L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3551 | 100.0% | 6.9% | 1317 | 100.0% | 5.3% | 2235 | 100.0% | 8.3% | 1172 | 100.0% | 6.7% |
| Sexe | ||||||||||||
| Homme | 1317 | 37.1% | 5.3% | 1317 | 100.0% | 5.3% | - | - | - | 466 | 39.7% | 5.3% |
| Femme | 2235 | 62.9% | 8.3% | - | - | - | 2235 | 100.0% | 8.3% | 706 | 60.3% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 211 | 6.0% | 2.9% | 118 | 9.0% | 3.2% | 93 | 4.2% | 2.6% | 105 | 8.9% | 3.3% |
| 25 à 34 ans | 251 | 7.1% | 3.3% | 92 | 7.0% | 2.5% | 159 | 7.1% | 4.1% | 132 | 11.2% | 4.0% |
| 35 à 49 ans | 822 | 23.2% | 6.6% | 278 | 21.1% | 4.5% | 545 | 24.4% | 8.6% | 457 | 39.0% | 7.5% |
| 50 à 59 ans | 743 | 20.9% | 8.0% | 296 | 22.5% | 6.3% | 448 | 20.0% | 9.6% | 354 | 30.2% | 9.1% |
| 60 ans et plus | 1523 | 42.9% | 10.2% | 532 | 40.4% | 8.1% | 990 | 44.3% | 11.7% | 125 | 10.7% | 12.7% |
| Individu | ||||||||||||
| Ménagères | 2102 | 59.2% | 9.1% | - | - | - | 2102 | 94.0% | 9.1% | 651 | 55.5% | 9.2% |
| Personne de référence | 1857 | 52.3% | 6.6% | 1158 | 88.0% | 5.7% | 699 | 31.3% | 9.0% | 517 | 44.1% | 6.3% |
| Responsable des achats | 2719 | 76.6% | 7.6% | 693 | 52.7% | 5.4% | 2026 | 90.7% | 8.9% | 839 | 71.5% | 7.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 0.8% | 5.3% | 11 | 0.9% | 3.0% | 17 | 0.8% | 11.1% | - | - | - |
| Petits patrons | 181 | 5.1% | 11.1% | 103 | 7.8% | 9.3% | 79 | 3.5% | 15.1% | 158 | 13.5% | 10.9% |
| Affaires et Cadres | 385 | 10.8% | 7.5% | 186 | 14.1% | 6.3% | 199 | 8.9% | 9.2% | 354 | 30.2% | 7.6% |
| Professions intermédiaires | 389 | 10.9% | 5.6% | 129 | 9.8% | 3.8% | 259 | 11.6% | 7.5% | 308 | 26.3% | 5.5% |
| Employés | 595 | 16.8% | 7.2% | 99 | 7.5% | 4.6% | 496 | 22.2% | 8.1% | 167 | 14.3% | 9.1% |
| Ouvriers | 252 | 7.1% | 3.9% | 194 | 14.7% | 3.8% | 58 | 2.6% | 4.2% | 18 | 1.5% | 4.4% |
| Retraités | 1202 | 33.9% | 9.6% | 462 | 35.1% | 7.8% | 740 | 33.1% | 11.2% | 19 | 1.7% | 7.8% |
| Autres inactifs | 519 | 14.6% | 5.0% | 132 | 10.0% | 3.5% | 387 | 17.3% | 6.0% | 148 | 12.7% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 1.2% | 5.1% | 12 | 0.9% | 2.8% | 30 | 1.3% | 7.5% | - | - | - |
| Petits patrons | 230 | 6.5% | 8.7% | 113 | 8.6% | 8.7% | 117 | 5.2% | 8.7% | 230 | 19.6% | 8.7% |
| Affaires et Cadres | 539 | 15.2% | 7.4% | 201 | 15.3% | 5.6% | 337 | 15.1% | 9.2% | 539 | 45.9% | 7.4% |
| Professions intermédiaires | 403 | 11.4% | 5.3% | 151 | 11.5% | 3.9% | 252 | 11.3% | 6.9% | 403 | 34.4% | 5.3% |
| Employés | 301 | 8.5% | 5.6% | 85 | 6.5% | 3.7% | 216 | 9.6% | 7.0% | - | - | - |
| Ouvriers | 433 | 12.2% | 4.5% | 201 | 15.3% | 4.0% | 232 | 10.4% | 5.2% | - | - | - |
| Retraités | 1383 | 38.9% | 9.6% | 487 | 37.0% | 7.4% | 896 | 40.1% | 11.4% | - | - | - |
| Autres inactifs | 220 | 6.2% | 5.4% | 65 | 4.9% | 4.1% | 155 | 7.0% | 6.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 756 | 21.3% | 7.6% | 200 | 15.2% | 4.6% | 557 | 24.9% | 9.9% | 110 | 9.3% | 6.3% |
| 2 personnes | 1455 | 41.0% | 8.1% | 582 | 44.2% | 6.7% | 872 | 39.0% | 9.5% | 334 | 28.5% | 7.6% |
| 3 personnes | 511 | 14.4% | 5.6% | 211 | 16.1% | 4.7% | 299 | 13.4% | 6.5% | 274 | 23.3% | 7.1% |
| 4 personnes | 543 | 15.3% | 5.8% | 201 | 15.3% | 4.4% | 342 | 15.3% | 7.2% | 305 | 26.0% | 6.2% |
| 5 personnes et + | 287 | 8.1% | 5.3% | 122 | 9.3% | 4.7% | 165 | 7.4% | 6.0% | 150 | 12.8% | 5.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 827 | 23.3% | 5.4% | 296 | 22.5% | 4.1% | 531 | 23.8% | 6.4% | 478 | 40.8% | 6.2% |
| Non | 2725 | 76.7% | 7.5% | 1021 | 77.5% | 5.8% | 1704 | 76.2% | 9.1% | 694 | 59.2% | 7.1% |
| Habitat | ||||||||||||
| Communes rurales | 675 | 19.0% | 5.7% | 264 | 20.1% | 4.7% | 411 | 18.4% | 6.6% | 183 | 15.6% | 5.5% |
| Agglo. - 20 000 hab | 493 | 13.9% | 5.5% | 192 | 14.6% | 4.5% | 301 | 13.5% | 6.4% | 138 | 11.8% | 5.3% |
| Agglo. 20 000 à 100 000 hab | 439 | 12.4% | 6.3% | 178 | 13.5% | 5.3% | 261 | 11.7% | 7.2% | 116 | 9.9% | 6.4% |
| Agglo. + 100 000 hab | 1166 | 32.8% | 7.6% | 412 | 31.3% | 5.5% | 754 | 33.7% | 9.5% | 384 | 32.7% | 6.7% |
| Agglo. Paris | 778 | 21.9% | 9.1% | 270 | 20.5% | 6.6% | 508 | 22.7% | 11.4% | 351 | 30.0% | 8.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 837 | 23.6% | 8.8% | 298 | 22.7% | 6.6% | 538 | 24.1% | 10.8% | 373 | 31.8% | 8.6% |
| Nord Pas de Calais | 145 | 4.1% | 4.5% | 71 | 5.4% | 4.7% | 74 | 3.3% | 4.4% | 44 | 3.8% | 4.7% |
| Lorraine | 100 | 2.8% | 5.2% | 52 | 3.9% | 5.6% | 48 | 2.2% | 4.9% | 22 | 1.9% | 3.9% |
| Alsace | 108 | 3.0% | 7.1% | 32 | 2.4% | 4.3% | 77 | 3.4% | 9.7% | 39 | 3.4% | 8.1% |
| Franche-Comté | 57 | 1.6% | 6.0% | 17 | 1.3% | 3.7% | 40 | 1.8% | 8.2% | 10 | 0.9% | 3.9% |
| Champagne Ardennes | 89 | 2.5% | 8.2% | 27 | 2.1% | 5.2% | 61 | 2.7% | 10.9% | 15 | 1.3% | 5.3% |
| Picardie | 81 | 2.3% | 5.3% | 40 | 3.0% | 5.3% | 42 | 1.9% | 5.3% | 23 | 2.0% | 5.4% |
| Bourgogne | 86 | 2.4% | 6.4% | 36 | 2.7% | 5.5% | 51 | 2.3% | 7.2% | 11 | 0.9% | 3.1% |
| Haute Normandie | 81 | 2.3% | 5.5% | 41 | 3.1% | 5.8% | 40 | 1.8% | 5.2% | 28 | 2.4% | 6.1% |
| Basse Normandie | 71 | 2.0% | 5.9% | 31 | 2.3% | 5.3% | 40 | 1.8% | 6.4% | 20 | 1.7% | 5.6% |
| Centre | 124 | 3.5% | 5.9% | 51 | 3.9% | 5.1% | 72 | 3.2% | 6.6% | 21 | 1.8% | 3.6% |
| Pays de Loire | 154 | 4.3% | 5.2% | 53 | 4.0% | 3.7% | 100 | 4.5% | 6.6% | 45 | 3.8% | 4.8% |
| Bretagne | 163 | 4.6% | 6.1% | 58 | 4.4% | 4.5% | 105 | 4.7% | 7.6% | 57 | 4.8% | 6.9% |
| Poitou Charentes | 104 | 2.9% | 7.0% | 30 | 2.3% | 4.2% | 74 | 3.3% | 9.6% | 34 | 2.9% | 8.3% |
| Aquitaine | 199 | 5.6% | 7.2% | 72 | 5.4% | 5.5% | 128 | 5.7% | 8.8% | 72 | 6.1% | 8.3% |
| Midi Pyrénées | 163 | 4.6% | 6.7% | 53 | 4.0% | 4.5% | 110 | 4.9% | 8.7% | 53 | 4.5% | 6.8% |
| Limousin | 46 | 1.3% | 7.5% | 17 | 1.3% | 5.7% | 29 | 1.3% | 9.1% | 10 | 0.8% | 6.5% |
| Auvergne | 83 | 2.3% | 7.3% | 29 | 2.2% | 5.4% | 54 | 2.4% | 9.1% | 29 | 2.4% | 9.7% |
| Rhône Alpes | 373 | 10.5% | 7.2% | 155 | 11.7% | 6.2% | 219 | 9.8% | 8.2% | 113 | 9.7% | 6.2% |
| Languedoc Roussillon | 152 | 4.3% | 6.7% | 59 | 4.5% | 5.5% | 93 | 4.2% | 7.8% | 58 | 5.0% | 7.9% |
| Provence Alpes Côte d'Azur, Corse | 335 | 9.4% | 7.7% | 95 | 7.3% | 4.6% | 240 | 10.7% | 10.5% | 93 | 7.9% | 6.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2244 | 63.2% | 6.8% | 859 | 65.2% | 5.2% | 1386 | 62.0% | 8.4% | 981 | 83.7% | 6.7% |
| Presque tous les jours | 389 | 11.0% | 6.6% | 148 | 11.2% | 5.4% | 241 | 10.8% | 7.7% | 116 | 9.9% | 6.0% |
| 1 à 2 fois par semaine | 180 | 5.1% | 7.1% | 72 | 5.5% | 6.2% | 108 | 4.8% | 7.8% | 51 | 4.3% | 8.0% |
| 1 à 3 fois par mois | 23 | 0.6% | 4.3% | 3 | 0.2% | 1.5% | 20 | 0.9% | 6.2% | 0 | - | 0.7% |
| Moins souvent | 76 | 2.1% | 9.2% | 10 | 0.7% | 2.7% | 66 | 3.0% | 14.1% | 5 | 0.4% | 6.5% |
| Jamais | 10 | 0.3% | 7.8% | 8 | 0.6% | 9.2% | 2 | 0.1% | 4.7% | 4 | 0.3% | 41.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 79 | 2.2% | 4.3% | 36 | 2.7% | 4.5% | 43 | 1.9% | 4.0% | 8 | 0.7% | 5.7% |
| De 9 000 à moins de 12 000 euros par an | 139 | 3.9% | 4.9% | 42 | 3.2% | 4.0% | 97 | 4.3% | 5.4% | 18 | 1.5% | 6.7% |
| De 12 000 à moins de 18 000 euros par an | 369 | 10.4% | 6.1% | 126 | 9.6% | 4.8% | 242 | 10.9% | 7.0% | 28 | 2.4% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 413 | 11.6% | 6.3% | 145 | 11.0% | 4.7% | 268 | 12.0% | 7.6% | 84 | 7.2% | 6.2% |
| De 24 000 à moins de 36 000 euros par an | 739 | 20.8% | 6.7% | 282 | 21.4% | 5.3% | 457 | 20.4% | 8.0% | 186 | 15.9% | 5.5% |
| De 36 000 à moins de 45 000 euros par an | 499 | 14.1% | 7.1% | 195 | 14.8% | 5.2% | 305 | 13.6% | 9.3% | 196 | 16.7% | 6.4% |
| De 45 000 à moins de 65 000 euros par an | 540 | 15.2% | 7.9% | 196 | 14.9% | 5.4% | 345 | 15.4% | 10.6% | 273 | 23.2% | 7.1% |
| De 65 000 à moins de 80 000 euros par an | 175 | 4.9% | 8.9% | 73 | 5.6% | 6.5% | 102 | 4.6% | 12.2% | 106 | 9.0% | 8.1% |
| De 80 000 à moins de 115 000 euros par an | 133 | 3.7% | 10.6% | 59 | 4.5% | 8.0% | 73 | 3.3% | 14.4% | 92 | 7.8% | 10.0% |
| 115 000 euros et plus par an | 88 | 2.5% | 14.6% | 48 | 3.7% | 13.1% | 39 | 1.8% | 17.1% | 76 | 6.5% | 14.8% |
| Refus | 266 | 7.5% | 7.9% | 81 | 6.2% | 5.8% | 185 | 8.3% | 9.5% | 72 | 6.1% | 6.7% |
| Ne sait pas | 111 | 3.1% | 4.9% | 32 | 2.5% | 3.4% | 78 | 3.5% | 5.9% | 35 | 3.0% | 3.7% |
