L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1080 | 100.0% | 2.1% | 356 | 100.0% | 1.4% | 724 | 100.0% | 2.7% | 166 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 356 | 32.9% | 1.4% | 356 | 100.0% | 1.4% | - | - | - | 60 | 36.2% | 0.7% |
| Femme | 724 | 67.1% | 2.7% | - | - | - | 724 | 100.0% | 2.7% | 106 | 63.8% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 3.7% | 0.5% | 18 | 5.0% | 0.5% | 22 | 3.0% | 0.6% | 14 | 8.3% | 0.4% |
| 25 à 34 ans | 63 | 5.9% | 0.8% | 19 | 5.3% | 0.5% | 44 | 6.1% | 1.1% | 24 | 14.2% | 0.7% |
| 35 à 49 ans | 196 | 18.1% | 1.6% | 71 | 20.0% | 1.2% | 125 | 17.2% | 2.0% | 55 | 33.1% | 0.9% |
| 50 à 59 ans | 254 | 23.5% | 2.7% | 103 | 29.0% | 2.2% | 150 | 20.8% | 3.2% | 58 | 34.9% | 1.5% |
| 60 ans et plus | 528 | 48.9% | 3.5% | 144 | 40.6% | 2.2% | 383 | 52.9% | 4.5% | 16 | 9.5% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 673 | 62.4% | 2.9% | - | - | - | 673 | 93.0% | 2.9% | 87 | 52.7% | 1.2% |
| Personne de référence | 668 | 61.8% | 2.4% | 318 | 89.3% | 1.6% | 350 | 48.3% | 4.5% | 72 | 43.5% | 0.9% |
| Responsable des achats | 891 | 82.5% | 2.5% | 217 | 61.1% | 1.7% | 674 | 93.0% | 3.0% | 119 | 71.7% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.6% | 5 | 1.3% | 1.2% | 4 | 0.5% | 2.4% | - | - | - |
| Petits patrons | 21 | 1.9% | 1.3% | 18 | 5.1% | 1.6% | 3 | 0.4% | 0.5% | 18 | 10.7% | 1.2% |
| Affaires et Cadres | 30 | 2.8% | 0.6% | 15 | 4.3% | 0.5% | 14 | 2.0% | 0.7% | 24 | 14.3% | 0.5% |
| Professions intermédiaires | 66 | 6.1% | 1.0% | 25 | 7.1% | 0.7% | 41 | 5.6% | 1.2% | 55 | 33.3% | 1.0% |
| Employés | 223 | 20.7% | 2.7% | 29 | 8.1% | 1.3% | 194 | 26.9% | 3.2% | 41 | 24.7% | 2.2% |
| Ouvriers | 113 | 10.5% | 1.8% | 82 | 23.2% | 1.6% | 31 | 4.2% | 2.2% | 1 | 0.4% | 0.2% |
| Retraités | 424 | 39.3% | 3.4% | 138 | 38.7% | 2.3% | 286 | 39.6% | 4.3% | 7 | 4.4% | 2.9% |
| Autres inactifs | 194 | 18.0% | 1.9% | 43 | 12.2% | 1.1% | 151 | 20.9% | 2.3% | 20 | 12.2% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.0% | 1.4% | 7 | 1.8% | 1.6% | 4 | 0.6% | 1.1% | - | - | - |
| Petits patrons | 39 | 3.6% | 1.5% | 16 | 4.6% | 1.3% | 23 | 3.1% | 1.7% | 39 | 23.5% | 1.5% |
| Affaires et Cadres | 45 | 4.2% | 0.6% | 18 | 5.1% | 0.5% | 27 | 3.8% | 0.7% | 45 | 27.3% | 0.6% |
| Professions intermédiaires | 81 | 7.5% | 1.1% | 25 | 7.1% | 0.6% | 56 | 7.7% | 1.5% | 81 | 49.1% | 1.1% |
| Employés | 107 | 9.9% | 2.0% | 21 | 6.0% | 0.9% | 85 | 11.8% | 2.8% | - | - | - |
| Ouvriers | 195 | 18.0% | 2.0% | 83 | 23.4% | 1.6% | 111 | 15.4% | 2.5% | - | - | - |
| Retraités | 474 | 43.9% | 3.3% | 144 | 40.4% | 2.2% | 330 | 45.6% | 4.2% | - | - | - |
| Autres inactifs | 128 | 11.8% | 3.1% | 41 | 11.5% | 2.6% | 87 | 12.0% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 366 | 33.9% | 3.7% | 92 | 25.8% | 2.1% | 274 | 37.8% | 4.9% | 19 | 11.2% | 1.1% |
| 2 personnes | 419 | 38.8% | 2.3% | 151 | 42.5% | 1.7% | 268 | 37.0% | 2.9% | 54 | 32.7% | 1.2% |
| 3 personnes | 139 | 12.8% | 1.5% | 62 | 17.4% | 1.4% | 77 | 10.6% | 1.7% | 27 | 16.4% | 0.7% |
| 4 personnes | 111 | 10.3% | 1.2% | 35 | 9.8% | 0.8% | 76 | 10.5% | 1.6% | 42 | 25.2% | 0.9% |
| 5 personnes et + | 45 | 4.2% | 0.8% | 16 | 4.5% | 0.6% | 29 | 4.0% | 1.1% | 24 | 14.5% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 160 | 14.8% | 1.0% | 53 | 14.8% | 0.7% | 108 | 14.8% | 1.3% | 59 | 35.8% | 0.8% |
| Non | 920 | 85.2% | 2.5% | 303 | 85.2% | 1.7% | 617 | 85.2% | 3.3% | 107 | 64.2% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 263 | 24.3% | 2.2% | 87 | 24.4% | 1.5% | 176 | 24.3% | 2.8% | 44 | 26.7% | 1.3% |
| Agglo. - 20 000 hab | 229 | 21.2% | 2.5% | 65 | 18.2% | 1.5% | 165 | 22.7% | 3.5% | 22 | 13.5% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 182 | 16.9% | 2.6% | 62 | 17.5% | 1.9% | 120 | 16.6% | 3.3% | 40 | 24.3% | 2.2% |
| Agglo. + 100 000 hab | 300 | 27.8% | 1.9% | 101 | 28.3% | 1.3% | 200 | 27.6% | 2.5% | 34 | 20.2% | 0.6% |
| Agglo. Paris | 105 | 9.8% | 1.2% | 41 | 11.6% | 1.0% | 64 | 8.9% | 1.4% | 25 | 15.3% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 138 | 12.8% | 1.4% | 52 | 14.6% | 1.1% | 86 | 11.8% | 1.7% | 31 | 18.8% | 0.7% |
| Nord Pas de Calais | 77 | 7.1% | 2.4% | 30 | 8.5% | 2.0% | 46 | 6.4% | 2.7% | 14 | 8.5% | 1.5% |
| Lorraine | 42 | 3.9% | 2.2% | 16 | 4.4% | 1.7% | 26 | 3.6% | 2.6% | 4 | 2.6% | 0.8% |
| Alsace | 29 | 2.7% | 1.9% | 1 | 0.3% | 0.2% | 28 | 3.9% | 3.6% | 5 | 3.2% | 1.1% |
| Franche-Comté | 20 | 1.8% | 2.1% | 6 | 1.6% | 1.2% | 14 | 2.0% | 2.9% | 1 | 0.7% | 0.4% |
| Champagne Ardennes | 21 | 2.0% | 2.0% | 6 | 1.5% | 1.1% | 16 | 2.2% | 2.8% | 3 | 1.5% | 0.9% |
| Picardie | 49 | 4.5% | 3.2% | 11 | 3.1% | 1.5% | 38 | 5.2% | 4.7% | 4 | 2.7% | 1.0% |
| Bourgogne | 36 | 3.4% | 2.7% | 10 | 2.9% | 1.6% | 26 | 3.6% | 3.7% | 5 | 2.9% | 1.4% |
| Haute Normandie | 45 | 4.2% | 3.0% | 22 | 6.3% | 3.2% | 23 | 3.1% | 2.9% | 6 | 3.7% | 1.3% |
| Basse Normandie | 57 | 5.3% | 4.7% | 17 | 4.8% | 2.9% | 40 | 5.6% | 6.4% | 7 | 4.0% | 1.9% |
| Centre | 51 | 4.7% | 2.4% | 18 | 5.2% | 1.8% | 32 | 4.5% | 3.0% | 4 | 2.6% | 0.7% |
| Pays de Loire | 65 | 6.0% | 2.2% | 23 | 6.3% | 1.6% | 43 | 5.9% | 2.8% | 12 | 7.3% | 1.3% |
| Bretagne | 55 | 5.1% | 2.1% | 28 | 7.9% | 2.2% | 27 | 3.7% | 1.9% | 12 | 7.5% | 1.5% |
| Poitou Charentes | 41 | 3.8% | 2.7% | 8 | 2.2% | 1.1% | 33 | 4.5% | 4.3% | 9 | 5.4% | 2.2% |
| Aquitaine | 69 | 6.4% | 2.5% | 22 | 6.2% | 1.7% | 47 | 6.5% | 3.2% | 6 | 3.7% | 0.7% |
| Midi Pyrénées | 44 | 4.0% | 1.8% | 16 | 4.4% | 1.3% | 28 | 3.9% | 2.2% | 6 | 3.4% | 0.7% |
| Limousin | 24 | 2.2% | 3.8% | 9 | 2.5% | 3.0% | 15 | 2.1% | 4.6% | 2 | 1.0% | 1.1% |
| Auvergne | 35 | 3.2% | 3.1% | 11 | 3.0% | 2.0% | 24 | 3.3% | 4.1% | 11 | 6.6% | 3.7% |
| Rhône Alpes | 72 | 6.6% | 1.4% | 30 | 8.4% | 1.2% | 42 | 5.8% | 1.6% | 13 | 7.5% | 0.7% |
| Languedoc Roussillon | 42 | 3.9% | 1.9% | 9 | 2.6% | 0.9% | 33 | 4.6% | 2.8% | 3 | 1.6% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 70 | 6.5% | 1.6% | 11 | 3.2% | 0.6% | 59 | 8.1% | 2.6% | 8 | 4.7% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 461 | 42.7% | 1.4% | 161 | 45.2% | 1.0% | 300 | 41.5% | 1.8% | 133 | 80.0% | 0.9% |
| Presque tous les jours | 87 | 8.1% | 1.5% | 34 | 9.5% | 1.2% | 54 | 7.4% | 1.7% | 12 | 7.3% | 0.6% |
| 1 à 2 fois par semaine | 65 | 6.1% | 2.6% | 27 | 7.5% | 2.3% | 39 | 5.4% | 2.8% | 5 | 3.3% | 0.9% |
| 1 à 3 fois par mois | 8 | 0.7% | 1.5% | 2 | 0.6% | 1.1% | 6 | 0.8% | 1.8% | - | - | - |
| Moins souvent | 25 | 2.3% | 3.0% | 5 | 1.3% | 1.3% | 21 | 2.8% | 4.4% | 4 | 2.2% | 4.4% |
| Jamais | 7 | 0.7% | 5.6% | 3 | 1.0% | 3.9% | 4 | 0.5% | 9.3% | 3 | 2.1% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 81 | 7.5% | 4.3% | 30 | 8.3% | 3.7% | 51 | 7.1% | 4.8% | 2 | 1.4% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 110 | 10.2% | 3.9% | 21 | 6.0% | 2.0% | 89 | 12.3% | 5.0% | 2 | 1.5% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 209 | 19.3% | 3.4% | 58 | 16.4% | 2.2% | 151 | 20.8% | 4.3% | 6 | 3.8% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 182 | 16.8% | 2.8% | 55 | 15.5% | 1.8% | 127 | 17.5% | 3.6% | 27 | 16.5% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 200 | 18.5% | 1.8% | 90 | 25.2% | 1.7% | 110 | 15.2% | 1.9% | 28 | 16.7% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 87 | 8.0% | 1.2% | 28 | 8.0% | 0.8% | 58 | 8.0% | 1.8% | 30 | 17.9% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 92 | 8.5% | 1.3% | 34 | 9.7% | 1.0% | 58 | 8.0% | 1.8% | 33 | 20.0% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 10 | 0.9% | 0.5% | 2 | 0.7% | 0.2% | 7 | 1.0% | 0.9% | 4 | 2.3% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 10 | 0.9% | 0.8% | 4 | 1.2% | 0.6% | 6 | 0.8% | 1.2% | 9 | 5.2% | 0.9% |
| 115 000 euros et plus par an | 3 | 0.3% | 0.5% | 1 | 0.4% | 0.4% | 2 | 0.3% | 0.8% | 3 | 1.9% | 0.6% |
| Refus | 61 | 5.6% | 1.8% | 25 | 6.9% | 1.8% | 36 | 5.0% | 1.9% | 10 | 5.8% | 0.9% |
| Ne sait pas | 35 | 3.3% | 1.6% | 6 | 1.8% | 0.7% | 29 | 4.0% | 2.2% | 11 | 6.9% | 1.2% |
