L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1117 | 100.0% | 2.2% | 641 | 100.0% | 2.6% | 475 | 100.0% | 1.8% | 416 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 641 | 57.4% | 2.6% | 641 | 100.0% | 2.6% | - | - | - | 255 | 61.4% | 2.9% |
| Femme | 475 | 42.6% | 1.8% | - | - | - | 475 | 100.0% | 1.8% | 160 | 38.6% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 82 | 7.3% | 1.1% | 55 | 8.5% | 1.5% | 27 | 5.7% | 0.8% | 50 | 12.0% | 1.6% |
| 25 à 34 ans | 100 | 8.9% | 1.3% | 63 | 9.8% | 1.7% | 37 | 7.7% | 0.9% | 49 | 11.8% | 1.5% |
| 35 à 49 ans | 217 | 19.4% | 1.7% | 140 | 21.8% | 2.3% | 77 | 16.3% | 1.2% | 145 | 34.9% | 2.4% |
| 50 à 59 ans | 274 | 24.5% | 2.9% | 161 | 25.0% | 3.4% | 113 | 23.9% | 2.4% | 136 | 32.7% | 3.5% |
| 60 ans et plus | 444 | 39.8% | 3.0% | 223 | 34.8% | 3.4% | 221 | 46.4% | 2.6% | 36 | 8.6% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 445 | 39.8% | 1.9% | - | - | - | 445 | 93.5% | 1.9% | 141 | 34.0% | 2.0% |
| Personne de référence | 708 | 63.4% | 2.5% | 564 | 87.9% | 2.8% | 144 | 30.3% | 1.9% | 242 | 58.1% | 2.9% |
| Responsable des achats | 790 | 70.7% | 2.2% | 356 | 55.5% | 2.8% | 434 | 91.3% | 1.9% | 283 | 68.2% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.3% | 2.8% | 9 | 1.5% | 2.5% | 5 | 1.1% | 3.4% | - | - | - |
| Petits patrons | 40 | 3.5% | 2.4% | 26 | 4.1% | 2.4% | 13 | 2.8% | 2.6% | 38 | 9.2% | 2.7% |
| Affaires et Cadres | 162 | 14.5% | 3.2% | 98 | 15.3% | 3.3% | 64 | 13.4% | 2.9% | 146 | 35.1% | 3.1% |
| Professions intermédiaires | 152 | 13.6% | 2.2% | 98 | 15.3% | 2.9% | 54 | 11.4% | 1.6% | 133 | 32.0% | 2.4% |
| Employés | 128 | 11.5% | 1.5% | 66 | 10.2% | 3.0% | 63 | 13.2% | 1.0% | 31 | 7.5% | 1.7% |
| Ouvriers | 59 | 5.3% | 0.9% | 49 | 7.6% | 1.0% | 10 | 2.2% | 0.8% | 2 | 0.4% | 0.4% |
| Retraités | 413 | 37.0% | 3.3% | 216 | 33.6% | 3.6% | 197 | 41.5% | 3.0% | 16 | 3.8% | 6.4% |
| Autres inactifs | 148 | 13.2% | 1.4% | 79 | 12.4% | 2.1% | 69 | 14.4% | 1.1% | 49 | 11.9% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.4% | 1.9% | 12 | 1.8% | 2.8% | 4 | 0.9% | 1.0% | - | - | - |
| Petits patrons | 55 | 4.9% | 2.1% | 40 | 6.2% | 3.1% | 15 | 3.1% | 1.1% | 55 | 13.2% | 2.1% |
| Affaires et Cadres | 186 | 16.7% | 2.6% | 104 | 16.3% | 2.9% | 82 | 17.3% | 2.2% | 186 | 44.8% | 2.6% |
| Professions intermédiaires | 175 | 15.6% | 2.3% | 111 | 17.3% | 2.8% | 64 | 13.4% | 1.7% | 175 | 42.0% | 2.3% |
| Employés | 89 | 8.0% | 1.6% | 48 | 7.5% | 2.1% | 41 | 8.6% | 1.3% | - | - | - |
| Ouvriers | 78 | 7.0% | 0.8% | 51 | 7.9% | 1.0% | 28 | 5.8% | 0.6% | - | - | - |
| Retraités | 443 | 39.6% | 3.1% | 235 | 36.6% | 3.6% | 208 | 43.7% | 2.6% | - | - | - |
| Autres inactifs | 76 | 6.8% | 1.8% | 41 | 6.4% | 2.6% | 35 | 7.3% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 223 | 19.9% | 2.2% | 112 | 17.4% | 2.6% | 111 | 23.3% | 2.0% | 57 | 13.6% | 3.3% |
| 2 personnes | 494 | 44.2% | 2.8% | 255 | 39.7% | 2.9% | 239 | 50.3% | 2.6% | 118 | 28.4% | 2.7% |
| 3 personnes | 173 | 15.5% | 1.9% | 115 | 17.9% | 2.5% | 58 | 12.3% | 1.3% | 83 | 20.0% | 2.2% |
| 4 personnes | 165 | 14.8% | 1.8% | 120 | 18.7% | 2.6% | 45 | 9.5% | 0.9% | 115 | 27.7% | 2.4% |
| 5 personnes et + | 62 | 5.5% | 1.2% | 40 | 6.3% | 1.5% | 22 | 4.5% | 0.8% | 43 | 10.2% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 235 | 21.1% | 1.5% | 169 | 26.4% | 2.4% | 66 | 13.9% | 0.8% | 155 | 37.4% | 2.0% |
| Non | 881 | 78.9% | 2.4% | 472 | 73.6% | 2.7% | 409 | 86.1% | 2.2% | 260 | 62.6% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 191 | 17.1% | 1.6% | 119 | 18.6% | 2.1% | 72 | 15.1% | 1.2% | 67 | 16.2% | 2.0% |
| Agglo. - 20 000 hab | 188 | 16.8% | 2.1% | 123 | 19.2% | 2.9% | 64 | 13.5% | 1.4% | 56 | 13.6% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 147 | 13.1% | 2.1% | 73 | 11.4% | 2.2% | 74 | 15.5% | 2.0% | 44 | 10.5% | 2.4% |
| Agglo. + 100 000 hab | 357 | 32.0% | 2.3% | 192 | 30.0% | 2.6% | 165 | 34.6% | 2.1% | 136 | 32.7% | 2.4% |
| Agglo. Paris | 234 | 21.0% | 2.7% | 133 | 20.8% | 3.3% | 101 | 21.2% | 2.3% | 112 | 27.0% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 255 | 22.8% | 2.7% | 148 | 23.1% | 3.3% | 106 | 22.4% | 2.1% | 121 | 29.2% | 2.8% |
| Nord Pas de Calais | 41 | 3.7% | 1.3% | 23 | 3.6% | 1.5% | 18 | 3.8% | 1.1% | 15 | 3.6% | 1.6% |
| Lorraine | 50 | 4.5% | 2.6% | 36 | 5.6% | 3.9% | 14 | 2.9% | 1.4% | 13 | 3.2% | 2.4% |
| Alsace | 30 | 2.7% | 2.0% | 21 | 3.3% | 2.9% | 9 | 1.9% | 1.2% | 16 | 3.8% | 3.2% |
| Franche-Comté | 22 | 2.0% | 2.3% | 12 | 1.9% | 2.7% | 10 | 2.1% | 2.0% | 5 | 1.2% | 1.8% |
| Champagne Ardennes | 17 | 1.5% | 1.6% | 11 | 1.7% | 2.1% | 6 | 1.3% | 1.1% | 6 | 1.4% | 2.1% |
| Picardie | 18 | 1.7% | 1.2% | 8 | 1.3% | 1.1% | 10 | 2.1% | 1.3% | 6 | 1.5% | 1.5% |
| Bourgogne | 24 | 2.2% | 1.8% | 17 | 2.6% | 2.5% | 8 | 1.6% | 1.1% | 7 | 1.7% | 2.1% |
| Haute Normandie | 33 | 2.9% | 2.2% | 19 | 3.0% | 2.7% | 14 | 2.9% | 1.8% | 17 | 4.2% | 3.7% |
| Basse Normandie | 21 | 1.9% | 1.8% | 9 | 1.3% | 1.5% | 13 | 2.7% | 2.0% | 7 | 1.6% | 1.9% |
| Centre | 49 | 4.3% | 2.3% | 36 | 5.7% | 3.6% | 12 | 2.5% | 1.1% | 9 | 2.2% | 1.6% |
| Pays de Loire | 44 | 3.9% | 1.5% | 24 | 3.8% | 1.7% | 19 | 4.1% | 1.3% | 18 | 4.3% | 1.9% |
| Bretagne | 44 | 4.0% | 1.7% | 23 | 3.6% | 1.8% | 21 | 4.5% | 1.6% | 18 | 4.3% | 2.1% |
| Poitou Charentes | 30 | 2.7% | 2.0% | 18 | 2.8% | 2.5% | 12 | 2.5% | 1.5% | 7 | 1.8% | 1.8% |
| Aquitaine | 72 | 6.5% | 2.6% | 40 | 6.3% | 3.1% | 32 | 6.8% | 2.2% | 16 | 3.8% | 1.8% |
| Midi Pyrénées | 70 | 6.3% | 2.9% | 43 | 6.8% | 3.7% | 27 | 5.7% | 2.1% | 20 | 4.9% | 2.6% |
| Limousin | 20 | 1.8% | 3.3% | 11 | 1.8% | 3.9% | 9 | 1.9% | 2.7% | 6 | 1.5% | 4.3% |
| Auvergne | 22 | 1.9% | 1.9% | 11 | 1.7% | 2.1% | 10 | 2.2% | 1.8% | 10 | 2.3% | 3.2% |
| Rhône Alpes | 94 | 8.4% | 1.8% | 51 | 8.0% | 2.1% | 43 | 8.9% | 1.6% | 37 | 9.0% | 2.0% |
| Languedoc Roussillon | 70 | 6.3% | 3.1% | 37 | 5.7% | 3.4% | 34 | 7.1% | 2.8% | 24 | 5.8% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 90 | 8.0% | 2.1% | 42 | 6.5% | 2.0% | 48 | 10.1% | 2.1% | 36 | 8.8% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 798 | 71.5% | 2.4% | 474 | 73.9% | 2.9% | 324 | 68.2% | 2.0% | 366 | 88.1% | 2.5% |
| Presque tous les jours | 120 | 10.8% | 2.0% | 60 | 9.4% | 2.2% | 60 | 12.6% | 1.9% | 33 | 7.9% | 1.7% |
| 1 à 2 fois par semaine | 51 | 4.6% | 2.0% | 31 | 4.8% | 2.6% | 21 | 4.3% | 1.5% | 10 | 2.3% | 1.5% |
| 1 à 3 fois par mois | 11 | 1.0% | 2.1% | 4 | 0.7% | 2.2% | 7 | 1.4% | 2.1% | - | - | - |
| Moins souvent | 7 | 0.7% | 0.9% | 1 | 0.2% | 0.4% | 6 | 1.3% | 1.3% | - | - | - |
| Jamais | 1 | 0.1% | 0.5% | 1 | 0.1% | 0.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 1.5% | 0.9% | 7 | 1.1% | 0.9% | 9 | 2.0% | 0.9% | 2 | 0.5% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 41 | 3.7% | 1.4% | 14 | 2.2% | 1.3% | 27 | 5.6% | 1.5% | 4 | 0.9% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 84 | 7.5% | 1.4% | 37 | 5.8% | 1.4% | 47 | 9.8% | 1.3% | 15 | 3.6% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 114 | 10.2% | 1.7% | 70 | 11.0% | 2.3% | 44 | 9.3% | 1.3% | 31 | 7.5% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 245 | 22.0% | 2.2% | 140 | 21.8% | 2.6% | 106 | 22.2% | 1.8% | 70 | 16.9% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 188 | 16.8% | 2.7% | 125 | 19.4% | 3.3% | 63 | 13.3% | 1.9% | 73 | 17.5% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 216 | 19.3% | 3.1% | 136 | 21.2% | 3.8% | 80 | 16.8% | 2.4% | 97 | 23.4% | 2.6% |
| De 65 000 à moins de 80 000 euros par an | 60 | 5.4% | 3.1% | 29 | 4.5% | 2.5% | 32 | 6.6% | 3.8% | 40 | 9.6% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 42 | 3.8% | 3.4% | 19 | 2.9% | 2.5% | 23 | 4.9% | 4.6% | 27 | 6.5% | 3.0% |
| 115 000 euros et plus par an | 15 | 1.4% | 2.5% | 14 | 2.1% | 3.7% | 1 | 0.3% | 0.6% | 14 | 3.3% | 2.7% |
| Refus | 73 | 6.6% | 2.2% | 37 | 5.8% | 2.7% | 36 | 7.6% | 1.9% | 31 | 7.4% | 2.9% |
| Ne sait pas | 22 | 1.9% | 0.9% | 15 | 2.3% | 1.5% | 7 | 1.5% | 0.5% | 12 | 2.9% | 1.3% |
