L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1090 | 100.0% | 2.1% | 451 | 100.0% | 1.8% | 639 | 100.0% | 2.4% | 188 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 451 | 41.4% | 1.8% | 451 | 100.0% | 1.8% | - | - | - | 84 | 44.6% | 1.0% |
| Femme | 639 | 58.6% | 2.4% | - | - | - | 639 | 100.0% | 2.4% | 104 | 55.4% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 19 | 1.7% | 0.3% | 7 | 1.6% | 0.2% | 12 | 1.8% | 0.3% | 8 | 4.1% | 0.2% |
| 25 à 34 ans | 60 | 5.5% | 0.8% | 22 | 4.9% | 0.6% | 38 | 5.9% | 1.0% | 18 | 9.5% | 0.5% |
| 35 à 49 ans | 185 | 16.9% | 1.5% | 93 | 20.6% | 1.5% | 92 | 14.3% | 1.4% | 69 | 37.0% | 1.1% |
| 50 à 59 ans | 251 | 23.0% | 2.7% | 104 | 23.2% | 2.2% | 147 | 22.9% | 3.1% | 79 | 42.1% | 2.0% |
| 60 ans et plus | 575 | 52.8% | 3.8% | 224 | 49.7% | 3.4% | 352 | 55.0% | 4.2% | 14 | 7.4% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 603 | 55.3% | 2.6% | - | - | - | 603 | 94.3% | 2.6% | 94 | 50.0% | 1.3% |
| Personne de référence | 572 | 52.5% | 2.0% | 420 | 93.1% | 2.1% | 153 | 23.9% | 2.0% | 93 | 49.3% | 1.1% |
| Responsable des achats | 843 | 77.3% | 2.4% | 247 | 54.8% | 1.9% | 596 | 93.2% | 2.6% | 141 | 74.9% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 36 | 3.3% | 6.9% | 18 | 4.1% | 4.9% | 18 | 2.8% | 12.0% | - | - | - |
| Petits patrons | 30 | 2.8% | 1.9% | 17 | 3.7% | 1.5% | 14 | 2.1% | 2.6% | 22 | 11.5% | 1.5% |
| Affaires et Cadres | 48 | 4.4% | 0.9% | 24 | 5.2% | 0.8% | 24 | 3.8% | 1.1% | 41 | 22.0% | 0.9% |
| Professions intermédiaires | 106 | 9.7% | 1.5% | 45 | 10.0% | 1.3% | 61 | 9.5% | 1.8% | 81 | 42.9% | 1.4% |
| Employés | 135 | 12.4% | 1.6% | 21 | 4.7% | 1.0% | 114 | 17.8% | 1.9% | 19 | 10.0% | 1.0% |
| Ouvriers | 105 | 9.7% | 1.6% | 81 | 18.0% | 1.6% | 24 | 3.8% | 1.8% | 4 | 2.1% | 1.0% |
| Retraités | 512 | 47.0% | 4.1% | 209 | 46.5% | 3.5% | 303 | 47.4% | 4.6% | 3 | 1.4% | 1.1% |
| Autres inactifs | 117 | 10.7% | 1.1% | 35 | 7.9% | 0.9% | 82 | 12.8% | 1.3% | 19 | 10.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 3.7% | 5.0% | 11 | 2.5% | 2.7% | 29 | 4.6% | 7.4% | - | - | - |
| Petits patrons | 30 | 2.8% | 1.1% | 17 | 3.7% | 1.3% | 13 | 2.1% | 1.0% | 30 | 16.0% | 1.1% |
| Affaires et Cadres | 72 | 6.6% | 1.0% | 24 | 5.3% | 0.7% | 48 | 7.6% | 1.3% | 72 | 38.4% | 1.0% |
| Professions intermédiaires | 86 | 7.8% | 1.1% | 43 | 9.6% | 1.1% | 42 | 6.6% | 1.2% | 86 | 45.6% | 1.1% |
| Employés | 73 | 6.7% | 1.3% | 23 | 5.0% | 1.0% | 50 | 7.9% | 1.6% | - | - | - |
| Ouvriers | 140 | 12.8% | 1.5% | 77 | 17.2% | 1.5% | 62 | 9.7% | 1.4% | - | - | - |
| Retraités | 584 | 53.6% | 4.0% | 224 | 49.8% | 3.4% | 359 | 56.2% | 4.6% | - | - | - |
| Autres inactifs | 65 | 6.0% | 1.6% | 32 | 7.0% | 2.0% | 34 | 5.3% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 178 | 16.3% | 1.8% | 68 | 15.2% | 1.6% | 110 | 17.2% | 1.9% | 17 | 9.2% | 1.0% |
| 2 personnes | 616 | 56.5% | 3.4% | 263 | 58.4% | 3.0% | 352 | 55.1% | 3.8% | 71 | 37.8% | 1.6% |
| 3 personnes | 134 | 12.3% | 1.5% | 52 | 11.5% | 1.1% | 83 | 12.9% | 1.8% | 33 | 17.5% | 0.9% |
| 4 personnes | 118 | 10.8% | 1.3% | 44 | 9.8% | 1.0% | 74 | 11.5% | 1.5% | 49 | 26.1% | 1.0% |
| 5 personnes et + | 44 | 4.0% | 0.8% | 23 | 5.1% | 0.9% | 21 | 3.3% | 0.8% | 18 | 9.4% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 163 | 15.0% | 1.1% | 75 | 16.7% | 1.1% | 88 | 13.8% | 1.1% | 67 | 35.9% | 0.9% |
| Non | 927 | 85.0% | 2.6% | 376 | 83.3% | 2.1% | 551 | 86.2% | 3.0% | 120 | 64.1% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 448 | 41.1% | 3.8% | 179 | 39.8% | 3.2% | 269 | 42.0% | 4.3% | 67 | 35.9% | 2.0% |
| Agglo. - 20 000 hab | 212 | 19.5% | 2.4% | 85 | 18.8% | 2.0% | 128 | 20.0% | 2.7% | 24 | 12.9% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 136 | 12.5% | 2.0% | 67 | 14.8% | 2.0% | 69 | 10.8% | 1.9% | 26 | 13.7% | 1.4% |
| Agglo. + 100 000 hab | 222 | 20.3% | 1.4% | 86 | 19.1% | 1.2% | 136 | 21.2% | 1.7% | 52 | 27.5% | 0.9% |
| Agglo. Paris | 72 | 6.6% | 0.8% | 34 | 7.4% | 0.8% | 38 | 6.0% | 0.9% | 19 | 10.0% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 93 | 8.5% | 1.0% | 36 | 8.1% | 0.8% | 57 | 8.9% | 1.1% | 24 | 12.7% | 0.5% |
| Nord Pas de Calais | 61 | 5.6% | 1.9% | 21 | 4.6% | 1.4% | 41 | 6.4% | 2.4% | 14 | 7.2% | 1.4% |
| Lorraine | 45 | 4.1% | 2.3% | 13 | 3.0% | 1.4% | 32 | 4.9% | 3.2% | 12 | 6.4% | 2.2% |
| Alsace | 28 | 2.6% | 1.8% | 9 | 2.0% | 1.2% | 19 | 2.9% | 2.4% | 7 | 3.9% | 1.5% |
| Franche-Comté | 31 | 2.9% | 3.3% | 12 | 2.6% | 2.6% | 19 | 3.0% | 4.0% | 8 | 4.4% | 3.1% |
| Champagne Ardennes | 34 | 3.1% | 3.2% | 12 | 2.7% | 2.3% | 22 | 3.5% | 3.9% | 4 | 1.9% | 1.2% |
| Picardie | 55 | 5.0% | 3.6% | 18 | 4.0% | 2.5% | 36 | 5.7% | 4.6% | 7 | 3.7% | 1.6% |
| Bourgogne | 41 | 3.8% | 3.1% | 19 | 4.2% | 2.9% | 22 | 3.5% | 3.2% | 5 | 2.4% | 1.3% |
| Haute Normandie | 35 | 3.2% | 2.3% | 17 | 3.8% | 2.4% | 18 | 2.8% | 2.3% | 5 | 2.5% | 1.0% |
| Basse Normandie | 23 | 2.1% | 1.9% | 13 | 2.9% | 2.2% | 10 | 1.6% | 1.7% | 1 | 0.5% | 0.3% |
| Centre | 74 | 6.8% | 3.5% | 33 | 7.3% | 3.3% | 41 | 6.4% | 3.8% | 11 | 5.8% | 1.8% |
| Pays de Loire | 54 | 4.9% | 1.8% | 28 | 6.3% | 2.0% | 26 | 4.0% | 1.7% | 9 | 5.0% | 1.0% |
| Bretagne | 41 | 3.8% | 1.5% | 26 | 5.7% | 2.0% | 15 | 2.4% | 1.1% | 4 | 1.9% | 0.4% |
| Poitou Charentes | 61 | 5.6% | 4.1% | 28 | 6.2% | 3.9% | 33 | 5.1% | 4.3% | 14 | 7.4% | 3.4% |
| Aquitaine | 63 | 5.8% | 2.3% | 24 | 5.4% | 1.9% | 39 | 6.1% | 2.7% | 5 | 2.6% | 0.6% |
| Midi Pyrénées | 79 | 7.2% | 3.2% | 28 | 6.2% | 2.4% | 51 | 7.9% | 4.0% | 8 | 4.5% | 1.1% |
| Limousin | 30 | 2.8% | 4.9% | 16 | 3.6% | 5.6% | 14 | 2.2% | 4.4% | 7 | 4.0% | 5.0% |
| Auvergne | 45 | 4.1% | 3.9% | 19 | 4.2% | 3.5% | 26 | 4.0% | 4.4% | 8 | 4.1% | 2.6% |
| Rhône Alpes | 109 | 10.0% | 2.1% | 38 | 8.4% | 1.5% | 71 | 11.1% | 2.7% | 22 | 11.9% | 1.2% |
| Languedoc Roussillon | 29 | 2.6% | 1.3% | 7 | 1.7% | 0.7% | 21 | 3.3% | 1.8% | 6 | 3.1% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 59 | 5.4% | 1.3% | 32 | 7.1% | 1.6% | 27 | 4.1% | 1.2% | 7 | 4.0% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 570 | 52.3% | 1.7% | 243 | 53.9% | 1.5% | 327 | 51.2% | 2.0% | 146 | 77.8% | 1.0% |
| Presque tous les jours | 136 | 12.5% | 2.3% | 45 | 9.9% | 1.6% | 92 | 14.3% | 2.9% | 22 | 11.5% | 1.1% |
| 1 à 2 fois par semaine | 54 | 4.9% | 2.1% | 20 | 4.4% | 1.7% | 34 | 5.3% | 2.5% | 6 | 3.3% | 1.0% |
| 1 à 3 fois par mois | 17 | 1.6% | 3.4% | 7 | 1.5% | 3.4% | 11 | 1.6% | 3.3% | 0 | 0.2% | 0.6% |
| Moins souvent | 12 | 1.1% | 1.4% | 8 | 1.8% | 2.3% | 3 | 0.5% | 0.7% | - | - | - |
| Jamais | 4 | 0.4% | 3.4% | 2 | 0.4% | 2.2% | 2 | 0.4% | 6.1% | 2 | 1.3% | 25.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 2.7% | 1.6% | 11 | 2.4% | 1.3% | 19 | 2.9% | 1.7% | 5 | 2.9% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 67 | 6.1% | 2.4% | 23 | 5.0% | 2.1% | 44 | 6.9% | 2.5% | 0 | 0.2% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 125 | 11.5% | 2.1% | 43 | 9.5% | 1.6% | 82 | 12.9% | 2.4% | 12 | 6.5% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 182 | 16.7% | 2.8% | 77 | 17.2% | 2.5% | 104 | 16.3% | 3.0% | 23 | 12.2% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 294 | 27.0% | 2.7% | 129 | 28.6% | 2.4% | 165 | 25.8% | 2.9% | 37 | 19.7% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 131 | 12.0% | 1.9% | 67 | 14.9% | 1.8% | 64 | 9.9% | 1.9% | 26 | 13.8% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 127 | 11.6% | 1.8% | 62 | 13.7% | 1.7% | 65 | 10.1% | 2.0% | 42 | 22.6% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 23 | 2.1% | 1.2% | 8 | 1.7% | 0.7% | 15 | 2.4% | 1.8% | 13 | 6.9% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 25 | 2.3% | 2.0% | 11 | 2.3% | 1.4% | 15 | 2.3% | 2.9% | 16 | 8.6% | 1.8% |
| 115 000 euros et plus par an | 6 | 0.6% | 1.0% | 2 | 0.4% | 0.5% | 4 | 0.7% | 1.8% | 3 | 1.5% | 0.6% |
| Refus | 52 | 4.8% | 1.6% | 13 | 3.0% | 1.0% | 39 | 6.1% | 2.0% | 8 | 4.3% | 0.8% |
| Ne sait pas | 29 | 2.6% | 1.3% | 6 | 1.3% | 0.6% | 23 | 3.6% | 1.7% | 1 | 0.8% | 0.2% |
