L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1900 | 100.0% | 3.7% | 422 | 100.0% | 1.7% | 1477 | 100.0% | 5.5% | 647 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 422 | 22.2% | 1.7% | 422 | 100.0% | 1.7% | - | - | - | 143 | 22.1% | 1.6% |
| Femme | 1477 | 77.8% | 5.5% | - | - | - | 1477 | 100.0% | 5.5% | 504 | 77.9% | 5.8% |
| Age | ||||||||||||
| 15 à 24 ans | 147 | 7.7% | 2.0% | 14 | 3.3% | 0.4% | 133 | 9.0% | 3.7% | 74 | 11.4% | 2.4% |
| 25 à 34 ans | 215 | 11.3% | 2.8% | 63 | 15.0% | 1.7% | 152 | 10.3% | 3.9% | 91 | 14.1% | 2.8% |
| 35 à 49 ans | 581 | 30.6% | 4.7% | 135 | 32.0% | 2.2% | 446 | 30.2% | 7.1% | 287 | 44.4% | 4.7% |
| 50 à 59 ans | 382 | 20.1% | 4.1% | 87 | 20.6% | 1.9% | 295 | 19.9% | 6.3% | 141 | 21.8% | 3.6% |
| 60 ans et plus | 575 | 30.3% | 3.8% | 123 | 29.1% | 1.9% | 452 | 30.6% | 5.3% | 53 | 8.3% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 1336 | 70.3% | 5.8% | - | - | - | 1336 | 90.4% | 5.8% | 445 | 68.8% | 6.3% |
| Personne de référence | 813 | 42.8% | 2.9% | 380 | 90.1% | 1.9% | 433 | 29.3% | 5.6% | 221 | 34.2% | 2.7% |
| Responsable des achats | 1541 | 81.1% | 4.3% | 238 | 56.3% | 1.9% | 1304 | 88.2% | 5.7% | 519 | 80.2% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.5% | 1.9% | 1 | 0.3% | 0.3% | 9 | 0.6% | 5.6% | - | - | - |
| Petits patrons | 96 | 5.0% | 5.9% | 29 | 7.0% | 2.7% | 66 | 4.5% | 12.7% | 87 | 13.4% | 6.0% |
| Affaires et Cadres | 164 | 8.6% | 3.2% | 44 | 10.3% | 1.5% | 120 | 8.1% | 5.5% | 146 | 22.6% | 3.2% |
| Professions intermédiaires | 239 | 12.6% | 3.5% | 56 | 13.3% | 1.6% | 183 | 12.4% | 5.3% | 178 | 27.5% | 3.2% |
| Employés | 449 | 23.7% | 5.4% | 41 | 9.7% | 1.9% | 408 | 27.6% | 6.7% | 106 | 16.4% | 5.8% |
| Ouvriers | 174 | 9.2% | 2.7% | 119 | 28.3% | 2.4% | 55 | 3.7% | 4.0% | 11 | 1.7% | 2.7% |
| Retraités | 436 | 23.0% | 3.5% | 99 | 23.4% | 1.7% | 337 | 22.8% | 5.1% | 17 | 2.6% | 6.8% |
| Autres inactifs | 332 | 17.5% | 3.2% | 33 | 7.7% | 0.9% | 299 | 20.3% | 4.6% | 102 | 15.7% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.5% | 3.5% | 1 | 0.3% | 0.3% | 27 | 1.8% | 6.8% | - | - | - |
| Petits patrons | 120 | 6.3% | 4.6% | 29 | 7.0% | 2.3% | 91 | 6.1% | 6.8% | 120 | 18.6% | 4.6% |
| Affaires et Cadres | 261 | 13.7% | 3.6% | 47 | 11.2% | 1.3% | 213 | 14.4% | 5.8% | 261 | 40.3% | 3.6% |
| Professions intermédiaires | 266 | 14.0% | 3.5% | 67 | 15.8% | 1.7% | 200 | 13.5% | 5.5% | 266 | 41.1% | 3.5% |
| Employés | 211 | 11.1% | 3.9% | 40 | 9.6% | 1.7% | 170 | 11.5% | 5.5% | - | - | - |
| Ouvriers | 350 | 18.5% | 3.7% | 117 | 27.6% | 2.3% | 234 | 15.8% | 5.3% | - | - | - |
| Retraités | 520 | 27.4% | 3.6% | 105 | 24.9% | 1.6% | 415 | 28.1% | 5.3% | - | - | - |
| Autres inactifs | 143 | 7.6% | 3.5% | 16 | 3.7% | 1.0% | 128 | 8.7% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 356 | 18.8% | 3.6% | 54 | 12.8% | 1.2% | 302 | 20.5% | 5.4% | 65 | 10.1% | 3.8% |
| 2 personnes | 672 | 35.4% | 3.7% | 163 | 38.6% | 1.9% | 509 | 34.5% | 5.5% | 162 | 25.1% | 3.7% |
| 3 personnes | 327 | 17.2% | 3.6% | 85 | 20.2% | 1.9% | 242 | 16.4% | 5.3% | 157 | 24.2% | 4.1% |
| 4 personnes | 360 | 19.0% | 3.9% | 80 | 18.8% | 1.7% | 280 | 19.0% | 5.9% | 180 | 27.8% | 3.7% |
| 5 personnes et + | 184 | 9.7% | 3.4% | 40 | 9.6% | 1.5% | 144 | 9.7% | 5.3% | 83 | 12.9% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 575 | 30.3% | 3.7% | 122 | 29.0% | 1.7% | 453 | 30.7% | 5.5% | 299 | 46.2% | 3.9% |
| Non | 1324 | 69.7% | 3.6% | 300 | 71.0% | 1.7% | 1024 | 69.3% | 5.5% | 348 | 53.8% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 355 | 18.7% | 3.0% | 73 | 17.4% | 1.3% | 282 | 19.1% | 4.5% | 114 | 17.6% | 3.4% |
| Agglo. - 20 000 hab | 269 | 14.1% | 3.0% | 64 | 15.1% | 1.5% | 205 | 13.9% | 4.4% | 95 | 14.6% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 266 | 14.0% | 3.8% | 46 | 11.0% | 1.4% | 220 | 14.9% | 6.1% | 78 | 12.0% | 4.3% |
| Agglo. + 100 000 hab | 620 | 32.6% | 4.0% | 136 | 32.2% | 1.8% | 484 | 32.8% | 6.1% | 183 | 28.3% | 3.2% |
| Agglo. Paris | 389 | 20.5% | 4.6% | 103 | 24.3% | 2.5% | 286 | 19.4% | 6.4% | 178 | 27.5% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 423 | 22.3% | 4.4% | 109 | 25.7% | 2.4% | 314 | 21.3% | 6.3% | 196 | 30.4% | 4.5% |
| Nord Pas de Calais | 92 | 4.9% | 2.9% | 31 | 7.3% | 2.0% | 62 | 4.2% | 3.7% | 26 | 4.1% | 2.8% |
| Lorraine | 74 | 3.9% | 3.9% | 25 | 5.9% | 2.7% | 50 | 3.4% | 5.0% | 15 | 2.4% | 2.8% |
| Alsace | 45 | 2.4% | 3.0% | 5 | 1.3% | 0.7% | 40 | 2.7% | 5.1% | 15 | 2.3% | 3.0% |
| Franche-Comté | 37 | 2.0% | 3.9% | 9 | 2.1% | 1.9% | 28 | 1.9% | 5.8% | 4 | 0.6% | 1.5% |
| Champagne Ardennes | 50 | 2.7% | 4.7% | 15 | 3.5% | 2.8% | 36 | 2.4% | 6.3% | 10 | 1.5% | 3.3% |
| Picardie | 75 | 3.9% | 4.9% | 19 | 4.5% | 2.6% | 56 | 3.8% | 7.0% | 17 | 2.7% | 4.0% |
| Bourgogne | 48 | 2.5% | 3.6% | 8 | 1.9% | 1.2% | 40 | 2.7% | 5.7% | 9 | 1.4% | 2.5% |
| Haute Normandie | 46 | 2.4% | 3.1% | 9 | 2.1% | 1.2% | 37 | 2.5% | 4.8% | 14 | 2.1% | 3.0% |
| Basse Normandie | 27 | 1.4% | 2.2% | 8 | 2.0% | 1.4% | 19 | 1.3% | 3.0% | 5 | 0.8% | 1.4% |
| Centre | 73 | 3.8% | 3.5% | 12 | 2.9% | 1.2% | 61 | 4.1% | 5.6% | 13 | 2.0% | 2.2% |
| Pays de Loire | 99 | 5.2% | 3.3% | 21 | 4.9% | 1.4% | 78 | 5.3% | 5.1% | 43 | 6.6% | 4.5% |
| Bretagne | 69 | 3.6% | 2.6% | 12 | 2.9% | 1.0% | 57 | 3.8% | 4.1% | 20 | 3.2% | 2.5% |
| Poitou Charentes | 59 | 3.1% | 4.0% | 11 | 2.6% | 1.5% | 48 | 3.3% | 6.3% | 20 | 3.2% | 4.9% |
| Aquitaine | 108 | 5.7% | 3.9% | 23 | 5.5% | 1.8% | 85 | 5.7% | 5.9% | 31 | 4.8% | 3.6% |
| Midi Pyrénées | 85 | 4.5% | 3.5% | 9 | 2.2% | 0.8% | 76 | 5.1% | 6.0% | 31 | 4.8% | 4.0% |
| Limousin | 20 | 1.1% | 3.3% | 6 | 1.4% | 2.0% | 14 | 1.0% | 4.5% | 3 | 0.4% | 1.7% |
| Auvergne | 38 | 2.0% | 3.3% | 7 | 1.6% | 1.2% | 31 | 2.1% | 5.3% | 17 | 2.6% | 5.8% |
| Rhône Alpes | 173 | 9.1% | 3.3% | 41 | 9.7% | 1.6% | 132 | 8.9% | 4.9% | 62 | 9.6% | 3.4% |
| Languedoc Roussillon | 90 | 4.7% | 4.0% | 17 | 3.9% | 1.5% | 73 | 5.0% | 6.2% | 27 | 4.2% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 167 | 8.8% | 3.8% | 26 | 6.2% | 1.3% | 141 | 9.5% | 6.1% | 67 | 10.4% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1248 | 65.7% | 3.8% | 278 | 65.9% | 1.7% | 969 | 65.6% | 5.8% | 545 | 84.3% | 3.7% |
| Presque tous les jours | 210 | 11.1% | 3.6% | 45 | 10.7% | 1.6% | 165 | 11.2% | 5.2% | 67 | 10.3% | 3.5% |
| 1 à 2 fois par semaine | 88 | 4.7% | 3.5% | 29 | 6.8% | 2.5% | 60 | 4.0% | 4.3% | 19 | 2.9% | 3.0% |
| 1 à 3 fois par mois | 28 | 1.5% | 5.3% | 9 | 2.2% | 4.5% | 18 | 1.3% | 5.9% | 2 | 0.4% | 4.0% |
| Moins souvent | 38 | 2.0% | 4.6% | 2 | 0.4% | 0.4% | 36 | 2.5% | 7.7% | 3 | 0.4% | 3.5% |
| Jamais | 2 | 0.1% | 1.4% | - | - | - | 2 | 0.1% | 4.6% | 2 | 0.3% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 74 | 3.9% | 4.0% | 13 | 3.0% | 1.6% | 62 | 4.2% | 5.8% | 4 | 0.7% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 108 | 5.7% | 3.8% | 9 | 2.1% | 0.8% | 99 | 6.7% | 5.6% | 12 | 1.8% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 214 | 11.3% | 3.5% | 54 | 12.9% | 2.1% | 160 | 10.8% | 4.6% | 22 | 3.4% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 218 | 11.5% | 3.3% | 44 | 10.5% | 1.4% | 174 | 11.8% | 4.9% | 54 | 8.3% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 360 | 19.0% | 3.3% | 89 | 21.1% | 1.7% | 271 | 18.4% | 4.7% | 111 | 17.1% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 250 | 13.1% | 3.6% | 58 | 13.7% | 1.5% | 192 | 13.0% | 5.9% | 117 | 18.1% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 290 | 15.3% | 4.2% | 70 | 16.7% | 1.9% | 220 | 14.9% | 6.7% | 149 | 23.1% | 3.9% |
| De 65 000 à moins de 80 000 euros par an | 94 | 4.9% | 4.8% | 28 | 6.7% | 2.5% | 65 | 4.4% | 7.9% | 54 | 8.3% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 55 | 2.9% | 4.4% | 13 | 3.1% | 1.8% | 42 | 2.9% | 8.3% | 31 | 4.8% | 3.4% |
| 115 000 euros et plus par an | 25 | 1.3% | 4.2% | 7 | 1.5% | 1.8% | 19 | 1.3% | 8.2% | 24 | 3.7% | 4.6% |
| Refus | 145 | 7.6% | 4.3% | 25 | 6.0% | 1.8% | 120 | 8.1% | 6.1% | 45 | 6.9% | 4.2% |
| Ne sait pas | 65 | 3.4% | 2.9% | 11 | 2.7% | 1.2% | 54 | 3.7% | 4.1% | 25 | 3.8% | 2.7% |
