L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2632 | 100.0% | 5.1% | 722 | 100.0% | 2.9% | 1910 | 100.0% | 7.1% | 857 | 100.0% | 4.9% |
| Sexe | ||||||||||||
| Homme | 722 | 27.4% | 2.9% | 722 | 100.0% | 2.9% | - | - | - | 224 | 26.2% | 2.6% |
| Femme | 1910 | 72.6% | 7.1% | - | - | - | 1910 | 100.0% | 7.1% | 633 | 73.8% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 633 | 24.1% | 8.7% | 128 | 17.7% | 3.5% | 505 | 26.5% | 14.1% | 223 | 26.1% | 7.1% |
| 25 à 34 ans | 605 | 23.0% | 7.9% | 146 | 20.2% | 3.9% | 460 | 24.1% | 11.8% | 222 | 25.9% | 6.7% |
| 35 à 49 ans | 715 | 27.2% | 5.7% | 230 | 31.8% | 3.7% | 486 | 25.4% | 7.7% | 300 | 35.0% | 4.9% |
| 50 à 59 ans | 308 | 11.7% | 3.3% | 102 | 14.1% | 2.2% | 206 | 10.8% | 4.4% | 84 | 9.9% | 2.2% |
| 60 ans et plus | 370 | 14.1% | 2.5% | 117 | 16.2% | 1.8% | 253 | 13.2% | 3.0% | 28 | 3.2% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 1386 | 52.6% | 6.0% | - | - | - | 1386 | 72.6% | 6.0% | 433 | 50.6% | 6.1% |
| Personne de référence | 1012 | 38.5% | 3.6% | 566 | 78.4% | 2.8% | 446 | 23.3% | 5.7% | 251 | 29.3% | 3.1% |
| Responsable des achats | 1769 | 67.2% | 5.0% | 368 | 51.0% | 2.9% | 1401 | 73.3% | 6.1% | 540 | 63.0% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.7% | 3.5% | 6 | 0.9% | 1.7% | 12 | 0.6% | 7.9% | - | - | - |
| Petits patrons | 76 | 2.9% | 4.7% | 45 | 6.2% | 4.0% | 32 | 1.7% | 6.1% | 67 | 7.8% | 4.7% |
| Affaires et Cadres | 152 | 5.8% | 3.0% | 51 | 7.1% | 1.7% | 100 | 5.3% | 4.6% | 132 | 15.3% | 2.8% |
| Professions intermédiaires | 323 | 12.3% | 4.7% | 90 | 12.5% | 2.6% | 233 | 12.2% | 6.7% | 229 | 26.7% | 4.1% |
| Employés | 747 | 28.4% | 9.0% | 124 | 17.2% | 5.8% | 623 | 32.6% | 10.1% | 187 | 21.8% | 10.2% |
| Ouvriers | 352 | 13.4% | 5.5% | 211 | 29.2% | 4.2% | 140 | 7.4% | 10.2% | 26 | 3.1% | 6.5% |
| Retraités | 306 | 11.6% | 2.4% | 106 | 14.7% | 1.8% | 200 | 10.5% | 3.0% | 6 | 0.7% | 2.4% |
| Autres inactifs | 658 | 25.0% | 6.4% | 88 | 12.2% | 2.3% | 570 | 29.8% | 8.8% | 210 | 24.5% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 0.8% | 2.4% | 1 | 0.2% | 0.3% | 19 | 1.0% | 4.7% | - | - | - |
| Petits patrons | 167 | 6.3% | 6.3% | 50 | 6.9% | 3.8% | 117 | 6.1% | 8.7% | 167 | 19.4% | 6.3% |
| Affaires et Cadres | 270 | 10.3% | 3.7% | 59 | 8.1% | 1.6% | 211 | 11.1% | 5.8% | 270 | 31.5% | 3.7% |
| Professions intermédiaires | 421 | 16.0% | 5.6% | 116 | 16.0% | 3.0% | 305 | 16.0% | 8.3% | 421 | 49.1% | 5.6% |
| Employés | 434 | 16.5% | 8.0% | 116 | 16.1% | 5.0% | 318 | 16.6% | 10.3% | - | - | - |
| Ouvriers | 739 | 28.1% | 7.8% | 219 | 30.3% | 4.3% | 521 | 27.3% | 11.7% | - | - | - |
| Retraités | 409 | 15.5% | 2.8% | 129 | 17.9% | 2.0% | 280 | 14.6% | 3.6% | - | - | - |
| Autres inactifs | 173 | 6.6% | 4.2% | 33 | 4.6% | 2.1% | 140 | 7.3% | 5.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 343 | 13.0% | 3.4% | 77 | 10.6% | 1.8% | 266 | 13.9% | 4.7% | 52 | 6.1% | 3.0% |
| 2 personnes | 691 | 26.3% | 3.9% | 222 | 30.7% | 2.5% | 469 | 24.6% | 5.1% | 178 | 20.7% | 4.1% |
| 3 personnes | 603 | 22.9% | 6.6% | 162 | 22.4% | 3.6% | 441 | 23.1% | 9.6% | 249 | 29.1% | 6.5% |
| 4 personnes | 618 | 23.5% | 6.6% | 159 | 22.0% | 3.5% | 459 | 24.0% | 9.6% | 251 | 29.3% | 5.1% |
| 5 personnes et + | 377 | 14.3% | 7.0% | 102 | 14.2% | 3.9% | 275 | 14.4% | 10.0% | 127 | 14.8% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1095 | 41.6% | 7.1% | 273 | 37.8% | 3.8% | 821 | 43.0% | 9.9% | 430 | 50.2% | 5.6% |
| Non | 1537 | 58.4% | 4.2% | 449 | 62.2% | 2.5% | 1088 | 57.0% | 5.8% | 427 | 49.8% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 472 | 17.9% | 4.0% | 119 | 16.4% | 2.1% | 354 | 18.5% | 5.7% | 137 | 16.0% | 4.1% |
| Agglo. - 20 000 hab | 472 | 18.0% | 5.2% | 118 | 16.4% | 2.8% | 354 | 18.5% | 7.5% | 130 | 15.2% | 5.0% |
| Agglo. 20 000 à 100 000 hab | 361 | 13.7% | 5.2% | 93 | 12.9% | 2.8% | 268 | 14.0% | 7.4% | 96 | 11.2% | 5.3% |
| Agglo. + 100 000 hab | 828 | 31.5% | 5.4% | 241 | 33.4% | 3.2% | 587 | 30.7% | 7.4% | 274 | 32.0% | 4.8% |
| Agglo. Paris | 498 | 18.9% | 5.8% | 151 | 21.0% | 3.7% | 347 | 18.2% | 7.8% | 220 | 25.6% | 5.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 559 | 21.2% | 5.9% | 161 | 22.3% | 3.5% | 398 | 20.8% | 8.0% | 239 | 27.9% | 5.5% |
| Nord Pas de Calais | 188 | 7.1% | 5.8% | 54 | 7.4% | 3.5% | 134 | 7.0% | 8.0% | 61 | 7.1% | 6.4% |
| Lorraine | 92 | 3.5% | 4.8% | 32 | 4.4% | 3.4% | 60 | 3.1% | 6.0% | 12 | 1.4% | 2.1% |
| Alsace | 87 | 3.3% | 5.7% | 18 | 2.5% | 2.5% | 69 | 3.6% | 8.7% | 26 | 3.0% | 5.3% |
| Franche-Comté | 53 | 2.0% | 5.6% | 27 | 3.7% | 5.7% | 26 | 1.4% | 5.4% | 15 | 1.8% | 5.8% |
| Champagne Ardennes | 67 | 2.6% | 6.2% | 14 | 1.9% | 2.6% | 54 | 2.8% | 9.5% | 21 | 2.5% | 7.3% |
| Picardie | 91 | 3.5% | 6.0% | 27 | 3.8% | 3.7% | 64 | 3.4% | 8.1% | 23 | 2.7% | 5.3% |
| Bourgogne | 51 | 2.0% | 3.8% | 10 | 1.4% | 1.6% | 41 | 2.2% | 5.9% | 9 | 1.1% | 2.7% |
| Haute Normandie | 67 | 2.5% | 4.5% | 19 | 2.6% | 2.7% | 48 | 2.5% | 6.1% | 19 | 2.2% | 4.1% |
| Basse Normandie | 39 | 1.5% | 3.2% | 8 | 1.1% | 1.4% | 31 | 1.6% | 4.9% | 10 | 1.2% | 2.8% |
| Centre | 102 | 3.9% | 4.9% | 41 | 5.6% | 4.0% | 62 | 3.2% | 5.7% | 15 | 1.7% | 2.5% |
| Pays de Loire | 144 | 5.5% | 4.9% | 56 | 7.8% | 3.9% | 88 | 4.6% | 5.8% | 51 | 5.9% | 5.3% |
| Bretagne | 121 | 4.6% | 4.6% | 28 | 3.9% | 2.2% | 93 | 4.9% | 6.8% | 36 | 4.2% | 4.3% |
| Poitou Charentes | 59 | 2.2% | 4.0% | 12 | 1.6% | 1.6% | 47 | 2.5% | 6.1% | 13 | 1.6% | 3.3% |
| Aquitaine | 140 | 5.3% | 5.1% | 55 | 7.6% | 4.2% | 85 | 4.4% | 5.9% | 41 | 4.8% | 4.7% |
| Midi Pyrénées | 117 | 4.4% | 4.8% | 21 | 3.0% | 1.8% | 96 | 5.0% | 7.6% | 33 | 3.9% | 4.2% |
| Limousin | 31 | 1.2% | 5.0% | 7 | 1.0% | 2.4% | 24 | 1.3% | 7.5% | 7 | 0.8% | 4.4% |
| Auvergne | 41 | 1.5% | 3.6% | 13 | 1.8% | 2.3% | 28 | 1.5% | 4.7% | 18 | 2.1% | 6.2% |
| Rhône Alpes | 246 | 9.4% | 4.8% | 57 | 7.8% | 2.3% | 190 | 9.9% | 7.1% | 89 | 10.4% | 4.8% |
| Languedoc Roussillon | 91 | 3.4% | 4.0% | 20 | 2.7% | 1.8% | 71 | 3.7% | 6.0% | 39 | 4.6% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 245 | 9.3% | 5.6% | 44 | 6.0% | 2.1% | 202 | 10.6% | 8.8% | 81 | 9.4% | 5.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1923 | 73.1% | 5.8% | 526 | 72.8% | 3.2% | 1397 | 73.1% | 8.4% | 721 | 84.1% | 5.0% |
| Presque tous les jours | 256 | 9.7% | 4.4% | 73 | 10.1% | 2.7% | 183 | 9.6% | 5.8% | 78 | 9.1% | 4.0% |
| 1 à 2 fois par semaine | 147 | 5.6% | 5.8% | 55 | 7.7% | 4.8% | 91 | 4.8% | 6.6% | 38 | 4.4% | 6.0% |
| 1 à 3 fois par mois | 26 | 1.0% | 5.0% | - | - | - | 26 | 1.4% | 8.2% | 6 | 0.7% | 10.0% |
| Moins souvent | 25 | 1.0% | 3.1% | 4 | 0.6% | 1.1% | 21 | 1.1% | 4.6% | - | - | - |
| Jamais | 5 | 0.2% | 4.1% | 3 | 0.5% | 3.9% | 2 | 0.1% | 4.6% | 5 | 0.6% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 96 | 3.7% | 5.2% | 16 | 2.2% | 2.0% | 80 | 4.2% | 7.5% | 4 | 0.5% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 144 | 5.5% | 5.1% | 30 | 4.2% | 2.9% | 113 | 5.9% | 6.4% | 13 | 1.5% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 330 | 12.5% | 5.4% | 96 | 13.2% | 3.7% | 235 | 12.3% | 6.7% | 50 | 5.8% | 6.7% |
| De 18 000 à moins de 24 000 euros par an | 375 | 14.2% | 5.7% | 91 | 12.6% | 3.0% | 284 | 14.9% | 8.1% | 90 | 10.5% | 6.6% |
| De 24 000 à moins de 36 000 euros par an | 544 | 20.7% | 4.9% | 167 | 23.1% | 3.1% | 378 | 19.8% | 6.6% | 162 | 18.8% | 4.8% |
| De 36 000 à moins de 45 000 euros par an | 406 | 15.4% | 5.8% | 124 | 17.2% | 3.3% | 283 | 14.8% | 8.6% | 176 | 20.5% | 5.8% |
| De 45 000 à moins de 65 000 euros par an | 285 | 10.8% | 4.1% | 100 | 13.8% | 2.7% | 186 | 9.7% | 5.7% | 147 | 17.2% | 3.9% |
| De 65 000 à moins de 80 000 euros par an | 70 | 2.7% | 3.6% | 19 | 2.6% | 1.7% | 51 | 2.7% | 6.2% | 41 | 4.8% | 3.2% |
| De 80 000 à moins de 115 000 euros par an | 46 | 1.8% | 3.7% | 14 | 1.9% | 1.9% | 32 | 1.7% | 6.4% | 34 | 4.0% | 3.8% |
| 115 000 euros et plus par an | 23 | 0.9% | 3.8% | 12 | 1.7% | 3.4% | 10 | 0.5% | 4.5% | 22 | 2.6% | 4.3% |
| Refus | 156 | 5.9% | 4.7% | 33 | 4.6% | 2.4% | 123 | 6.4% | 6.3% | 43 | 5.0% | 4.0% |
| Ne sait pas | 156 | 5.9% | 6.8% | 21 | 2.9% | 2.2% | 135 | 7.1% | 10.2% | 75 | 8.8% | 8.0% |
