L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1792 | 100.0% | 3.5% | 904 | 100.0% | 3.6% | 887 | 100.0% | 3.3% | 459 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 904 | 50.5% | 3.6% | 904 | 100.0% | 3.6% | - | - | - | 216 | 47.1% | 2.5% |
| Femme | 887 | 49.5% | 3.3% | - | - | - | 887 | 100.0% | 3.3% | 243 | 52.9% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 182 | 10.2% | 2.5% | 96 | 10.6% | 2.6% | 87 | 9.8% | 2.4% | 68 | 14.7% | 2.1% |
| 25 à 34 ans | 160 | 8.9% | 2.1% | 71 | 7.9% | 1.9% | 89 | 10.0% | 2.3% | 46 | 10.0% | 1.4% |
| 35 à 49 ans | 390 | 21.8% | 3.1% | 201 | 22.2% | 3.3% | 190 | 21.4% | 3.0% | 146 | 31.8% | 2.4% |
| 50 à 59 ans | 439 | 24.5% | 4.7% | 210 | 23.2% | 4.5% | 229 | 25.8% | 4.9% | 146 | 31.8% | 3.7% |
| 60 ans et plus | 620 | 34.6% | 4.1% | 327 | 36.1% | 5.0% | 293 | 33.1% | 3.5% | 54 | 11.8% | 5.5% |
| Individu | ||||||||||||
| Ménagères | 782 | 43.6% | 3.4% | - | - | - | 782 | 88.1% | 3.4% | 203 | 44.3% | 2.9% |
| Personne de référence | 1050 | 58.6% | 3.7% | 782 | 86.5% | 3.9% | 268 | 30.2% | 3.5% | 195 | 42.4% | 2.4% |
| Responsable des achats | 1288 | 71.9% | 3.6% | 507 | 56.1% | 4.0% | 781 | 88.0% | 3.4% | 287 | 62.5% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.3% | 1.0% | 2 | 0.2% | 0.4% | 4 | 0.4% | 2.3% | - | - | - |
| Petits patrons | 63 | 3.5% | 3.8% | 33 | 3.7% | 3.0% | 29 | 3.3% | 5.6% | 58 | 12.6% | 4.0% |
| Affaires et Cadres | 101 | 5.6% | 2.0% | 67 | 7.4% | 2.3% | 34 | 3.8% | 1.6% | 89 | 19.3% | 1.9% |
| Professions intermédiaires | 178 | 9.9% | 2.6% | 84 | 9.2% | 2.4% | 94 | 10.6% | 2.7% | 135 | 29.5% | 2.4% |
| Employés | 336 | 18.7% | 4.0% | 102 | 11.3% | 4.7% | 234 | 26.3% | 3.8% | 73 | 15.9% | 4.0% |
| Ouvriers | 266 | 14.9% | 4.1% | 225 | 24.8% | 4.5% | 42 | 4.7% | 3.0% | 16 | 3.4% | 3.8% |
| Retraités | 517 | 28.8% | 4.1% | 294 | 32.5% | 5.0% | 223 | 25.1% | 3.4% | 11 | 2.4% | 4.4% |
| Autres inactifs | 327 | 18.2% | 3.2% | 98 | 10.9% | 2.6% | 229 | 25.8% | 3.5% | 78 | 17.0% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.3% | 0.7% | 2 | 0.3% | 0.6% | 4 | 0.4% | 0.9% | - | - | - |
| Petits patrons | 87 | 4.8% | 3.3% | 36 | 3.9% | 2.7% | 51 | 5.8% | 3.8% | 87 | 18.9% | 3.3% |
| Affaires et Cadres | 189 | 10.5% | 2.6% | 88 | 9.8% | 2.5% | 100 | 11.3% | 2.7% | 189 | 41.1% | 2.6% |
| Professions intermédiaires | 183 | 10.2% | 2.4% | 92 | 10.2% | 2.4% | 91 | 10.3% | 2.5% | 183 | 40.0% | 2.4% |
| Employés | 204 | 11.4% | 3.8% | 109 | 12.1% | 4.7% | 95 | 10.7% | 3.1% | - | - | - |
| Ouvriers | 362 | 20.2% | 3.8% | 209 | 23.1% | 4.1% | 152 | 17.2% | 3.4% | - | - | - |
| Retraités | 593 | 33.1% | 4.1% | 324 | 35.8% | 4.9% | 269 | 30.3% | 3.4% | - | - | - |
| Autres inactifs | 168 | 9.4% | 4.1% | 44 | 4.8% | 2.7% | 125 | 14.0% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 374 | 20.9% | 3.7% | 172 | 19.0% | 3.9% | 202 | 22.8% | 3.6% | 34 | 7.4% | 2.0% |
| 2 personnes | 705 | 39.3% | 3.9% | 371 | 41.0% | 4.2% | 334 | 37.7% | 3.6% | 146 | 31.7% | 3.3% |
| 3 personnes | 282 | 15.8% | 3.1% | 137 | 15.2% | 3.0% | 145 | 16.4% | 3.2% | 113 | 24.5% | 2.9% |
| 4 personnes | 300 | 16.7% | 3.2% | 156 | 17.2% | 3.4% | 144 | 16.3% | 3.0% | 122 | 26.6% | 2.5% |
| 5 personnes et + | 130 | 7.3% | 2.4% | 69 | 7.6% | 2.6% | 61 | 6.9% | 2.2% | 45 | 9.7% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 394 | 22.0% | 2.6% | 195 | 21.5% | 2.7% | 199 | 22.4% | 2.4% | 138 | 30.2% | 1.8% |
| Non | 1398 | 78.0% | 3.8% | 710 | 78.5% | 4.0% | 688 | 77.6% | 3.7% | 320 | 69.8% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 350 | 19.5% | 3.0% | 171 | 18.9% | 3.1% | 179 | 20.1% | 2.9% | 90 | 19.6% | 2.7% |
| Agglo. - 20 000 hab | 263 | 14.7% | 2.9% | 141 | 15.5% | 3.3% | 123 | 13.8% | 2.6% | 48 | 10.4% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 253 | 14.1% | 3.6% | 125 | 13.8% | 3.7% | 128 | 14.4% | 3.5% | 51 | 11.1% | 2.8% |
| Agglo. + 100 000 hab | 555 | 31.0% | 3.6% | 296 | 32.7% | 4.0% | 260 | 29.3% | 3.3% | 146 | 31.9% | 2.6% |
| Agglo. Paris | 370 | 20.7% | 4.3% | 172 | 19.0% | 4.2% | 199 | 22.4% | 4.4% | 124 | 27.0% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 419 | 23.4% | 4.4% | 210 | 23.3% | 4.6% | 209 | 23.6% | 4.2% | 135 | 29.3% | 3.1% |
| Nord Pas de Calais | 110 | 6.1% | 3.4% | 61 | 6.7% | 4.0% | 49 | 5.5% | 2.9% | 24 | 5.1% | 2.5% |
| Lorraine | 82 | 4.6% | 4.3% | 46 | 5.0% | 4.9% | 36 | 4.1% | 3.7% | 20 | 4.4% | 3.6% |
| Alsace | 33 | 1.8% | 2.2% | 16 | 1.7% | 2.1% | 17 | 1.9% | 2.2% | 11 | 2.4% | 2.3% |
| Franche-Comté | 26 | 1.5% | 2.8% | 14 | 1.5% | 2.9% | 13 | 1.4% | 2.6% | 5 | 1.1% | 1.9% |
| Champagne Ardennes | 33 | 1.8% | 3.0% | 17 | 1.8% | 3.2% | 16 | 1.8% | 2.9% | 8 | 1.8% | 2.9% |
| Picardie | 69 | 3.9% | 4.5% | 35 | 3.8% | 4.7% | 34 | 3.9% | 4.3% | 16 | 3.5% | 3.7% |
| Bourgogne | 39 | 2.2% | 2.9% | 24 | 2.7% | 3.7% | 14 | 1.6% | 2.1% | 3 | 0.6% | 0.8% |
| Haute Normandie | 57 | 3.2% | 3.8% | 39 | 4.4% | 5.6% | 17 | 1.9% | 2.2% | 15 | 3.2% | 3.1% |
| Basse Normandie | 27 | 1.5% | 2.2% | 14 | 1.6% | 2.5% | 12 | 1.4% | 2.0% | 6 | 1.4% | 1.8% |
| Centre | 85 | 4.7% | 4.0% | 51 | 5.7% | 5.1% | 34 | 3.8% | 3.1% | 20 | 4.4% | 3.4% |
| Pays de Loire | 104 | 5.8% | 3.5% | 54 | 6.0% | 3.8% | 49 | 5.6% | 3.2% | 14 | 3.1% | 1.5% |
| Bretagne | 81 | 4.5% | 3.0% | 43 | 4.7% | 3.3% | 38 | 4.3% | 2.8% | 27 | 5.8% | 3.2% |
| Poitou Charentes | 39 | 2.2% | 2.7% | 19 | 2.1% | 2.7% | 20 | 2.3% | 2.7% | 13 | 2.8% | 3.1% |
| Aquitaine | 107 | 6.0% | 3.9% | 43 | 4.7% | 3.3% | 64 | 7.2% | 4.5% | 26 | 5.7% | 3.0% |
| Midi Pyrénées | 77 | 4.3% | 3.1% | 35 | 3.8% | 2.9% | 42 | 4.8% | 3.3% | 15 | 3.2% | 1.9% |
| Limousin | 20 | 1.1% | 3.2% | 9 | 1.0% | 3.1% | 11 | 1.2% | 3.4% | 3 | 0.6% | 1.8% |
| Auvergne | 28 | 1.6% | 2.5% | 7 | 0.8% | 1.3% | 21 | 2.4% | 3.6% | 8 | 1.8% | 2.8% |
| Rhône Alpes | 137 | 7.7% | 2.7% | 63 | 7.0% | 2.5% | 75 | 8.4% | 2.8% | 40 | 8.7% | 2.2% |
| Languedoc Roussillon | 75 | 4.2% | 3.3% | 37 | 4.1% | 3.5% | 38 | 4.3% | 3.2% | 11 | 2.3% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 143 | 8.0% | 3.3% | 68 | 7.5% | 3.3% | 75 | 8.5% | 3.3% | 40 | 8.7% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1176 | 65.6% | 3.5% | 600 | 66.3% | 3.6% | 576 | 64.9% | 3.5% | 380 | 82.8% | 2.6% |
| Presque tous les jours | 180 | 10.0% | 3.1% | 84 | 9.2% | 3.1% | 96 | 10.8% | 3.1% | 41 | 9.0% | 2.1% |
| 1 à 2 fois par semaine | 94 | 5.2% | 3.7% | 50 | 5.5% | 4.3% | 44 | 5.0% | 3.2% | 26 | 5.7% | 4.2% |
| 1 à 3 fois par mois | 35 | 1.9% | 6.7% | 13 | 1.5% | 6.6% | 21 | 2.4% | 6.7% | 1 | 0.2% | 1.5% |
| Moins souvent | 42 | 2.3% | 5.1% | 20 | 2.2% | 5.5% | 22 | 2.5% | 4.7% | 1 | 0.2% | 1.1% |
| Jamais | 6 | 0.3% | 4.7% | 1 | 0.1% | 1.3% | 5 | 0.5% | 12.2% | 2 | 0.4% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 85 | 4.7% | 4.6% | 28 | 3.1% | 3.6% | 57 | 6.4% | 5.3% | 4 | 0.8% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 111 | 6.2% | 3.9% | 52 | 5.8% | 4.9% | 58 | 6.6% | 3.3% | 11 | 2.4% | 4.2% |
| De 12 000 à moins de 18 000 euros par an | 175 | 9.8% | 2.9% | 84 | 9.3% | 3.2% | 91 | 10.2% | 2.6% | 5 | 1.2% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 229 | 12.8% | 3.5% | 99 | 11.0% | 3.2% | 129 | 14.6% | 3.7% | 33 | 7.2% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 358 | 20.0% | 3.3% | 194 | 21.5% | 3.7% | 164 | 18.5% | 2.9% | 80 | 17.5% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 251 | 14.0% | 3.6% | 134 | 14.8% | 3.6% | 117 | 13.2% | 3.6% | 70 | 15.3% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 262 | 14.6% | 3.8% | 147 | 16.2% | 4.1% | 115 | 13.0% | 3.5% | 109 | 23.8% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 84 | 4.7% | 4.3% | 43 | 4.8% | 3.8% | 41 | 4.6% | 4.9% | 40 | 8.8% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 47 | 2.6% | 3.8% | 26 | 2.9% | 3.5% | 21 | 2.3% | 4.1% | 29 | 6.4% | 3.2% |
| 115 000 euros et plus par an | 26 | 1.5% | 4.4% | 12 | 1.3% | 3.2% | 15 | 1.7% | 6.5% | 22 | 4.8% | 4.3% |
| Refus | 115 | 6.4% | 3.4% | 68 | 7.5% | 4.9% | 47 | 5.3% | 2.4% | 30 | 6.6% | 2.8% |
| Ne sait pas | 48 | 2.7% | 2.1% | 16 | 1.8% | 1.7% | 32 | 3.6% | 2.4% | 24 | 5.3% | 2.6% |
