L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1821 | 100.0% | 3.5% | 375 | 100.0% | 1.5% | 1445 | 100.0% | 5.4% | 355 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 375 | 20.6% | 1.5% | 375 | 100.0% | 1.5% | - | - | - | 57 | 16.0% | 0.6% |
| Femme | 1445 | 79.4% | 5.4% | - | - | - | 1445 | 100.0% | 5.4% | 299 | 84.0% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 58 | 3.2% | 0.8% | 10 | 2.7% | 0.3% | 48 | 3.3% | 1.3% | 12 | 3.3% | 0.4% |
| 25 à 34 ans | 145 | 7.9% | 1.9% | 24 | 6.3% | 0.6% | 121 | 8.4% | 3.1% | 45 | 12.7% | 1.4% |
| 35 à 49 ans | 490 | 26.9% | 3.9% | 91 | 24.2% | 1.5% | 399 | 27.6% | 6.3% | 160 | 44.9% | 2.6% |
| 50 à 59 ans | 462 | 25.4% | 4.9% | 97 | 25.7% | 2.1% | 365 | 25.3% | 7.8% | 108 | 30.3% | 2.8% |
| 60 ans et plus | 666 | 36.6% | 4.4% | 154 | 41.0% | 2.4% | 512 | 35.5% | 6.1% | 32 | 8.9% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 1361 | 74.8% | 5.9% | - | - | - | 1361 | 94.2% | 5.9% | 284 | 79.8% | 4.0% |
| Personne de référence | 806 | 44.3% | 2.9% | 349 | 93.0% | 1.7% | 457 | 31.6% | 5.9% | 101 | 28.5% | 1.2% |
| Responsable des achats | 1543 | 84.8% | 4.3% | 203 | 54.1% | 1.6% | 1341 | 92.8% | 5.9% | 306 | 86.1% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.6% | 2.2% | 2 | 0.6% | 0.6% | 10 | 0.7% | 6.3% | - | - | - |
| Petits patrons | 39 | 2.1% | 2.4% | 12 | 3.1% | 1.1% | 27 | 1.9% | 5.2% | 23 | 6.5% | 1.6% |
| Affaires et Cadres | 62 | 3.4% | 1.2% | 20 | 5.3% | 0.7% | 42 | 2.9% | 1.9% | 48 | 13.4% | 1.0% |
| Professions intermédiaires | 159 | 8.7% | 2.3% | 26 | 7.0% | 0.8% | 132 | 9.2% | 3.8% | 118 | 33.1% | 2.1% |
| Employés | 511 | 28.1% | 6.2% | 52 | 13.8% | 2.4% | 459 | 31.8% | 7.5% | 98 | 27.6% | 5.4% |
| Ouvriers | 190 | 10.4% | 3.0% | 96 | 25.5% | 1.9% | 94 | 6.5% | 6.8% | 10 | 2.8% | 2.4% |
| Retraités | 564 | 31.0% | 4.5% | 144 | 38.3% | 2.4% | 421 | 29.1% | 6.3% | 12 | 3.3% | 4.7% |
| Autres inactifs | 285 | 15.6% | 2.8% | 24 | 6.5% | 0.6% | 260 | 18.0% | 4.0% | 48 | 13.4% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.3% | 2.9% | 2 | 0.6% | 0.5% | 22 | 1.5% | 5.5% | - | - | - |
| Petits patrons | 57 | 3.1% | 2.1% | 8 | 2.2% | 0.6% | 48 | 3.3% | 3.6% | 57 | 15.9% | 2.1% |
| Affaires et Cadres | 96 | 5.3% | 1.3% | 19 | 5.1% | 0.5% | 76 | 5.3% | 2.1% | 96 | 26.9% | 1.3% |
| Professions intermédiaires | 203 | 11.2% | 2.7% | 29 | 7.8% | 0.7% | 174 | 12.0% | 4.8% | 203 | 57.2% | 2.7% |
| Employés | 220 | 12.1% | 4.1% | 48 | 12.9% | 2.1% | 172 | 11.9% | 5.6% | - | - | - |
| Ouvriers | 419 | 23.0% | 4.4% | 94 | 25.0% | 1.8% | 325 | 22.5% | 7.3% | - | - | - |
| Retraités | 693 | 38.0% | 4.8% | 159 | 42.3% | 2.4% | 534 | 37.0% | 6.8% | - | - | - |
| Autres inactifs | 110 | 6.0% | 2.7% | 16 | 4.1% | 1.0% | 94 | 6.5% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 373 | 20.5% | 3.7% | 47 | 12.5% | 1.1% | 326 | 22.6% | 5.8% | 33 | 9.3% | 1.9% |
| 2 personnes | 750 | 41.2% | 4.2% | 190 | 50.7% | 2.2% | 560 | 38.7% | 6.1% | 95 | 26.6% | 2.2% |
| 3 personnes | 297 | 16.3% | 3.3% | 74 | 19.7% | 1.6% | 223 | 15.4% | 4.9% | 87 | 24.5% | 2.3% |
| 4 personnes | 268 | 14.7% | 2.9% | 51 | 13.5% | 1.1% | 218 | 15.1% | 4.6% | 82 | 23.0% | 1.7% |
| 5 personnes et + | 133 | 7.3% | 2.5% | 13 | 3.5% | 0.5% | 119 | 8.3% | 4.3% | 59 | 16.6% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 448 | 24.6% | 2.9% | 74 | 19.9% | 1.0% | 374 | 25.8% | 4.5% | 166 | 46.6% | 2.1% |
| Non | 1373 | 75.4% | 3.8% | 301 | 80.1% | 1.7% | 1072 | 74.2% | 5.7% | 190 | 53.4% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 500 | 27.4% | 4.2% | 92 | 24.5% | 1.6% | 408 | 28.2% | 6.5% | 93 | 26.1% | 2.8% |
| Agglo. - 20 000 hab | 333 | 18.3% | 3.7% | 59 | 15.8% | 1.4% | 274 | 19.0% | 5.8% | 63 | 17.8% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 296 | 16.3% | 4.3% | 61 | 16.2% | 1.8% | 235 | 16.3% | 6.5% | 58 | 16.3% | 3.2% |
| Agglo. + 100 000 hab | 510 | 28.0% | 3.3% | 128 | 34.0% | 1.7% | 383 | 26.5% | 4.8% | 104 | 29.2% | 1.8% |
| Agglo. Paris | 181 | 10.0% | 2.1% | 36 | 9.5% | 0.9% | 146 | 10.1% | 3.3% | 38 | 10.6% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 221 | 12.1% | 2.3% | 46 | 12.4% | 1.0% | 175 | 12.1% | 3.5% | 48 | 13.4% | 1.1% |
| Nord Pas de Calais | 129 | 7.1% | 4.0% | 36 | 9.7% | 2.4% | 92 | 6.4% | 5.5% | 22 | 6.1% | 2.3% |
| Lorraine | 94 | 5.2% | 4.9% | 27 | 7.3% | 2.9% | 67 | 4.6% | 6.8% | 22 | 6.1% | 3.9% |
| Alsace | 82 | 4.5% | 5.4% | 10 | 2.7% | 1.4% | 72 | 5.0% | 9.1% | 14 | 3.8% | 2.8% |
| Franche-Comté | 41 | 2.2% | 4.3% | 9 | 2.5% | 2.0% | 32 | 2.2% | 6.5% | 3 | 1.0% | 1.3% |
| Champagne Ardennes | 51 | 2.8% | 4.7% | 10 | 2.6% | 1.9% | 41 | 2.8% | 7.3% | 5 | 1.5% | 1.9% |
| Picardie | 72 | 4.0% | 4.7% | 14 | 3.7% | 1.9% | 58 | 4.0% | 7.3% | 14 | 4.0% | 3.3% |
| Bourgogne | 61 | 3.3% | 4.5% | 10 | 2.7% | 1.6% | 50 | 3.5% | 7.2% | 5 | 1.4% | 1.5% |
| Haute Normandie | 50 | 2.7% | 3.3% | 7 | 1.9% | 1.0% | 42 | 2.9% | 5.4% | 7 | 1.9% | 1.5% |
| Basse Normandie | 40 | 2.2% | 3.3% | 5 | 1.4% | 0.9% | 35 | 2.4% | 5.6% | 6 | 1.6% | 1.6% |
| Centre | 86 | 4.7% | 4.1% | 14 | 3.8% | 1.4% | 72 | 4.9% | 6.6% | 16 | 4.6% | 2.8% |
| Pays de Loire | 120 | 6.6% | 4.1% | 26 | 6.9% | 1.8% | 94 | 6.5% | 6.2% | 33 | 9.3% | 3.5% |
| Bretagne | 96 | 5.3% | 3.6% | 14 | 3.6% | 1.1% | 83 | 5.7% | 6.0% | 20 | 5.7% | 2.4% |
| Poitou Charentes | 63 | 3.5% | 4.3% | 16 | 4.3% | 2.3% | 47 | 3.3% | 6.1% | 10 | 2.7% | 2.3% |
| Aquitaine | 101 | 5.6% | 3.7% | 21 | 5.6% | 1.6% | 80 | 5.6% | 5.6% | 17 | 4.8% | 1.9% |
| Midi Pyrénées | 77 | 4.2% | 3.1% | 20 | 5.3% | 1.7% | 57 | 3.9% | 4.5% | 13 | 3.8% | 1.7% |
| Limousin | 24 | 1.3% | 3.9% | 4 | 1.2% | 1.5% | 20 | 1.4% | 6.1% | 2 | 0.7% | 1.7% |
| Auvergne | 47 | 2.6% | 4.2% | 12 | 3.1% | 2.1% | 36 | 2.5% | 6.0% | 7 | 2.0% | 2.4% |
| Rhône Alpes | 177 | 9.7% | 3.4% | 36 | 9.6% | 1.4% | 141 | 9.8% | 5.3% | 38 | 10.7% | 2.1% |
| Languedoc Roussillon | 70 | 3.8% | 3.1% | 13 | 3.4% | 1.2% | 57 | 3.9% | 4.8% | 15 | 4.3% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 119 | 6.5% | 2.7% | 23 | 6.2% | 1.1% | 96 | 6.6% | 4.2% | 37 | 10.5% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 940 | 51.6% | 2.8% | 225 | 60.0% | 1.4% | 715 | 49.5% | 4.3% | 269 | 75.6% | 1.8% |
| Presque tous les jours | 231 | 12.7% | 3.9% | 36 | 9.7% | 1.3% | 195 | 13.5% | 6.2% | 46 | 13.0% | 2.4% |
| 1 à 2 fois par semaine | 126 | 6.9% | 5.0% | 25 | 6.8% | 2.2% | 101 | 7.0% | 7.3% | 18 | 5.1% | 2.9% |
| 1 à 3 fois par mois | 29 | 1.6% | 5.5% | 4 | 1.0% | 1.8% | 25 | 1.7% | 8.0% | 2 | 0.5% | 2.7% |
| Moins souvent | 41 | 2.2% | 5.0% | 1 | 0.2% | 0.2% | 40 | 2.8% | 8.6% | 3 | 0.8% | 3.6% |
| Jamais | 5 | 0.3% | 3.8% | - | - | - | 5 | 0.3% | 12.2% | 2 | 0.5% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 3.4% | 3.3% | 12 | 3.1% | 1.4% | 50 | 3.5% | 4.7% | 3 | 0.8% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 153 | 8.4% | 5.4% | 12 | 3.3% | 1.2% | 141 | 9.7% | 7.9% | 5 | 1.5% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 313 | 17.2% | 5.1% | 50 | 13.3% | 1.9% | 263 | 18.2% | 7.6% | 20 | 5.7% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 268 | 14.7% | 4.1% | 57 | 15.2% | 1.9% | 210 | 14.6% | 6.0% | 56 | 15.8% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 455 | 25.0% | 4.1% | 115 | 30.6% | 2.2% | 341 | 23.6% | 6.0% | 89 | 25.1% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 202 | 11.1% | 2.9% | 41 | 10.8% | 1.1% | 162 | 11.2% | 4.9% | 57 | 16.2% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 174 | 9.6% | 2.5% | 52 | 13.8% | 1.4% | 122 | 8.5% | 3.8% | 72 | 20.2% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 18 | 1.0% | 0.9% | 6 | 1.7% | 0.6% | 12 | 0.8% | 1.4% | 10 | 2.7% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 14 | 0.8% | 1.1% | 3 | 0.9% | 0.4% | 11 | 0.7% | 2.1% | 3 | 1.0% | 0.4% |
| 115 000 euros et plus par an | 8 | 0.4% | 1.3% | 1 | 0.4% | 0.4% | 6 | 0.4% | 2.7% | 7 | 1.9% | 1.3% |
| Refus | 123 | 6.7% | 3.7% | 25 | 6.6% | 1.8% | 98 | 6.8% | 5.0% | 29 | 8.2% | 2.7% |
| Ne sait pas | 30 | 1.7% | 1.3% | 2 | 0.4% | 0.2% | 29 | 2.0% | 2.2% | 3 | 0.9% | 0.3% |
