L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1094 | 100.0% | 2.1% | 487 | 100.0% | 2.0% | 606 | 100.0% | 2.2% | 287 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 487 | 44.6% | 2.0% | 487 | 100.0% | 2.0% | - | - | - | 158 | 55.0% | 1.8% |
| Femme | 606 | 55.4% | 2.2% | - | - | - | 606 | 100.0% | 2.2% | 129 | 45.0% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 214 | 19.6% | 2.9% | 111 | 22.8% | 3.0% | 103 | 17.0% | 2.9% | 79 | 27.4% | 2.5% |
| 25 à 34 ans | 192 | 17.6% | 2.5% | 92 | 18.9% | 2.5% | 100 | 16.5% | 2.6% | 74 | 25.7% | 2.2% |
| 35 à 49 ans | 260 | 23.8% | 2.1% | 102 | 20.9% | 1.6% | 159 | 26.2% | 2.5% | 80 | 27.8% | 1.3% |
| 50 à 59 ans | 168 | 15.4% | 1.8% | 77 | 15.8% | 1.7% | 91 | 15.1% | 2.0% | 48 | 16.7% | 1.2% |
| 60 ans et plus | 259 | 23.7% | 1.7% | 105 | 21.6% | 1.6% | 153 | 25.3% | 1.8% | 7 | 2.3% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 481 | 44.0% | 2.1% | - | - | - | 481 | 79.4% | 2.1% | 91 | 31.8% | 1.3% |
| Personne de référence | 534 | 48.8% | 1.9% | 359 | 73.7% | 1.8% | 175 | 28.8% | 2.3% | 124 | 43.2% | 1.5% |
| Responsable des achats | 725 | 66.3% | 2.0% | 236 | 48.5% | 1.9% | 488 | 80.5% | 2.1% | 174 | 60.6% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.9% | 8 | 1.6% | 2.1% | 2 | 0.3% | 1.3% | - | - | - |
| Petits patrons | 25 | 2.3% | 1.5% | 18 | 3.7% | 1.6% | 6 | 1.1% | 1.2% | 23 | 7.9% | 1.6% |
| Affaires et Cadres | 51 | 4.7% | 1.0% | 27 | 5.5% | 0.9% | 24 | 4.0% | 1.1% | 44 | 15.4% | 1.0% |
| Professions intermédiaires | 120 | 11.0% | 1.7% | 70 | 14.4% | 2.0% | 50 | 8.2% | 1.4% | 97 | 33.7% | 1.7% |
| Employés | 219 | 20.1% | 2.6% | 44 | 9.1% | 2.1% | 175 | 28.9% | 2.9% | 46 | 16.0% | 2.5% |
| Ouvriers | 153 | 14.0% | 2.4% | 119 | 24.4% | 2.4% | 34 | 5.6% | 2.5% | 7 | 2.6% | 1.8% |
| Retraités | 222 | 20.3% | 1.8% | 98 | 20.0% | 1.6% | 124 | 20.4% | 1.9% | - | - | - |
| Autres inactifs | 294 | 26.9% | 2.9% | 103 | 21.2% | 2.7% | 191 | 31.5% | 2.9% | 70 | 24.4% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.8% | 2.4% | 14 | 2.8% | 3.3% | 6 | 1.0% | 1.5% | - | - | - |
| Petits patrons | 53 | 4.8% | 2.0% | 31 | 6.4% | 2.4% | 22 | 3.6% | 1.6% | 53 | 18.4% | 2.0% |
| Affaires et Cadres | 88 | 8.0% | 1.2% | 39 | 8.1% | 1.1% | 48 | 8.0% | 1.3% | 88 | 30.6% | 1.2% |
| Professions intermédiaires | 147 | 13.4% | 1.9% | 88 | 18.0% | 2.2% | 59 | 9.7% | 1.6% | 147 | 51.0% | 1.9% |
| Employés | 132 | 12.1% | 2.4% | 47 | 9.6% | 2.0% | 85 | 14.0% | 2.7% | - | - | - |
| Ouvriers | 283 | 25.9% | 3.0% | 129 | 26.5% | 2.5% | 154 | 25.4% | 3.5% | - | - | - |
| Retraités | 246 | 22.5% | 1.7% | 106 | 21.7% | 1.6% | 140 | 23.1% | 1.8% | - | - | - |
| Autres inactifs | 126 | 11.6% | 3.1% | 34 | 6.9% | 2.1% | 93 | 15.3% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 198 | 18.1% | 2.0% | 72 | 14.7% | 1.6% | 126 | 20.8% | 2.2% | 24 | 8.4% | 1.4% |
| 2 personnes | 365 | 33.3% | 2.0% | 169 | 34.6% | 1.9% | 196 | 32.3% | 2.1% | 73 | 25.5% | 1.7% |
| 3 personnes | 143 | 13.1% | 1.6% | 78 | 16.1% | 1.7% | 65 | 10.7% | 1.4% | 60 | 20.9% | 1.6% |
| 4 personnes | 232 | 21.2% | 2.5% | 94 | 19.3% | 2.1% | 138 | 22.7% | 2.9% | 87 | 30.5% | 1.8% |
| 5 personnes et + | 156 | 14.3% | 2.9% | 75 | 15.3% | 2.8% | 81 | 13.4% | 3.0% | 42 | 14.7% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 352 | 32.1% | 2.3% | 144 | 29.5% | 2.0% | 208 | 34.3% | 2.5% | 121 | 42.2% | 1.6% |
| Non | 742 | 67.9% | 2.0% | 344 | 70.5% | 1.9% | 398 | 65.7% | 2.1% | 166 | 57.8% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 267 | 24.4% | 2.3% | 153 | 31.4% | 2.7% | 114 | 18.8% | 1.8% | 57 | 19.9% | 1.7% |
| Agglo. - 20 000 hab | 203 | 18.5% | 2.2% | 80 | 16.5% | 1.9% | 122 | 20.1% | 2.6% | 48 | 16.6% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 147 | 13.5% | 2.1% | 63 | 13.0% | 1.9% | 84 | 13.9% | 2.3% | 27 | 9.4% | 1.5% |
| Agglo. + 100 000 hab | 322 | 29.5% | 2.1% | 109 | 22.3% | 1.5% | 214 | 35.2% | 2.7% | 90 | 31.5% | 1.6% |
| Agglo. Paris | 154 | 14.1% | 1.8% | 82 | 16.7% | 2.0% | 73 | 12.0% | 1.6% | 65 | 22.6% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 171 | 15.6% | 1.8% | 88 | 18.0% | 1.9% | 83 | 13.7% | 1.7% | 72 | 25.2% | 1.7% |
| Nord Pas de Calais | 73 | 6.6% | 2.3% | 38 | 7.7% | 2.5% | 35 | 5.8% | 2.1% | 24 | 8.3% | 2.5% |
| Lorraine | 51 | 4.7% | 2.7% | 20 | 4.2% | 2.2% | 31 | 5.1% | 3.1% | 14 | 4.8% | 2.5% |
| Alsace | 17 | 1.6% | 1.1% | 7 | 1.4% | 0.9% | 11 | 1.7% | 1.3% | 2 | 0.6% | 0.3% |
| Franche-Comté | 23 | 2.1% | 2.4% | 14 | 2.8% | 2.9% | 9 | 1.6% | 1.9% | 5 | 1.9% | 2.0% |
| Champagne Ardennes | 40 | 3.7% | 3.7% | 23 | 4.7% | 4.4% | 17 | 2.8% | 3.1% | 4 | 1.4% | 1.4% |
| Picardie | 57 | 5.2% | 3.7% | 20 | 4.2% | 2.8% | 36 | 6.0% | 4.6% | 9 | 3.2% | 2.1% |
| Bourgogne | 23 | 2.1% | 1.7% | 12 | 2.5% | 1.9% | 10 | 1.7% | 1.5% | 4 | 1.4% | 1.1% |
| Haute Normandie | 32 | 2.9% | 2.2% | 8 | 1.7% | 1.2% | 24 | 3.9% | 3.1% | 6 | 2.0% | 1.2% |
| Basse Normandie | 29 | 2.7% | 2.4% | 16 | 3.2% | 2.7% | 14 | 2.2% | 2.2% | 8 | 2.8% | 2.3% |
| Centre | 70 | 6.4% | 3.3% | 24 | 5.0% | 2.4% | 45 | 7.5% | 4.2% | 17 | 6.0% | 2.9% |
| Pays de Loire | 83 | 7.6% | 2.8% | 38 | 7.8% | 2.7% | 46 | 7.5% | 3.0% | 19 | 6.8% | 2.1% |
| Bretagne | 69 | 6.3% | 2.6% | 42 | 8.7% | 3.3% | 26 | 4.3% | 1.9% | 19 | 6.7% | 2.3% |
| Poitou Charentes | 20 | 1.8% | 1.3% | 6 | 1.3% | 0.9% | 13 | 2.2% | 1.7% | 2 | 0.7% | 0.5% |
| Aquitaine | 56 | 5.1% | 2.0% | 29 | 5.9% | 2.2% | 27 | 4.4% | 1.9% | 8 | 2.7% | 0.9% |
| Midi Pyrénées | 47 | 4.3% | 1.9% | 17 | 3.6% | 1.5% | 29 | 4.9% | 2.3% | 12 | 4.3% | 1.6% |
| Limousin | 13 | 1.2% | 2.1% | 8 | 1.6% | 2.7% | 5 | 0.8% | 1.6% | 1 | 0.4% | 0.8% |
| Auvergne | 20 | 1.8% | 1.8% | 7 | 1.5% | 1.3% | 13 | 2.1% | 2.2% | 8 | 2.7% | 2.6% |
| Rhône Alpes | 92 | 8.4% | 1.8% | 36 | 7.5% | 1.5% | 56 | 9.2% | 2.1% | 22 | 7.8% | 1.2% |
| Languedoc Roussillon | 31 | 2.9% | 1.4% | 8 | 1.6% | 0.7% | 23 | 3.8% | 2.0% | 9 | 3.0% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 77 | 7.1% | 1.8% | 25 | 5.1% | 1.2% | 52 | 8.7% | 2.3% | 21 | 7.4% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 701 | 64.1% | 2.1% | 333 | 68.4% | 2.0% | 368 | 60.7% | 2.2% | 240 | 83.7% | 1.7% |
| Presque tous les jours | 123 | 11.2% | 2.1% | 54 | 11.1% | 2.0% | 69 | 11.4% | 2.2% | 28 | 9.7% | 1.4% |
| 1 à 2 fois par semaine | 55 | 5.0% | 2.2% | 28 | 5.8% | 2.4% | 27 | 4.4% | 1.9% | 11 | 3.8% | 1.7% |
| 1 à 3 fois par mois | 7 | 0.6% | 1.4% | 3 | 0.5% | 1.3% | 4 | 0.7% | 1.4% | 2 | 0.6% | 2.7% |
| Moins souvent | 28 | 2.6% | 3.4% | 12 | 2.5% | 3.5% | 16 | 2.6% | 3.4% | 4 | 1.5% | 5.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 58 | 5.3% | 3.1% | 18 | 3.7% | 2.3% | 40 | 6.6% | 3.8% | 5 | 1.7% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 89 | 8.1% | 3.1% | 22 | 4.4% | 2.0% | 67 | 11.1% | 3.8% | 11 | 3.9% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 157 | 14.4% | 2.6% | 63 | 13.0% | 2.4% | 94 | 15.5% | 2.7% | 31 | 10.8% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 176 | 16.1% | 2.7% | 90 | 18.5% | 2.9% | 86 | 14.2% | 2.5% | 25 | 8.9% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 226 | 20.7% | 2.1% | 102 | 21.0% | 1.9% | 124 | 20.4% | 2.2% | 56 | 19.5% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 135 | 12.3% | 1.9% | 62 | 12.8% | 1.7% | 72 | 11.9% | 2.2% | 50 | 17.4% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 100 | 9.2% | 1.5% | 49 | 10.1% | 1.4% | 51 | 8.4% | 1.6% | 46 | 16.0% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 27 | 2.5% | 1.4% | 18 | 3.6% | 1.6% | 9 | 1.5% | 1.1% | 13 | 4.7% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 9 | 0.8% | 0.7% | 5 | 1.0% | 0.7% | 4 | 0.6% | 0.8% | 7 | 2.3% | 0.7% |
| 115 000 euros et plus par an | 7 | 0.6% | 1.1% | 6 | 1.1% | 1.5% | 1 | 0.2% | 0.5% | 7 | 2.3% | 1.3% |
| Refus | 61 | 5.6% | 1.8% | 29 | 6.0% | 2.1% | 32 | 5.3% | 1.6% | 20 | 6.9% | 1.9% |
| Ne sait pas | 49 | 4.5% | 2.1% | 24 | 4.9% | 2.5% | 25 | 4.1% | 1.9% | 16 | 5.4% | 1.7% |
