L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 714 | 100.0% | 1.4% | 259 | 100.0% | 1.0% | 455 | 100.0% | 1.7% | 89 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 259 | 36.2% | 1.0% | 259 | 100.0% | 1.0% | - | - | - | 45 | 51.1% | 0.5% |
| Femme | 455 | 63.8% | 1.7% | - | - | - | 455 | 100.0% | 1.7% | 43 | 48.9% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 14 | 2.0% | 0.2% | 9 | 3.6% | 0.3% | 5 | 1.0% | 0.1% | 3 | 3.9% | 0.1% |
| 25 à 34 ans | 33 | 4.7% | 0.4% | 14 | 5.5% | 0.4% | 19 | 4.2% | 0.5% | 15 | 17.3% | 0.5% |
| 35 à 49 ans | 63 | 8.8% | 0.5% | 37 | 14.2% | 0.6% | 26 | 5.7% | 0.4% | 38 | 43.0% | 0.6% |
| 50 à 59 ans | 85 | 11.8% | 0.9% | 37 | 14.2% | 0.8% | 48 | 10.5% | 1.0% | 22 | 24.5% | 0.6% |
| 60 ans et plus | 520 | 72.8% | 3.5% | 162 | 62.5% | 2.5% | 358 | 78.6% | 4.2% | 10 | 11.4% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 447 | 62.6% | 1.9% | - | - | - | 447 | 98.2% | 1.9% | 41 | 46.5% | 0.6% |
| Personne de référence | 471 | 66.0% | 1.7% | 244 | 94.2% | 1.2% | 227 | 49.9% | 2.9% | 54 | 60.8% | 0.7% |
| Responsable des achats | 596 | 83.4% | 1.7% | 148 | 57.3% | 1.2% | 447 | 98.2% | 2.0% | 62 | 69.6% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 2.7% | 3.6% | 14 | 5.4% | 3.8% | 5 | 1.1% | 3.3% | - | - | - |
| Petits patrons | 10 | 1.5% | 0.6% | 7 | 2.9% | 0.7% | 3 | 0.7% | 0.6% | 10 | 11.8% | 0.7% |
| Affaires et Cadres | 30 | 4.2% | 0.6% | 16 | 6.3% | 0.6% | 14 | 3.1% | 0.6% | 28 | 31.3% | 0.6% |
| Professions intermédiaires | 44 | 6.2% | 0.6% | 22 | 8.6% | 0.6% | 22 | 4.8% | 0.6% | 32 | 36.6% | 0.6% |
| Employés | 43 | 6.1% | 0.5% | 14 | 5.3% | 0.6% | 30 | 6.5% | 0.5% | 6 | 7.2% | 0.3% |
| Ouvriers | 28 | 3.9% | 0.4% | 18 | 6.8% | 0.4% | 10 | 2.2% | 0.7% | 4 | 4.3% | 0.9% |
| Retraités | 396 | 55.5% | 3.2% | 148 | 57.0% | 2.5% | 249 | 54.6% | 3.7% | - | - | - |
| Autres inactifs | 143 | 20.0% | 1.4% | 20 | 7.7% | 0.5% | 123 | 26.9% | 1.9% | 8 | 8.8% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 3.4% | 3.0% | 14 | 5.4% | 3.4% | 10 | 2.3% | 2.6% | - | - | - |
| Petits patrons | 10 | 1.3% | 0.4% | 5 | 2.0% | 0.4% | 4 | 1.0% | 0.3% | 10 | 10.8% | 0.4% |
| Affaires et Cadres | 35 | 5.0% | 0.5% | 19 | 7.2% | 0.5% | 17 | 3.7% | 0.5% | 35 | 39.9% | 0.5% |
| Professions intermédiaires | 44 | 6.1% | 0.6% | 21 | 8.3% | 0.5% | 22 | 4.9% | 0.6% | 44 | 49.3% | 0.6% |
| Employés | 24 | 3.4% | 0.4% | 12 | 4.7% | 0.5% | 12 | 2.7% | 0.4% | - | - | - |
| Ouvriers | 42 | 5.9% | 0.4% | 26 | 9.9% | 0.5% | 17 | 3.7% | 0.4% | - | - | - |
| Retraités | 440 | 61.7% | 3.1% | 149 | 57.7% | 2.3% | 291 | 63.9% | 3.7% | - | - | - |
| Autres inactifs | 94 | 13.2% | 2.3% | 12 | 4.8% | 0.8% | 82 | 17.9% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 283 | 39.6% | 2.8% | 76 | 29.5% | 1.8% | 206 | 45.3% | 3.7% | 19 | 21.1% | 1.1% |
| 2 personnes | 317 | 44.4% | 1.8% | 130 | 50.3% | 1.5% | 187 | 41.0% | 2.0% | 25 | 27.9% | 0.6% |
| 3 personnes | 40 | 5.6% | 0.4% | 15 | 5.7% | 0.3% | 25 | 5.6% | 0.6% | 11 | 12.7% | 0.3% |
| 4 personnes | 59 | 8.2% | 0.6% | 26 | 10.1% | 0.6% | 33 | 7.1% | 0.7% | 29 | 32.9% | 0.6% |
| 5 personnes et + | 15 | 2.2% | 0.3% | 11 | 4.4% | 0.4% | 4 | 0.9% | 0.2% | 5 | 5.4% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 67 | 9.3% | 0.4% | 38 | 14.7% | 0.5% | 29 | 6.3% | 0.3% | 34 | 38.6% | 0.4% |
| Non | 648 | 90.7% | 1.8% | 221 | 85.3% | 1.3% | 427 | 93.7% | 2.3% | 54 | 61.4% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 242 | 33.8% | 2.0% | 99 | 38.1% | 1.8% | 143 | 31.4% | 2.3% | 16 | 18.4% | 0.5% |
| Agglo. - 20 000 hab | 129 | 18.1% | 1.4% | 38 | 14.6% | 0.9% | 91 | 20.1% | 1.9% | 13 | 14.2% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 88 | 12.4% | 1.3% | 38 | 14.5% | 1.1% | 51 | 11.2% | 1.4% | 7 | 8.1% | 0.4% |
| Agglo. + 100 000 hab | 198 | 27.8% | 1.3% | 71 | 27.4% | 0.9% | 128 | 28.0% | 1.6% | 40 | 44.8% | 0.7% |
| Agglo. Paris | 57 | 7.9% | 0.7% | 14 | 5.4% | 0.3% | 43 | 9.4% | 1.0% | 13 | 14.5% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 66 | 9.2% | 0.7% | 16 | 6.0% | 0.3% | 50 | 11.0% | 1.0% | 13 | 14.5% | 0.3% |
| Nord Pas de Calais | 83 | 11.7% | 2.6% | 35 | 13.4% | 2.3% | 49 | 10.7% | 2.9% | 11 | 12.2% | 1.1% |
| Lorraine | 26 | 3.6% | 1.3% | 12 | 4.6% | 1.3% | 14 | 3.0% | 1.4% | 4 | 4.0% | 0.6% |
| Alsace | 11 | 1.6% | 0.7% | 5 | 2.0% | 0.7% | 6 | 1.3% | 0.8% | 1 | 1.5% | 0.3% |
| Franche-Comté | 33 | 4.6% | 3.4% | 11 | 4.3% | 2.4% | 22 | 4.7% | 4.4% | 2 | 2.6% | 0.9% |
| Champagne Ardennes | 15 | 2.1% | 1.4% | 8 | 3.2% | 1.6% | 7 | 1.5% | 1.2% | 1 | 1.7% | 0.5% |
| Picardie | 20 | 2.9% | 1.3% | 10 | 3.8% | 1.3% | 11 | 2.3% | 1.3% | 1 | 0.7% | 0.1% |
| Bourgogne | 35 | 5.0% | 2.6% | 19 | 7.2% | 2.9% | 17 | 3.7% | 2.4% | 6 | 7.2% | 1.8% |
| Haute Normandie | 3 | 0.4% | 0.2% | 1 | 0.5% | 0.2% | 2 | 0.4% | 0.2% | - | - | - |
| Basse Normandie | 18 | 2.5% | 1.5% | 4 | 1.7% | 0.7% | 14 | 3.0% | 2.2% | 2 | 2.1% | 0.5% |
| Centre | 24 | 3.3% | 1.1% | 11 | 4.1% | 1.0% | 13 | 2.9% | 1.2% | 8 | 9.5% | 1.4% |
| Pays de Loire | 71 | 9.9% | 2.4% | 22 | 8.3% | 1.5% | 49 | 10.8% | 3.2% | 7 | 7.4% | 0.7% |
| Bretagne | 31 | 4.3% | 1.1% | 12 | 4.8% | 1.0% | 18 | 4.0% | 1.3% | 2 | 1.7% | 0.2% |
| Poitou Charentes | 34 | 4.7% | 2.3% | 11 | 4.1% | 1.5% | 23 | 5.1% | 3.0% | 1 | 1.2% | 0.3% |
| Aquitaine | 34 | 4.7% | 1.2% | 10 | 3.9% | 0.8% | 24 | 5.2% | 1.6% | 6 | 6.9% | 0.7% |
| Midi Pyrénées | 42 | 5.8% | 1.7% | 20 | 7.6% | 1.7% | 22 | 4.8% | 1.7% | 9 | 9.9% | 1.1% |
| Limousin | 7 | 1.0% | 1.2% | 6 | 2.2% | 2.0% | 1 | 0.3% | 0.4% | 1 | 1.5% | 0.9% |
| Auvergne | 17 | 2.3% | 1.5% | 8 | 3.0% | 1.4% | 9 | 2.0% | 1.5% | 4 | 4.1% | 1.2% |
| Rhône Alpes | 88 | 12.3% | 1.7% | 26 | 9.9% | 1.0% | 62 | 13.7% | 2.3% | 7 | 7.5% | 0.4% |
| Languedoc Roussillon | 23 | 3.2% | 1.0% | 7 | 2.8% | 0.7% | 15 | 3.4% | 1.3% | 2 | 2.5% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 35 | 5.0% | 0.8% | 7 | 2.7% | 0.3% | 28 | 6.2% | 1.2% | 1 | 1.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 247 | 34.6% | 0.7% | 111 | 42.9% | 0.7% | 136 | 29.9% | 0.8% | 70 | 78.8% | 0.5% |
| Presque tous les jours | 51 | 7.2% | 0.9% | 17 | 6.4% | 0.6% | 35 | 7.6% | 1.1% | 14 | 15.9% | 0.7% |
| 1 à 2 fois par semaine | 37 | 5.2% | 1.5% | 13 | 5.0% | 1.1% | 24 | 5.3% | 1.7% | 3 | 2.8% | 0.4% |
| 1 à 3 fois par mois | 7 | 1.0% | 1.3% | 3 | 1.3% | 1.6% | 4 | 0.8% | 1.2% | - | - | - |
| Moins souvent | 12 | 1.7% | 1.5% | - | - | - | 12 | 2.6% | 2.6% | - | - | - |
| Jamais | 1 | 0.1% | 0.4% | - | - | - | 1 | 0.1% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 5.2% | 2.0% | 20 | 7.6% | 2.5% | 18 | 3.9% | 1.7% | 2 | 1.9% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 49 | 6.8% | 1.7% | 22 | 8.4% | 2.0% | 27 | 6.0% | 1.5% | 3 | 3.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 160 | 22.4% | 2.6% | 46 | 17.6% | 1.7% | 115 | 25.2% | 3.3% | 3 | 3.0% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 137 | 19.2% | 2.1% | 31 | 12.2% | 1.0% | 106 | 23.2% | 3.0% | 8 | 9.0% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 109 | 15.3% | 1.0% | 35 | 13.4% | 0.7% | 74 | 16.3% | 1.3% | 21 | 24.0% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 79 | 11.0% | 1.1% | 33 | 12.7% | 0.9% | 46 | 10.1% | 1.4% | 18 | 19.9% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 54 | 7.6% | 0.8% | 38 | 14.6% | 1.0% | 17 | 3.7% | 0.5% | 18 | 20.8% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 8 | 1.2% | 0.4% | 5 | 1.8% | 0.4% | 4 | 0.8% | 0.4% | 2 | 2.4% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 8 | 1.1% | 0.6% | 4 | 1.6% | 0.5% | 4 | 0.9% | 0.8% | 6 | 6.5% | 0.6% |
| 115 000 euros et plus par an | 2 | 0.3% | 0.3% | 1 | 0.6% | 0.4% | 1 | 0.1% | 0.2% | - | - | - |
| Refus | 46 | 6.4% | 1.4% | 15 | 5.7% | 1.1% | 31 | 6.8% | 1.6% | 3 | 3.3% | 0.3% |
| Ne sait pas | 24 | 3.4% | 1.1% | 11 | 4.1% | 1.1% | 14 | 3.0% | 1.0% | 5 | 5.6% | 0.5% |
