L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1257 | 100.0% | 2.4% | 350 | 100.0% | 1.4% | 907 | 100.0% | 3.4% | 224 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 350 | 27.9% | 1.4% | 350 | 100.0% | 1.4% | - | - | - | 77 | 34.2% | 0.9% |
| Femme | 907 | 72.1% | 3.4% | - | - | - | 907 | 100.0% | 3.4% | 147 | 65.8% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 70 | 5.6% | 1.0% | 16 | 4.7% | 0.4% | 54 | 5.9% | 1.5% | 29 | 12.8% | 0.9% |
| 25 à 34 ans | 74 | 5.9% | 1.0% | 21 | 6.0% | 0.6% | 53 | 5.8% | 1.4% | 36 | 15.9% | 1.1% |
| 35 à 49 ans | 263 | 20.9% | 2.1% | 76 | 21.6% | 1.2% | 188 | 20.7% | 3.0% | 79 | 35.4% | 1.3% |
| 50 à 59 ans | 305 | 24.2% | 3.3% | 114 | 32.6% | 2.4% | 190 | 21.0% | 4.1% | 67 | 29.9% | 1.7% |
| 60 ans et plus | 546 | 43.4% | 3.6% | 123 | 35.2% | 1.9% | 422 | 46.6% | 5.0% | 13 | 6.0% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 829 | 65.9% | 3.6% | - | - | - | 829 | 91.4% | 3.6% | 118 | 52.5% | 1.7% |
| Personne de référence | 706 | 56.1% | 2.5% | 316 | 90.2% | 1.6% | 390 | 43.0% | 5.0% | 95 | 42.4% | 1.2% |
| Responsable des achats | 1040 | 82.7% | 2.9% | 220 | 62.8% | 1.7% | 820 | 90.4% | 3.6% | 158 | 70.4% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.7% | 1.7% | 1 | 0.4% | 0.4% | 8 | 0.8% | 5.1% | - | - | - |
| Petits patrons | 33 | 2.6% | 2.0% | 22 | 6.4% | 2.0% | 10 | 1.1% | 2.0% | 29 | 13.1% | 2.0% |
| Affaires et Cadres | 25 | 2.0% | 0.5% | 9 | 2.6% | 0.3% | 16 | 1.8% | 0.8% | 22 | 9.6% | 0.5% |
| Professions intermédiaires | 92 | 7.3% | 1.3% | 39 | 11.2% | 1.1% | 53 | 5.8% | 1.5% | 70 | 31.3% | 1.3% |
| Employés | 290 | 23.1% | 3.5% | 39 | 11.3% | 1.8% | 250 | 27.6% | 4.1% | 62 | 27.5% | 3.4% |
| Ouvriers | 141 | 11.2% | 2.2% | 86 | 24.7% | 1.7% | 55 | 6.1% | 4.0% | 6 | 2.6% | 1.4% |
| Retraités | 427 | 34.0% | 3.4% | 111 | 31.6% | 1.9% | 317 | 34.9% | 4.8% | 6 | 2.9% | 2.6% |
| Autres inactifs | 239 | 19.0% | 2.3% | 42 | 11.9% | 1.1% | 198 | 21.8% | 3.0% | 29 | 12.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.8% | 1.3% | 1 | 0.3% | 0.2% | 9 | 1.0% | 2.4% | - | - | - |
| Petits patrons | 55 | 4.4% | 2.1% | 22 | 6.2% | 1.7% | 33 | 3.7% | 2.5% | 55 | 24.5% | 2.1% |
| Affaires et Cadres | 49 | 3.9% | 0.7% | 12 | 3.5% | 0.3% | 37 | 4.1% | 1.0% | 49 | 21.9% | 0.7% |
| Professions intermédiaires | 120 | 9.6% | 1.6% | 43 | 12.2% | 1.1% | 77 | 8.5% | 2.1% | 120 | 53.6% | 1.6% |
| Employés | 145 | 11.6% | 2.7% | 37 | 10.5% | 1.6% | 108 | 11.9% | 3.5% | - | - | - |
| Ouvriers | 245 | 19.5% | 2.6% | 88 | 25.2% | 1.7% | 157 | 17.3% | 3.5% | - | - | - |
| Retraités | 497 | 39.6% | 3.4% | 118 | 33.8% | 1.8% | 379 | 41.8% | 4.8% | - | - | - |
| Autres inactifs | 135 | 10.7% | 3.3% | 29 | 8.3% | 1.8% | 106 | 11.7% | 4.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 382 | 30.4% | 3.8% | 70 | 19.9% | 1.6% | 312 | 34.4% | 5.5% | 22 | 9.7% | 1.3% |
| 2 personnes | 480 | 38.1% | 2.7% | 147 | 42.0% | 1.7% | 332 | 36.6% | 3.6% | 51 | 22.6% | 1.2% |
| 3 personnes | 173 | 13.7% | 1.9% | 68 | 19.3% | 1.5% | 105 | 11.6% | 2.3% | 55 | 24.5% | 1.4% |
| 4 personnes | 158 | 12.6% | 1.7% | 49 | 14.0% | 1.1% | 109 | 12.0% | 2.3% | 71 | 31.6% | 1.4% |
| 5 personnes et + | 65 | 5.2% | 1.2% | 16 | 4.7% | 0.6% | 49 | 5.4% | 1.8% | 26 | 11.5% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 234 | 18.6% | 1.5% | 64 | 18.3% | 0.9% | 170 | 18.7% | 2.1% | 97 | 43.1% | 1.2% |
| Non | 1024 | 81.4% | 2.8% | 286 | 81.7% | 1.6% | 737 | 81.3% | 3.9% | 128 | 56.9% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 283 | 22.5% | 2.4% | 69 | 19.7% | 1.2% | 214 | 23.6% | 3.4% | 58 | 25.9% | 1.7% |
| Agglo. - 20 000 hab | 246 | 19.6% | 2.7% | 63 | 17.9% | 1.5% | 184 | 20.3% | 3.9% | 36 | 16.0% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 189 | 15.0% | 2.7% | 58 | 16.6% | 1.7% | 131 | 14.4% | 3.6% | 33 | 14.9% | 1.8% |
| Agglo. + 100 000 hab | 395 | 31.4% | 2.6% | 117 | 33.3% | 1.6% | 278 | 30.6% | 3.5% | 50 | 22.4% | 0.9% |
| Agglo. Paris | 144 | 11.5% | 1.7% | 44 | 12.6% | 1.1% | 100 | 11.0% | 2.2% | 47 | 20.8% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 182 | 14.5% | 1.9% | 52 | 14.7% | 1.1% | 130 | 14.4% | 2.6% | 58 | 25.9% | 1.3% |
| Nord Pas de Calais | 107 | 8.5% | 3.3% | 32 | 9.3% | 2.1% | 74 | 8.2% | 4.4% | 20 | 8.8% | 2.1% |
| Lorraine | 68 | 5.4% | 3.5% | 21 | 6.0% | 2.3% | 47 | 5.1% | 4.7% | 10 | 4.6% | 1.9% |
| Alsace | 28 | 2.2% | 1.8% | 2 | 0.6% | 0.3% | 25 | 2.8% | 3.2% | 4 | 1.8% | 0.8% |
| Franche-Comté | 28 | 2.3% | 3.0% | 9 | 2.5% | 1.9% | 20 | 2.2% | 4.0% | 5 | 2.3% | 1.9% |
| Champagne Ardennes | 38 | 3.1% | 3.5% | 9 | 2.5% | 1.7% | 30 | 3.3% | 5.3% | 4 | 1.9% | 1.5% |
| Picardie | 45 | 3.6% | 2.9% | 9 | 2.6% | 1.2% | 36 | 4.0% | 4.5% | 8 | 3.4% | 1.7% |
| Bourgogne | 21 | 1.7% | 1.6% | 4 | 1.0% | 0.5% | 18 | 2.0% | 2.5% | 2 | 0.7% | 0.5% |
| Haute Normandie | 39 | 3.1% | 2.6% | 13 | 3.7% | 1.8% | 26 | 2.9% | 3.4% | 7 | 3.3% | 1.6% |
| Basse Normandie | 54 | 4.3% | 4.5% | 14 | 3.9% | 2.3% | 40 | 4.4% | 6.4% | 6 | 2.7% | 1.7% |
| Centre | 58 | 4.6% | 2.8% | 21 | 5.9% | 2.0% | 38 | 4.1% | 3.5% | 5 | 2.1% | 0.8% |
| Pays de Loire | 68 | 5.4% | 2.3% | 21 | 6.1% | 1.5% | 46 | 5.1% | 3.0% | 10 | 4.4% | 1.1% |
| Bretagne | 44 | 3.5% | 1.7% | 14 | 3.9% | 1.1% | 31 | 3.4% | 2.2% | 11 | 4.8% | 1.3% |
| Poitou Charentes | 43 | 3.5% | 2.9% | 9 | 2.6% | 1.3% | 34 | 3.8% | 4.4% | 8 | 3.3% | 1.8% |
| Aquitaine | 87 | 6.9% | 3.1% | 30 | 8.5% | 2.3% | 57 | 6.3% | 3.9% | 9 | 4.2% | 1.1% |
| Midi Pyrénées | 59 | 4.7% | 2.4% | 14 | 3.9% | 1.2% | 45 | 5.0% | 3.6% | 10 | 4.4% | 1.3% |
| Limousin | 23 | 1.8% | 3.7% | 7 | 2.0% | 2.4% | 16 | 1.8% | 5.0% | 2 | 0.9% | 1.3% |
| Auvergne | 35 | 2.8% | 3.1% | 8 | 2.3% | 1.5% | 27 | 3.0% | 4.6% | 13 | 5.7% | 4.3% |
| Rhône Alpes | 94 | 7.5% | 1.8% | 36 | 10.3% | 1.4% | 58 | 6.4% | 2.1% | 13 | 6.0% | 0.7% |
| Languedoc Roussillon | 50 | 4.0% | 2.2% | 11 | 3.2% | 1.0% | 39 | 4.3% | 3.2% | 5 | 2.4% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 86 | 6.8% | 2.0% | 15 | 4.4% | 0.7% | 70 | 7.7% | 3.1% | 14 | 6.4% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 566 | 45.0% | 1.7% | 183 | 52.1% | 1.1% | 384 | 42.3% | 2.3% | 174 | 77.6% | 1.2% |
| Presque tous les jours | 108 | 8.6% | 1.8% | 38 | 10.9% | 1.4% | 70 | 7.7% | 2.2% | 21 | 9.2% | 1.1% |
| 1 à 2 fois par semaine | 76 | 6.0% | 3.0% | 19 | 5.4% | 1.6% | 57 | 6.2% | 4.1% | 13 | 5.9% | 2.1% |
| 1 à 3 fois par mois | 21 | 1.7% | 4.1% | 3 | 0.8% | 1.4% | 18 | 2.0% | 5.9% | - | - | - |
| Moins souvent | 23 | 1.8% | 2.8% | 3 | 0.9% | 0.9% | 20 | 2.2% | 4.2% | 3 | 1.2% | 3.4% |
| Jamais | 4 | 0.3% | 3.2% | 3 | 1.0% | 3.9% | 1 | 0.1% | 1.7% | 3 | 1.5% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 4.8% | 3.2% | 18 | 5.2% | 2.3% | 42 | 4.6% | 3.9% | 1 | 0.4% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 133 | 10.6% | 4.7% | 11 | 3.3% | 1.1% | 122 | 13.4% | 6.8% | 2 | 0.8% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 235 | 18.7% | 3.8% | 53 | 15.1% | 2.0% | 182 | 20.0% | 5.2% | 8 | 3.7% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 189 | 15.0% | 2.9% | 60 | 17.1% | 1.9% | 129 | 14.2% | 3.7% | 33 | 14.9% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 290 | 23.0% | 2.6% | 117 | 33.5% | 2.2% | 172 | 19.0% | 3.0% | 60 | 26.6% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 122 | 9.7% | 1.7% | 32 | 9.1% | 0.9% | 90 | 10.0% | 2.8% | 41 | 18.2% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 87 | 6.9% | 1.3% | 25 | 7.2% | 0.7% | 62 | 6.8% | 1.9% | 39 | 17.4% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 11 | 0.9% | 0.6% | 4 | 1.1% | 0.3% | 8 | 0.9% | 0.9% | 3 | 1.3% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 6 | 0.5% | 0.5% | 1 | 0.4% | 0.2% | 5 | 0.5% | 0.9% | 4 | 1.9% | 0.5% |
| 115 000 euros et plus par an | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.6% | 1 | 0.3% | 0.1% |
| Refus | 84 | 6.7% | 2.5% | 21 | 6.0% | 1.5% | 63 | 6.9% | 3.2% | 14 | 6.4% | 1.3% |
| Ne sait pas | 38 | 3.0% | 1.7% | 7 | 2.0% | 0.7% | 31 | 3.4% | 2.3% | 18 | 8.1% | 1.9% |
