L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1143 | 100.0% | 2.2% | 1011 | 100.0% | 4.1% | 133 | 100.0% | 0.5% | 480 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1011 | 88.4% | 4.1% | 1011 | 100.0% | 4.1% | - | - | - | 424 | 88.2% | 4.8% |
| Femme | 133 | 11.6% | 0.5% | - | - | - | 133 | 100.0% | 0.5% | 57 | 11.8% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 98 | 8.6% | 1.4% | 90 | 8.9% | 2.4% | 9 | 6.6% | 0.2% | 41 | 8.5% | 1.3% |
| 25 à 34 ans | 149 | 13.0% | 2.0% | 136 | 13.5% | 3.6% | 13 | 9.6% | 0.3% | 71 | 14.8% | 2.2% |
| 35 à 49 ans | 374 | 32.8% | 3.0% | 331 | 32.8% | 5.4% | 43 | 32.6% | 0.7% | 193 | 40.2% | 3.2% |
| 50 à 59 ans | 298 | 26.0% | 3.2% | 262 | 25.9% | 5.6% | 36 | 27.2% | 0.8% | 150 | 31.2% | 3.8% |
| 60 ans et plus | 224 | 19.6% | 1.5% | 192 | 19.0% | 2.9% | 32 | 24.0% | 0.4% | 26 | 5.3% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 121 | 10.6% | 0.5% | - | - | - | 121 | 90.9% | 0.5% | 51 | 10.6% | 0.7% |
| Personne de référence | 927 | 81.1% | 3.3% | 888 | 87.9% | 4.4% | 39 | 29.4% | 0.5% | 393 | 81.8% | 4.8% |
| Responsable des achats | 642 | 56.1% | 1.8% | 519 | 51.3% | 4.1% | 123 | 92.7% | 0.5% | 253 | 52.6% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.5% | 5 | 0.5% | 1.5% | 2 | 1.8% | 1.6% | - | - | - |
| Petits patrons | 90 | 7.9% | 5.5% | 81 | 8.0% | 7.3% | 9 | 6.9% | 1.7% | 85 | 17.6% | 5.9% |
| Affaires et Cadres | 168 | 14.7% | 3.3% | 147 | 14.5% | 5.0% | 21 | 15.7% | 1.0% | 160 | 33.2% | 3.4% |
| Professions intermédiaires | 186 | 16.3% | 2.7% | 172 | 17.0% | 5.0% | 14 | 10.5% | 0.4% | 177 | 36.9% | 3.2% |
| Employés | 116 | 10.2% | 1.4% | 83 | 8.2% | 3.9% | 33 | 24.9% | 0.5% | 14 | 2.9% | 0.8% |
| Ouvriers | 227 | 19.8% | 3.5% | 224 | 22.1% | 4.4% | 3 | 2.2% | 0.2% | 6 | 1.3% | 1.5% |
| Retraités | 209 | 18.3% | 1.7% | 177 | 17.5% | 3.0% | 33 | 24.7% | 0.5% | 3 | 0.5% | 1.0% |
| Autres inactifs | 139 | 12.2% | 1.4% | 122 | 12.1% | 3.2% | 18 | 13.3% | 0.3% | 36 | 7.5% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.2% | 1.7% | 6 | 0.6% | 1.4% | 8 | 6.3% | 2.1% | - | - | - |
| Petits patrons | 93 | 8.1% | 3.5% | 83 | 8.2% | 6.3% | 10 | 7.8% | 0.8% | 93 | 19.4% | 3.5% |
| Affaires et Cadres | 186 | 16.3% | 2.6% | 156 | 15.4% | 4.4% | 30 | 22.4% | 0.8% | 186 | 38.7% | 2.6% |
| Professions intermédiaires | 202 | 17.6% | 2.7% | 185 | 18.3% | 4.7% | 17 | 12.5% | 0.5% | 202 | 42.0% | 2.7% |
| Employés | 117 | 10.2% | 2.2% | 98 | 9.7% | 4.2% | 18 | 13.8% | 0.6% | - | - | - |
| Ouvriers | 232 | 20.2% | 2.4% | 219 | 21.7% | 4.3% | 12 | 9.3% | 0.3% | - | - | - |
| Retraités | 227 | 19.8% | 1.6% | 195 | 19.3% | 3.0% | 32 | 24.2% | 0.4% | - | - | - |
| Autres inactifs | 74 | 6.4% | 1.8% | 69 | 6.8% | 4.3% | 5 | 3.6% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 150 | 13.1% | 1.5% | 132 | 13.0% | 3.0% | 18 | 13.9% | 0.3% | 32 | 6.7% | 1.9% |
| 2 personnes | 395 | 34.5% | 2.2% | 338 | 33.4% | 3.9% | 57 | 43.0% | 0.6% | 137 | 28.5% | 3.1% |
| 3 personnes | 239 | 20.9% | 2.6% | 223 | 22.0% | 4.9% | 16 | 12.4% | 0.4% | 127 | 26.5% | 3.3% |
| 4 personnes | 244 | 21.3% | 2.6% | 219 | 21.7% | 4.8% | 25 | 18.5% | 0.5% | 125 | 26.1% | 2.6% |
| 5 personnes et + | 116 | 10.1% | 2.2% | 99 | 9.8% | 3.8% | 16 | 12.2% | 0.6% | 58 | 12.2% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 405 | 35.4% | 2.6% | 356 | 35.3% | 5.0% | 48 | 36.5% | 0.6% | 223 | 46.5% | 2.9% |
| Non | 739 | 64.6% | 2.0% | 654 | 64.7% | 3.7% | 84 | 63.5% | 0.5% | 257 | 53.5% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 253 | 22.1% | 2.1% | 225 | 22.3% | 4.0% | 27 | 20.5% | 0.4% | 89 | 18.6% | 2.7% |
| Agglo. - 20 000 hab | 189 | 16.6% | 2.1% | 160 | 15.8% | 3.7% | 30 | 22.3% | 0.6% | 74 | 15.4% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 140 | 12.2% | 2.0% | 124 | 12.2% | 3.7% | 16 | 11.9% | 0.4% | 55 | 11.4% | 3.0% |
| Agglo. + 100 000 hab | 353 | 30.9% | 2.3% | 312 | 30.9% | 4.2% | 41 | 31.0% | 0.5% | 167 | 34.7% | 2.9% |
| Agglo. Paris | 209 | 18.3% | 2.4% | 190 | 18.8% | 4.7% | 19 | 14.3% | 0.4% | 96 | 19.9% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 237 | 20.8% | 2.5% | 213 | 21.1% | 4.7% | 25 | 18.5% | 0.5% | 108 | 22.4% | 2.5% |
| Nord Pas de Calais | 56 | 4.9% | 1.7% | 54 | 5.3% | 3.5% | 2 | 1.3% | 0.1% | 26 | 5.3% | 2.7% |
| Lorraine | 73 | 6.4% | 3.8% | 65 | 6.5% | 7.0% | 7 | 5.6% | 0.7% | 26 | 5.4% | 4.7% |
| Alsace | 45 | 3.9% | 3.0% | 39 | 3.9% | 5.3% | 6 | 4.6% | 0.8% | 23 | 4.7% | 4.7% |
| Franche-Comté | 22 | 2.0% | 2.4% | 21 | 2.1% | 4.6% | 1 | 1.0% | 0.3% | 12 | 2.4% | 4.5% |
| Champagne Ardennes | 27 | 2.4% | 2.5% | 26 | 2.5% | 4.9% | 2 | 1.2% | 0.3% | 10 | 2.0% | 3.3% |
| Picardie | 38 | 3.4% | 2.5% | 28 | 2.7% | 3.7% | 11 | 8.1% | 1.4% | 14 | 2.9% | 3.2% |
| Bourgogne | 28 | 2.5% | 2.1% | 27 | 2.7% | 4.2% | 1 | 0.9% | 0.2% | 11 | 2.3% | 3.2% |
| Haute Normandie | 31 | 2.7% | 2.1% | 26 | 2.6% | 3.7% | 5 | 3.5% | 0.6% | 12 | 2.5% | 2.6% |
| Basse Normandie | 19 | 1.6% | 1.5% | 17 | 1.7% | 3.0% | 1 | 1.0% | 0.2% | 6 | 1.3% | 1.8% |
| Centre | 58 | 5.1% | 2.8% | 53 | 5.2% | 5.2% | 6 | 4.2% | 0.5% | 21 | 4.4% | 3.6% |
| Pays de Loire | 57 | 5.0% | 1.9% | 47 | 4.6% | 3.3% | 10 | 7.3% | 0.6% | 15 | 3.2% | 1.6% |
| Bretagne | 39 | 3.4% | 1.5% | 39 | 3.9% | 3.1% | - | - | - | 14 | 2.9% | 1.7% |
| Poitou Charentes | 26 | 2.2% | 1.7% | 23 | 2.2% | 3.2% | 3 | 2.3% | 0.4% | 6 | 1.3% | 1.6% |
| Aquitaine | 56 | 4.9% | 2.0% | 54 | 5.4% | 4.1% | 2 | 1.3% | 0.1% | 28 | 5.8% | 3.2% |
| Midi Pyrénées | 44 | 3.9% | 1.8% | 30 | 3.0% | 2.6% | 14 | 10.4% | 1.1% | 19 | 4.0% | 2.4% |
| Limousin | 16 | 1.4% | 2.5% | 14 | 1.3% | 4.6% | 2 | 1.5% | 0.6% | 4 | 0.8% | 2.5% |
| Auvergne | 26 | 2.2% | 2.3% | 17 | 1.7% | 3.2% | 8 | 6.1% | 1.4% | 10 | 2.2% | 3.5% |
| Rhône Alpes | 109 | 9.5% | 2.1% | 96 | 9.5% | 3.8% | 13 | 9.9% | 0.5% | 52 | 10.8% | 2.8% |
| Languedoc Roussillon | 44 | 3.8% | 1.9% | 39 | 3.8% | 3.6% | 5 | 3.7% | 0.4% | 17 | 3.5% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 93 | 8.1% | 2.1% | 83 | 8.2% | 4.0% | 10 | 7.6% | 0.4% | 47 | 9.8% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 853 | 74.6% | 2.6% | 754 | 74.6% | 4.6% | 99 | 74.8% | 0.6% | 416 | 86.7% | 2.9% |
| Presque tous les jours | 121 | 10.6% | 2.1% | 98 | 9.7% | 3.6% | 23 | 17.5% | 0.7% | 41 | 8.5% | 2.1% |
| 1 à 2 fois par semaine | 68 | 6.0% | 2.7% | 65 | 6.4% | 5.6% | 3 | 2.6% | 0.2% | 16 | 3.3% | 2.5% |
| 1 à 3 fois par mois | 7 | 0.6% | 1.4% | 5 | 0.4% | 2.2% | 3 | 1.9% | 0.8% | 1 | 0.1% | 1.1% |
| Moins souvent | 15 | 1.3% | 1.8% | 12 | 1.2% | 3.4% | 3 | 2.3% | 0.6% | 2 | 0.5% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 30 | 2.7% | 1.6% | 24 | 2.4% | 3.1% | 6 | 4.6% | 0.6% | 1 | 0.3% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 15 | 1.3% | 0.5% | 15 | 1.4% | 1.4% | 1 | 0.4% | - | 2 | 0.5% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 74 | 6.5% | 1.2% | 64 | 6.3% | 2.4% | 10 | 7.5% | 0.3% | 12 | 2.4% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 122 | 10.7% | 1.8% | 109 | 10.8% | 3.5% | 13 | 9.9% | 0.4% | 33 | 6.9% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 242 | 21.2% | 2.2% | 223 | 22.0% | 4.2% | 20 | 15.0% | 0.3% | 95 | 19.8% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 208 | 18.2% | 3.0% | 178 | 17.6% | 4.7% | 31 | 23.1% | 0.9% | 95 | 19.7% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 214 | 18.7% | 3.1% | 187 | 18.5% | 5.2% | 26 | 19.9% | 0.8% | 107 | 22.2% | 2.8% |
| De 65 000 à moins de 80 000 euros par an | 78 | 6.9% | 4.0% | 70 | 7.0% | 6.2% | 8 | 6.2% | 1.0% | 56 | 11.6% | 4.3% |
| De 80 000 à moins de 115 000 euros par an | 54 | 4.8% | 4.4% | 54 | 5.3% | 7.3% | 0 | 0.3% | 0.1% | 37 | 7.6% | 4.0% |
| 115 000 euros et plus par an | 27 | 2.4% | 4.5% | 22 | 2.2% | 6.1% | 5 | 3.6% | 2.1% | 20 | 4.2% | 4.0% |
| Refus | 58 | 5.1% | 1.7% | 49 | 4.8% | 3.5% | 10 | 7.2% | 0.5% | 17 | 3.5% | 1.6% |
| Ne sait pas | 20 | 1.7% | 0.9% | 16 | 1.6% | 1.7% | 3 | 2.4% | 0.2% | 5 | 1.1% | 0.6% |
