Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 7788 | 100.0% | 15.2% | 4805 | 100.0% | 19.6% | 2983 | 100.0% | 11.2% | 3019 | 100.0% | 17.8% |
|---|
| Sexe |
|---|
| Homme | 4805 | 61.7% | 19.6% | 4805 | 100.0% | 19.6% | - | - | - | 2010 | 66.6% | 22.9% |
|---|
| Femme | 2983 | 38.3% | 11.2% | - | - | - | 2983 | 100.0% | 11.2% | 1009 | 33.4% | 12.3% |
|---|
| Age |
|---|
| 15 à 24 ans | 1161 | 14.9% | 15.7% | 758 | 15.8% | 20.3% | 403 | 13.5% | 11.0% | 519 | 17.2% | 16.9% |
|---|
| 25 à 34 ans | 1136 | 14.6% | 14.7% | 778 | 16.2% | 20.5% | 358 | 12.0% | 9.1% | 537 | 17.8% | 15.6% |
|---|
| 35 à 49 ans | 1897 | 24.4% | 15.0% | 1260 | 26.2% | 20.2% | 637 | 21.4% | 9.9% | 1017 | 33.7% | 16.7% |
|---|
| 50 à 64 ans | 1888 | 24.2% | 15.4% | 1101 | 22.9% | 18.6% | 788 | 26.4% | 12.4% | 855 | 28.3% | 20.7% |
|---|
| 65 ans et plus | 1705 | 21.9% | 15.4% | 908 | 18.9% | 19.1% | 797 | 26.7% | 12.6% | 91 | 3.0% | 39.1% |
|---|
| Individu |
|---|
| Ménagère | 2584 | 33.2% | 11.0% | - | - | - | 2584 | 86.6% | 11.0% | 849 | 28.1% | 12.4% |
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| Personne de Référence | 4848 | 62.3% | 17.2% | 3967 | 82.6% | 19.5% | 881 | 29.5% | 11.1% | 1847 | 61.2% | 21.8% |
|---|
| Responsable des achats | 4991 | 64.1% | 14.2% | 2448 | 50.9% | 20.1% | 2543 | 85.2% | 11.1% | 1756 | 58.1% | 16.5% |
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| PCS Individu |
|---|
| Agriculteurs | 49 | 0.6% | 9.2% | 29 | 0.6% | 8.6% | 20 | 0.7% | 10.2% | 0 | - | 2.1% |
|---|
| Petits patrons | 298 | 3.8% | 18.0% | 249 | 5.2% | 21.1% | 49 | 1.6% | 10.4% | 280 | 9.3% | 18.8% |
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| Affaires et Cadres | 1187 | 15.2% | 24.9% | 852 | 17.7% | 28.8% | 336 | 11.3% | 18.6% | 1109 | 36.7% | 25.2% |
|---|
| Professions intermédiaires | 985 | 12.6% | 14.6% | 662 | 13.8% | 19.2% | 323 | 10.8% | 9.8% | 854 | 28.3% | 15.4% |
|---|
| Employés | 1123 | 14.4% | 13.4% | 490 | 10.2% | 24.3% | 633 | 21.2% | 10.0% | 193 | 6.4% | 10.6% |
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| Ouvriers | 885 | 11.4% | 13.7% | 769 | 16.0% | 15.2% | 115 | 3.9% | 8.3% | 53 | 1.7% | 14.2% |
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| Retraités | 1888 | 24.2% | 15.0% | 1090 | 22.7% | 18.2% | 798 | 26.8% | 12.1% | 42 | 1.4% | 16.9% |
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| Autres inactifs | 1372 | 17.6% | 13.7% | 664 | 13.8% | 19.2% | 708 | 23.7% | 10.8% | 489 | 16.2% | 15.9% |
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| PCS Personne de Référence |
|---|
| Agriculteurs | 59 | 0.8% | 7.5% | 37 | 0.8% | 9.9% | 22 | 0.7% | 5.2% | - | - | - |
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| Petits patrons | 433 | 5.6% | 16.4% | 300 | 6.2% | 20.8% | 133 | 4.5% | 11.1% | 433 | 14.3% | 16.4% |
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| Affaires et Cadres | 1481 | 19.0% | 21.6% | 961 | 20.0% | 27.8% | 521 | 17.5% | 15.4% | 1481 | 49.1% | 21.6% |
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| Professions intermédiaires | 1105 | 14.2% | 14.8% | 749 | 15.6% | 19.3% | 356 | 11.9% | 9.9% | 1105 | 36.6% | 14.8% |
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| Employés | 828 | 10.6% | 15.6% | 501 | 10.4% | 22.5% | 327 | 11.0% | 10.6% | - | - | - |
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| Ouvriers | 1140 | 14.6% | 12.0% | 767 | 16.0% | 15.4% | 373 | 12.5% | 8.3% | - | - | - |
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| Retraités | 2258 | 29.0% | 15.4% | 1234 | 25.7% | 18.6% | 1024 | 34.3% | 12.7% | - | - | - |
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| Autres inactifs | 484 | 6.2% | 12.4% | 256 | 5.3% | 17.6% | 227 | 7.6% | 9.3% | - | - | - |
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| Taille du Foyer |
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| 1 personne | 1364 | 17.5% | 14.5% | 775 | 16.1% | 19.3% | 589 | 19.8% | 11.0% | 348 | 11.5% | 20.2% |
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| 2 personnes | 2758 | 35.4% | 15.3% | 1678 | 34.9% | 19.0% | 1080 | 36.2% | 11.8% | 799 | 26.4% | 18.2% |
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| 3 personnes | 1444 | 18.5% | 15.5% | 891 | 18.6% | 19.3% | 552 | 18.5% | 11.8% | 651 | 21.6% | 17.5% |
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| 4 personnes | 1366 | 17.5% | 14.9% | 918 | 19.1% | 20.1% | 448 | 15.0% | 9.7% | 780 | 25.8% | 16.8% |
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| 5 personnes et + | 855 | 11.0% | 16.3% | 543 | 11.3% | 22.3% | 313 | 10.5% | 11.1% | 442 | 14.6% | 17.7% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 2269 | 29.1% | 14.5% | 1480 | 30.8% | 20.6% | 789 | 26.4% | 9.3% | 1245 | 41.2% | 16.5% |
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| Non | 5519 | 70.9% | 15.6% | 3325 | 69.2% | 19.3% | 2194 | 73.6% | 12.1% | 1774 | 58.8% | 18.9% |
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| Habitat |
|---|
| Communes rurales | 1128 | 14.5% | 9.6% | 724 | 15.1% | 12.9% | 404 | 13.5% | 6.6% | 385 | 12.7% | 11.4% |
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| Agglo. - 20 000 hab | 1052 | 13.5% | 11.8% | 677 | 14.1% | 15.9% | 374 | 12.6% | 8.0% | 357 | 11.8% | 13.9% |
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| Agglo. 20 000 à 100 000 hab | 891 | 11.4% | 13.0% | 581 | 12.1% | 17.3% | 310 | 10.4% | 8.9% | 319 | 10.6% | 16.0% |
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| Agglo. + 100 000 hab | 1964 | 25.2% | 12.9% | 1269 | 26.4% | 17.5% | 694 | 23.3% | 8.7% | 743 | 24.6% | 14.4% |
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| Agglo. Paris | 2753 | 35.3% | 32.6% | 1553 | 32.3% | 38.9% | 1200 | 40.2% | 27.0% | 1217 | 40.3% | 31.4% |
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| Région d'habitation |
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| Ile-de-France | 3039 | 39.0% | 32.1% | 1735 | 36.1% | 38.5% | 1303 | 43.7% | 26.3% | 1347 | 44.6% | 31.2% |
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| Nord-Pas-de-Calais | 290 | 3.7% | 9.0% | 194 | 4.0% | 12.7% | 95 | 3.2% | 5.6% | 96 | 3.2% | 10.5% |
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| Lorraine | 151 | 1.9% | 7.8% | 94 | 2.0% | 10.1% | 57 | 1.9% | 5.7% | 54 | 1.8% | 9.5% |
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| Alsace | 150 | 1.9% | 9.9% | 97 | 2.0% | 13.2% | 53 | 1.8% | 6.8% | 62 | 2.1% | 12.4% |
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| Franche-Comté | 78 | 1.0% | 8.2% | 53 | 1.1% | 11.4% | 25 | 0.8% | 5.1% | 33 | 1.1% | 12.9% |
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| Champagne-Ardenne | 105 | 1.4% | 9.7% | 65 | 1.3% | 12.3% | 41 | 1.4% | 7.2% | 36 | 1.2% | 12.0% |
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| Picardie | 283 | 3.6% | 18.5% | 166 | 3.4% | 22.3% | 118 | 3.9% | 14.9% | 96 | 3.2% | 21.3% |
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| Bourgogne | 170 | 2.2% | 12.5% | 114 | 2.4% | 17.4% | 56 | 1.9% | 7.9% | 54 | 1.8% | 15.3% |
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| Haute-Normandie | 200 | 2.6% | 13.5% | 118 | 2.5% | 16.7% | 82 | 2.8% | 10.7% | 52 | 1.7% | 11.9% |
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| Basse-Normandie | 110 | 1.4% | 9.2% | 70 | 1.4% | 12.1% | 41 | 1.4% | 6.5% | 37 | 1.2% | 11.0% |
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| Centre | 275 | 3.5% | 13.2% | 175 | 3.6% | 17.4% | 101 | 3.4% | 9.3% | 95 | 3.1% | 14.8% |
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| Pays de la Loire | 301 | 3.9% | 10.5% | 204 | 4.2% | 14.7% | 98 | 3.3% | 6.6% | 118 | 3.9% | 14.3% |
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| Bretagne | 245 | 3.1% | 9.4% | 152 | 3.2% | 12.2% | 93 | 3.1% | 6.8% | 77 | 2.6% | 9.8% |
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| Poitou-Charentes | 155 | 2.0% | 10.5% | 106 | 2.2% | 15.0% | 49 | 1.6% | 6.4% | 62 | 2.1% | 15.7% |
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| Aquitaine | 305 | 3.9% | 11.4% | 200 | 4.2% | 15.7% | 105 | 3.5% | 7.5% | 103 | 3.4% | 12.5% |
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| Midi-Pyrénées | 285 | 3.7% | 11.9% | 189 | 3.9% | 16.3% | 96 | 3.2% | 7.8% | 102 | 3.4% | 12.9% |
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| Limousin | 75 | 1.0% | 12.0% | 52 | 1.1% | 17.2% | 24 | 0.8% | 7.2% | 17 | 0.6% | 10.8% |
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| Auvergne | 110 | 1.4% | 9.8% | 75 | 1.6% | 13.9% | 35 | 1.2% | 6.0% | 40 | 1.3% | 13.2% |
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| Rhône-Alpes | 608 | 7.8% | 12.1% | 397 | 8.3% | 16.4% | 211 | 7.1% | 8.1% | 227 | 7.5% | 13.1% |
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| Languedoc-Roussillon | 261 | 3.3% | 12.0% | 178 | 3.7% | 17.3% | 82 | 2.8% | 7.2% | 95 | 3.1% | 14.9% |
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| Provence-Alpes-Côte-d'Azur-Corse | 590 | 7.6% | 13.7% | 372 | 7.8% | 18.3% | 218 | 7.3% | 9.5% | 216 | 7.2% | 15.0% |
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| Habitudes de connexion Internet |
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| Tous les jours | 4866 | 62.5% | 17.6% | 3160 | 65.8% | 22.5% | 1707 | 57.2% | 12.6% | 2413 | 79.9% | 18.7% |
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| Presque tous les jours | 887 | 11.4% | 14.6% | 528 | 11.0% | 18.1% | 360 | 12.1% | 11.4% | 373 | 12.4% | 15.3% |
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| 1 à 2 fois par semaine | 428 | 5.5% | 13.3% | 239 | 5.0% | 16.7% | 189 | 6.3% | 10.5% | 108 | 3.6% | 12.0% |
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| 1 à 3 fois par mois | 121 | 1.5% | 13.9% | 62 | 1.3% | 16.6% | 58 | 2.0% | 11.8% | 38 | 1.3% | 19.9% |
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| Moins souvent | 150 | 1.9% | 11.3% | 77 | 1.6% | 13.0% | 73 | 2.4% | 10.0% | 19 | 0.6% | 14.9% |
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| Jamais | 30 | 0.4% | 14.6% | 19 | 0.4% | 14.8% | 11 | 0.4% | 14.2% | 1 | - | 5.9% |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 264 | 3.4% | 11.3% | 134 | 2.8% | 14.4% | 130 | 4.3% | 9.3% | 29 | 0.9% | 14.5% |
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| De 9 000 à moins de 12 000 euros par an | 356 | 4.6% | 10.9% | 181 | 3.8% | 16.4% | 175 | 5.9% | 8.1% | 29 | 1.0% | 11.8% |
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| De 12 000 à moins de 18 000 euros par an | 725 | 9.3% | 10.7% | 400 | 8.3% | 13.6% | 325 | 10.9% | 8.5% | 87 | 2.9% | 10.6% |
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| De 18 000 à moins de 24 000 euros par an | 908 | 11.7% | 12.4% | 549 | 11.4% | 15.7% | 359 | 12.0% | 9.3% | 236 | 7.8% | 14.6% |
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| De 24 000 à moins de 36 000 euros par an | 1614 | 20.7% | 14.2% | 999 | 20.8% | 18.0% | 616 | 20.6% | 10.6% | 555 | 18.4% | 14.8% |
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| De 36 000 à moins de 45 000 euros par an | 1077 | 13.8% | 16.9% | 715 | 14.9% | 20.9% | 362 | 12.2% | 12.2% | 467 | 15.5% | 16.5% |
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| De 45 000 à moins de 65 000 euros par an | 1206 | 15.5% | 20.9% | 814 | 16.9% | 25.6% | 392 | 13.2% | 15.2% | 637 | 21.1% | 18.2% |
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| De 65 000 à moins de 80 000 euros par an | 443 | 5.7% | 28.6% | 314 | 6.5% | 33.0% | 129 | 4.3% | 21.6% | 299 | 9.9% | 27.3% |
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| De 80 000 à moins de 115 000 euros par an | 320 | 4.1% | 31.8% | 228 | 4.8% | 37.8% | 92 | 3.1% | 22.8% | 241 | 8.0% | 29.6% |
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| 115 000 euros et plus par an | 180 | 2.3% | 36.7% | 119 | 2.5% | 42.9% | 61 | 2.0% | 28.5% | 146 | 4.8% | 35.2% |
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| Refus | 480 | 6.2% | 14.5% | 227 | 4.7% | 16.9% | 253 | 8.5% | 12.9% | 200 | 6.6% | 17.6% |
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| Ne sait pas | 214 | 2.7% | 13.5% | 125 | 2.6% | 18.5% | 89 | 3.0% | 9.8% | 93 | 3.1% | 17.0% |
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