L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 951 | 100.0% | 1.8% | 755 | 100.0% | 3.0% | 196 | 100.0% | 0.7% | 337 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 755 | 79.4% | 3.0% | 755 | 100.0% | 3.0% | - | - | - | 267 | 79.3% | 3.0% |
| Femme | 196 | 20.6% | 0.7% | - | - | - | 196 | 100.0% | 0.7% | 70 | 20.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 115 | 12.1% | 1.6% | 97 | 12.9% | 2.6% | 17 | 8.9% | 0.5% | 34 | 10.1% | 1.1% |
| 25 à 34 ans | 192 | 20.2% | 2.5% | 160 | 21.2% | 4.3% | 32 | 16.4% | 0.8% | 73 | 21.5% | 2.2% |
| 35 à 49 ans | 313 | 32.9% | 2.5% | 255 | 33.7% | 4.1% | 58 | 29.8% | 0.9% | 145 | 43.2% | 2.4% |
| 50 à 59 ans | 195 | 20.5% | 2.1% | 140 | 18.5% | 3.0% | 55 | 28.2% | 1.2% | 75 | 22.4% | 1.9% |
| 60 ans et plus | 136 | 14.3% | 0.9% | 103 | 13.7% | 1.6% | 33 | 16.7% | 0.4% | 10 | 2.8% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 166 | 17.4% | 0.7% | - | - | - | 166 | 84.4% | 0.7% | 60 | 17.8% | 0.8% |
| Personne de référence | 653 | 68.7% | 2.3% | 620 | 82.1% | 3.1% | 33 | 17.0% | 0.4% | 251 | 74.6% | 3.1% |
| Responsable des achats | 581 | 61.1% | 1.6% | 402 | 53.3% | 3.2% | 179 | 91.1% | 0.8% | 201 | 59.7% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.0% | 1.8% | 7 | 1.0% | 2.0% | 2 | 1.0% | 1.3% | - | - | - |
| Petits patrons | 50 | 5.2% | 3.0% | 46 | 6.0% | 4.1% | 4 | 2.0% | 0.8% | 50 | 14.7% | 3.4% |
| Affaires et Cadres | 84 | 8.8% | 1.6% | 74 | 9.9% | 2.5% | 10 | 4.8% | 0.4% | 80 | 23.8% | 1.7% |
| Professions intermédiaires | 168 | 17.7% | 2.4% | 133 | 17.7% | 3.9% | 35 | 17.6% | 1.0% | 151 | 44.9% | 2.7% |
| Employés | 160 | 16.8% | 1.9% | 100 | 13.2% | 4.6% | 60 | 30.6% | 1.0% | 20 | 6.0% | 1.1% |
| Ouvriers | 258 | 27.1% | 4.0% | 236 | 31.3% | 4.7% | 22 | 11.2% | 1.6% | 6 | 1.7% | 1.4% |
| Retraités | 135 | 14.2% | 1.1% | 101 | 13.4% | 1.7% | 34 | 17.1% | 0.5% | - | - | - |
| Autres inactifs | 88 | 9.2% | 0.9% | 57 | 7.6% | 1.5% | 31 | 15.6% | 0.5% | 30 | 8.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.8% | 0.9% | 2 | 0.3% | 0.5% | 5 | 2.6% | 1.3% | - | - | - |
| Petits patrons | 64 | 6.8% | 2.4% | 48 | 6.3% | 3.7% | 16 | 8.4% | 1.2% | 64 | 19.1% | 2.4% |
| Affaires et Cadres | 109 | 11.4% | 1.5% | 78 | 10.3% | 2.2% | 31 | 15.6% | 0.8% | 109 | 32.3% | 1.5% |
| Professions intermédiaires | 164 | 17.2% | 2.2% | 141 | 18.7% | 3.6% | 22 | 11.4% | 0.6% | 164 | 48.6% | 2.2% |
| Employés | 124 | 13.0% | 2.3% | 93 | 12.3% | 4.0% | 31 | 15.8% | 1.0% | - | - | - |
| Ouvriers | 266 | 27.9% | 2.8% | 225 | 29.8% | 4.4% | 41 | 20.7% | 0.9% | - | - | - |
| Retraités | 165 | 17.3% | 1.1% | 125 | 16.6% | 1.9% | 39 | 20.0% | 0.5% | - | - | - |
| Autres inactifs | 53 | 5.5% | 1.3% | 42 | 5.6% | 2.6% | 11 | 5.4% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 124 | 13.0% | 1.2% | 102 | 13.5% | 2.3% | 22 | 11.1% | 0.4% | 26 | 7.6% | 1.5% |
| 2 personnes | 278 | 29.2% | 1.5% | 206 | 27.3% | 2.4% | 71 | 36.2% | 0.8% | 82 | 24.4% | 1.9% |
| 3 personnes | 230 | 24.2% | 2.5% | 183 | 24.2% | 4.0% | 47 | 24.1% | 1.0% | 106 | 31.4% | 2.8% |
| 4 personnes | 229 | 24.1% | 2.5% | 187 | 24.7% | 4.1% | 43 | 21.8% | 0.9% | 89 | 26.4% | 1.8% |
| 5 personnes et + | 90 | 9.5% | 1.7% | 77 | 10.1% | 2.9% | 13 | 6.8% | 0.5% | 34 | 10.2% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 345 | 36.3% | 2.2% | 273 | 36.1% | 3.8% | 72 | 36.9% | 0.9% | 166 | 49.2% | 2.1% |
| Non | 606 | 63.7% | 1.7% | 482 | 63.9% | 2.7% | 124 | 63.1% | 0.7% | 171 | 50.8% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 254 | 26.7% | 2.1% | 208 | 27.5% | 3.7% | 46 | 23.4% | 0.7% | 81 | 23.9% | 2.4% |
| Agglo. - 20 000 hab | 162 | 17.1% | 1.8% | 119 | 15.8% | 2.8% | 43 | 22.0% | 0.9% | 52 | 15.3% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 114 | 12.0% | 1.6% | 95 | 12.6% | 2.8% | 19 | 9.7% | 0.5% | 38 | 11.3% | 2.1% |
| Agglo. + 100 000 hab | 312 | 32.8% | 2.0% | 243 | 32.2% | 3.2% | 69 | 35.1% | 0.9% | 125 | 37.2% | 2.2% |
| Agglo. Paris | 109 | 11.4% | 1.3% | 90 | 11.9% | 2.2% | 19 | 9.8% | 0.4% | 41 | 12.3% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 125 | 13.1% | 1.3% | 104 | 13.8% | 2.3% | 21 | 10.6% | 0.4% | 48 | 14.1% | 1.1% |
| Nord Pas de Calais | 60 | 6.3% | 1.9% | 46 | 6.1% | 3.0% | 14 | 7.0% | 0.8% | 21 | 6.3% | 2.2% |
| Lorraine | 60 | 6.3% | 3.1% | 54 | 7.2% | 5.8% | 6 | 3.0% | 0.6% | 18 | 5.5% | 3.3% |
| Alsace | 34 | 3.6% | 2.2% | 27 | 3.6% | 3.7% | 7 | 3.5% | 0.9% | 12 | 3.6% | 2.5% |
| Franche-Comté | 16 | 1.7% | 1.7% | 10 | 1.3% | 2.2% | 6 | 2.9% | 1.2% | 6 | 1.8% | 2.3% |
| Champagne Ardennes | 17 | 1.8% | 1.6% | 12 | 1.5% | 2.2% | 5 | 2.7% | 0.9% | 4 | 1.1% | 1.3% |
| Picardie | 37 | 3.9% | 2.4% | 30 | 4.0% | 4.1% | 7 | 3.3% | 0.8% | 15 | 4.5% | 3.5% |
| Bourgogne | 19 | 2.0% | 1.4% | 13 | 1.8% | 2.1% | 5 | 2.7% | 0.8% | 8 | 2.3% | 2.2% |
| Haute Normandie | 19 | 2.0% | 1.3% | 19 | 2.6% | 2.7% | - | - | - | 7 | 2.2% | 1.6% |
| Basse Normandie | 29 | 3.1% | 2.4% | 21 | 2.8% | 3.6% | 8 | 4.3% | 1.3% | 11 | 3.1% | 3.0% |
| Centre | 50 | 5.3% | 2.4% | 39 | 5.2% | 3.9% | 11 | 5.5% | 1.0% | 13 | 4.0% | 2.3% |
| Pays de Loire | 61 | 6.4% | 2.1% | 46 | 6.1% | 3.2% | 15 | 7.5% | 1.0% | 19 | 5.8% | 2.1% |
| Bretagne | 38 | 4.0% | 1.4% | 31 | 4.1% | 2.4% | 7 | 3.6% | 0.5% | 12 | 3.6% | 1.5% |
| Poitou Charentes | 24 | 2.6% | 1.6% | 22 | 2.9% | 3.1% | 3 | 1.4% | 0.3% | 10 | 3.0% | 2.5% |
| Aquitaine | 77 | 8.1% | 2.8% | 64 | 8.5% | 4.9% | 13 | 6.6% | 0.9% | 30 | 8.8% | 3.4% |
| Midi Pyrénées | 45 | 4.7% | 1.8% | 32 | 4.2% | 2.7% | 13 | 6.7% | 1.0% | 21 | 6.2% | 2.6% |
| Limousin | 25 | 2.6% | 4.0% | 15 | 2.0% | 5.2% | 10 | 4.9% | 3.0% | 4 | 1.1% | 2.5% |
| Auvergne | 27 | 2.9% | 2.4% | 15 | 2.0% | 2.8% | 12 | 6.0% | 2.0% | 10 | 3.0% | 3.5% |
| Rhône Alpes | 106 | 11.1% | 2.0% | 82 | 10.9% | 3.3% | 23 | 11.9% | 0.9% | 38 | 11.2% | 2.1% |
| Languedoc Roussillon | 22 | 2.3% | 1.0% | 21 | 2.7% | 1.9% | 1 | 0.5% | 0.1% | 9 | 2.6% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 61 | 6.4% | 1.4% | 50 | 6.7% | 2.4% | 11 | 5.5% | 0.5% | 21 | 6.3% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 673 | 70.8% | 2.0% | 535 | 70.9% | 3.2% | 138 | 70.3% | 0.8% | 286 | 84.8% | 2.0% |
| Presque tous les jours | 113 | 11.8% | 1.9% | 90 | 11.9% | 3.3% | 23 | 11.8% | 0.7% | 30 | 8.8% | 1.5% |
| 1 à 2 fois par semaine | 67 | 7.1% | 2.6% | 54 | 7.1% | 4.6% | 13 | 6.9% | 1.0% | 16 | 4.8% | 2.6% |
| 1 à 3 fois par mois | 9 | 0.9% | 1.7% | 7 | 0.9% | 3.4% | 2 | 1.1% | 0.7% | 1 | 0.2% | 1.1% |
| Moins souvent | 19 | 2.0% | 2.3% | 14 | 1.9% | 3.9% | 5 | 2.7% | 1.1% | 4 | 1.2% | 5.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 1.7% | 0.8% | 11 | 1.5% | 1.4% | 5 | 2.3% | 0.4% | 3 | 0.8% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.0% | 1.0% | 17 | 2.3% | 1.6% | 11 | 5.4% | 0.6% | 2 | 0.7% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 88 | 9.2% | 1.4% | 72 | 9.5% | 2.7% | 16 | 8.3% | 0.5% | 8 | 2.5% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 118 | 12.4% | 1.8% | 82 | 10.9% | 2.7% | 36 | 18.1% | 1.0% | 19 | 5.6% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 212 | 22.3% | 1.9% | 166 | 22.0% | 3.1% | 46 | 23.3% | 0.8% | 69 | 20.6% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 161 | 16.9% | 2.3% | 135 | 17.9% | 3.6% | 26 | 13.2% | 0.8% | 62 | 18.3% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 141 | 14.8% | 2.1% | 114 | 15.0% | 3.1% | 28 | 14.1% | 0.8% | 83 | 24.6% | 2.2% |
| De 65 000 à moins de 80 000 euros par an | 47 | 4.9% | 2.4% | 42 | 5.6% | 3.7% | 5 | 2.4% | 0.6% | 29 | 8.5% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 27 | 2.8% | 2.2% | 26 | 3.4% | 3.4% | 1 | 0.7% | 0.3% | 24 | 7.0% | 2.6% |
| 115 000 euros et plus par an | 21 | 2.2% | 3.6% | 15 | 2.0% | 4.0% | 6 | 3.3% | 2.8% | 14 | 4.1% | 2.7% |
| Refus | 63 | 6.6% | 1.9% | 49 | 6.5% | 3.5% | 14 | 7.1% | 0.7% | 19 | 5.7% | 1.8% |
| Ne sait pas | 29 | 3.0% | 1.3% | 25 | 3.4% | 2.7% | 3 | 1.7% | 0.2% | 5 | 1.6% | 0.6% |
