L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4049 | 100.0% | 7.8% | 1950 | 100.0% | 7.9% | 2099 | 100.0% | 7.8% | 1143 | 100.0% | 6.5% |
| Sexe | ||||||||||||
| Homme | 1950 | 48.2% | 7.9% | 1950 | 100.0% | 7.9% | - | - | - | 572 | 50.1% | 6.5% |
| Femme | 2099 | 51.8% | 7.8% | - | - | - | 2099 | 100.0% | 7.8% | 571 | 49.9% | 6.6% |
| Age | ||||||||||||
| 15 à 24 ans | 667 | 16.5% | 9.2% | 357 | 18.3% | 9.7% | 311 | 14.8% | 8.6% | 252 | 22.0% | 8.0% |
| 25 à 34 ans | 669 | 16.5% | 8.8% | 330 | 16.9% | 8.8% | 339 | 16.2% | 8.7% | 237 | 20.8% | 7.2% |
| 35 à 49 ans | 900 | 22.2% | 7.2% | 439 | 22.5% | 7.1% | 462 | 22.0% | 7.3% | 332 | 29.0% | 5.4% |
| 50 à 59 ans | 809 | 20.0% | 8.6% | 419 | 21.5% | 9.0% | 390 | 18.6% | 8.3% | 274 | 24.0% | 7.0% |
| 60 ans et plus | 1004 | 24.8% | 6.7% | 406 | 20.8% | 6.2% | 598 | 28.5% | 7.1% | 48 | 4.2% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 1732 | 42.8% | 7.5% | - | - | - | 1732 | 82.5% | 7.5% | 423 | 37.0% | 6.0% |
| Personne de référence | 2050 | 50.6% | 7.3% | 1509 | 77.4% | 7.5% | 542 | 25.8% | 7.0% | 477 | 41.7% | 5.8% |
| Responsable des achats | 2712 | 67.0% | 7.6% | 981 | 50.3% | 7.7% | 1731 | 82.5% | 7.6% | 685 | 59.9% | 6.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 0.7% | 5.7% | 18 | 0.9% | 4.9% | 12 | 0.6% | 7.8% | 1 | 0.1% | 7.6% |
| Petits patrons | 90 | 2.2% | 5.5% | 73 | 3.7% | 6.5% | 18 | 0.8% | 3.4% | 73 | 6.4% | 5.1% |
| Affaires et Cadres | 232 | 5.7% | 4.5% | 126 | 6.5% | 4.3% | 105 | 5.0% | 4.8% | 199 | 17.5% | 4.3% |
| Professions intermédiaires | 510 | 12.6% | 7.4% | 271 | 13.9% | 7.9% | 239 | 11.4% | 6.9% | 391 | 34.2% | 7.0% |
| Employés | 790 | 19.5% | 9.5% | 205 | 10.5% | 9.5% | 585 | 27.9% | 9.5% | 184 | 16.1% | 10.0% |
| Ouvriers | 677 | 16.7% | 10.5% | 535 | 27.5% | 10.6% | 141 | 6.7% | 10.2% | 48 | 4.2% | 11.9% |
| Retraités | 899 | 22.2% | 7.2% | 375 | 19.3% | 6.3% | 524 | 25.0% | 7.9% | 15 | 1.3% | 6.0% |
| Autres inactifs | 821 | 20.3% | 8.0% | 346 | 17.8% | 9.1% | 475 | 22.6% | 7.3% | 231 | 20.2% | 7.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 57 | 1.4% | 6.9% | 23 | 1.2% | 5.6% | 33 | 1.6% | 8.4% | - | - | - |
| Petits patrons | 174 | 4.3% | 6.6% | 90 | 4.6% | 6.9% | 84 | 4.0% | 6.3% | 174 | 15.2% | 6.6% |
| Affaires et Cadres | 353 | 8.7% | 4.9% | 162 | 8.3% | 4.5% | 191 | 9.1% | 5.2% | 353 | 30.9% | 4.9% |
| Professions intermédiaires | 616 | 15.2% | 8.1% | 320 | 16.4% | 8.2% | 295 | 14.1% | 8.1% | 616 | 53.9% | 8.1% |
| Employés | 481 | 11.9% | 8.9% | 223 | 11.4% | 9.6% | 258 | 12.3% | 8.3% | - | - | - |
| Ouvriers | 974 | 24.1% | 10.2% | 538 | 27.6% | 10.6% | 436 | 20.8% | 9.8% | - | - | - |
| Retraités | 1063 | 26.2% | 7.4% | 437 | 22.4% | 6.6% | 626 | 29.8% | 8.0% | - | - | - |
| Autres inactifs | 332 | 8.2% | 8.1% | 156 | 8.0% | 9.8% | 176 | 8.4% | 7.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 690 | 17.0% | 6.9% | 303 | 15.5% | 7.0% | 387 | 18.4% | 6.9% | 90 | 7.9% | 5.2% |
| 2 personnes | 1412 | 34.9% | 7.9% | 685 | 35.1% | 7.8% | 727 | 34.7% | 7.9% | 291 | 25.5% | 6.6% |
| 3 personnes | 775 | 19.1% | 8.5% | 353 | 18.1% | 7.8% | 421 | 20.1% | 9.2% | 277 | 24.2% | 7.2% |
| 4 personnes | 762 | 18.8% | 8.2% | 392 | 20.1% | 8.6% | 371 | 17.7% | 7.8% | 332 | 29.0% | 6.8% |
| 5 personnes et + | 410 | 10.1% | 7.7% | 217 | 11.1% | 8.3% | 193 | 9.2% | 7.0% | 153 | 13.4% | 5.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1159 | 28.6% | 7.5% | 540 | 27.7% | 7.5% | 619 | 29.5% | 7.5% | 471 | 41.3% | 6.1% |
| Non | 2890 | 71.4% | 8.0% | 1410 | 72.3% | 8.0% | 1481 | 70.5% | 7.9% | 671 | 58.7% | 6.9% |
| Habitat | ||||||||||||
| Communes rurales | 953 | 23.5% | 8.0% | 457 | 23.4% | 8.2% | 496 | 23.6% | 8.0% | 271 | 23.7% | 8.1% |
| Agglo. - 20 000 hab | 680 | 16.8% | 7.6% | 363 | 18.6% | 8.4% | 317 | 15.1% | 6.8% | 170 | 14.8% | 6.5% |
| Agglo. 20 000 à 100 000 hab | 617 | 15.2% | 8.9% | 273 | 14.0% | 8.2% | 345 | 16.4% | 9.5% | 127 | 11.1% | 7.0% |
| Agglo. + 100 000 hab | 1220 | 30.1% | 7.9% | 561 | 28.8% | 7.5% | 659 | 31.4% | 8.3% | 361 | 31.6% | 6.3% |
| Agglo. Paris | 580 | 14.3% | 6.8% | 297 | 15.2% | 7.3% | 282 | 13.5% | 6.3% | 214 | 18.7% | 5.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 699 | 17.3% | 7.3% | 350 | 18.0% | 7.7% | 348 | 16.6% | 7.0% | 245 | 21.4% | 5.6% |
| Nord Pas de Calais | 316 | 7.8% | 9.8% | 157 | 8.1% | 10.3% | 159 | 7.6% | 9.4% | 89 | 7.8% | 9.4% |
| Lorraine | 165 | 4.1% | 8.6% | 66 | 3.4% | 7.1% | 99 | 4.7% | 9.9% | 47 | 4.2% | 8.5% |
| Alsace | 131 | 3.2% | 8.6% | 75 | 3.8% | 10.2% | 56 | 2.7% | 7.1% | 41 | 3.6% | 8.5% |
| Franche-Comté | 89 | 2.2% | 9.4% | 38 | 1.9% | 8.1% | 51 | 2.4% | 10.5% | 26 | 2.3% | 9.9% |
| Champagne Ardennes | 108 | 2.7% | 10.0% | 45 | 2.3% | 8.6% | 63 | 3.0% | 11.3% | 21 | 1.8% | 7.2% |
| Picardie | 118 | 2.9% | 7.7% | 50 | 2.6% | 6.7% | 68 | 3.3% | 8.6% | 19 | 1.7% | 4.4% |
| Bourgogne | 103 | 2.6% | 7.7% | 51 | 2.6% | 7.9% | 52 | 2.5% | 7.4% | 28 | 2.5% | 8.1% |
| Haute Normandie | 121 | 3.0% | 8.1% | 37 | 1.9% | 5.2% | 83 | 4.0% | 10.7% | 29 | 2.5% | 6.2% |
| Basse Normandie | 106 | 2.6% | 8.8% | 57 | 2.9% | 9.8% | 49 | 2.3% | 7.8% | 26 | 2.3% | 7.3% |
| Centre | 189 | 4.7% | 9.0% | 78 | 4.0% | 7.8% | 111 | 5.3% | 10.2% | 38 | 3.4% | 6.5% |
| Pays de Loire | 203 | 5.0% | 6.9% | 102 | 5.2% | 7.1% | 101 | 4.8% | 6.6% | 57 | 5.0% | 6.0% |
| Bretagne | 205 | 5.1% | 7.7% | 105 | 5.4% | 8.2% | 100 | 4.8% | 7.3% | 54 | 4.7% | 6.5% |
| Poitou Charentes | 125 | 3.1% | 8.4% | 50 | 2.6% | 7.0% | 75 | 3.6% | 9.7% | 38 | 3.3% | 9.2% |
| Aquitaine | 241 | 6.0% | 8.8% | 138 | 7.1% | 10.5% | 103 | 4.9% | 7.2% | 63 | 5.5% | 7.2% |
| Midi Pyrénées | 179 | 4.4% | 7.3% | 82 | 4.2% | 7.0% | 96 | 4.6% | 7.6% | 44 | 3.9% | 5.6% |
| Limousin | 65 | 1.6% | 10.6% | 38 | 1.9% | 12.8% | 28 | 1.3% | 8.5% | 13 | 1.2% | 8.9% |
| Auvergne | 79 | 1.9% | 7.0% | 32 | 1.6% | 5.9% | 47 | 2.2% | 7.9% | 24 | 2.1% | 8.1% |
| Rhône Alpes | 334 | 8.2% | 6.4% | 160 | 8.2% | 6.4% | 174 | 8.3% | 6.5% | 94 | 8.2% | 5.1% |
| Languedoc Roussillon | 132 | 3.3% | 5.8% | 62 | 3.2% | 5.8% | 70 | 3.3% | 5.8% | 46 | 4.0% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 341 | 8.4% | 7.9% | 175 | 9.0% | 8.5% | 166 | 7.9% | 7.3% | 101 | 8.8% | 6.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2672 | 66.0% | 8.1% | 1345 | 69.0% | 8.1% | 1327 | 63.2% | 8.0% | 941 | 82.4% | 6.5% |
| Presque tous les jours | 487 | 12.0% | 8.3% | 233 | 11.9% | 8.5% | 254 | 12.1% | 8.1% | 143 | 12.5% | 7.4% |
| 1 à 2 fois par semaine | 228 | 5.6% | 8.9% | 111 | 5.7% | 9.5% | 117 | 5.6% | 8.5% | 38 | 3.3% | 6.0% |
| 1 à 3 fois par mois | 39 | 1.0% | 7.5% | 23 | 1.2% | 11.2% | 16 | 0.8% | 5.1% | 5 | 0.5% | 9.2% |
| Moins souvent | 55 | 1.4% | 6.7% | 17 | 0.9% | 4.8% | 38 | 1.8% | 8.2% | 3 | 0.2% | 3.4% |
| Jamais | 3 | 0.1% | 2.7% | 3 | 0.2% | 4.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 127 | 3.1% | 6.8% | 55 | 2.8% | 6.9% | 72 | 3.4% | 6.7% | 11 | 1.0% | 8.3% |
| De 9 000 à moins de 12 000 euros par an | 197 | 4.9% | 6.9% | 80 | 4.1% | 7.5% | 118 | 5.6% | 6.6% | 23 | 2.0% | 8.8% |
| De 12 000 à moins de 18 000 euros par an | 491 | 12.1% | 8.1% | 189 | 9.7% | 7.2% | 302 | 14.4% | 8.7% | 66 | 5.8% | 9.0% |
| De 18 000 à moins de 24 000 euros par an | 537 | 13.2% | 8.1% | 217 | 11.1% | 7.1% | 320 | 15.2% | 9.1% | 103 | 9.0% | 7.6% |
| De 24 000 à moins de 36 000 euros par an | 933 | 23.0% | 8.5% | 490 | 25.1% | 9.2% | 442 | 21.1% | 7.7% | 223 | 19.5% | 6.6% |
| De 36 000 à moins de 45 000 euros par an | 559 | 13.8% | 8.0% | 284 | 14.6% | 7.6% | 274 | 13.1% | 8.4% | 188 | 16.4% | 6.2% |
| De 45 000 à moins de 65 000 euros par an | 524 | 12.9% | 7.6% | 285 | 14.6% | 7.9% | 238 | 11.3% | 7.3% | 247 | 21.6% | 6.5% |
| De 65 000 à moins de 80 000 euros par an | 107 | 2.6% | 5.5% | 60 | 3.1% | 5.4% | 47 | 2.2% | 5.6% | 66 | 5.8% | 5.1% |
| De 80 000 à moins de 115 000 euros par an | 86 | 2.1% | 6.9% | 47 | 2.4% | 6.4% | 39 | 1.9% | 7.6% | 56 | 4.9% | 6.2% |
| 115 000 euros et plus par an | 30 | 0.7% | 5.0% | 16 | 0.8% | 4.3% | 14 | 0.7% | 6.0% | 23 | 2.0% | 4.5% |
| Refus | 289 | 7.1% | 8.6% | 155 | 7.9% | 11.1% | 134 | 6.4% | 6.8% | 71 | 6.2% | 6.6% |
| Ne sait pas | 171 | 4.2% | 7.5% | 71 | 3.7% | 7.5% | 100 | 4.8% | 7.5% | 65 | 5.7% | 7.0% |
