 3.9% | 80 | 13.1% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 709 | 29.7% | 4.6% | 303 | 30.9% | 4.2% | 406 | 28.9% | 4.9% | 271 | 44.5% | 3.5% |
| Non | 1677 | 70.3% | 4.6% | 677 | 69.1% | 3.8% | 1000 | 71.1% | 5.4% | 338 | 55.5% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 634 | 26.6% | 5.4% | 281 | 28.7% | 5.0% | 353 | 25.1% | 5.7% | 162 | 26.6% | 4.9% |
| Agglo. - 20 000 hab | 465 | 19.5% | 5.2% | 167 | 17.0% | 3.9% | 299 | 21.2% | 6.4% | 95 | 15.7% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 412 | 17.3% | 5.9% | 177 | 18.1% | 5.3% | 235 | 16.7% | 6.5% | 92 | 15.1% | 5.1% |
| Agglo. + 100 000 hab | 566 | 23.7% | 3.7% | 245 | 25.1% | 3.3% | 320 | 22.8% | 4.0% | 151 | 24.7% | 2.6% |
| Agglo. Paris | 308 | 12.9% | 3.6% | 109 | 11.2% | 2.7% | 199 | 14.2% | 4.4% | 109 | 18.0% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 347 | 14.5% | 3.6% | 124 | 12.6% | 2.7% | 223 | 15.9% | 4.5% | 124 | 20.4% | 2.8% |
| Nord Pas de Calais | 137 | 5.7% | 4.3% | 66 | 6.7% | 4.3% | 71 | 5.0% | 4.2% | 38 | 6.3% | 4.0% |
| Lorraine | 52 | 2.2% | 2.7% | 30 | 3.1% | 3.2% | 21 | 1.5% | 2.1% | 6 | 1.0% | 1.1% |
| Alsace | 16 | 0.7% | 1.0% | 1 | 0.1% | 0.1% | 15 | 1.1% | 1.9% | 4 | 0.6% | 0.7% |
| Franche-Comté | 29 | 1.2% | 3.0% | 15 | 1.5% | 3.2% | 14 | 1.0% | 2.8% | 8 | 1.3% | 3.0% |
| Champagne Ardennes | 78 | 3.3% | 7.2% | 37 | 3.7% | 7.0% | 41 | 2.9% | 7.3% | 15 | 2.5% | 5.3% |
| Picardie | 101 | 4.2% | 6.6% | 46 | 4.7% | 6.1% | 56 | 4.0% | 7.0% | 27 | 4.5% | 6.3% |
| Bourgogne | 100 | 4.2% | 7.4% | 36 | 3.7% | 5.6% | 64 | 4.6% | 9.1% | 14 | 2.4% | 4.2% |
| Haute Normandie | 112 | 4.7% | 7.6% | 46 | 4.7% | 6.4% | 67 | 4.7% | 8.6% | 24 | 3.9% | 5.1% |
| Basse Normandie | 78 | 3.3% | 6.4% | 24 | 2.5% | 4.2% | 53 | 3.8% | 8.5% | 24 | 4.0% | 6.9% |
| Centre | 118 | 5.0% | 5.7% | 63 | 6.5% | 6.3% | 55 | 3.9% | 5.1% | 30 | 4.9% | 5.1% |
| Pays de Loire | 178 | 7.5% | 6.0% | 84 | 8.6% | 5.9% | 94 | 6.7% | 6.2% | 47 | 7.7% | 5.0% |
| Bretagne | 132 | 5.5% | 5.0% | 58 | 5.9% | 4.5% | 74 | 5.3% | 5.4% | 32 | 5.2% | 3.8% |
| Poitou Charentes | 90 | 3.8% | 6.1% | 28 | 2.9% | 3.9% | 62 | 4.4% | 8.0% | 12 | 2.0% | 3.0% |
| Aquitaine | 153 | 6.4% | 5.6% | 57 | 5.8% | 4.3% | 97 | 6.9% | 6.7% | 39 | 6.3% | 4.4% |
| Midi Pyrénées | 97 | 4.0% | 4.0% | 39 | 4.0% | 3.3% | 57 | 4.1% | 4.6% | 26 | 4.3% | 3.3% |
| Limousin | 27 | 1.1% | 4.4% | 13 | 1.3% | 4.4% | 14 | 1.0% | 4.4% | 7 | 1.2% | 4.8% |
| Auvergne | 74 | 3.1% | 6.5% | 36 | 3.7% | 6.6% | 38 | 2.7% | 6.4% | 20 | 3.3% | 6.8% |
| Rhône Alpes | 200 | 8.4% | 3.9% | 79 | 8.1% | 3.2% | 121 | 8.6% | 4.5% | 55 | 9.1% | 3.0% |
| Languedoc Roussillon | 98 | 4.1% | 4.3% | 55 | 5.7% | 5.2% | 43 | 3.1% | 3.6% | 14 | 2.4% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 169 | 7.1% | 3.9% | 43 | 4.4% | 2.1% | 126 | 9.0% | 5.5% | 41 | 6.7% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1374 | 57.6% | 4.1% | 598 | 61.0% | 3.6% | 776 | 55.2% | 4.7% | 476 | 78.2% | 3.3% |
| Presque tous les jours | 293 | 12.3% | 5.0% | 112 | 11.4% | 4.1% | 181 | 12.8% | 5.7% | 79 | 12.9% | 4.1% |
| 1 à 2 fois par semaine | 146 | 6.1% | 5.7% | 63 | 6.5% | 5.4% | 82 | 5.8% | 5.9% | 40 | 6.6% | 6.4% |
| 1 à 3 fois par mois | 37 | 1.5% | 7.1% | 10 | 1.0% | 4.8% | 27 | 1.9% | 8.6% | 5 | 0.8% | 8.0% |
| Moins souvent | 70 | 2.9% | 8.4% | 18 | 1.8% | 5.0% | 52 | 3.7% | 11.1% | 0 | 0.1% | 0.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 155 | 6.5% | 8.3% | 56 | 5.7% | 7.0% | 100 | 7.1% | 9.3% | 2 | 0.3% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 177 | 7.4% | 6.2% | 40 | 4.1% | 3.8% | 137 | 9.8% | 7.7% | 9 | 1.5% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 355 | 14.9% | 5.8% | 121 | 12.3% | 4.6% | 234 | 16.7% | 6.7% | 38 | 6.2% | 5.1% |
| De 18 000 à moins de 24 000 euros par an | 342 | 14.3% | 5.2% | 150 | 15.3% | 4.9% | 192 | 13.6% | 5.4% | 57 | 9.3% | 4.2% |
| De 24 000 à moins de 36 000 euros par an | 597 | 25.0% | 5.4% | 261 | 26.6% | 4.9% | 336 | 23.9% | 5.9% | 161 | 26.4% | 4.8% |
| De 36 000 à moins de 45 000 euros par an | 287 | 12.0% | 4.1% | 116 | 11.8% | 3.1% | 171 | 12.1% | 5.2% | 125 | 20.6% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 215 | 9.0% | 3.1% | 111 | 11.3% | 3.1% | 104 | 7.4% | 3.2% | 109 | 17.9% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 42 | 1.8% | 2.2% | 22 | 2.3% | 2.0% | 20 | 1.4% | 2.4% | 30 | 5.0% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 13 | 0.6% | 1.1% | 10 | 1.0% | 1.4% | 3 | 0.2% | 0.6% | 12 | 1.9% | 1.3% |
| 115 000 euros et plus par an | 15 | 0.6% | 2.5% | 5 | 0.5% | 1.5% | 10 | 0.7% | 4.1% | 13 | 2.1% | 2.6% |
| Refus | 120 | 5.0% | 3.6% | 55 | 5.6% | 3.9% | 65 | 4.6% | 3.3% | 27 | 4.5% | 2.5% |
| Ne sait pas | 68 | 2.8% | 3.0% | 33 | 3.4% | 3.5% | 35 | 2.5% | 2.6% | 26 | 4.2% | 2.8% |
