L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 477 | 100.0% | 0.9% | 294 | 100.0% | 1.2% | 182 | 100.0% | 0.7% | 303 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 294 | 61.7% | 1.2% | 294 | 100.0% | 1.2% | - | - | - | 183 | 60.3% | 2.1% |
| Femme | 182 | 38.3% | 0.7% | - | - | - | 182 | 100.0% | 0.7% | 120 | 39.7% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 137 | 28.8% | 1.9% | 88 | 29.9% | 2.4% | 49 | 26.9% | 1.4% | 84 | 27.8% | 2.7% |
| 25 à 34 ans | 84 | 17.6% | 1.1% | 44 | 14.9% | 1.2% | 40 | 22.1% | 1.0% | 57 | 18.6% | 1.7% |
| 35 à 49 ans | 151 | 31.7% | 1.2% | 99 | 33.6% | 1.6% | 52 | 28.5% | 0.8% | 102 | 33.7% | 1.7% |
| 50 à 59 ans | 78 | 16.5% | 0.8% | 49 | 16.7% | 1.1% | 29 | 16.0% | 0.6% | 54 | 17.7% | 1.4% |
| 60 ans et plus | 26 | 5.5% | 0.2% | 14 | 4.8% | 0.2% | 12 | 6.5% | 0.1% | 7 | 2.2% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 120 | 25.1% | 0.5% | - | - | - | 120 | 65.6% | 0.5% | 78 | 25.8% | 1.1% |
| Personne de référence | 250 | 52.4% | 0.9% | 209 | 71.1% | 1.0% | 41 | 22.2% | 0.5% | 148 | 48.9% | 1.8% |
| Responsable des achats | 292 | 61.3% | 0.8% | 168 | 57.1% | 1.3% | 124 | 68.0% | 0.5% | 173 | 57.0% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 29 | 6.0% | 1.8% | 19 | 6.3% | 1.7% | 10 | 5.5% | 1.9% | 27 | 8.7% | 1.8% |
| Affaires et Cadres | 100 | 20.9% | 2.0% | 61 | 20.8% | 2.1% | 39 | 21.2% | 1.8% | 97 | 31.8% | 2.1% |
| Professions intermédiaires | 87 | 18.2% | 1.3% | 51 | 17.5% | 1.5% | 35 | 19.4% | 1.0% | 78 | 25.7% | 1.4% |
| Employés | 71 | 15.0% | 0.9% | 45 | 15.1% | 2.1% | 27 | 14.7% | 0.4% | 25 | 8.2% | 1.4% |
| Ouvriers | 36 | 7.6% | 0.6% | 25 | 8.4% | 0.5% | 11 | 6.3% | 0.8% | 6 | 2.0% | 1.5% |
| Retraités | 18 | 3.7% | 0.1% | 10 | 3.6% | 0.2% | 7 | 4.0% | 0.1% | - | - | - |
| Autres inactifs | 136 | 28.6% | 1.3% | 83 | 28.3% | 2.2% | 53 | 29.0% | 0.8% | 71 | 23.6% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.9% | 0.5% | 3 | 1.0% | 0.7% | 1 | 0.7% | 0.3% | - | - | - |
| Petits patrons | 54 | 11.4% | 2.1% | 37 | 12.5% | 2.8% | 18 | 9.6% | 1.3% | 54 | 17.9% | 2.1% |
| Affaires et Cadres | 142 | 29.8% | 2.0% | 80 | 27.0% | 2.2% | 62 | 34.2% | 1.7% | 142 | 46.8% | 2.0% |
| Professions intermédiaires | 107 | 22.4% | 1.4% | 67 | 22.6% | 1.7% | 40 | 22.1% | 1.1% | 107 | 35.2% | 1.4% |
| Employés | 51 | 10.7% | 0.9% | 38 | 12.9% | 1.6% | 13 | 7.2% | 0.4% | - | - | - |
| Ouvriers | 46 | 9.7% | 0.5% | 30 | 10.2% | 0.6% | 16 | 8.8% | 0.4% | - | - | - |
| Retraités | 37 | 7.7% | 0.3% | 17 | 5.7% | 0.3% | 20 | 10.8% | 0.3% | - | - | - |
| Autres inactifs | 35 | 7.4% | 0.9% | 24 | 8.0% | 1.5% | 12 | 6.5% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 75 | 15.7% | 0.7% | 44 | 15.0% | 1.0% | 31 | 16.9% | 0.5% | 34 | 11.2% | 2.0% |
| 2 personnes | 111 | 23.2% | 0.6% | 67 | 22.7% | 0.8% | 44 | 24.1% | 0.5% | 76 | 25.1% | 1.7% |
| 3 personnes | 106 | 22.1% | 1.2% | 54 | 18.4% | 1.2% | 51 | 28.2% | 1.1% | 64 | 21.0% | 1.7% |
| 4 personnes | 135 | 28.3% | 1.4% | 89 | 30.4% | 2.0% | 45 | 24.9% | 1.0% | 94 | 30.9% | 1.9% |
| 5 personnes et + | 50 | 10.6% | 0.9% | 40 | 13.5% | 1.5% | 11 | 5.8% | 0.4% | 36 | 11.9% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 165 | 34.6% | 1.1% | 104 | 35.2% | 1.4% | 61 | 33.6% | 0.7% | 110 | 36.3% | 1.4% |
| Non | 312 | 65.4% | 0.9% | 191 | 64.8% | 1.1% | 121 | 66.4% | 0.6% | 193 | 63.7% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 63 | 13.2% | 0.5% | 38 | 12.9% | 0.7% | 25 | 13.8% | 0.4% | 34 | 11.3% | 1.0% |
| Agglo. - 20 000 hab | 72 | 15.2% | 0.8% | 49 | 16.8% | 1.1% | 23 | 12.5% | 0.5% | 39 | 12.9% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 28 | 5.9% | 0.4% | 20 | 6.9% | 0.6% | 8 | 4.4% | 0.2% | 13 | 4.3% | 0.7% |
| Agglo. + 100 000 hab | 193 | 40.5% | 1.3% | 112 | 37.9% | 1.5% | 82 | 44.7% | 1.0% | 131 | 43.3% | 2.3% |
| Agglo. Paris | 120 | 25.2% | 1.4% | 75 | 25.5% | 1.9% | 45 | 24.6% | 1.0% | 85 | 28.2% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 122 | 25.6% | 1.3% | 76 | 25.8% | 1.7% | 46 | 25.2% | 0.9% | 87 | 28.8% | 2.0% |
| Nord Pas de Calais | 26 | 5.4% | 0.8% | 14 | 4.7% | 0.9% | 12 | 6.4% | 0.7% | 14 | 4.7% | 1.5% |
| Lorraine | 20 | 4.2% | 1.0% | 10 | 3.2% | 1.0% | 11 | 5.8% | 1.1% | 9 | 2.9% | 1.6% |
| Alsace | 14 | 2.9% | 0.9% | 7 | 2.2% | 0.9% | 7 | 3.9% | 0.9% | 12 | 4.1% | 2.5% |
| Franche-Comté | 9 | 1.8% | 0.9% | 2 | 0.7% | 0.4% | 7 | 3.6% | 1.4% | 7 | 2.2% | 2.6% |
| Champagne Ardennes | 6 | 1.3% | 0.6% | 4 | 1.4% | 0.8% | 2 | 1.3% | 0.4% | 4 | 1.2% | 1.2% |
| Picardie | 8 | 1.7% | 0.5% | 7 | 2.3% | 0.9% | 2 | 0.9% | 0.2% | 4 | 1.4% | 0.9% |
| Bourgogne | 11 | 2.3% | 0.8% | 9 | 2.9% | 1.3% | 2 | 1.3% | 0.3% | 4 | 1.2% | 1.0% |
| Haute Normandie | 10 | 2.0% | 0.7% | 8 | 2.7% | 1.1% | 2 | 1.0% | 0.2% | 7 | 2.4% | 1.5% |
| Basse Normandie | 12 | 2.5% | 1.0% | 5 | 1.7% | 0.9% | 7 | 3.9% | 1.1% | 4 | 1.2% | 1.1% |
| Centre | 23 | 4.9% | 1.1% | 16 | 5.5% | 1.6% | 7 | 3.9% | 0.7% | 13 | 4.2% | 2.2% |
| Pays de Loire | 16 | 3.4% | 0.6% | 8 | 2.8% | 0.6% | 8 | 4.4% | 0.5% | 11 | 3.7% | 1.2% |
| Bretagne | 14 | 2.9% | 0.5% | 6 | 2.0% | 0.5% | 8 | 4.4% | 0.6% | 13 | 4.2% | 1.5% |
| Poitou Charentes | 8 | 1.6% | 0.5% | 5 | 1.7% | 0.7% | 3 | 1.5% | 0.3% | 4 | 1.4% | 1.0% |
| Aquitaine | 28 | 6.0% | 1.0% | 20 | 6.7% | 1.5% | 9 | 4.8% | 0.6% | 16 | 5.3% | 1.8% |
| Midi Pyrénées | 40 | 8.3% | 1.6% | 27 | 9.2% | 2.3% | 13 | 7.0% | 1.0% | 24 | 8.0% | 3.1% |
| Limousin | 4 | 0.9% | 0.7% | 2 | 0.5% | 0.5% | 3 | 1.6% | 0.9% | 2 | 0.7% | 1.5% |
| Auvergne | 10 | 2.0% | 0.9% | 6 | 2.0% | 1.1% | 4 | 2.1% | 0.7% | 6 | 1.9% | 1.9% |
| Rhône Alpes | 50 | 10.4% | 1.0% | 28 | 9.5% | 1.1% | 21 | 11.8% | 0.8% | 30 | 9.9% | 1.6% |
| Languedoc Roussillon | 25 | 5.3% | 1.1% | 22 | 7.3% | 2.0% | 4 | 2.0% | 0.3% | 18 | 5.8% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 21 | 4.4% | 0.5% | 15 | 5.2% | 0.8% | 6 | 3.2% | 0.3% | 14 | 4.8% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 432 | 90.7% | 1.3% | 272 | 92.4% | 1.6% | 160 | 87.9% | 1.0% | 284 | 93.7% | 2.0% |
| Presque tous les jours | 31 | 6.5% | 0.5% | 18 | 6.2% | 0.7% | 13 | 7.2% | 0.4% | 13 | 4.2% | 0.7% |
| 1 à 2 fois par semaine | 9 | 1.9% | 0.4% | 3 | 0.9% | 0.2% | 7 | 3.6% | 0.5% | 6 | 2.0% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.3% | 0.9% | 5 | 1.7% | 0.6% | 11 | 6.1% | 1.0% | 4 | 1.4% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 8 | 1.7% | 0.3% | 8 | 2.7% | 0.7% | 0 | 0.2% | - | 1 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 41 | 8.5% | 0.7% | 24 | 8.1% | 0.9% | 17 | 9.2% | 0.5% | 11 | 3.7% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 47 | 9.8% | 0.7% | 24 | 8.3% | 0.8% | 22 | 12.1% | 0.6% | 27 | 8.8% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 102 | 21.3% | 0.9% | 60 | 20.5% | 1.1% | 41 | 22.6% | 0.7% | 61 | 20.1% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 65 | 13.5% | 0.9% | 43 | 14.6% | 1.1% | 22 | 11.9% | 0.7% | 46 | 15.3% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 88 | 18.5% | 1.3% | 61 | 20.6% | 1.7% | 28 | 15.2% | 0.9% | 60 | 19.9% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 40 | 8.5% | 2.1% | 29 | 9.7% | 2.5% | 12 | 6.4% | 1.4% | 34 | 11.2% | 2.6% |
| De 80 000 à moins de 115 000 euros par an | 18 | 3.7% | 1.4% | 7 | 2.5% | 1.0% | 10 | 5.6% | 2.0% | 17 | 5.7% | 1.9% |
| 115 000 euros et plus par an | 8 | 1.7% | 1.4% | 5 | 1.7% | 1.3% | 3 | 1.8% | 1.5% | 8 | 2.7% | 1.6% |
| Refus | 21 | 4.3% | 0.6% | 13 | 4.6% | 1.0% | 7 | 4.0% | 0.4% | 17 | 5.5% | 1.6% |
| Ne sait pas | 24 | 5.0% | 1.0% | 15 | 5.1% | 1.6% | 9 | 4.8% | 0.7% | 15 | 5.1% | 1.7% |
