L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1025 | 100.0% | 2.0% | 565 | 100.0% | 2.3% | 459 | 100.0% | 1.7% | 546 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 565 | 55.2% | 2.3% | 565 | 100.0% | 2.3% | - | - | - | 303 | 55.4% | 3.4% |
| Femme | 459 | 44.8% | 1.7% | - | - | - | 459 | 100.0% | 1.7% | 243 | 44.6% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 203 | 19.8% | 2.8% | 119 | 21.1% | 3.2% | 83 | 18.2% | 2.3% | 133 | 24.3% | 4.2% |
| 25 à 34 ans | 178 | 17.4% | 2.3% | 102 | 18.0% | 2.7% | 76 | 16.6% | 2.0% | 113 | 20.7% | 3.4% |
| 35 à 49 ans | 221 | 21.6% | 1.8% | 123 | 21.8% | 2.0% | 98 | 21.4% | 1.6% | 149 | 27.4% | 2.4% |
| 50 à 59 ans | 215 | 21.0% | 2.3% | 115 | 20.4% | 2.5% | 100 | 21.8% | 2.1% | 132 | 24.2% | 3.4% |
| 60 ans et plus | 207 | 20.2% | 1.4% | 106 | 18.7% | 1.6% | 101 | 22.1% | 1.2% | 19 | 3.4% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 362 | 35.4% | 1.6% | - | - | - | 362 | 78.9% | 1.6% | 181 | 33.2% | 2.6% |
| Personne de référence | 564 | 55.1% | 2.0% | 445 | 78.7% | 2.2% | 119 | 26.0% | 1.5% | 268 | 49.1% | 3.3% |
| Responsable des achats | 671 | 65.5% | 1.9% | 316 | 55.9% | 2.5% | 355 | 77.3% | 1.6% | 335 | 61.4% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 33 | 3.2% | 2.0% | 25 | 4.4% | 2.3% | 8 | 1.7% | 1.5% | 30 | 5.4% | 2.1% |
| Affaires et Cadres | 221 | 21.6% | 4.3% | 133 | 23.5% | 4.5% | 88 | 19.1% | 4.1% | 207 | 37.8% | 4.5% |
| Professions intermédiaires | 170 | 16.6% | 2.5% | 87 | 15.4% | 2.5% | 83 | 18.0% | 2.4% | 145 | 26.5% | 2.6% |
| Employés | 119 | 11.7% | 1.4% | 53 | 9.3% | 2.4% | 67 | 14.5% | 1.1% | 24 | 4.4% | 1.3% |
| Ouvriers | 48 | 4.7% | 0.8% | 35 | 6.2% | 0.7% | 13 | 2.8% | 0.9% | 2 | 0.3% | 0.4% |
| Retraités | 182 | 17.7% | 1.4% | 105 | 18.5% | 1.8% | 77 | 16.8% | 1.2% | 7 | 1.3% | 2.8% |
| Autres inactifs | 251 | 24.5% | 2.4% | 127 | 22.5% | 3.3% | 124 | 26.9% | 1.9% | 133 | 24.3% | 4.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.1% | 1.4% | 5 | 0.9% | 1.2% | 6 | 1.4% | 1.6% | - | - | - |
| Petits patrons | 52 | 5.1% | 2.0% | 34 | 6.0% | 2.6% | 19 | 4.1% | 1.4% | 52 | 9.6% | 2.0% |
| Affaires et Cadres | 300 | 29.3% | 4.1% | 157 | 27.8% | 4.4% | 143 | 31.1% | 3.9% | 300 | 54.9% | 4.1% |
| Professions intermédiaires | 194 | 18.9% | 2.6% | 112 | 19.8% | 2.9% | 82 | 17.8% | 2.2% | 194 | 35.5% | 2.6% |
| Employés | 102 | 9.9% | 1.9% | 53 | 9.5% | 2.3% | 48 | 10.5% | 1.6% | - | - | - |
| Ouvriers | 69 | 6.8% | 0.7% | 42 | 7.5% | 0.8% | 27 | 5.9% | 0.6% | - | - | - |
| Retraités | 218 | 21.2% | 1.5% | 118 | 20.9% | 1.8% | 99 | 21.7% | 1.3% | - | - | - |
| Autres inactifs | 78 | 7.6% | 1.9% | 43 | 7.7% | 2.7% | 35 | 7.6% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 175 | 17.1% | 1.7% | 91 | 16.1% | 2.1% | 84 | 18.2% | 1.5% | 62 | 11.3% | 3.6% |
| 2 personnes | 347 | 33.8% | 1.9% | 182 | 32.2% | 2.1% | 165 | 35.9% | 1.8% | 161 | 29.5% | 3.7% |
| 3 personnes | 204 | 19.9% | 2.2% | 112 | 19.9% | 2.5% | 91 | 19.9% | 2.0% | 105 | 19.3% | 2.8% |
| 4 personnes | 205 | 20.0% | 2.2% | 118 | 21.0% | 2.6% | 86 | 18.8% | 1.8% | 152 | 27.9% | 3.1% |
| 5 personnes et + | 94 | 9.2% | 1.8% | 61 | 10.8% | 2.3% | 33 | 7.3% | 1.2% | 66 | 12.0% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 284 | 27.7% | 1.8% | 167 | 29.6% | 2.3% | 117 | 25.4% | 1.4% | 183 | 33.5% | 2.4% |
| Non | 740 | 72.3% | 2.0% | 398 | 70.4% | 2.3% | 343 | 74.6% | 1.8% | 363 | 66.5% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 118 | 11.5% | 1.0% | 63 | 11.2% | 1.1% | 55 | 11.9% | 0.9% | 58 | 10.6% | 1.7% |
| Agglo. - 20 000 hab | 136 | 13.2% | 1.5% | 83 | 14.7% | 1.9% | 53 | 11.4% | 1.1% | 73 | 13.4% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 73 | 7.1% | 1.0% | 41 | 7.3% | 1.2% | 31 | 6.8% | 0.9% | 30 | 5.5% | 1.7% |
| Agglo. + 100 000 hab | 417 | 40.7% | 2.7% | 223 | 39.5% | 3.0% | 194 | 42.3% | 2.4% | 218 | 40.0% | 3.8% |
| Agglo. Paris | 281 | 27.4% | 3.3% | 154 | 27.3% | 3.8% | 126 | 27.5% | 2.8% | 167 | 30.5% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 299 | 29.1% | 3.1% | 167 | 29.6% | 3.7% | 132 | 28.6% | 2.6% | 175 | 32.0% | 4.0% |
| Nord Pas de Calais | 31 | 3.0% | 1.0% | 14 | 2.5% | 0.9% | 17 | 3.7% | 1.0% | 16 | 2.9% | 1.7% |
| Lorraine | 31 | 3.0% | 1.6% | 14 | 2.5% | 1.5% | 17 | 3.7% | 1.7% | 8 | 1.5% | 1.5% |
| Alsace | 47 | 4.6% | 3.1% | 28 | 5.0% | 3.8% | 19 | 4.1% | 2.4% | 31 | 5.7% | 6.4% |
| Franche-Comté | 13 | 1.3% | 1.4% | 9 | 1.6% | 1.9% | 5 | 1.0% | 0.9% | 8 | 1.4% | 2.9% |
| Champagne Ardennes | 8 | 0.8% | 0.7% | 7 | 1.2% | 1.3% | 1 | 0.2% | 0.2% | 4 | 0.7% | 1.3% |
| Picardie | 14 | 1.3% | 0.9% | 7 | 1.2% | 0.9% | 7 | 1.5% | 0.9% | 6 | 1.1% | 1.4% |
| Bourgogne | 19 | 1.8% | 1.4% | 9 | 1.6% | 1.3% | 10 | 2.1% | 1.4% | 7 | 1.3% | 2.1% |
| Haute Normandie | 26 | 2.5% | 1.7% | 17 | 3.1% | 2.5% | 8 | 1.8% | 1.0% | 17 | 3.2% | 3.7% |
| Basse Normandie | 9 | 0.9% | 0.8% | 7 | 1.2% | 1.1% | 3 | 0.6% | 0.4% | 6 | 1.1% | 1.7% |
| Centre | 33 | 3.2% | 1.6% | 21 | 3.7% | 2.1% | 12 | 2.6% | 1.1% | 10 | 1.8% | 1.7% |
| Pays de Loire | 37 | 3.6% | 1.2% | 19 | 3.3% | 1.3% | 18 | 3.9% | 1.2% | 24 | 4.3% | 2.5% |
| Bretagne | 47 | 4.6% | 1.8% | 25 | 4.4% | 1.9% | 22 | 4.9% | 1.6% | 28 | 5.2% | 3.4% |
| Poitou Charentes | 21 | 2.0% | 1.4% | 11 | 2.0% | 1.6% | 10 | 2.1% | 1.3% | 14 | 2.5% | 3.3% |
| Aquitaine | 59 | 5.7% | 2.1% | 40 | 7.1% | 3.1% | 19 | 4.0% | 1.3% | 30 | 5.5% | 3.4% |
| Midi Pyrénées | 52 | 5.1% | 2.1% | 24 | 4.3% | 2.0% | 28 | 6.2% | 2.2% | 20 | 3.7% | 2.5% |
| Limousin | 7 | 0.7% | 1.2% | 4 | 0.8% | 1.5% | 3 | 0.6% | 0.9% | 4 | 0.7% | 2.5% |
| Auvergne | 22 | 2.2% | 2.0% | 17 | 3.0% | 3.1% | 5 | 1.2% | 0.9% | 7 | 1.4% | 2.5% |
| Rhône Alpes | 121 | 11.8% | 2.3% | 60 | 10.7% | 2.4% | 61 | 13.2% | 2.3% | 58 | 10.6% | 3.1% |
| Languedoc Roussillon | 55 | 5.4% | 2.4% | 30 | 5.3% | 2.8% | 25 | 5.5% | 2.1% | 33 | 6.0% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 73 | 7.2% | 1.7% | 34 | 6.0% | 1.7% | 39 | 8.5% | 1.7% | 41 | 7.5% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 858 | 83.7% | 2.6% | 473 | 83.7% | 2.9% | 385 | 83.7% | 2.3% | 494 | 90.5% | 3.4% |
| Presque tous les jours | 98 | 9.6% | 1.7% | 55 | 9.8% | 2.0% | 43 | 9.4% | 1.4% | 38 | 7.0% | 2.0% |
| 1 à 2 fois par semaine | 31 | 3.0% | 1.2% | 19 | 3.3% | 1.6% | 12 | 2.6% | 0.8% | 13 | 2.5% | 2.1% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.3% | - | - | - | - | - | - |
| Moins souvent | 11 | 1.1% | 1.3% | 2 | 0.4% | 0.7% | 9 | 1.9% | 1.9% | 1 | 0.1% | 0.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 2.5% | 1.4% | 23 | 4.0% | 2.8% | 3 | 0.8% | 0.3% | 4 | 0.7% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 37 | 3.6% | 1.3% | 11 | 2.0% | 1.1% | 25 | 5.5% | 1.4% | 5 | 1.0% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 45 | 4.4% | 0.7% | 20 | 3.5% | 0.8% | 25 | 5.4% | 0.7% | 15 | 2.8% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 88 | 8.6% | 1.3% | 58 | 10.2% | 1.9% | 31 | 6.7% | 0.9% | 35 | 6.4% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 204 | 19.9% | 1.9% | 101 | 17.9% | 1.9% | 103 | 22.4% | 1.8% | 97 | 17.8% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 126 | 12.3% | 1.8% | 67 | 11.9% | 1.8% | 59 | 12.8% | 1.8% | 70 | 12.9% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 238 | 23.3% | 3.5% | 141 | 24.9% | 3.9% | 98 | 21.3% | 3.0% | 145 | 26.5% | 3.8% |
| De 65 000 à moins de 80 000 euros par an | 89 | 8.7% | 4.5% | 54 | 9.6% | 4.8% | 34 | 7.5% | 4.1% | 62 | 11.3% | 4.8% |
| De 80 000 à moins de 115 000 euros par an | 42 | 4.1% | 3.3% | 21 | 3.7% | 2.8% | 21 | 4.5% | 4.0% | 32 | 5.8% | 3.4% |
| 115 000 euros et plus par an | 20 | 1.9% | 3.3% | 14 | 2.5% | 3.8% | 6 | 1.3% | 2.6% | 14 | 2.5% | 2.7% |
| Refus | 66 | 6.5% | 2.0% | 31 | 5.6% | 2.3% | 35 | 7.6% | 1.8% | 35 | 6.5% | 3.3% |
| Ne sait pas | 43 | 4.2% | 1.9% | 23 | 4.1% | 2.5% | 20 | 4.3% | 1.5% | 32 | 5.8% | 3.4% |
