L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5266 | 100.0% | 10.2% | 2451 | 100.0% | 9.9% | 2816 | 100.0% | 10.4% | 1410 | 100.0% | 8.1% |
| Sexe | ||||||||||||
| Homme | 2451 | 46.5% | 9.9% | 2451 | 100.0% | 9.9% | - | - | - | 696 | 49.4% | 7.9% |
| Femme | 2816 | 53.5% | 10.4% | - | - | - | 2816 | 100.0% | 10.4% | 713 | 50.6% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 816 | 15.5% | 11.2% | 403 | 16.4% | 11.0% | 413 | 14.7% | 11.5% | 309 | 21.9% | 9.8% |
| 25 à 34 ans | 655 | 12.4% | 8.6% | 333 | 13.6% | 8.9% | 323 | 11.5% | 8.3% | 266 | 18.9% | 8.1% |
| 35 à 49 ans | 1096 | 20.8% | 8.8% | 526 | 21.5% | 8.5% | 570 | 20.2% | 9.0% | 450 | 31.9% | 7.3% |
| 50 à 59 ans | 805 | 15.3% | 8.6% | 403 | 16.4% | 8.6% | 402 | 14.3% | 8.6% | 277 | 19.6% | 7.1% |
| 60 ans et plus | 1894 | 36.0% | 12.6% | 786 | 32.1% | 12.0% | 1107 | 39.3% | 13.1% | 109 | 7.7% | 11.0% |
| Individu | ||||||||||||
| Ménagères | 2359 | 44.8% | 10.2% | - | - | - | 2359 | 83.8% | 10.2% | 539 | 38.2% | 7.6% |
| Personne de référence | 2789 | 53.0% | 10.0% | 1959 | 79.9% | 9.7% | 830 | 29.5% | 10.7% | 621 | 44.1% | 7.6% |
| Responsable des achats | 3599 | 68.3% | 10.1% | 1239 | 50.6% | 9.7% | 2360 | 83.8% | 10.3% | 849 | 60.2% | 7.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 35 | 0.7% | 6.6% | 14 | 0.6% | 3.8% | 21 | 0.7% | 13.6% | 0 | - | 1.1% |
| Petits patrons | 116 | 2.2% | 7.1% | 77 | 3.1% | 6.9% | 39 | 1.4% | 7.6% | 99 | 7.0% | 6.8% |
| Affaires et Cadres | 369 | 7.0% | 7.2% | 214 | 8.7% | 7.3% | 155 | 5.5% | 7.1% | 325 | 23.1% | 7.0% |
| Professions intermédiaires | 577 | 10.9% | 8.4% | 285 | 11.6% | 8.3% | 292 | 10.4% | 8.4% | 467 | 33.1% | 8.3% |
| Employés | 807 | 15.3% | 9.7% | 221 | 9.0% | 10.3% | 586 | 20.8% | 9.5% | 141 | 10.0% | 7.7% |
| Ouvriers | 632 | 12.0% | 9.8% | 507 | 20.7% | 10.1% | 125 | 4.4% | 9.1% | 37 | 2.6% | 9.0% |
| Retraités | 1616 | 30.7% | 12.8% | 715 | 29.2% | 12.0% | 901 | 32.0% | 13.6% | 39 | 2.7% | 15.5% |
| Autres inactifs | 1115 | 21.2% | 10.8% | 418 | 17.0% | 11.0% | 698 | 24.8% | 10.7% | 303 | 21.5% | 9.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 0.9% | 5.8% | 19 | 0.8% | 4.5% | 29 | 1.0% | 7.2% | - | - | - |
| Petits patrons | 176 | 3.3% | 6.7% | 91 | 3.7% | 7.0% | 84 | 3.0% | 6.3% | 176 | 12.5% | 6.7% |
| Affaires et Cadres | 562 | 10.7% | 7.8% | 247 | 10.1% | 6.9% | 315 | 11.2% | 8.6% | 562 | 39.9% | 7.8% |
| Professions intermédiaires | 671 | 12.8% | 8.9% | 358 | 14.6% | 9.1% | 314 | 11.1% | 8.6% | 671 | 47.6% | 8.9% |
| Employés | 587 | 11.1% | 10.8% | 246 | 10.0% | 10.6% | 341 | 12.1% | 11.0% | - | - | - |
| Ouvriers | 908 | 17.2% | 9.5% | 484 | 19.7% | 9.5% | 424 | 15.1% | 9.5% | - | - | - |
| Retraités | 1837 | 34.9% | 12.7% | 791 | 32.3% | 12.0% | 1046 | 37.2% | 13.3% | - | - | - |
| Autres inactifs | 478 | 9.1% | 11.6% | 216 | 8.8% | 13.5% | 262 | 9.3% | 10.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1048 | 19.9% | 10.5% | 402 | 16.4% | 9.2% | 646 | 22.9% | 11.4% | 136 | 9.7% | 7.9% |
| 2 personnes | 1985 | 37.7% | 11.1% | 977 | 39.8% | 11.2% | 1009 | 35.8% | 11.0% | 379 | 26.9% | 8.7% |
| 3 personnes | 904 | 17.2% | 9.9% | 422 | 17.2% | 9.3% | 482 | 17.1% | 10.5% | 313 | 22.2% | 8.2% |
| 4 personnes | 919 | 17.4% | 9.9% | 448 | 18.3% | 9.9% | 470 | 16.7% | 9.8% | 419 | 29.7% | 8.6% |
| 5 personnes et + | 410 | 7.8% | 7.6% | 201 | 8.2% | 7.7% | 209 | 7.4% | 7.6% | 163 | 11.6% | 6.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1337 | 25.4% | 8.7% | 612 | 25.0% | 8.5% | 726 | 25.8% | 8.8% | 578 | 41.0% | 7.5% |
| Non | 3929 | 74.6% | 10.8% | 1839 | 75.0% | 10.4% | 2090 | 74.2% | 11.2% | 831 | 59.0% | 8.6% |
| Habitat | ||||||||||||
| Communes rurales | 1096 | 20.8% | 9.3% | 542 | 22.1% | 9.7% | 554 | 19.7% | 8.9% | 256 | 18.2% | 7.7% |
| Agglo. - 20 000 hab | 884 | 16.8% | 9.8% | 415 | 16.9% | 9.7% | 468 | 16.6% | 10.0% | 214 | 15.2% | 8.3% |
| Agglo. 20 000 à 100 000 hab | 744 | 14.1% | 10.7% | 341 | 13.9% | 10.2% | 402 | 14.3% | 11.1% | 147 | 10.4% | 8.1% |
| Agglo. + 100 000 hab | 1623 | 30.8% | 10.5% | 733 | 29.9% | 9.8% | 890 | 31.6% | 11.2% | 452 | 32.0% | 7.9% |
| Agglo. Paris | 921 | 17.5% | 10.8% | 419 | 17.1% | 10.3% | 502 | 17.8% | 11.2% | 341 | 24.2% | 8.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 1039 | 19.7% | 10.9% | 465 | 19.0% | 10.2% | 574 | 20.4% | 11.5% | 373 | 26.4% | 8.5% |
| Nord Pas de Calais | 265 | 5.0% | 8.2% | 108 | 4.4% | 7.1% | 157 | 5.6% | 9.3% | 83 | 5.9% | 8.8% |
| Lorraine | 130 | 2.5% | 6.8% | 68 | 2.8% | 7.3% | 62 | 2.2% | 6.2% | 32 | 2.2% | 5.6% |
| Alsace | 83 | 1.6% | 5.4% | 35 | 1.4% | 4.8% | 48 | 1.7% | 6.0% | 26 | 1.9% | 5.4% |
| Franche-Comté | 93 | 1.8% | 9.8% | 50 | 2.0% | 10.7% | 44 | 1.6% | 9.0% | 26 | 1.9% | 10.0% |
| Champagne Ardennes | 132 | 2.5% | 12.2% | 67 | 2.7% | 12.9% | 65 | 2.3% | 11.5% | 21 | 1.5% | 7.1% |
| Picardie | 190 | 3.6% | 12.4% | 96 | 3.9% | 12.9% | 94 | 3.4% | 11.9% | 45 | 3.2% | 10.4% |
| Bourgogne | 125 | 2.4% | 9.2% | 65 | 2.6% | 9.9% | 60 | 2.1% | 8.6% | 30 | 2.1% | 8.7% |
| Haute Normandie | 132 | 2.5% | 8.9% | 66 | 2.7% | 9.3% | 66 | 2.3% | 8.5% | 35 | 2.5% | 7.6% |
| Basse Normandie | 147 | 2.8% | 12.2% | 70 | 2.8% | 12.1% | 77 | 2.7% | 12.3% | 34 | 2.4% | 9.6% |
| Centre | 205 | 3.9% | 9.8% | 104 | 4.3% | 10.3% | 101 | 3.6% | 9.3% | 42 | 3.0% | 7.2% |
| Pays de Loire | 233 | 4.4% | 7.9% | 93 | 3.8% | 6.5% | 140 | 5.0% | 9.2% | 61 | 4.4% | 6.5% |
| Bretagne | 198 | 3.8% | 7.4% | 108 | 4.4% | 8.4% | 90 | 3.2% | 6.5% | 49 | 3.5% | 6.0% |
| Poitou Charentes | 156 | 3.0% | 10.5% | 72 | 2.9% | 10.1% | 84 | 3.0% | 10.9% | 39 | 2.7% | 9.4% |
| Aquitaine | 413 | 7.8% | 15.0% | 180 | 7.4% | 13.7% | 233 | 8.3% | 16.1% | 96 | 6.8% | 11.0% |
| Midi Pyrénées | 264 | 5.0% | 10.8% | 115 | 4.7% | 9.7% | 150 | 5.3% | 11.9% | 71 | 5.1% | 9.0% |
| Limousin | 95 | 1.8% | 15.4% | 48 | 2.0% | 16.2% | 48 | 1.7% | 14.7% | 16 | 1.1% | 10.5% |
| Auvergne | 113 | 2.1% | 10.0% | 46 | 1.9% | 8.5% | 67 | 2.4% | 11.3% | 37 | 2.6% | 12.6% |
| Rhône Alpes | 492 | 9.4% | 9.5% | 244 | 10.0% | 9.8% | 248 | 8.8% | 9.3% | 101 | 7.2% | 5.5% |
| Languedoc Roussillon | 234 | 4.4% | 10.3% | 100 | 4.1% | 9.3% | 134 | 4.7% | 11.2% | 54 | 3.8% | 7.3% |
| Provence Alpes Côte d'Azur, Corse | 526 | 10.0% | 12.1% | 250 | 10.2% | 12.2% | 275 | 9.8% | 12.0% | 137 | 9.7% | 9.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3267 | 62.0% | 9.9% | 1596 | 65.1% | 9.6% | 1671 | 59.3% | 10.1% | 1161 | 82.4% | 8.0% |
| Presque tous les jours | 595 | 11.3% | 10.1% | 283 | 11.6% | 10.4% | 312 | 11.1% | 9.9% | 168 | 11.9% | 8.7% |
| 1 à 2 fois par semaine | 288 | 5.5% | 11.3% | 143 | 5.8% | 12.3% | 145 | 5.1% | 10.4% | 53 | 3.8% | 8.4% |
| 1 à 3 fois par mois | 74 | 1.4% | 14.3% | 28 | 1.1% | 13.7% | 46 | 1.6% | 14.7% | 5 | 0.4% | 9.2% |
| Moins souvent | 87 | 1.7% | 10.6% | 23 | 0.9% | 6.4% | 64 | 2.3% | 13.7% | 4 | 0.3% | 5.2% |
| Jamais | 27 | 0.5% | 21.6% | 19 | 0.8% | 22.1% | 8 | 0.3% | 20.5% | 2 | 0.1% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 160 | 3.0% | 8.6% | 58 | 2.4% | 7.3% | 102 | 3.6% | 9.5% | 9 | 0.6% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 324 | 6.2% | 11.4% | 131 | 5.4% | 12.4% | 193 | 6.8% | 10.8% | 18 | 1.3% | 6.8% |
| De 12 000 à moins de 18 000 euros par an | 633 | 12.0% | 10.4% | 248 | 10.1% | 9.5% | 385 | 13.7% | 11.1% | 64 | 4.6% | 8.7% |
| De 18 000 à moins de 24 000 euros par an | 667 | 12.7% | 10.1% | 278 | 11.3% | 9.0% | 390 | 13.8% | 11.1% | 113 | 8.0% | 8.4% |
| De 24 000 à moins de 36 000 euros par an | 1164 | 22.1% | 10.6% | 592 | 24.2% | 11.2% | 572 | 20.3% | 10.0% | 267 | 19.0% | 8.0% |
| De 36 000 à moins de 45 000 euros par an | 684 | 13.0% | 9.8% | 351 | 14.3% | 9.4% | 333 | 11.8% | 10.2% | 218 | 15.4% | 7.1% |
| De 45 000 à moins de 65 000 euros par an | 680 | 12.9% | 9.9% | 383 | 15.6% | 10.6% | 297 | 10.5% | 9.1% | 313 | 22.2% | 8.2% |
| De 65 000 à moins de 80 000 euros par an | 198 | 3.8% | 10.1% | 119 | 4.9% | 10.6% | 78 | 2.8% | 9.4% | 118 | 8.4% | 9.1% |
| De 80 000 à moins de 115 000 euros par an | 119 | 2.3% | 9.5% | 58 | 2.4% | 7.9% | 60 | 2.1% | 11.9% | 77 | 5.5% | 8.4% |
| 115 000 euros et plus par an | 35 | 0.7% | 5.8% | 22 | 0.9% | 5.8% | 13 | 0.5% | 5.9% | 32 | 2.3% | 6.3% |
| Refus | 363 | 6.9% | 10.9% | 124 | 5.1% | 8.9% | 239 | 8.5% | 12.2% | 94 | 6.6% | 8.7% |
| Ne sait pas | 239 | 4.5% | 10.5% | 86 | 3.5% | 9.1% | 153 | 5.4% | 11.6% | 86 | 6.1% | 9.2% |
