L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4164 | 100.0% | 8.0% | 1939 | 100.0% | 7.8% | 2225 | 100.0% | 8.3% | 941 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 1939 | 46.6% | 7.8% | 1939 | 100.0% | 7.8% | - | - | - | 473 | 50.2% | 5.4% |
| Femme | 2225 | 53.4% | 8.3% | - | - | - | 2225 | 100.0% | 8.3% | 468 | 49.8% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 653 | 15.7% | 9.0% | 326 | 16.8% | 8.9% | 326 | 14.7% | 9.1% | 222 | 23.6% | 7.0% |
| 25 à 34 ans | 494 | 11.9% | 6.5% | 233 | 12.0% | 6.2% | 261 | 11.7% | 6.7% | 161 | 17.2% | 4.9% |
| 35 à 49 ans | 832 | 20.0% | 6.7% | 392 | 20.2% | 6.4% | 440 | 19.8% | 7.0% | 287 | 30.5% | 4.7% |
| 50 à 59 ans | 888 | 21.3% | 9.5% | 470 | 24.2% | 10.1% | 418 | 18.8% | 8.9% | 218 | 23.1% | 5.6% |
| 60 ans et plus | 1297 | 31.2% | 8.6% | 518 | 26.7% | 7.9% | 780 | 35.0% | 9.2% | 53 | 5.6% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 1899 | 45.6% | 8.2% | - | - | - | 1899 | 85.4% | 8.2% | 361 | 38.4% | 5.1% |
| Personne de référence | 2346 | 56.3% | 8.4% | 1531 | 78.9% | 7.6% | 815 | 36.6% | 10.5% | 424 | 45.1% | 5.2% |
| Responsable des achats | 2872 | 69.0% | 8.1% | 976 | 50.3% | 7.7% | 1896 | 85.2% | 8.3% | 539 | 57.2% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 40 | 1.0% | 7.7% | 31 | 1.6% | 8.3% | 10 | 0.4% | 6.4% | - | - | - |
| Petits patrons | 103 | 2.5% | 6.3% | 75 | 3.9% | 6.8% | 27 | 1.2% | 5.3% | 90 | 9.6% | 6.2% |
| Affaires et Cadres | 199 | 4.8% | 3.9% | 112 | 5.8% | 3.8% | 87 | 3.9% | 4.0% | 173 | 18.4% | 3.7% |
| Professions intermédiaires | 394 | 9.5% | 5.7% | 196 | 10.1% | 5.7% | 198 | 8.9% | 5.7% | 310 | 32.9% | 5.5% |
| Employés | 712 | 17.1% | 8.6% | 141 | 7.3% | 6.5% | 571 | 25.7% | 9.3% | 120 | 12.7% | 6.6% |
| Ouvriers | 658 | 15.8% | 10.2% | 502 | 25.9% | 10.0% | 156 | 7.0% | 11.3% | 30 | 3.2% | 7.3% |
| Retraités | 1137 | 27.3% | 9.0% | 499 | 25.7% | 8.4% | 638 | 28.7% | 9.6% | 20 | 2.1% | 7.9% |
| Autres inactifs | 921 | 22.1% | 8.9% | 383 | 19.7% | 10.1% | 538 | 24.2% | 8.3% | 199 | 21.2% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 65 | 1.6% | 8.0% | 36 | 1.8% | 8.5% | 29 | 1.3% | 7.4% | - | - | - |
| Petits patrons | 174 | 4.2% | 6.6% | 81 | 4.2% | 6.2% | 93 | 4.2% | 7.0% | 174 | 18.5% | 6.6% |
| Affaires et Cadres | 301 | 7.2% | 4.2% | 150 | 7.7% | 4.2% | 152 | 6.8% | 4.1% | 301 | 32.0% | 4.2% |
| Professions intermédiaires | 465 | 11.2% | 6.1% | 241 | 12.5% | 6.2% | 224 | 10.1% | 6.1% | 465 | 49.4% | 6.1% |
| Employés | 478 | 11.5% | 8.8% | 182 | 9.4% | 7.8% | 297 | 13.3% | 9.6% | - | - | - |
| Ouvriers | 946 | 22.7% | 9.9% | 501 | 25.8% | 9.9% | 445 | 20.0% | 10.0% | - | - | - |
| Retraités | 1294 | 31.1% | 9.0% | 564 | 29.1% | 8.6% | 730 | 32.8% | 9.3% | - | - | - |
| Autres inactifs | 440 | 10.6% | 10.7% | 185 | 9.5% | 11.5% | 255 | 11.5% | 10.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1004 | 24.1% | 10.0% | 402 | 20.8% | 9.2% | 601 | 27.0% | 10.7% | 85 | 9.0% | 4.9% |
| 2 personnes | 1368 | 32.9% | 7.6% | 615 | 31.7% | 7.0% | 753 | 33.8% | 8.2% | 240 | 25.5% | 5.5% |
| 3 personnes | 751 | 18.0% | 8.2% | 373 | 19.3% | 8.3% | 378 | 17.0% | 8.2% | 227 | 24.1% | 5.9% |
| 4 personnes | 659 | 15.8% | 7.1% | 346 | 17.8% | 7.6% | 314 | 14.1% | 6.6% | 260 | 27.6% | 5.3% |
| 5 personnes et + | 382 | 9.2% | 7.1% | 202 | 10.4% | 7.7% | 180 | 8.1% | 6.5% | 129 | 13.7% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1065 | 25.6% | 6.9% | 518 | 26.7% | 7.2% | 547 | 24.6% | 6.6% | 378 | 40.2% | 4.9% |
| Non | 3099 | 74.4% | 8.5% | 1421 | 73.3% | 8.1% | 1678 | 75.4% | 9.0% | 562 | 59.8% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 1145 | 27.5% | 9.7% | 533 | 27.5% | 9.5% | 612 | 27.5% | 9.8% | 232 | 24.6% | 6.9% |
| Agglo. - 20 000 hab | 780 | 18.7% | 8.7% | 353 | 18.2% | 8.2% | 427 | 19.2% | 9.1% | 165 | 17.5% | 6.4% |
| Agglo. 20 000 à 100 000 hab | 598 | 14.4% | 8.6% | 275 | 14.2% | 8.2% | 324 | 14.5% | 9.0% | 97 | 10.3% | 5.4% |
| Agglo. + 100 000 hab | 1179 | 28.3% | 7.6% | 556 | 28.7% | 7.4% | 622 | 28.0% | 7.8% | 271 | 28.8% | 4.7% |
| Agglo. Paris | 462 | 11.1% | 5.4% | 221 | 11.4% | 5.5% | 241 | 10.8% | 5.4% | 177 | 18.8% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 534 | 12.8% | 5.6% | 254 | 13.1% | 5.6% | 280 | 12.6% | 5.6% | 198 | 21.0% | 4.5% |
| Nord Pas de Calais | 320 | 7.7% | 10.0% | 168 | 8.6% | 11.0% | 153 | 6.9% | 9.0% | 59 | 6.2% | 6.2% |
| Lorraine | 132 | 3.2% | 6.9% | 64 | 3.3% | 6.9% | 68 | 3.1% | 6.8% | 29 | 3.1% | 5.2% |
| Alsace | 64 | 1.5% | 4.2% | 24 | 1.3% | 3.3% | 40 | 1.8% | 5.1% | 12 | 1.3% | 2.5% |
| Franche-Comté | 96 | 2.3% | 10.0% | 45 | 2.3% | 9.6% | 51 | 2.3% | 10.5% | 17 | 1.8% | 6.3% |
| Champagne Ardennes | 120 | 2.9% | 11.1% | 52 | 2.7% | 10.0% | 68 | 3.1% | 12.1% | 15 | 1.6% | 5.2% |
| Picardie | 185 | 4.4% | 12.0% | 83 | 4.3% | 11.1% | 102 | 4.6% | 12.9% | 34 | 3.6% | 7.9% |
| Bourgogne | 162 | 3.9% | 12.0% | 74 | 3.8% | 11.4% | 87 | 3.9% | 12.5% | 28 | 3.0% | 8.0% |
| Haute Normandie | 140 | 3.4% | 9.4% | 67 | 3.4% | 9.4% | 73 | 3.3% | 9.4% | 31 | 3.3% | 6.7% |
| Basse Normandie | 120 | 2.9% | 9.9% | 66 | 3.4% | 11.4% | 53 | 2.4% | 8.5% | 29 | 3.0% | 8.0% |
| Centre | 212 | 5.1% | 10.1% | 102 | 5.3% | 10.2% | 110 | 4.9% | 10.1% | 29 | 3.1% | 4.9% |
| Pays de Loire | 229 | 5.5% | 7.7% | 95 | 4.9% | 6.6% | 134 | 6.0% | 8.8% | 58 | 6.2% | 6.2% |
| Bretagne | 168 | 4.0% | 6.3% | 81 | 4.2% | 6.3% | 87 | 3.9% | 6.3% | 50 | 5.3% | 6.1% |
| Poitou Charentes | 150 | 3.6% | 10.1% | 71 | 3.7% | 10.0% | 79 | 3.5% | 10.2% | 24 | 2.6% | 5.9% |
| Aquitaine | 244 | 5.8% | 8.8% | 125 | 6.4% | 9.5% | 119 | 5.3% | 8.2% | 46 | 4.9% | 5.3% |
| Midi Pyrénées | 245 | 5.9% | 10.0% | 110 | 5.7% | 9.3% | 135 | 6.1% | 10.7% | 49 | 5.2% | 6.2% |
| Limousin | 76 | 1.8% | 12.3% | 33 | 1.7% | 11.1% | 43 | 1.9% | 13.4% | 8 | 0.8% | 5.1% |
| Auvergne | 110 | 2.6% | 9.7% | 42 | 2.2% | 7.7% | 68 | 3.1% | 11.6% | 19 | 2.0% | 6.3% |
| Rhône Alpes | 383 | 9.2% | 7.4% | 173 | 8.9% | 7.0% | 209 | 9.4% | 7.8% | 96 | 10.2% | 5.2% |
| Languedoc Roussillon | 173 | 4.1% | 7.6% | 68 | 3.5% | 6.4% | 104 | 4.7% | 8.8% | 46 | 4.9% | 6.3% |
| Provence Alpes Côte d'Azur, Corse | 303 | 7.3% | 7.0% | 142 | 7.3% | 6.9% | 161 | 7.2% | 7.0% | 64 | 6.8% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2235 | 53.7% | 6.7% | 1106 | 57.1% | 6.7% | 1129 | 50.7% | 6.8% | 750 | 79.7% | 5.2% |
| Presque tous les jours | 516 | 12.4% | 8.8% | 232 | 12.0% | 8.5% | 284 | 12.7% | 9.0% | 109 | 11.6% | 5.6% |
| 1 à 2 fois par semaine | 263 | 6.3% | 10.3% | 124 | 6.4% | 10.7% | 138 | 6.2% | 10.0% | 47 | 5.0% | 7.4% |
| 1 à 3 fois par mois | 71 | 1.7% | 13.7% | 30 | 1.6% | 15.0% | 41 | 1.8% | 12.9% | 6 | 0.7% | 10.4% |
| Moins souvent | 113 | 2.7% | 13.8% | 44 | 2.2% | 12.2% | 70 | 3.1% | 14.9% | 8 | 0.8% | 9.8% |
| Jamais | 6 | 0.1% | 4.5% | 3 | 0.2% | 3.7% | 2 | 0.1% | 6.1% | 2 | 0.3% | 25.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 223 | 5.3% | 12.0% | 81 | 4.2% | 10.2% | 142 | 6.4% | 13.3% | 12 | 1.3% | 8.7% |
| De 9 000 à moins de 12 000 euros par an | 368 | 8.8% | 13.0% | 141 | 7.3% | 13.3% | 227 | 10.2% | 12.7% | 22 | 2.3% | 8.3% |
| De 12 000 à moins de 18 000 euros par an | 693 | 16.6% | 11.4% | 298 | 15.4% | 11.4% | 395 | 17.7% | 11.3% | 59 | 6.2% | 8.0% |
| De 18 000 à moins de 24 000 euros par an | 636 | 15.3% | 9.7% | 283 | 14.6% | 9.2% | 353 | 15.9% | 10.0% | 98 | 10.4% | 7.2% |
| De 24 000 à moins de 36 000 euros par an | 875 | 21.0% | 7.9% | 406 | 20.9% | 7.6% | 469 | 21.1% | 8.2% | 196 | 20.8% | 5.8% |
| De 36 000 à moins de 45 000 euros par an | 478 | 11.5% | 6.8% | 256 | 13.2% | 6.8% | 222 | 10.0% | 6.8% | 177 | 18.8% | 5.8% |
| De 45 000 à moins de 65 000 euros par an | 323 | 7.8% | 4.7% | 183 | 9.4% | 5.1% | 140 | 6.3% | 4.3% | 153 | 16.3% | 4.0% |
| De 65 000 à moins de 80 000 euros par an | 87 | 2.1% | 4.4% | 61 | 3.1% | 5.4% | 26 | 1.2% | 3.1% | 54 | 5.7% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 49 | 1.2% | 3.9% | 35 | 1.8% | 4.7% | 14 | 0.6% | 2.7% | 32 | 3.4% | 3.5% |
| 115 000 euros et plus par an | 30 | 0.7% | 4.9% | 17 | 0.9% | 4.6% | 13 | 0.6% | 5.5% | 28 | 3.0% | 5.6% |
| Refus | 251 | 6.0% | 7.5% | 116 | 6.0% | 8.3% | 135 | 6.1% | 6.9% | 55 | 5.8% | 5.1% |
| Ne sait pas | 153 | 3.7% | 6.7% | 62 | 3.2% | 6.5% | 91 | 4.1% | 6.8% | 55 | 5.8% | 5.9% |
