L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2008 | 100.0% | 3.9% | 1091 | 100.0% | 4.4% | 918 | 100.0% | 3.4% | 784 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 1091 | 54.3% | 4.4% | 1091 | 100.0% | 4.4% | - | - | - | 440 | 56.1% | 5.0% |
| Femme | 918 | 45.7% | 3.4% | - | - | - | 918 | 100.0% | 3.4% | 344 | 43.9% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 235 | 11.7% | 3.2% | 128 | 11.7% | 3.5% | 107 | 11.7% | 3.0% | 121 | 15.4% | 3.9% |
| 25 à 34 ans | 185 | 9.2% | 2.4% | 98 | 9.0% | 2.6% | 87 | 9.5% | 2.2% | 112 | 14.3% | 3.4% |
| 35 à 49 ans | 372 | 18.5% | 3.0% | 204 | 18.7% | 3.3% | 168 | 18.3% | 2.7% | 237 | 30.2% | 3.9% |
| 50 à 59 ans | 389 | 19.4% | 4.2% | 210 | 19.2% | 4.5% | 180 | 19.6% | 3.8% | 234 | 29.8% | 6.0% |
| 60 ans et plus | 827 | 41.2% | 5.5% | 451 | 41.3% | 6.9% | 376 | 41.0% | 4.4% | 80 | 10.2% | 8.1% |
| Individu | ||||||||||||
| Ménagères | 805 | 40.1% | 3.5% | - | - | - | 805 | 87.7% | 3.5% | 285 | 36.4% | 4.0% |
| Personne de référence | 1165 | 58.0% | 4.2% | 931 | 85.4% | 4.6% | 234 | 25.5% | 3.0% | 391 | 49.8% | 4.8% |
| Responsable des achats | 1322 | 65.8% | 3.7% | 546 | 50.0% | 4.3% | 776 | 84.6% | 3.4% | 493 | 62.9% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.9% | 3.4% | 6 | 0.5% | 1.6% | 12 | 1.3% | 7.9% | 2 | 0.2% | 8.4% |
| Petits patrons | 70 | 3.5% | 4.3% | 51 | 4.7% | 4.6% | 19 | 2.1% | 3.7% | 56 | 7.2% | 3.9% |
| Affaires et Cadres | 333 | 16.6% | 6.5% | 206 | 18.9% | 7.0% | 127 | 13.9% | 5.9% | 313 | 39.9% | 6.7% |
| Professions intermédiaires | 226 | 11.2% | 3.3% | 128 | 11.7% | 3.7% | 98 | 10.7% | 2.8% | 187 | 23.8% | 3.3% |
| Employés | 242 | 12.1% | 2.9% | 102 | 9.4% | 4.7% | 140 | 15.2% | 2.3% | 64 | 8.2% | 3.5% |
| Ouvriers | 69 | 3.4% | 1.1% | 55 | 5.1% | 1.1% | 14 | 1.5% | 1.0% | - | - | - |
| Retraités | 692 | 34.5% | 5.5% | 409 | 37.5% | 6.9% | 283 | 30.9% | 4.3% | 18 | 2.3% | 7.2% |
| Autres inactifs | 358 | 17.8% | 3.5% | 134 | 12.3% | 3.5% | 224 | 24.4% | 3.5% | 145 | 18.4% | 4.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.0% | 2.5% | 7 | 0.6% | 1.6% | 14 | 1.5% | 3.4% | - | - | - |
| Petits patrons | 129 | 6.4% | 4.9% | 72 | 6.6% | 5.5% | 57 | 6.2% | 4.3% | 129 | 16.5% | 4.9% |
| Affaires et Cadres | 444 | 22.1% | 6.1% | 236 | 21.6% | 6.6% | 209 | 22.8% | 5.7% | 444 | 56.7% | 6.1% |
| Professions intermédiaires | 210 | 10.5% | 2.8% | 132 | 12.1% | 3.4% | 78 | 8.5% | 2.1% | 210 | 26.8% | 2.8% |
| Employés | 174 | 8.7% | 3.2% | 96 | 8.8% | 4.1% | 78 | 8.5% | 2.5% | - | - | - |
| Ouvriers | 124 | 6.2% | 1.3% | 62 | 5.7% | 1.2% | 62 | 6.8% | 1.4% | - | - | - |
| Retraités | 768 | 38.3% | 5.3% | 428 | 39.3% | 6.5% | 340 | 37.1% | 4.3% | - | - | - |
| Autres inactifs | 137 | 6.8% | 3.3% | 58 | 5.3% | 3.6% | 79 | 8.6% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 369 | 18.4% | 3.7% | 176 | 16.1% | 4.0% | 193 | 21.1% | 3.4% | 66 | 8.4% | 3.8% |
| 2 personnes | 869 | 43.3% | 4.8% | 496 | 45.5% | 5.7% | 373 | 40.7% | 4.1% | 203 | 25.9% | 4.6% |
| 3 personnes | 265 | 13.2% | 2.9% | 144 | 13.2% | 3.2% | 122 | 13.3% | 2.7% | 180 | 23.0% | 4.7% |
| 4 personnes | 337 | 16.8% | 3.6% | 186 | 17.0% | 4.1% | 151 | 16.5% | 3.2% | 220 | 28.0% | 4.5% |
| 5 personnes et + | 168 | 8.3% | 3.1% | 89 | 8.2% | 3.4% | 78 | 8.5% | 2.9% | 115 | 14.7% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 439 | 21.9% | 2.8% | 237 | 21.7% | 3.3% | 202 | 22.0% | 2.4% | 287 | 36.6% | 3.7% |
| Non | 1569 | 78.1% | 4.3% | 854 | 78.3% | 4.8% | 715 | 78.0% | 3.8% | 497 | 63.4% | 5.1% |
| Habitat | ||||||||||||
| Communes rurales | 273 | 13.6% | 2.3% | 171 | 15.7% | 3.1% | 102 | 11.1% | 1.6% | 77 | 9.8% | 2.3% |
| Agglo. - 20 000 hab | 219 | 10.9% | 2.4% | 134 | 12.3% | 3.1% | 85 | 9.2% | 1.8% | 74 | 9.5% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 227 | 11.3% | 3.3% | 124 | 11.4% | 3.7% | 102 | 11.2% | 2.8% | 61 | 7.7% | 3.4% |
| Agglo. + 100 000 hab | 743 | 37.0% | 4.8% | 391 | 35.9% | 5.2% | 352 | 38.3% | 4.4% | 291 | 37.2% | 5.1% |
| Agglo. Paris | 547 | 27.2% | 6.4% | 270 | 24.8% | 6.7% | 277 | 30.1% | 6.2% | 281 | 35.8% | 7.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 575 | 28.7% | 6.0% | 288 | 26.4% | 6.3% | 287 | 31.3% | 5.8% | 290 | 37.0% | 6.6% |
| Nord Pas de Calais | 67 | 3.3% | 2.1% | 51 | 4.6% | 3.3% | 16 | 1.8% | 1.0% | 28 | 3.6% | 3.0% |
| Lorraine | 65 | 3.2% | 3.4% | 40 | 3.7% | 4.3% | 25 | 2.7% | 2.5% | 25 | 3.2% | 4.6% |
| Alsace | 45 | 2.2% | 3.0% | 25 | 2.3% | 3.4% | 20 | 2.1% | 2.5% | 10 | 1.3% | 2.0% |
| Franche-Comté | 20 | 1.0% | 2.1% | 8 | 0.7% | 1.7% | 12 | 1.3% | 2.5% | 4 | 0.5% | 1.5% |
| Champagne Ardennes | 37 | 1.9% | 3.4% | 24 | 2.2% | 4.6% | 13 | 1.4% | 2.4% | 11 | 1.4% | 3.9% |
| Picardie | 51 | 2.5% | 3.3% | 31 | 2.9% | 4.2% | 19 | 2.1% | 2.4% | 16 | 2.1% | 3.8% |
| Bourgogne | 41 | 2.1% | 3.1% | 29 | 2.6% | 4.4% | 13 | 1.4% | 1.8% | 13 | 1.7% | 3.8% |
| Haute Normandie | 38 | 1.9% | 2.5% | 22 | 2.0% | 3.1% | 16 | 1.7% | 2.0% | 10 | 1.3% | 2.3% |
| Basse Normandie | 26 | 1.3% | 2.2% | 14 | 1.3% | 2.4% | 12 | 1.3% | 1.9% | 12 | 1.5% | 3.3% |
| Centre | 71 | 3.5% | 3.4% | 42 | 3.9% | 4.2% | 28 | 3.1% | 2.6% | 19 | 2.4% | 3.2% |
| Pays de Loire | 71 | 3.5% | 2.4% | 34 | 3.1% | 2.4% | 37 | 4.0% | 2.4% | 28 | 3.6% | 3.0% |
| Bretagne | 67 | 3.3% | 2.5% | 45 | 4.2% | 3.5% | 21 | 2.3% | 1.6% | 24 | 3.1% | 2.9% |
| Poitou Charentes | 52 | 2.6% | 3.5% | 30 | 2.7% | 4.2% | 22 | 2.4% | 2.8% | 14 | 1.7% | 3.3% |
| Aquitaine | 126 | 6.3% | 4.6% | 63 | 5.8% | 4.8% | 63 | 6.8% | 4.3% | 43 | 5.4% | 4.9% |
| Midi Pyrénées | 66 | 3.3% | 2.7% | 38 | 3.5% | 3.2% | 28 | 3.1% | 2.2% | 19 | 2.5% | 2.4% |
| Limousin | 22 | 1.1% | 3.6% | 16 | 1.5% | 5.5% | 6 | 0.7% | 1.9% | 5 | 0.7% | 3.6% |
| Auvergne | 46 | 2.3% | 4.0% | 21 | 1.9% | 3.9% | 24 | 2.7% | 4.1% | 8 | 1.0% | 2.7% |
| Rhône Alpes | 188 | 9.4% | 3.6% | 95 | 8.7% | 3.8% | 94 | 10.2% | 3.5% | 74 | 9.5% | 4.1% |
| Languedoc Roussillon | 96 | 4.8% | 4.2% | 54 | 5.0% | 5.0% | 42 | 4.5% | 3.5% | 39 | 4.9% | 5.2% |
| Provence Alpes Côte d'Azur, Corse | 238 | 11.9% | 5.5% | 120 | 11.0% | 5.8% | 119 | 12.9% | 5.2% | 91 | 11.6% | 6.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1497 | 74.6% | 4.5% | 837 | 76.8% | 5.1% | 660 | 71.9% | 4.0% | 713 | 91.0% | 4.9% |
| Presque tous les jours | 189 | 9.4% | 3.2% | 85 | 7.8% | 3.1% | 104 | 11.3% | 3.3% | 46 | 5.8% | 2.4% |
| 1 à 2 fois par semaine | 75 | 3.7% | 2.9% | 34 | 3.1% | 2.9% | 41 | 4.4% | 2.9% | 18 | 2.3% | 2.9% |
| 1 à 3 fois par mois | 6 | 0.3% | 1.2% | 5 | 0.4% | 2.4% | 1 | 0.1% | 0.4% | - | - | - |
| Moins souvent | 19 | 0.9% | 2.3% | 3 | 0.3% | 1.0% | 15 | 1.7% | 3.3% | - | - | - |
| Jamais | 3 | 0.2% | 2.4% | 2 | 0.2% | 2.8% | 1 | 0.1% | 1.6% | 1 | 0.1% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 2.9% | 3.1% | 34 | 3.1% | 4.3% | 23 | 2.5% | 2.2% | 10 | 1.2% | 7.0% |
| De 9 000 à moins de 12 000 euros par an | 44 | 2.2% | 1.6% | 18 | 1.6% | 1.7% | 27 | 2.9% | 1.5% | 3 | 0.4% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 113 | 5.6% | 1.9% | 62 | 5.7% | 2.4% | 51 | 5.5% | 1.5% | 20 | 2.6% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 151 | 7.5% | 2.3% | 77 | 7.0% | 2.5% | 75 | 8.2% | 2.1% | 37 | 4.7% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 343 | 17.1% | 3.1% | 177 | 16.2% | 3.3% | 167 | 18.1% | 2.9% | 88 | 11.2% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 278 | 13.8% | 4.0% | 159 | 14.6% | 4.3% | 119 | 12.9% | 3.6% | 115 | 14.6% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 417 | 20.8% | 6.1% | 250 | 22.9% | 6.9% | 168 | 18.3% | 5.1% | 177 | 22.6% | 4.6% |
| De 65 000 à moins de 80 000 euros par an | 152 | 7.6% | 7.8% | 84 | 7.7% | 7.4% | 68 | 7.4% | 8.2% | 77 | 9.9% | 6.0% |
| De 80 000 à moins de 115 000 euros par an | 123 | 6.1% | 9.8% | 65 | 5.9% | 8.7% | 58 | 6.4% | 11.5% | 78 | 10.0% | 8.5% |
| 115 000 euros et plus par an | 104 | 5.2% | 17.4% | 61 | 5.6% | 16.5% | 43 | 4.7% | 19.0% | 88 | 11.3% | 17.3% |
| Refus | 158 | 7.9% | 4.7% | 73 | 6.7% | 5.2% | 86 | 9.3% | 4.4% | 62 | 7.9% | 5.8% |
| Ne sait pas | 66 | 3.3% | 2.9% | 32 | 2.9% | 3.4% | 34 | 3.7% | 2.5% | 29 | 3.7% | 3.1% |
