L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 509 | 100.0% | 1.0% | 203 | 100.0% | 0.8% | 306 | 100.0% | 1.1% | 107 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 203 | 39.9% | 0.8% | 203 | 100.0% | 0.8% | - | - | - | 56 | 52.4% | 0.6% |
| Femme | 306 | 60.1% | 1.1% | - | - | - | 306 | 100.0% | 1.1% | 51 | 47.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 33 | 6.4% | 0.4% | 21 | 10.4% | 0.6% | 12 | 3.8% | 0.3% | 15 | 14.4% | 0.5% |
| 25 à 34 ans | 31 | 6.1% | 0.4% | 16 | 7.8% | 0.4% | 15 | 4.9% | 0.4% | 7 | 6.1% | 0.2% |
| 35 à 49 ans | 74 | 14.6% | 0.6% | 33 | 16.2% | 0.5% | 41 | 13.5% | 0.7% | 43 | 39.9% | 0.7% |
| 50 à 59 ans | 71 | 14.0% | 0.8% | 30 | 14.8% | 0.6% | 41 | 13.5% | 0.9% | 33 | 30.8% | 0.8% |
| 60 ans et plus | 300 | 58.9% | 2.0% | 103 | 50.9% | 1.6% | 197 | 64.3% | 2.3% | 9 | 8.8% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 288 | 56.6% | 1.2% | - | - | - | 288 | 94.0% | 1.2% | 48 | 45.3% | 0.7% |
| Personne de référence | 318 | 62.6% | 1.1% | 178 | 87.7% | 0.9% | 140 | 45.9% | 1.8% | 50 | 46.6% | 0.6% |
| Responsable des achats | 388 | 76.3% | 1.1% | 108 | 53.5% | 0.9% | 280 | 91.4% | 1.2% | 78 | 72.7% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.6% | - | - | - | 3 | 1.0% | 2.1% | 2 | 1.4% | 8.4% |
| Petits patrons | 3 | 0.5% | 0.2% | 3 | 1.4% | 0.3% | - | - | - | 3 | 2.6% | 0.2% |
| Affaires et Cadres | 26 | 5.2% | 0.5% | 12 | 5.8% | 0.4% | 15 | 4.8% | 0.7% | 23 | 21.9% | 0.5% |
| Professions intermédiaires | 53 | 10.4% | 0.8% | 29 | 14.1% | 0.8% | 24 | 8.0% | 0.7% | 46 | 43.1% | 0.8% |
| Employés | 51 | 10.0% | 0.6% | 15 | 7.5% | 0.7% | 36 | 11.7% | 0.6% | 9 | 8.5% | 0.5% |
| Ouvriers | 25 | 4.9% | 0.4% | 22 | 10.8% | 0.4% | 3 | 0.9% | 0.2% | - | - | - |
| Retraités | 256 | 50.4% | 2.0% | 99 | 49.0% | 1.7% | 157 | 51.4% | 2.4% | 3 | 3.1% | 1.3% |
| Autres inactifs | 91 | 17.9% | 0.9% | 23 | 11.5% | 0.6% | 68 | 22.2% | 1.0% | 21 | 19.4% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.0% | 0.6% | 1 | 0.4% | 0.2% | 4 | 1.3% | 1.0% | - | - | - |
| Petits patrons | 4 | 0.7% | 0.1% | 3 | 1.6% | 0.2% | 1 | 0.2% | - | 4 | 3.5% | 0.1% |
| Affaires et Cadres | 43 | 8.4% | 0.6% | 13 | 6.2% | 0.3% | 30 | 9.8% | 0.8% | 43 | 39.8% | 0.6% |
| Professions intermédiaires | 61 | 11.9% | 0.8% | 40 | 19.8% | 1.0% | 20 | 6.7% | 0.6% | 61 | 56.7% | 0.8% |
| Employés | 31 | 6.1% | 0.6% | 13 | 6.7% | 0.6% | 18 | 5.8% | 0.6% | - | - | - |
| Ouvriers | 39 | 7.6% | 0.4% | 22 | 10.8% | 0.4% | 17 | 5.6% | 0.4% | - | - | - |
| Retraités | 278 | 54.7% | 1.9% | 105 | 51.8% | 1.6% | 173 | 56.6% | 2.2% | - | - | - |
| Autres inactifs | 49 | 9.6% | 1.2% | 6 | 2.8% | 0.3% | 43 | 14.1% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 166 | 32.6% | 1.7% | 40 | 19.8% | 0.9% | 125 | 41.0% | 2.2% | 17 | 15.4% | 1.0% |
| 2 personnes | 203 | 39.9% | 1.1% | 95 | 46.8% | 1.1% | 108 | 35.4% | 1.2% | 22 | 20.3% | 0.5% |
| 3 personnes | 54 | 10.5% | 0.6% | 23 | 11.2% | 0.5% | 31 | 10.1% | 0.7% | 24 | 22.2% | 0.6% |
| 4 personnes | 38 | 7.5% | 0.4% | 26 | 12.8% | 0.6% | 12 | 4.0% | 0.3% | 14 | 13.1% | 0.3% |
| 5 personnes et + | 48 | 9.5% | 0.9% | 19 | 9.4% | 0.7% | 29 | 9.5% | 1.1% | 31 | 29.0% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 87 | 17.0% | 0.6% | 37 | 18.4% | 0.5% | 49 | 16.1% | 0.6% | 44 | 40.9% | 0.6% |
| Non | 422 | 83.0% | 1.2% | 165 | 81.6% | 0.9% | 257 | 83.9% | 1.4% | 63 | 59.1% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 96 | 18.9% | 0.8% | 44 | 21.5% | 0.8% | 53 | 17.2% | 0.8% | 15 | 13.7% | 0.4% |
| Agglo. - 20 000 hab | 69 | 13.7% | 0.8% | 23 | 11.1% | 0.5% | 47 | 15.3% | 1.0% | 14 | 13.0% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 89 | 17.4% | 1.3% | 33 | 16.4% | 1.0% | 55 | 18.1% | 1.5% | 9 | 8.3% | 0.5% |
| Agglo. + 100 000 hab | 183 | 36.0% | 1.2% | 73 | 36.1% | 1.0% | 110 | 36.0% | 1.4% | 46 | 42.9% | 0.8% |
| Agglo. Paris | 71 | 14.0% | 0.8% | 30 | 14.9% | 0.7% | 41 | 13.4% | 0.9% | 24 | 22.1% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 71 | 14.0% | 0.7% | 30 | 14.9% | 0.7% | 41 | 13.4% | 0.8% | 24 | 22.1% | 0.5% |
| Nord Pas de Calais | 16 | 3.1% | 0.5% | 6 | 2.9% | 0.4% | 10 | 3.2% | 0.6% | 6 | 6.0% | 0.7% |
| Lorraine | 21 | 4.1% | 1.1% | 13 | 6.2% | 1.4% | 8 | 2.6% | 0.8% | 4 | 4.0% | 0.8% |
| Alsace | 23 | 4.5% | 1.5% | 15 | 7.4% | 2.0% | 8 | 2.6% | 1.0% | 4 | 4.0% | 0.9% |
| Franche-Comté | 14 | 2.7% | 1.4% | 9 | 4.4% | 1.9% | 5 | 1.5% | 0.9% | 3 | 2.7% | 1.1% |
| Champagne Ardennes | 21 | 4.1% | 1.9% | 6 | 3.1% | 1.2% | 14 | 4.7% | 2.6% | 1 | 0.7% | 0.3% |
| Picardie | 21 | 4.1% | 1.4% | 5 | 2.4% | 0.7% | 16 | 5.3% | 2.0% | 1 | 1.2% | 0.3% |
| Bourgogne | 12 | 2.4% | 0.9% | 3 | 1.6% | 0.5% | 9 | 3.0% | 1.3% | 2 | 2.0% | 0.6% |
| Haute Normandie | 13 | 2.5% | 0.9% | 6 | 3.1% | 0.9% | 7 | 2.1% | 0.8% | 3 | 2.6% | 0.6% |
| Basse Normandie | 21 | 4.1% | 1.7% | 14 | 7.0% | 2.5% | 6 | 2.1% | 1.0% | 2 | 2.3% | 0.7% |
| Centre | 28 | 5.6% | 1.4% | 8 | 3.8% | 0.8% | 21 | 6.8% | 1.9% | 1 | 1.4% | 0.3% |
| Pays de Loire | 43 | 8.5% | 1.5% | 10 | 5.1% | 0.7% | 33 | 10.7% | 2.1% | 6 | 5.6% | 0.6% |
| Bretagne | 17 | 3.4% | 0.7% | 6 | 3.1% | 0.5% | 11 | 3.6% | 0.8% | 2 | 1.4% | 0.2% |
| Poitou Charentes | 11 | 2.2% | 0.8% | 5 | 2.6% | 0.7% | 6 | 2.0% | 0.8% | 5 | 4.8% | 1.2% |
| Aquitaine | 19 | 3.8% | 0.7% | 7 | 3.2% | 0.5% | 13 | 4.1% | 0.9% | 4 | 3.3% | 0.4% |
| Midi Pyrénées | 25 | 4.9% | 1.0% | 7 | 3.6% | 0.6% | 18 | 5.9% | 1.4% | 4 | 3.4% | 0.5% |
| Limousin | 5 | 1.0% | 0.8% | 2 | 0.9% | 0.6% | 3 | 1.1% | 1.0% | 1 | 0.6% | 0.4% |
| Auvergne | 9 | 1.7% | 0.8% | 5 | 2.7% | 1.0% | 3 | 1.0% | 0.5% | 2 | 2.2% | 0.8% |
| Rhône Alpes | 67 | 13.1% | 1.3% | 26 | 12.6% | 1.0% | 41 | 13.4% | 1.5% | 22 | 20.6% | 1.2% |
| Languedoc Roussillon | 21 | 4.2% | 0.9% | 11 | 5.6% | 1.1% | 10 | 3.3% | 0.8% | 6 | 6.0% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 31 | 6.1% | 0.7% | 8 | 3.8% | 0.4% | 23 | 7.6% | 1.0% | 3 | 3.2% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 246 | 48.4% | 0.7% | 121 | 59.8% | 0.7% | 125 | 40.9% | 0.8% | 87 | 81.1% | 0.6% |
| Presque tous les jours | 79 | 15.5% | 1.3% | 36 | 17.6% | 1.3% | 43 | 14.0% | 1.4% | 17 | 15.4% | 0.9% |
| 1 à 2 fois par semaine | 25 | 4.9% | 1.0% | 11 | 5.5% | 1.0% | 14 | 4.5% | 1.0% | 2 | 1.8% | 0.3% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.3% | - | - | - | 1 | 0.4% | 0.4% | - | - | - |
| Moins souvent | 19 | 3.7% | 2.3% | 1 | 0.6% | 0.3% | 17 | 5.7% | 3.7% | - | - | - |
| Jamais | 2 | 0.4% | 1.4% | - | - | - | 2 | 0.6% | 4.6% | 2 | 1.7% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 5.2% | 1.4% | 9 | 4.2% | 1.1% | 18 | 5.8% | 1.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 38 | 7.5% | 1.3% | 6 | 2.8% | 0.5% | 33 | 10.7% | 1.8% | 2 | 1.7% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 58 | 11.4% | 1.0% | 21 | 10.2% | 0.8% | 37 | 12.2% | 1.1% | 9 | 8.8% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 67 | 13.2% | 1.0% | 26 | 12.8% | 0.8% | 41 | 13.5% | 1.2% | 6 | 5.3% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 107 | 21.1% | 1.0% | 41 | 20.2% | 0.8% | 66 | 21.7% | 1.2% | 15 | 13.8% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 43 | 8.5% | 0.6% | 25 | 12.3% | 0.7% | 18 | 6.0% | 0.6% | 15 | 13.8% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 87 | 17.1% | 1.3% | 41 | 20.5% | 1.1% | 46 | 14.9% | 1.4% | 28 | 26.2% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 18 | 3.6% | 0.9% | 11 | 5.6% | 1.0% | 7 | 2.3% | 0.8% | 8 | 7.5% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 17 | 3.3% | 1.3% | 10 | 5.1% | 1.4% | 6 | 2.1% | 1.3% | 13 | 11.8% | 1.4% |
| 115 000 euros et plus par an | 4 | 0.8% | 0.7% | 4 | 2.0% | 1.1% | - | - | - | 4 | 3.9% | 0.8% |
| Refus | 24 | 4.8% | 0.7% | 5 | 2.3% | 0.3% | 20 | 6.5% | 1.0% | 3 | 3.1% | 0.3% |
| Ne sait pas | 17 | 3.4% | 0.8% | 4 | 2.0% | 0.4% | 13 | 4.4% | 1.0% | 4 | 4.1% | 0.5% |
